You Searched For "advertising measurement" and got 20 results
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4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
5 mins read
The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …
Dan DeFrancesco
3 mins read
Facebook parent Meta’s systems fail to block anti-Muslim propaganda advertisements amid ongoing Lok Sabha elections, claims report
These ads contained violent rhetoric anywhere from targeting Muslim minorities, spreading disinform…
2 mins read
Tesla finally released the Cybertruck's official specs. Here's how it measures up.
As the first Tesla Cybertrucks were delivered at an event Thursday, order holders finally got to he…
Nora Naughton
2 mins read
November recorded the highest number of advertisers and brands on TV in 2021: BARC
Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019
5 mins read
Facebook's iPhone measurement flub
In today's Insider Advertising we're covering Facebook's iPhone measurement bug, Amazon's ads hirin…
Lara O'Reilly
4 mins read
Online ads most problematic, influencers too caught breaching guidelines
Complaints about various violations of Indian advertisements surged by 34% in April to September of…
2 mins read
The Trade Desk enables brands to measure impact of digital advertising in India with store visitation data
The AI enabled platform of The Trade Desk and Lifesight’s in-flight location data will provide mark…
3 mins read
Generative AI usage advertising comes with its legal implications
Generative AI has brought significant advancements to the advertising sector, reshaping content cre…
2 mins read
A new report sheds light on how advertising is going at Elon Musk's X — and the numbers aren't good
Big names like Apple, IBM, Walmart, and Disney pulled their ads from X, formerly Twitter, after Elo…
Sarah Jackson
1 min read
California says goodbye to junk fees — no more hidden charges that aren't advertised up-front
Californians will "no longer be surprised by hidden junk fees when buying a concert or sports ticke…
Kai Xiang Teo
4 mins read
WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers
A panel of retail media experts gathered to discuss how brands can stay ahead of the changes and ch…
Ashley Davis
2 mins read
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
XCS brings value to brands through outcome-focused designs and customized creatives
1 min read
Elon Musk says Twitter is still losing money due to 'heavy debt' and sliding advertising revenues
The Twitter CEO said advertising revenue had halved and the company's debt load was keeping cash fl…
Ryan Hogg
5 mins read
4 reasons small businesses shouldn't skip out on advertising in local media
Local advertising is a marketing strategy that allows small businesses to promote their brands in a…
Erica Sweeney
2 mins read
Twitter gears up for assembly elections in India — announces measures to 'prevent prohibited political advertising'
As the assembly polls in Assam, Kerala, Tamil Nadu, West Bengal and Puducherry inch closer, Twitter…
2 mins read
Walmart takes aim at Amazon with a new measurement tool for advertisers
Here are the top media and advertising stories from Business Insider for July 30.
Lauren Johnson
2 mins read
Elon Musk said Tesla would finally advertise. It just dropped a video on Twitter is this its first commercial?
Tesla rolled out a 2-minute video on Twitter called "Drive to believe." It comes after Elon Musk sa…
Grace Kay
1 min read
BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022
The data will be released as per the Augmented Data Reporting Standards for News and Special Intere…