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Business Insider Latest Story Image
2 mins read

No More False Promises: Government sets rules to prevent misleading and exaggerated coaching centre ads

The Centre's crackdown addresses exaggerated claims like “100% selection” or “guaranteed job securi…

Business Insider Latest Story Image
4 mins read

Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump

X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…

Lara O'Reilly   


Business Insider Latest Story Image
4 mins read

Advertisers are scrutinizing the value of AI tools as some early efforts fall flat

Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…

Lucia Moses,Lara O'Reilly   


Business Insider Latest Story Image
3 mins read

Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.

Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…

Lucia Moses   


Business Insider Latest Story Image
3 mins read

Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature

A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…

Lara O'Reilly   


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1 min read

Elon still isn't winning over advertisers

Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…

Jyoti Mann   


Business Insider Latest Story Image
2 mins read

WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up

Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…

Lara O'Reilly   


Business Insider Latest Story Image
3 mins read

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…

Lara O'Reilly   


Business Insider Latest Story Image
4 mins read

Supreme Court expands Patanjali misleading ads hearing to include FMCG companies

The bench said the public apology published in newspapers were not on record and asked those to …

PTI   


Business Insider Latest Story Image
2 mins read

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl

Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…

Katherine Tangalakis-Lippert   


Business Insider Latest Story Image
1 min read

How much top advertising agencies pay employees in the US

Insider rounded up the latest salary data from advertising companies including WPP, Omnicom, and Pu…

Business Insider   


Business Insider Latest Story Image
3 mins read

X is left with advertisers pushing dubious cryptocurrency and AI 'undressing' apps, users say after Musk's outburst

Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, les…

Tom Carter   


Business Insider Latest Story Image
1 min read

Seeking nominations for Insider's CMOs to Watch in 2022

Submit your nomination for Insider's 4th annual list recognizing first-time and newly named top mar…

Business Insider   


Business Insider Latest Story Image
1 min read

Seeking nominations for Insider's CMOs to Watch in 2022

Submit your nomination for Insider's 4th annual list recognizing first-time and newly named top mar…

Business Insider   


Business Insider Latest Story Image
5 mins read

Advertisers demand agencies prove their eco credentials

In this week's Insider Advertising newsletter we're covering sustainability metrics in RFPs, supply…

Lara O'Reilly   


Business Insider Latest Story Image
2 mins read

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase

At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company.

Lauren Johnson   


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3 mins read

Generative AI usage advertising comes with its legal implications

Generative AI has brought significant advancements to the advertising sector, reshaping content cre…

Business Insider Latest Story Image
3 mins read

All the ways marketing and advertising are shaping the metaverse

Here's a breakdown of Insider's coverage of how marketing is shaping the metaverse and the key comp…

Business Insider   


Business Insider Latest Story Image

Indian Advertising folks discuss the representation of agency life in Emily in Paris

Emily in Paris: Things that the series got right and wrong about working in advertising

Business Insider Latest Story Image
4 mins read

Ukrainians have united in an effort to fight misinformation and spread facts about the war with ads on websites in Russia and Belarus

"Crisis management in the Ukrainian ad industry is unique," said MGID Chief Marketing Officer Nicko…

Lara O'Reilly