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Here’s how the advertising and marketing industry reacted to Union Budget 2021
How the budget will impact different sectors
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
The report has stated that the market is growing much faster than expected and from a larger base t…
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
Srinivasan Swamy has been elected as the AFAA Chairman for a term of four years
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC
Ad Volumes on South language channels i.e. Tamil, Telugu, Malayalam and Kannada - registered 25% gr…
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu report
In 2021, television claimed the largest share of media spending at 42%
Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
The Indian advertising industry is expected to reach Rs 62,577 crore by the end of the year 2021
The Advertising Club elects Partha Sinha as President
Partho Dasgupta will continue as a member of the Managing Committee as the Immediate Past President…
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
Apart from his work on prominent brands, Arvind is also responsible for several incredible talents …
TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
A swell time for TV Advertising
It will take the global ad market at least two years to fully recover from COVID-19: WARC
The market would need to grow by 4.4% in 2022 to match 2019’s peak of $620.6 billion
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
ASCI has a new update for influencers
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Each of the top eight markets is expected to grow by nearly 2% and better in 2021
Will 2021 be a year of recovery?
While 2020 was a rough year for advertisers but it has also presented opportunities that were unexp…
OOH: What 2021 has in store for the outdoor industry
Experts walk us through the key trends we can look forward to in the OOH sector in 2021
Radio: Trends to watch out for in 2021
The biggest trends that 2021 will bring to the radio industry
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
Television Ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% H1 2019
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
Lux Cozi wins legal battle against Amul Macho for its latest commercial starring actor Varun Dhawan
Lux Cozi vs Amul Macho: ASCI overrules the complaint filed
Brits are calling out the 'dystopian' and 'post-apocalyptic' American pharma ads that aired during Oprah's interview with Meghan Markle and Prince Harry
The US and New Zealand are the only two countries that allow pharmaceutical companies to advertise …