You Searched For "advertising contributor" and got 19 results
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2 mins read
A bizarre new Australian ad shows what humans would look like if they could withstand car crashes
Graham has been designed with bodily features that might be present in humans if they had evolved t…
Rae Johnston, Gizmodo Austral…
5 mins read
29 Insider Tips On How To Survive Life At An Advertising Agency
9. While being surrounded by beautifully dressed, salon styled people and constantly confused on ho…
Natasha Forouzannia, Thought …
11 mins read
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
1 min read
Apple Is Donating A Portion Of Its Sales During The Biggest Shopping Days Of The Year To Help Fight AIDS
"For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treat…
ISHBEL MACLEOD
2 mins read
Japanese Agency Is Paying Girls To Put Ads On Their Thighs
So, it must be with this pioneering spirit that the managers of marketing firm Wit Inc have started…
Katy Brand, The Daily Telegra…
1 min read
Advertising Recession Hits Europe And The U.K. As Rest Of World Prospers
The report says that an influx in advertising investments drove growth in the Middle East and Afric…
Roy Greenslade, The Guardian
2 mins read
The UK Decides Rosie Huntington-Whiteley's Lingerie Ads Are Not Degrading To Women
It added that its media agency always applied "location sensitivity" to M&S's ad placements and…
The Telegraph
1 min read
Time Inc. Will Lay Off 700 After 5% Ad Decline
For the third quarter, subscription revenue dipped 6% and advertising revenue eased 5%, echoing tre…
Jill Goldsmith, Variety
2 mins read
How one businessman's famous 'subliminal advertising' experiment fooled everyone
In 1956 Vicary installed a tachistoscope in a cinema in Fort Lee, NJ, which projected the verbal me…
Paul Feldwick, "The Anatomy o…
1 min read
Why Some Things Catch On And Others Flop
The excerpt below is from Jonah Berger's book, "Contagious: Why Things Catch On." It has been annot…
Jonah Berger, "Contagious"
3 mins read
SXSW attendee: The 'single biggest crisis facing brands today' is obsession with convenience, when friction is still key
As Jon Wilkins of Accenture Interactive pointed out in his session on friction and the human brand …
Kate Ivory
4 mins read
Why Google is wrong to say advertisers should shift 24% of their TV budgets to YouTube
Google's reach argument is flawed anyway because it depends on people thinking a YouTube view and a…
Lindsey Clay
5 mins read
Forget what everyone has been saying: TV doesn't have a 'terminal disease' - it's still number one
Once CBS adds C3 and C7 forms of Nielsen ratings [when TV ratings are measured three days and seven…
Kevin Roberts
3 mins read
A former Topsy employee has an interesting theory on why Apple shut down this $200 million acquisition
Now take out your iOS device. Swipe left. Type in the first search term that comes into your head. …
Aaron Hayes-Roth
4 mins read
Why Google is 'missing the point' when it says YouTube ads are better than TV commercials
As for not attacking TV, Google's Debbie Weinstein is being rather coy when she says Google just wa…
Lindsey Clay, Thinkbox
2 mins read
Super Bowl ads cost $9 million per minute - but they should be more expensive
In the arbitrage of that ROI, when you compare a Super Bowl ad with an ad any other day on TV, the …
Gary Vaynerchuk, Medium
4 mins read
The glamour of advertising has gone - and that's a good thing
If you're in advertising, every year you have a schedule filled with conferences, meetups, and shin…
Shane Atchison
3 mins read
'I'm angry': One communications exec at SXSW says this year's festival is all about describing scary risks - without offering solutions
Absent any seismic shift in Silicon Valley's hands-off approach, the situation translates to more r…
Chrissie Hanson, Contributor
3 mins read
An advertising exec at Cannes says it's time for purpose-driven marketing to get measured for real
The business mandate is already there. According to a 2018 study, nearly two thirds of consumers pr…