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6 mins read

Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report

Television ad spends will rise from US$171bn to US$178bn over the same period

Business Insider Latest Story Image
4 mins read

Netflix has launched its ad-supported tier here's everything we know about how the streaming giant is pitching advertisers

Netflix plans to offer an ad-supported tier this year and is pitching advertisers the chance to run…

Lauren Johnson   


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2 mins read

Advertisers are gearing up for live events again

Plus, two TV adtech giants merge and Omnicom gets more data-focused.

Lucia Moses   


Business Insider Latest Story Image
2 mins read

Terry Crews is getting roasted for starring in an Amazon ad where he excitedly works at one of the company's warehouses

"Wait, I get to drive a forklift!" Crews exclaimed in the ad for working in Amazon fulfillment cent…

Ben Gilbert,Dominick Reuter   


Business Insider Latest Story Image
5 mins read

Facebook's iPhone measurement flub

In today's Insider Advertising we're covering Facebook's iPhone measurement bug, Amazon's ads hirin…

Lara O'Reilly   


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3 mins read

Advertisers prepare for big targeting changes

In this week's Insider Advertising newsletter, the end of ad targeting, predicting streaming's winn…

Lucia Moses   


Business Insider Latest Story Image
7 mins read

Nancy Luna   


Business Insider Latest Story Image
2 mins read

Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and Spotify

Insider rounded up its reporting on what top companies like Apple, Google, and Netflix pay advertis…

Business Insider   


Business Insider Latest Story Image
7 mins read

Podcasts see an uptick in listenership but are advertising following the listeners?

How audio platforms are ramping up their pitch for podcast advertising in India

Business Insider Latest Story Image
6 mins read

The Olympic brand fallout may have only just begun

In today's Insider Advertising, we're covering Olympics and brands, Netflix and the state of stream…

Lara O'Reilly   


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4 mins read

We are probably the only player that straddles the perfect balance of trust and innovations in the category: Vishal Subharwal, HDFC Life

Vishal Subharwal of HDFC Life tells us how the brand navigated the pandemic and what lies ahead

Business Insider Latest Story Image
4 mins read

India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report

Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend

Business Insider Latest Story Image
7 mins read

Durga Puja and Navratri is finally here, but are advertisers excited?

Will advertisers spend money during Durga Puja this year?

Business Insider Latest Story Image
6 mins read

Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report

Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…

Business Insider Latest Story Image
7 mins read

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

Business Insider Latest Story Image
5 mins read

The top LA media startups shaping the future of entertainment and tech

The top influencer news of the week, including how college athletes are working with brands and an …

Amanda Perelli   


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5 mins read

Gimlet struggles with Spotify's podcasting pace

In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…

Lara O'Reilly   


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2 mins read

SonyLIV onboards 50+ brands for India’s tour of England

The intense battle can be watched on August 25th, 2nd September, and 10th September

Business Insider Latest Story Image
4 mins read

India and France to lead recovery of beauty and personal luxury advertising in 2021 and 2022

Beauty and personal luxury ad spend fell roughly in line with the market in 2020