You Searched For "advertising agencies" and got 20 results
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3 mins read
The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up
"They have been the prosecuting attorney, the defense attorney, and the judge and the jury," of the…
Lara O'Reilly
4 mins read
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%
Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…
Lara O'Reilly
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
1 min read
Elon still isn't winning over advertisers
Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…
Jyoti Mann
2 mins read
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…
Katherine Tangalakis-Lippert
5 mins read
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…
Katherine Tangalakis-Lippert
6 mins read
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
News of a legal battle between Kassan and talent giant UTA has the ad world speculating about wheth…
Lara O'Reilly,Lucia Moses
1 min read
China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say
One current and two former employees of ad agency GroupM, which is owned by WPP, were detained by C…
Pete Syme
1 min read
Seeking nominations for the 2024 rising stars of adtech
Business Insider is looking to highlight the rising stars of advertising tech.
Lauren Johnson
3 mins read
Generative AI usage advertising comes with its legal implications
Generative AI has brought significant advancements to the advertising sector, reshaping content cre…
11 mins read
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…
Julia Hood
4 mins read
Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
Stagwell's new SmartAssets AI tool was launched at CES 2024. CEO Mark Penn talks about how brands s…
Julia Hood
2 mins read
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.
Lara O'Reilly
4 mins read
An influencer has been fined $1 million after 'misleading' claims that proceeds from a cake would be donated to charity
Chiara Ferragni, an Italian social media star, apologized after autorities found that a purported c…
Sirena Bergman
3 mins read
The year of Taylor Swift is ending, but a new era is just beginning - and it could be more powerful than AI
The creator economy is set to double in size by 2027. Smart brands are already recognizing the oppo…
Jasmine Enberg
1 min read
How much top advertising agencies pay employees in the US
Insider rounded up the latest salary data from advertising companies including WPP, Omnicom, and Pu…
Business Insider
5 mins read
4 reasons small businesses shouldn't skip out on advertising in local media
Local advertising is a marketing strategy that allows small businesses to promote their brands in a…
Erica Sweeney
5 mins read
Instagram's crisis highlights the bigger issues the entire ad industry is facing
A report detailing issues with Instagram's Reels is demonstrative of the challenges the ad industry…
Dan DeFrancesco
3 mins read
The creator economy is a $250 billion industry and it's here to stay
The creator economy is an industry that includes social-media stars and a range of professionals wo…
Amanda Perelli
1 min read
Seeking nominations for Insider's CMOs to Watch in 2022
Submit your nomination for Insider's 4th annual list recognizing first-time and newly named top mar…