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Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report

India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…

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3 mins read

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast

The report has stated that the market is growing much faster than expected and from a larger base t…

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1 min read

Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations

Srinivasan Swamy has been elected as the AFAA Chairman for a term of four years

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Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC

Ad Volumes on South language channels i.e. Tamil, Telugu, Malayalam and Kannada - registered 25% gr…

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Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021

The Indian advertising industry is expected to reach Rs 62,577 crore by the end of the year 2021

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The Advertising Club elects Partha Sinha as President

Partho Dasgupta will continue as a member of the Managing Committee as the Immediate Past President…

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Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

Apart from his work on prominent brands, Arvind is also responsible for several incredible talents …

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4 mins read

It will take the global ad market at least two years to fully recover from COVID-19: WARC

The market would need to grow by 4.4% in 2022 to match 2019’s peak of $620.6 billion

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Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast

Each of the top eight markets is expected to grow by nearly 2% and better in 2021

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Will 2021 be a year of recovery?

While 2020 was a rough year for advertisers but it has also presented opportunities that were unexp…

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5 mins read

OOH: What 2021 has in store for the outdoor industry

Experts walk us through the key trends we can look forward to in the OOH sector in 2021

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4 mins read

Radio: Trends to watch out for in 2021

The biggest trends that 2021 will bring to the radio industry

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TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC

Television Ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% H1 2019

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Brits are calling out the 'dystopian' and 'post-apocalyptic' American pharma ads that aired during Oprah's interview with Meghan Markle and Prince Harry

The US and New Zealand are the only two countries that allow pharmaceutical companies to advertise …

Allana Akhtar