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2 mins read

Elon Musk's X has lost tons of advertisers. The platform's solution is to sue them.

Elon Musk's X has sued a group of advertisers, alleging they violated antitrust law to boycott his …

Grace Eliza Goodwin   


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4 mins read

Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump

X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…

Lara O'Reilly   


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4 mins read

Advertisers are scrutinizing the value of AI tools as some early efforts fall flat

Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…

Lucia Moses,Lara O'Reilly   


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3 mins read

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…

Lara O'Reilly   


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2 mins read

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry

A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…

Lauren Johnson   


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1 min read

Bank of Baroda board approves 49% stake divestment in subsidiary BoB Financial Solutions

BOB currently holds 100 per cent of the total equity share capital of BFSL. "The details abo…

PTI   


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2 mins read

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content

360-degree digital solutions provider is excited to launch a suite of smarter unified solutions Zir…

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2 mins read

Xaxis launches AI-driven creative solutions to boost impact of digital ads in India

XCS brings value to brands through outcome-focused designs and customized creatives

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2 mins read

Maryland wanted to celebrate the War of 1812. It ended up advertising online gambling and virtual cockfights.

A company in the Philippines bought the URL for Maryland's War of 1812 license plate site. Now, 800…

Jake Swearingen   


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5 mins read

4 reasons small businesses shouldn't skip out on advertising in local media

Local advertising is a marketing strategy that allows small businesses to promote their brands in a…

Erica Sweeney   


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2 mins read

This advertising agency has come up with a unique solution to prevent motorcycle accidents in India

During monsoon, the pathetic condition of many roads turn fatal if not repaired on time

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2 mins read

Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising

The purpose of the structure is to shift to knowledge teams rather than hierarchical teams

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2 mins read

Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers

Taboola has worked with IAS for several years to build new products and optimize their publisher in…

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3 mins read

Star & Disney launch an advertising solutions product to enable digital-like targeting on TV

The platform aims to bring the television proposition holistically to the digital age

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2 mins read

Deloitte acquires Spatial Access to augment Advertising and Marketing advisory solutions

Deloitte will also help brands instill global marketing best practices to reinvent the ‘Future of m…

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2 mins read

Mirum India and India On Track launch a 360-degree digital solution for sports Marketing

The vision behind the collaboration is to provide brands with complete, end-to-end solutions in the…

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2 mins read

Sadhguru and Isha Outreach are India’s biggest advertisers on Meta for social causes: They spent ₹1.35 lakhs per day on Facebook and Instagram

Spiritual leader Jagadish Vasudev, more popularly known as Sadhguru, and his non-profit organisatio…

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2 mins read

Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day

Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users.

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6 mins read

Ozy draws advertiser scrutiny

In this week's Insider Advertising we're covering the latest Ozy fallout, climate-change keyword bl…

Lara O'Reilly