Here are the top media and advertising stories from Business Insider for July 30.

XCS brings value to brands through outcome-focused designs and customized creatives

The business mandate is already there. According to a 2018 study, nearly two thirds of consumers pr…

As the assembly polls in Assam, Kerala, Tamil Nadu, West Bengal and Puducherry inch closer, Twitter…

Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019

The launch comes at a time when platforms like Facebook and Google are under heightened pressure fr…

We're discussing what the growth of ad dollars into Amazon, Walmart, Instacart, and Target means wi…

Steuer said that he's been working on his idea for six to nine months. He called the tool a deposit…

Neal Mohan echoed comments that Nikesh Arora, Google’s Chief Business Officer, made in February – t…

Google is often accused of being a "walled garden" because it makes money from both publishers and …

Elliott said: "It's great to see that Facebook understands what metrics really matter to brands. Bu…

Cross-device measurement is one of the key components of Facebook's Atlas ad server, which allows a…

One of the biggest early complaints leveled at Snapchat by advertisers was that it lacked the kind …

For the past year, Unilever has been running a pilot program with some of its brands to compare how…

Ads Data Hub is a so-called data clean room that promises advertisers a way to get around the limit…

On May 31, Foursquare announced that it is acquiring measurement firm Placed from Snap and will com…

Instead of buying podcast ads based on downloads with no reliable way to tell if listeners have ski…

Advertisers have bet on addressable to target people who don't see a national TV ad and cap the num…