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2 mins read

Google posts $307 bn revenue in 2023, spent billions of dollars to lay people off

Google, which spent $2.1 billion on severance and other expenses as it laid off more than 12,000 em…

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9 mins read

The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising

Hitesh Dhingra, Founder, The Man Company says that the segment has evolved and it is no more just b…

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6 mins read

Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report

Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…

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3 mins read

Media and entertainment revenue to rebound 27% next fiscal: Report

Strong balance sheets, liquidity to cushion credit profiles of larger players

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2 mins read

Betting, casino companies find new advertising avenues despite govt ban

Even as the Indian government has banned 138 betting apps, offshore betting and casino companies ar…

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4 mins read

India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC Report

TV advertising has continued to expand in 2020, despite COVID, reaching Rs 35015 crore

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3 mins read

HUL spent Rs 4,737 crore on advertising in FY21, saw a 41% increase in profit after tax

HUL saw a 15% growth in Home Care, which was enabled by a strong recovery in Fabric Wash

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1 min read

AdEx zooms 37% despite Covid II: Madison report

ADEX has comfortably surpassed 2019 figures by 10%

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3 mins read

Here’s how Paytm built a scalable, revenue-generating UPI model with focus on merchant payments

Paytm’s focus on subscription services to create additional payment monetization continues to ex…

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1 min read

Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI

The ad revenue from the previous quarter was Rs 98.41 crore

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2 mins read

P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021

The company delivered sales of ₹760 crores, up 16% from last year

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7 mins read

Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say

What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?