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Nike Air Max Day is Sunday. Here's how the huge sneaker holiday, known for hyped drops, got its start.
On March 26, Nike will release the original Air Max 1 "Big Bubble" and a brand new silhouette for G…
Danni Santana,Matthew Kish
Ben Affleck reveals that a deleted scene from 'Air' dissed the NBA team that famously passed on Michael Jordan
Ben Affleck, who directed and stars in the biopic, "blew" the scene that criticized the Portland Tr…
Meredith Cash
Michael Jordan gets second NASCAR win and first with an Air Jordan car
Co-owner Denny Hamlin was brought to tears.
Cork Gaines
There was a Vision Pro party in San Francisco — complete with people dancing and pinching the air
Videos from the Vision Pro party show guests poking at the air and waving their hands while wearing…
Kenneth Niemeyer
One of Michael Jordan's NASCAR drivers to race with paint scheme inspired by Air Jordans
Michael Jordan is putting his mark on NASCAR, literally.
Cork Gaines
Nike is about to face its biggest test as sneakerheads pounce on the new 'Lost and Found' Jordan 1, and the brand tries to rebuild trust with fans
The release of the iconic sneaker coincides with several new efforts designed to help the company's…
Matthew Kish
Take a look at Nike's new self-lacing Air Jordan 11, on sale in December
The Air Jordan 11 sneakers will feature Nike's Adapt tech, which lets wearers change the fit of the…
Grace Dean
From tomboy to 'It Girl': How I embraced my culture, found my style, and became the first woman to design Air Jordans
"It Girl" Vashtie Kola came to fame through her New York City parties. A birthday cake led her to b…
Yoonji Han
This 1977 Nike memo that calls personal ambition a 'danger' and urges workers to 'fight the law' is getting renewed attention thanks to 'Air'
In 1977, Nike executive Rob Strasser dashed off a memorable list of "principles" that captured the …
Matthew Kish
Michael Jordan's biggest demand for new 'Air' movie was that Viola Davis be cast as his mom because of how important she was
Ben Affleck told the story at SXSW saying he quickly agreed because Viola Davis is the best actor h…
Cork Gaines
Viola Davis had only met Michael Jordan 'once randomly' before he requested she play his mother in 'Air'
One of Michael Jordan's biggest demands of "Air: Courting a Legend" director Ben Affleck was that V…
Meredith Cash
The maker of Lil Nas X's 'Satan Shoes' has settled a trademark dispute brought by Nike, and will buy back doctored Nike shoes it has sold
Nike sued MSCHF for trademark infringement on March 29 after the startup released a "Satan Shoe" th…
Allana Akhtar
Close US partners in the Middle East demand air defenses after Iranian drone attacks
Iraqi Kurds are facing Iranian drone attacks and believe they're being targeted because of their su…
Paul Iddon
Insider Today: Your knockoff's hidden cost
Counterfeit goods are big business, and can also cause big financial and societal problems. A leake…
Dan DeFrancesco
Nike's first self-lacing Air Jordans just went on sale for $500 - take a look
Air Jordans have been big this year despite the pandemic, thanks in part to Michael Jordan's ESPN d…
Mary Meisenzahl
A pair of Air Jordan 1s just sold for over half a million dollars at auction as the prices for the athlete's sneakers surge
This sale of Air Jordan 1s broke the world record for the most expensive sneakers to ever sell at a…
Shoshy Ciment
Michael Jordan is selling the Charlotte Hornets and he stands to make billions
The athlete-billionaire stands to get even richer by selling his stake in the NBA team, which cost …
Ryan Hogg
SNEAKER RESELLING SIDE HUSTLE: Your guide to making thousands flipping hyped pairs of Dunks, Jordans, and Yeezys
As the market for valuable sneakers booms, entrepreneurs are making a killing by figuring out the b…
Business Insider
Smash-and-grab robberies are out, organized cargo theft is surging up 57% higher than last year, and the thieves are targeting your Nikes
Thieves stole over $44 million in retail cargo in Q2 of 2023, pilfering an average shipment value o…
Katherine Tangalakis-Lippert
From the Chicago 1s to the Bred 11s, these are the best-selling Air Jordan sneakers on eBay in the last 15 years
The most popular Air Jordan shoe to sell on eBay was the Air Jordan Bred 11, which sold out of its …