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3 mins read

Let's call it the YouTube election

Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …

Peter Kafka   


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4 mins read

Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump

X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…

Lara O'Reilly   


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3 mins read

Wall Street is bullish on Amazon earnings despite uncertainty around consumer spending, rising investment costs

Wall Street analysts are mostly bullish heading into Amazon's earnings report. AWS is a bright spot…

Filip De Mott   


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1 min read

Elon still isn't winning over advertisers

Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…

Jyoti Mann   


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9 mins read

What screams 'status' on Wall Street? Here's how the movers and shakers of finance are spending their money.

Wall Street's spending habits have changed. See what dealmakers, junior bankers, and other financia…

Emmalyse Brownstein   


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2 mins read

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl

Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…

Katherine Tangalakis-Lippert   


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4 mins read

2024 LS polls pegged as costliest ever, expenditure may touch ₹1.35 lakh crore: Expert

Rao stated that this comprehensive expenditure encompasses all spending, direct or indirect, rel…

PTI   


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5 mins read

We're entering advertising's new era

The rise of e-commerce means an increased focus on the valuable information retailers have about th…

Dan DeFrancesco   


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2 mins read

Elon Musk faces sales staff exodus after chaotic month and daring advertisers to pull their spending

Many of the sales team at Elon Musk's X reportedly resigned in the past month after getting bonuses.

Grace Kay   


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3 mins read

Politicians, particularly Democrats, continue to spend a fortune on Twitter ads even as advertisers leave the platform in droves

Ad buyers have spent more than $1.7 million on X posts promoting a candidate's account in 2023, lea…

Madison Hall   


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3 mins read

Kali Hays   


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2 mins read

Joe Biden is spending $50 million to remind you Donald Trump is a convicted felon

Joe Biden's campaign is leveraging Donald Trump's felony conviction with a $50 million ad blitz ahe…

Grace Eliza Goodwin   


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4 mins read

Elon Musk really wants advertisers' money. But he also wants to keep tweeting. He can't have both.

Musk says he wants advertisers' money, after all. But he's not willing to make the changes they'd n…

Peter Kafka   


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1 min read

Personal Finance Advertising Policy

Reader trust is core to our mission. Here is a list of companies Insider Personal Finance partners …

Insider Inc.   


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5 mins read

The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking

In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …

Dan DeFrancesco   


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1 min read

Tesla is so desperate for sales it's started advertising, something Elon Musk famously said he 'hates'

Tesla is having a bad year so far, so the company has turned to advertising to boost its sales &mda…

Katie Balevic   


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3 mins read

Coca-Cola India's spending on brands to be highest in H2

Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…

PTI   


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2 mins read

Tesla is going all out to push Elon Musk's $55 billion pay package through — even spending money on ads

Tesla is spending money on ads to promote Elon Musk's $55 billion pay plan.

Grace Kay   


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1 min read

Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer

Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…