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Misleading ads: SC says public figures must act with responsibility while endorsing products
Rule 7 of the 1994 law stipulates an advertisement code that says advertisements carried should …
PTI
Supreme Court expands Patanjali misleading ads hearing to include FMCG companies
The bench said the public apology published in newspapers were not on record and asked those to …
PTI
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…
Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
Should brands put their advertising on hold to give consumers space during the second wave of COVID…
Covid-19 Nasal vaccine is available on the CoWin portal — here’s how to book your dose
With the surge in Covid-19 cases globally, and this time the BF.7 variant that is said to be highly…
AdEx zooms 37% despite Covid II: Madison report
ADEX has comfortably surpassed 2019 figures by 10%
Lessons 2021 taught our advertising leaders
If 2020 was about self-isolation and prioritizing their physical health, 2021 taught me the importa…
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%
Hope shines the brightest in Diwali advertising campaigns this year
Campaigns that shone brightest this Diwali
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Ad spend in Asia Pacific expected to grow 5.9% in 2021
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
November recorded the highest number of advertisers and brands on TV in 2021: BARC
Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019
Trends 2022: Advertising experts tell us what to expect from 2022
Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…
Goafest to now be held between May 05-07 in a physical form
The event that recognizes consummate industry talents is curated by Advertising Agencies Associatio…
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk’s Tejinder Gill on why CTV and open internet is the future of programmatic advertisi…
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
What 2022 has in store for the Indian Out-of-Home and Experiential industry
We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…
Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report
FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021