Like any other skin care product, adding an <keyword id="1676361" type="General" weightage="20" keywordseo="aftershave-lotion" source="Orion">aftershave lotion</keyword> to your shaving routine is essential for your skin. Shaving may cause cuts, bumps and sometimes swelling. In order to keep your skin healthy and smooth, applying <keyword id="1023146" type="General" weightage="20" keywordseo="aftershave" source="Orion">aftershave</keyword> lotion is important. It keeps your skin hydrated and moisturized. While buying, one must look for a lotion that suits your skin type. Aftershave lotion not only benefits your skin but also makes you smell good. To help you out, we have listed some of the best aftershave lotions under ₹500 from Amazon. <bulletContentEmbed name="B00G4UEDVW" columns="1"><bulletContentHeading name="B00G4UEDVW_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Recommended Choice" msid="89876602" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00G4UEDVW</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00G4UEDVW_body"><bulletContentRow name="B00G4UEDVW_7999468443243755"><bulletContentRowHeading><bulletContentRowHead col="1">Old Spice After Shave Lotion, 150 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With more than 3000 ratings on Amazon, this aftershave lotion from Old Spice refreshes the skin and gives a cool feel to it. Suitable to heal and repair small cuts, this lotion is a perfect option to consider.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00G4UEDVW_8108275490400412"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It leaves your skin fresh and smooth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07D9K2NZQ" columns="1"><bulletContentHeading name="B07D9K2NZQ_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Prevent Dryness" msid="89876616" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07D9K2NZQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07D9K2NZQ_body"><bulletContentRow name="B07D9K2NZQ_0788001188008142"><bulletContentRowHeading><bulletContentRowHead col="1">NIVEA MEN Shaving, Deep Impact Comfort After Shave Lotion, 100ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This aftershave lotion from Nivea is a suitable option to consider as it protects your skin against bacteria. With a comfortable feel on the skin, it prevents dryness and makes the skin soft. Also, scented with wood masculine fragrance, it makes you smell good.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07D9K2NZQ_9771628473070700"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It keeps the skin protected from dryness and irritation after shaving.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00MFKPS0U" columns="1"><bulletContentHeading name="B00MFKPS0U_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Long-Lasting Freshness" msid="89876642" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00MFKPS0U</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00MFKPS0U_body"><bulletContentRow name="B00MFKPS0U_8929287999150057"><bulletContentRowHeading><bulletContentRowHead col="1">Axe Signature Denim After Shave Lotion, 50 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for an aftershave that intensifies your shave then this aftershave lotion from Axe Signature is a suitable option to choose. With a 24-hour long-lasting effect, it provides freshness to the skin and makes it smooth. Also, with bursts of fresh citrus flavor, it gives a cologne scent.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00MFKPS0U_7417275423864847"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The aftershave makes the skin soft and smooth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01IR5RWZA" columns="1"><bulletContentHeading name="B01IR5RWZA_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Close Pores" msid="89876657" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01IR5RWZA</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01IR5RWZA_body"><bulletContentRow name="B01IR5RWZA_9435881956257089"><bulletContentRowHeading><bulletContentRowHead col="1">Brut After Shave Lotion Original</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With a fragrance of citrus and lavender, this aftershave lotion from Brut gives a soothing feel to the skin and refreshes it. Suitable for the adult age group, it helps to tighten the skin. The bottle's shape and size makes it convenient to hold and form a grip.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01IR5RWZA_8041046965250265"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Its distinctive scent keeps you fresh.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B008KH3NJK" columns="1"><bulletContentHeading name="B008KH3NJK_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Protects Skin" msid="89876673" hostid="261"></div></columnHeadThumb><columnHeadTitle>B008KH3NJK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B008KH3NJK_body"><bulletContentRow name="B008KH3NJK_6651816030149868"><bulletContentRowHeading><bulletContentRowHead col="1">Yardley Elegance After Shave Lotion with Aloe Vera, 50ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This aftershave from Yardley is another option to keep your skin fresh and smooth. Enriched with the goodness of aloe juice, it protects your skin. Suitable for external use only, it has a long-lasting effect on the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B008KH3NJK_3785830179727993"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a reasonable price, it is a suitable option to consider.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best after shave lotion under ₹500 in India

Looking around for gift options that you could give to your father this Father's Day? Well, we are here to help you! Our fathers might not go to salons for 'self-pampering' on a regular basis, so in order to make them happy and feel relaxed at home only, we did a little bit of search on self-care items. From tech products to utility products to self-care products and more, there are a huge variety of gift options available online. Narrowing it down to a single category and then selecting the best amongst those can be a tough task. To make our fathers feel special and ease your research, we have rounded up some of the best self-care product options for you. Bombay Shaving Company Travel Essential Shaving Kit for Men <a href="https://www.amazon.in/Bombay-Shaving-Company-Essential-Charcoal/dp/B09WHVR2T5/ref=sr_1_12?keywords=grooming+essentials+men&amp;qid=1655448907&amp;refinements=p_72%3A1318476031&amp;rnid=1318475031&amp;sprefix=grooming+e%2Caps%2C227&amp;sr=8-12"><cmsannotation type="cmsannotation" annotationid="B09WHVR2T5" comment="amazoncard" text="B09WHVR2T5">B09WHVR2T5</cmsannotation></a> This shaving kit from Bombay Shaving Company might be a great gifting option. It comes in a compact packaging making it travel-friendly. The kit comprises charcoal face wash, charcoal shaving foam, charcoal bath soap, post-shave balm, boss razor and a magnetic opener. It is a complete kit to take care of your grooming routine. Park Avenue Luxury Grooming Kit for Men <a href="https://www.amazon.in/Park-Avenue-Luxury-Grooming-Collection/dp/B00G23S4YS/ref=sr_1_5?keywords=men+grooming+kit&amp;qid=1655449511&amp;refinements=p_72%3A1318476031&amp;rnid=1318475031&amp;smid=A15APWRK6P7LBV&amp;sprefix=men+groom%2Caps%2C219&amp;sr=8-5"><cmsannotation type="cmsannotation" annotationid="B00G23S4YS" comment="amazoncard" text="B00G23S4YS">B00G23S4YS</cmsannotation></a> Another grooming kit that you can give to your father this Father's Day is from Park Avenue. It is an 8-in-1 combo that takes care of all the self-care needs. It comprises two fragrance body sprays, after-shave lotion, fragrant soap, lather shaving cream, shaving brush and razor. Available at a reasonable price this might be a great gifting option. Garnier Men Face Wash <a href="https://www.amazon.in/Garnier-Power-White-Double-Action/dp/B00V4L6JC2/ref=sr_1_5_f3_0o_fs?almBrandId=ctnow&amp;fpw=alm&amp;keywords=face+wash+men&amp;qid=1655449070&amp;refinements=p_72%3A1318476031&amp;rnid=1318475031&amp;sprefix=face%2Caps%2C439&amp;sr=8-5"><cmsannotation type="cmsannotation" annotationid="B00V4L6JC2" comment="amazoncard" text="B00V4L6JC2">B00V4L6JC2</cmsannotation></a> This face wash from Garnier is a perfect option to buy for men. Infused with the goodness of charcoal and clay, it fights pollution and exfoliates the skin to give a clearer and brighter look. Suitable for daily use, it is a good option to cleanse the skin. Aroma Magic Face Wash <a href="https://www.amazon.in/Aroma-Magic-Activated-Bamboo-Charcoal/dp/B01MSICYTM/ref=sr_1_9?keywords=blossom+kochhar+aroma+magic&amp;qid=1655448804&amp;refinements=p_72%3A1318476031&amp;rnid=1318475031&amp;sprefix=bloss%2Caps%2C220&amp;sr=8-9"><cmsannotation type="cmsannotation" annotationid="B01MSICYTM" comment="amazoncard" text="B01MSICYTM">B01MSICYTM</cmsannotation></a> Formulated to suit all skin types, this face wash from Aroma Magic provides refreshment to the skin. The activated bamboo charcoal formula exfoliates dead skin cells and deeply cleanses the skin. It also makes the skin smooth and evens the skin tone. The Man Company Multifaceted No Gas Deodorant Set <a href="https://www.amazon.in/Man-Company-Multifaceted-Non-Gas-Perfume/dp/B07JN3KYDR"><cmsannotation type="cmsannotation" annotationid="B07JN3KYDR" comment="amazoncard" text="B07JN3KYDR">B07JN3KYDR</cmsannotation></a> This perfume set from The Man Company might be a great gifting option this Father's Day. The set comes with a pack of four perfume options- Blanc body perfume, Bleu body perfume, Rouge body perfume and Noir body perfume. These perfumes will make you smell fresh for long durations. The no-gas formulation makes it a perfect option to buy. Fogg Impressio Scent for Men <a href="https://www.amazon.in/Fogg-Impressio-Scent-Men-100ml/dp/B016BVZCEK/ref=sr_1_5?keywords=men+perfumes&amp;qid=1655449277&amp;refinements=p_72%3A1318476031&amp;rnid=1318475031&amp;smid=A15APWRK6P7LBV&amp;sprefix=men+per%2Caps%2C215&amp;sr=8-5"><cmsannotation type="cmsannotation" annotationid="B016BVZCEK" comment="amazoncard" text="B016BVZCEK">B016BVZCEK</cmsannotation></a> If you are looking to buy a perfume this Father's Day, Fogg can be a great option. It comes with a floral and fresh scent with long-lasting freshness. It ensures to provide 800 sprays per bottle and make you feel and smell fresh. Dr Physio Electric Full Body Massager <a href="https://www.amazon.in/Dr-Physio-Electric-Massager-Relief/dp/B076ZRH5WQ/ref=sr_1_6?crid=1JBU9HQWFSDIZ&amp;keywords=massager+for+men&amp;qid=1655449134&amp;refinements=p_72%3A1318476031&amp;rnid=1318475031&amp;sprefix=massager+for+men%2Caps%2C196&amp;sr=8-6"><cmsannotation type="cmsannotation" annotationid="B076ZRH5WQ" comment="amazoncard" text="B076ZRH5WQ">B076ZRH5WQ</cmsannotation></a> This full body massager is a good gifting option as it keeps the body relaxed and relieves pain. Ergonomically designed, the massager is convenient to hold and use. It comes with easy to open and replace multifunctional head designs to suit your requirement. This can be a great option to relieve stress and pain and feel calm and relaxed. The Man Company Charcoal De Tan Face Scrub <a href="https://www.amazon.in/Man-Company-Activated-Charcoal-Scrub/dp/B06WGRDRGZ/ref=sr_1_5?crid=3OAMSKLUXQLTC&amp;keywords=men+face+scrub&amp;qid=1655449452&amp;refinements=p_72%3A1318476031&amp;rnid=1318475031&amp;smid=A3OULVKAFTD7K5&amp;sprefix=men+face+%2Caps%2C218&amp;sr=8-5"><cmsannotation type="cmsannotation" annotationid="B06WGRDRGZ" comment="amazoncard" text="B06WGRDRGZ">B06WGRDRGZ</cmsannotation></a> This charcoal face scrub from The Man Company is a perfect option to fight acne and detoxify your skin. Formulated with the goodness of charcoal and eucalyptus, this scrub removes excess oil and gives your skin a refreshed look. It also contains anti-ageing properties. Beardo DeTan Face Scrub for Men <a href="https://www.amazon.in/Improved-Version-Blackhead-Removal-Rejuvenates/dp/B09HP14QSQ/ref=sr_1_8?crid=3OAMSKLUXQLTC&amp;keywords=men+face+scrub&amp;qid=1655449452&amp;refinements=p_72%3A1318476031&amp;rnid=1318475031&amp;sprefix=men+face+%2Caps%2C218&amp;sr=8-8"><cmsannotation type="cmsannotation" annotationid="B09HP14QSQ" comment="amazoncard" text="B09HP14QSQ">B09HP14QSQ</cmsannotation></a> This face scrub from Beardo is a suitable option to use for de-tanning. It exfoliates the dead skin cells and gives you rejuvenated-looking skin. Infused with the goodness of sugar, coffee and almond oil, the scrub is a good option to use for different skin concerns. Also, it is safe for all skin types. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/best-tech-gifts-for-fathers-day/articleshow/92275242.cms">Best tech gifts for Father’s Day</a> <a href="https://www.businessinsider.in/tech/news/whatsapp-users-beware-of-this-fathers-day-scam/articleshow/92274111.cms">WhatsApp users beware of this Father’s Day scam</a>

Best self-care gifts for Father’s Day 2023

Stuck at home with plenty of time on your hands? Well, it might be the perfect opportunity to indulge in some vanity Even though men today have started understanding the importance of a skincare, yet most men still have a long way to go before they incorporate a regular nurturing skin care regimen. Pooja Nagdev, Founder - Inatur, lists five basic steps for men to follow for a healthy, glowing skin. Start the day in the morning with cleansing, toning and moisturising. Apply high SPF Sun lotion every time you step out. Taking care of skin is a combination of nurturance and defence. Apply a high SPF sunscreen is very important. Moisturise and replenish every week. Everyday our skin is under attack from damaging radicals that break down skin elastin and natural supply of collagen and hence causing skin damage and premature ageing. For nourishment one has to feed the skin through masks and moisturisers. Use the products that are meant for your skin type. How we treat our skin depends on the skin types. Most of us are probably aware of the different skin types normal, dry, oily, acne prone or combination skin. Dry skin is low on moisture. Those with dry skin should avoid harsh products, always use cream-based face cleansers and never go to bed without a nourishing night cream or a facial oil. Oily skin is smoother in texture as it carries more sebum. This sebum also keeps skin from wrinkling but it also leads to <keyword id="90595" type="LOCATION" weightage="20" keywordseo="Blackheads">blackheads</keyword> and whiteheads. Cleanse two to three times daily and scrub on alternate days. Use an oil free moisturiser is a must to normalise the sebum production. Always remember to use a good astringent or a toner to close the open pores. Combination skin has some areas that are dry and some oily. Identify the areas that have more sebum production. Use the products sparingly there and use higher emollient ingredients. Those with a normal skin are blessed and rarely have eruptions in their face. It can only happen during stress, lack of sleep or dietary alterations. If you have normal skin use a cream-based cleanser, scrub, toner and moisturiser. Shave with care. Spend more than five minutes in shaving. Take time as haste often results in stinging cuts and a need to redo shave again. Always shave in one direction. Choose one way and stick with it. Apply a good after-shave lotion to help tighten open pores. Also spend some time by applying a face mask, this rejuvenates and relaxes the skin and makes you both feel and look good.

Now, there's time to indulge in vanity - here are a few grooming tips for bored men

New Delhi, May 3 () Suicide was the leading cause for over 300 "non-coronavirus deaths" reported in India due to distress triggered by the nationwide lockdown, revealed a new set of data compiled by a group of researchers.The group, comprising public interest technologist Thejesh GN, activist Kanika Sharma and assistant professor of legal practice at Jindal Global School of Law Aman, said 338 deaths have occurred from March 19 till May 2 and they are related to lockdown.According to the data, 80 people killed themselves due to loneliness and fear of being tested positive for the virus. The suicides are followed by migrants dying in accidents on their way back home (51), deaths associated with withdrawal symptoms (45), and those related to starvation and financial distress (36)."There have been a staggering number of suicides, caused by fear of infection, loneliness, lack of freedom of movement, and alcohol withdrawal during the lockdown."For instance, unable to handle withdrawal (a medical condition), as many as seven people have died after consuming aftershave and sanitizer lotions. A large number of migrant labourers stuck in quarantine facilities, away from family, died by suicide, fearing infection, and sometimes even the stigma attached to the disease," the group said in a statement.Other causes of the "non-coronavirus deaths" were exhaustion (24), including workers travelling long distances on foot or queuing for ration, police atrocity/state violence (11), lockdown-related crimes (12), including vigilantism for violating rules, and denial of medical care (38)."There are also 41 cases where the specific cause is not clear. An example of such an incident would be where there is a conflict between the account of the state and the family/friends of the deceased about the cause of the death, said Aman."Also, it must be understood these deaths are likely an underestimate: only a fraction of deaths as per reported by the media and we may have missed some deaths reported in local media as well."The group tracked newspapers and web portals in a handful of languages – primarily English, Hindi, and a few vernaculars (Kannada, Marathi, Tamil, Bengali, Odia, and Malayalam), and social media to compile the data.According to the latest Union Health Ministry data on Sunday morning, the COVID-19 death toll in the country rose to 1,301. The number of cases climbed to 39,980.The nationwide lockdown began on March 25 and will last till May 17. MG MG ABHABH

Suicide leading cause for over 300 lockdown deaths in India: Study

<ul><li>If the pandemic has brought one certain change in the consumer mindsets, it is the move towards personal hygiene and wellness.</li><li>On the back of e-commerce and growing awareness about wellness, the men’s grooming category has seen unprecedented growth in the last few years.</li><li>To further build this category, <keyword id="3508584" type="General" weightage="20" keywordseo="the-man-company" source="Orion">The Man Company</keyword> has launched <keyword id="13237965" type="General" weightage="20" keywordseo="MinStrips" source="Orion">MinStrips</keyword>, rapid dissolving tongue vitamin strips.</li><li><keyword id="674163" type="General" weightage="20" keywordseo="Hitesh-Dhingra" source="Orion">Hitesh Dhingra</keyword>, Founder, The Man Company talks to us about the brand’s forays into the well-being category, brand strategy and growth vision for MinStrips, consumer insights and preferences that led to the innovation and larger vision.</li></ul>Around a decade ago, the male grooming industry was almost non-existent in our country. India only had razors, shaving cream and after-shave lotions for men and those who did care about their skin underneath their beards or mustaches, would quietly use the products available for women. India’s men’s grooming market, thankfully, has come a long way in the last few years, moving beyond shaving and deodorant products. This space has also attracted large FMCG brands such as Reckitt, which invested about Rs 45 crore in the Bombay Shaving Company. Meanwhile, Marico acquired Beardo and Emami increased its stake in The Man Company last year. These marketers have been redefining masculinity, self-expression and grooming through their campaigns. Hitesh Dhingra, Founder, The Man Company says that the segment has evolved and it is no more just beard or face that men care about, they are today giving equal importance to holistic grooming and wellness. With a push from e-commerce, the grooming industry has already expanded its reach beyond urban markets, witnessing an uptick from Tier II and III cities. According to Research and Markets, India's male grooming industry is poised to reach $1.2 billion by 2024 at a CAGR of about 11% and globally, as per a Statista report, the grooming market is projected to reach around USD 81.2 billion by 2024. Now, to further build this category, The Man Company is entering a new segment: nutraceuticals. It has forayed into the well-being category with the launch of MinStrips, rapid dissolving tongue vitamin strips. Dhingra speaks to Advertising and Media Insider about the company’s foray into well-being, category trends we can expect this year, key focus areas and revenue goals for the coming fiscal. Q. What was the thought and idea behind foraying into the well-being category? We started our journey as an essentially grooming brand to help men on their continuous evolution. We have strived to build trust among our customers all these years by formulating purest and finest quality products for their overall grooming under skin, hair, and body care. Considering the need of the hour and being one of the leading brands for men’s grooming products, we wanted to move the needle following a 360-degree approach to enable a better lifestyle for men. The idea is to take a holistic approach from external to internal grooming. Therefore, we forayed into the wellness category and launched our sub-brand ‘MINS’. As a brand, we have been synonymous with innovations. It is in our DNA. So, this time, we wanted to launch products that are on the go, effective, easy yet safe, something with which Gen Z could quickly resonate. After 2.5 years of thorough R&amp;D, we added MINS to our product portfolio. MinStrips are orally dissolving strips that help people tackle all the lifestyle hurdles. Needless to say, most millennials and Gen Z have a fast-paced and hectic lifecycle. This automatically raises concerns about sleep, stress and anxiety due to work pressure, better hair and skin (which is already our forte), performance and sexual wellness. We are addressing all these issues with our latest innovation, MINS. Q. MinStrips is quite an interesting product. What inspired you to launch it? The nutraceutical industry in India is witnessing a CAGR of 21% this year. There are substantial untapped market opportunities out there. We can also see an aversion amongst millennials and Gen Z from consuming capsules, powders, gummies and tablets. The reason is that there is still a taboo attached to nutraceuticals being challenging to consume or travel with as they are somewhat dependent on factors like water intake. In contrast, MinStrips are self-dissolvable oral strips. Users simply need to keep it on their tongue, and the process is done, they can have their daily dose of Vitamin with utmost convenience. Additionally, MinStrips come with sleek packaging in a travel-friendly format. The entire concept of effective and easy-to-use makes it an exciting product, especially for our young consumer base. Furthermore, as per our research, strips have 80% active ingredients compared to gummies (30%), capsules (20%) and tablets (10%). This also makes MinStrips a highly accurate, elevated absorption and quick action product compared to other formats. Q. Also, these are rapid dissolving tongue vitamin strips, what was the product insight there? You chose not to go with regular vitamin supplements, so what led to this innovation? We didn't start making MinStrips just now. We have been doing our research since the pandemic was in its initial stage. During our research, we identified some key problems like modern consumers didn't want to take daily capsules, tablets, or powder content. They also want more affordable, hassle-free and convenient Vitamin supplements. So, we decided to launch MINS, a unique Vitamin supplement format accompanied by added benefits. MinStrips are made with 100% natural ingredients. They are vegan and free from any chemicals, sugar and side effects. One of the USPs of the product is that these are non-habit forming which makes them safe and easy to consume. We have also gained lab certificates from leading laboratories like GMP Laboratories, HACCP, ISO Certification, and FDA to attest to our claim. Q. How would you spread the word? What is your marketing and distribution strategy? We have garnered a huge and loyal community in the last six years of The Man Company's journey. Today, we have 0.8M followers across Social Media and a consumer base of 2M. This community comprises progressive and like-minded gentlemen. As our initial marketing and distribution strategy, we will leverage our existing consumers to spread the word through various media and also by sampling. We will also collaborate with influencers and content creators to spread word of mouth through their individual experiences. Furthermore, in terms of distribution, apart from our robust e-commerce platform and marketplaces, we also have around 2000 offline touchpoints through Modern Trade and Exclusive Brand Outlets. MINS will be ready to avail on all of these platforms. Q. What is your marketing budget earmarked for this year? 35% of our revenue is to be invested in marketing. Q. How has the company and brands’ communication evolved over the duration of the pandemic? During the pandemic, ‘immunity’ became the buzzword and the need of the hour, which made the wellness industry boom. Therefore, we feel this is the right time to enter the market and create a dent. For The Man Company, these last years have turned out to be propitious. We engaged with our customers to practise self-love, which made ‘The Man Company’ a household name among men embarking on their grooming journey. Since salons and parlours were shut down, we introduced DIY products for face, hair, beard and foot care that were easy to follow while working from home. Q. What does your media strategy look like? Which medium gets your lion's share? By DNA, we are a digital-first company. We function in full swing on the back of Social Media marketing and content creators. Content creators lead social media, and we believe influencers can be our ambassadors. Moreover, since we are a lifestyle brand, we are very focused on UGCs. We are currently on the lookout for going regional and trying to speak in the way and language that our consumers speak across the country. We believe that we should not merely translate the communication but trans-create it. Simultaneously, we are also gearing up to foray to other novel platforms and formats shortly. Q. As you build the men's wellness industry in India, what are some of the trends that you are expecting to see? How has consumer behaviour changed after the pandemic in this category? The pandemic inadvertently forced people to become more aware of their immunity strength and hygiene factors. Given that, consumers, in our case men, started to talk about personal care, hygiene and grooming became an escalating point for the tremendous growth of the wellness industry. During the pandemic hours, since everyone was working from home and salons were closed indefinitely, home-care and DIYs became the need of the hour. To assist our customers, we also came up with easy-to-use products that do not need experts, but consumers can use them in the comfort and safety of their homes. In the post-pandemic era, we believe consumers will continue to pay special attention to their personal care and grooming regime. The trend to use chemical and cruelty-free products will continue to gain strength, and consumers will incline towards affordable and effective product lines. Q. What are some of the challenges in this category? The biggest challenge is that consuming nutraceuticals is still considered taboo. More acceptance through education and workshops is required. Most importantly, wellness products should be safe to consume, which is why we have gotten MinStrips certified by several leading laboratories. Considering consumers today are busy with their fast-moving routines, we wanted to make MinStrips-brought wellness a part of the daily schedule. It wasn't easy to come up with an unprecedented idea. Still, we wanted to bring a hassle-free and affordable Vitamin and wellness booster with an 'On the Go' convenience for our customers. And, we are glad to say that we succeeded in our endeavour. Q. The notion of toxic masculinity has forced men to ignore themselves. It judges men who take care of their health and skin. Do you think that notion is changing in India? Are men more open to this change? Be it through our products or campaigns, The Man Company believes in bringing out the 'Gentleman In You'. Since inception, we have witnessed a gradual change in the way men perceive themselves. Social media, movies, web series have spoken about this change for quite some time now. We also feel that India has been exponentially evolving in terms of mindset. Grooming has become an aspiration. It's no more just beard or face that men care about, but modern gentlemen are focusing on holistic grooming and wellness. We have garnered considerable traction from tier-II and tier-III cities, proving that men's grooming is witnessing a notable uptick. The Man Company has worked as a catalyst to bring in this change through various campaigns like #GentlemanTumhiTohho, #ScentOfAGentleman and Gentleman Kise Kehte hai. We'll continue to assist the journey of 21st-century gentlemen. Q. Which are your strongest markets? Are you looking at expanding your business further this year? We cater to all gentlemen irrespective of education, sexuality, religion, job profile, or age, but prominently, we struck chords with millennials and Gen Z clientele. Our target group is every gentleman who is real, modern, authentic, progressive and self-aware. During our growth journey, we realised that tier-II and tier-III cities have issues related to affordability and awareness related to men's grooming and personal care. So, we decided to start our e-business operations in these cities. Considering that we are launching a sub-brand (MINS) and a new product (MinStrips) in the new year, we are sure this year will end on a high note. Q. What are some of your focus areas for this year? From a brand perspective, we are focusing on thought-provoking leadership. We want to create a strong brand presence across the country and make The Man Company a household name even in the most remote locations. For the coming months, we are gearing up to collaborate with platforms like Cred, Trell, etc. to fortify our sales. We are also working on IPs, such as the Hall of Gentlemen, to celebrate gentlemen bringing selfless change to society. Apart from this, several other exciting IPs are in the pipeline that resonate with our core communication to bring out the #GentlemanInYou. We don't want to be a brand that does tokenism. Our goal is to become a catalyst in changing the mindset of men everywhere. Q. You are all set to double your sales to Rs 100 crores by the end of this fiscal. How are you planning on sustaining this growth this year? What are your revenue goals for FY23? We will be pushing content like never before and expanding our offline presence aggressively. In terms of MT and EBO presence, we'll ensure maximum outreach. We are also launching various interesting categories, starting with MINS and expanding existing categories with exciting and innovative products. In addition, recently, we have also launched our loyalty program called The Man Club for our community. The Man Company is expecting to touch Rs 225 crore revenue in the coming fiscal.

The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising

<img src="https://static-ssl.businessinsider.com/image/548f582c69bedde61852eb40-1200-924/skincare.jpg" border="0" alt="skincare">Getty Images/UniversalImagesGroupThe proper way to shave with a razor leaves behind minimal skin irritation.</img>Men aren't socially conditioned to care about their skin, but they really should if they'd like to keep it looking healthy and clear.
The world of skin maintenance isn't so hard, either. It will just require a few simple changes to your daily routine to keep your outermost layer in great condition for decades to come.
These are the three ways men can take better care of their skin.
<h3>Cleanse</h3>
Soap is bad for your skin. Really bad. The basicity&#xa0;of both liquid and bar soap dries your skin out and leaves it rough and raw.
Instead, when you wash your face daily you should use a non-soap cleanser like <a href="http://www.amazon.com/Cetaphil-Facial-Cleanser-normal-Bottles/dp/B00EZWS0VK/ref=sr_1_7?ie=UTF8&amp;qid=1418673963&amp;sr=8-7&amp;keywords=cleanser">Cetaphil Daily Facial Cleanser</a>.&#xa0;It will rinse all the excess oils off your face without drying your skin out.
It's also not as irritating to your skin since it doesn't have any fragrances or dyes.
If you outright insist on using soap, look for one with moisturizers in the formula.
<h3>Know How To Shave Correctly</h3>
Unless your father was a master barber, he probably didn't teach you the best way to shave your face (or worse, he advised you to use an electric shaver).
Here's the right way to do it:
First, make sure you shave&#xa0;after&#xa0;washing your face. This will stop any bacteria lying on your face from getting into any freshly opened pores, which can cause irritation or acne.
Apply your normal shaving cream. Then, shave with the grain&#xa0;of your beard. Use short strokes and don't go over any areas more than once. Apply only a little pressure as you shave, letting the razor do most of the work for you. This will minimize your chances of ingrown hairs and reduce irritation.
After each pass, rinse the razor's blade with hot water before you stroke again. After you're done, make sure you rinse your face with cold water to close your pores.
And when it comes to razors, skip those multi-bladed razor offerings. Any razor with more than one or two blades will only end up irritating your face.
After you're done shaving, apply a soothing aftershave balm, like <a href="http://www.amazon.com/Dove-Care-Post-Shave-Hydrate/dp/B00A0J0A8I/ref=sr_1_2?ie=UTF8&amp;qid=1418677805&amp;sr=8-2&amp;keywords=aftershave+balm">Dove Men's Hydrate Post Shave Balm</a>. It's important to note, however, that many things called "aftershave" are frequently alcohol-based, which will dry out skin. You want something that will moisturize or contains aloe vera if you commonly get razor burn.&#xa0;
<h3>Moisturize</h3>
Adding a moisturizing lotion, like <a href="http://www.amazon.com/Neutrogena-Fighter-Face-Moisturizer-Ounce/dp/B000FPTENY/ref=sr_1_6?ie=UTF8&amp;qid=1418677932&amp;sr=8-6&amp;keywords=skin+moisturizer+for+men">Neutrogena For Men Facial Moisturizer</a>, to your routine can help restore moisture to your skin, making it look healthier in the short term and protect you against wrinkles.
Many men forget that shaving dries out their skin.&#xa0;Apply your moisturizer after shaving for maximum effect.&#xa0;

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