You Searched For "advertising measurement" and got 18 results
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Walmart takes aim at Amazon with a new measurement tool for advertisers
Here are the top media and advertising stories from Business Insider for July 30.
Lauren Johnson
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
XCS brings value to brands through outcome-focused designs and customized creatives
Facebook launches 'Advanced Measurement' so advertisers can compare whether Facebook is more effective than its rivals
The launch comes at a time when platforms like Facebook and Google are under heightened pressure fr…
Lara O'Reilly
November recorded the highest number of advertisers and brands on TV in 2021: BARC
Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019
A big advertising agency proposed a plan to improve how walled gardens like Facebook share data with marketers
Steuer said that he's been working on his idea for six to nine months. He called the tool a deposit…
Lauren Johnson
JOIN OUR LIVE EVENT ON SEPTEMBER 16: The future of Amazon, Instacart, and Walmart advertising
We're discussing what the growth of ad dollars into Amazon, Walmart, Instacart, and Target means wi…
Lauren Johnson
Analyst: Google Has A Plan For The Next 'Couple Hundred Billion' In Revenue
Neal Mohan echoed comments that Nikesh Arora, Google’s Chief Business Officer, made in February – t…
Jim Edwards
Google just announced a hefty move in its ad war against Facebook
Cross-device measurement is one of the key components of Facebook's Atlas ad server, which allows a…
Lara O'Reilly
An advertising exec at Cannes says it's time for purpose-driven marketing to get measured for real
The business mandate is already there. According to a 2018 study, nearly two thirds of consumers pr…
Chrissie Hanson, Contributor
Twitter gears up for assembly elections in India — announces measures to 'prevent prohibited political advertising'
As the assembly polls in Assam, Kerala, Tamil Nadu, West Bengal and Puducherry inch closer, Twitter…
Snapchat is making a big push on measurement in Europe
One of the biggest early complaints leveled at Snapchat by advertisers was that it lacked the kind …
Lara O'Reilly
Unilever is finally getting Facebook, Google and Twitter to bend on ad measurement - but it won't have much impact unless other brands get on board
For the past year, Unilever has been running a pilot program with some of its brands to compare how…
Lauren Johnson
Google is ramping up its pitch for a measurement tool that claims to break down walled gardens but agencies worry that it could make the tech giant more powerful
Ads Data Hub is a so-called data clean room that promises advertisers a way to get around the limit…
Lauren Johnson
Marketers see Foursquare's acquisition of Snap's Placed as a game-changer for location-based advertising but question how it'll all work
On May 31, Foursquare announced that it is acquiring measurement firm Placed from Snap and will com…
Lauren Johnson
A Spotify exec explains its new podcast ad tech he thinks will convince big marketers to write 'consistent checks'
Instead of buying podcast ads based on downloads with no reliable way to tell if listeners have ski…
Alyssa Meyers
Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out
Advertisers have bet on addressable to target people who don't see a national TV ad and cap the num…
Lauren Johnson
'There's almost a hedging against advertising': Marketers want more details about how Facebook's move to encryption will impact ads
Advertisers have long asked for companies like Facebook, Google and Amazon to make their data more …
Lauren Johnson
Facebook is killing off its Atlas ad server (but keeping the rest of it)
Burns said: "Throughout its lifespan, the focus of Atlas has been very loud around its measurement …