You Searched For "advertiser during ipl" and got 20 results
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7 mins read
Durga Puja and Navratri is finally here, but are advertisers excited?
Will advertisers spend money during Durga Puja this year?
6 mins read
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…
7 mins read
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
6 mins read
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
We want Cult.fit to be completely synonymous with fitness, said Naresh Krishnaswamy
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
1 min read
Handset makers and telcos continue to be top spenders in IPL advertising
During these 15 matches, 55 advertisers across 40 different categories promoted 84 of the…
4 mins read
From BYJU’S to Dream11 and CRED – Indian startups that paid big bucks for IPL have to settle for half the traction
Edtech platforms alone contributed to 15% of the total ad revenues for IPL
2 mins read
Throwback to some of the best IPL ads made over the years
Some IPL ads we have loved over the years
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
5 mins read
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
IPL 2020 sponsorship crossed the ₹500 crore mark last season
7 mins read
How India's loss at the T20 World Cup will affect Indian brands
India’s loss against New Zealand has pushed them towards the brink of a league stage exit
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
3 mins read
WazirX, CoinDCX and other Indian crypto exchanges will reportedly have new advertisement guidelines in the next seven to ten days
The next seven to ten days will determine how India’s nascent crypto industry will present itself t…
5 mins read
IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association
CRED shares its marketing strategies for Dream11 IPL 2020
6 mins read
A lot of hope rests on the festive season this year, but will it bring cheer?
With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…
4 mins read
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
8 mins read
Has working remotely led to a dearth of good IPL ads this year?
Experts tell us the reason behind the plunge in quality IPL ads this year so far
4 mins read
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
Shaun Nanjappa Chendira of Discovery talks about the strategies that have worked in the network's f…
3 mins read
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Priya Jacob, President-Media, Network Advertising on how festive season will be different this year…
5 mins read
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
Karan Shroff on what has helped Unacademy woo consumers onto its platform