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Elon Musk's X has lost tons of advertisers. The platform's solution is to sue them.
Elon Musk's X has sued a group of advertisers, alleging they violated antitrust law to boycott his …
Grace Eliza Goodwin
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
Bank of Baroda board approves 49% stake divestment in subsidiary BoB Financial Solutions
BOB currently holds 100 per cent of the total equity share capital of BFSL. "The details abo…
PTI
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
360-degree digital solutions provider is excited to launch a suite of smarter unified solutions Zir…
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
XCS brings value to brands through outcome-focused designs and customized creatives
Maryland wanted to celebrate the War of 1812. It ended up advertising online gambling and virtual cockfights.
A company in the Philippines bought the URL for Maryland's War of 1812 license plate site. Now, 800…
Jake Swearingen
4 reasons small businesses shouldn't skip out on advertising in local media
Local advertising is a marketing strategy that allows small businesses to promote their brands in a…
Erica Sweeney
This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
During monsoon, the pathetic condition of many roads turn fatal if not repaired on time
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
The purpose of the structure is to shift to knowledge teams rather than hierarchical teams
Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers
Taboola has worked with IAS for several years to build new products and optimize their publisher in…
Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
The platform aims to bring the television proposition holistically to the digital age
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk’s Tejinder Gill on why CTV and open internet is the future of programmatic advertisi…
Deloitte acquires Spatial Access to augment Advertising and Marketing advisory solutions
Deloitte will also help brands instill global marketing best practices to reinvent the ‘Future of m…
Mirum India and India On Track launch a 360-degree digital solution for sports Marketing
The vision behind the collaboration is to provide brands with complete, end-to-end solutions in the…
Sadhguru and Isha Outreach are India’s biggest advertisers on Meta for social causes: They spent ₹1.35 lakhs per day on Facebook and Instagram
Spiritual leader Jagadish Vasudev, more popularly known as Sadhguru, and his non-profit organisatio…
Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users.
Ozy draws advertiser scrutiny
In this week's Insider Advertising we're covering the latest Ozy fallout, climate-change keyword bl…