You Searched For "advertising campaigns" and got 18 results
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3 mins read
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
4 mins read
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
4 mins read
UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential bra…
Julia Hood
5 mins read
We're in the era of the permanent campaign. Could Kamala Harris change that?
Kamala Harris' rapid campaign calls into question the prolonged election timeline. Does extra time …
Alice Tecotzky
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
4 mins read
Rise of dark AI: Malicious LLMs like FraudGPT, WormGPT the new frontier of online threats! How can we stay safe?
These uncensored versions of everyday AI systems like ChatGPT are re-engineered for criminal activi…
PTI
2 mins read
Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on…
Lara O'Reilly
3 mins read
Kamala Harris wants voters to know she owns a Glock. Talking about guns on the campaign trail is no accident, experts say.
Political and communications experts told BI that leaning into messaging that she's a responsible g…
Aditi Bharade
2 mins read
Biden's campaign touts $38 million in donations after dubious debate performance
Joe Biden took some hits during the debate, but he's come back swinging with $38 million in donatio…
Katie Balevic,Lloyd Lee
3 mins read
X is pushing advertisers to use Grok, the sarcastic, not 'woke' AI bot. They're not interested.
"What advertiser or brand would want Grok writing for them?"
Kali Hays
3 mins read
Biden has staked his campaign on painting Trump as a threat to Democracy. That could change after Saturday's shooting.
The Trump rally shooting has upended the political landscape in ways that will have important rever…
John L. Dorman
5 mins read
Chipotle's latest marketing campaign shows how restaurants are getting creative to win your lunch break
Back to the office means the return of the age-old question: What's for lunch? And the fight to be …
Dan DeFrancesco
4 mins read
Elon Musk really wants advertisers' money. But he also wants to keep tweeting. He can't have both.
Musk says he wants advertisers' money, after all. But he's not willing to make the changes they'd n…
Peter Kafka
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
4 mins read
Supreme Court expands Patanjali misleading ads hearing to include FMCG companies
The bench said the public apology published in newspapers were not on record and asked those to …
PTI
5 mins read
The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …
Dan DeFrancesco
5 mins read
Exclusive: Russia-linked smear campaign against Hunter Biden began earlier than previously thought
A former KGB agent handed a thumb drive with disinformation about Hunter Biden to a Trump official …