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<ul class="summary-list"><li>Insider is seeking nominations for a list of ad agency execs leading marketing in the <keyword id="11121339" type="UNKNOWN" weightage="60" keywordseo="metaverse" source="Orion">metaverse</keyword>.</li><li>They're people heading the metaverse, web3, and NFT divisions at agencies working with advertisers. </li></ul><p>Insider is seeking nominations for a list featuring the execs at <keyword id="12953824" type="UNKNOWN" weightage="60" keywordseo="ad-agencies" source="Orion">ad agencies</keyword> at the forefront of helping brands navigate the metaverse. </p><p>It'll spotlight the people helping advertisers take advantage of the booming interest in web3 technologies, including the metaverse, NFTs, and the blockchain.</p><p>We're seeking people who are leading metaverse efforts on behalf of brands, at agencies big and small. </p><p>Their responsibilities may include developing ad campaigns blurring the line between physical and digital through NFTs, creating metaverse worlds, or setting up blockchain-based solutions for brands.</p><p>We plan to publish the list later in January.  </p><p>Please submit your nominations by <a href="https://docs.google.com/forms/d/e/1FAIpQLSenVn3J2d-0nqMJ3h9hctCS4jYmtJsT0wTkYMO2ciXEcT9N7w/viewform?usp=sf_link">clicking here</a> before 5 p.m. ET January 20.</p>

Seeking nominations for the top ad agency experts helping advertisers enter the metaverse

<ul class="summary-list"><li>With its new multi-million dollar national campaign, AMC is pulling out the stops to bring people back to its theaters. </li><li>AMC has struggled to deal with fallout from the COVID-19 pandemic, which forced the shuttering of theaters for months.</li><li>Big theater chains are trying to entice consumers away from home- streaming models and back to theaters.</li></ul><p>AMC Theaters has rolled out a $25 million ad campaign as the chain doubles down on luring people away from streaming new movies from home, encouraging them back into the theaters.</p><p>The massive ad spend is a first for a major theatrical exhibitor in the movie theater industry, AMC said on Wednesday. </p><p>The <a href="https://mms.businesswire.com/media/20210908005907/en/904120/19/3AMC0009000H_Movies_60_TW_WEB_1920x1080.mp4?download=1">campaign</a> features Academy Award winner <keyword id="11896020" type="UNKNOWN" weightage="60" keywordseo="nicole-kidman" source="Orion">Nicole Kidman</keyword> decked out in a sparkly pantsuit, walking through an empty AMC theater with one simple message: "<keyword id="11976374" type="UNKNOWN" weightage="60" keywordseo="amc-theatres" source="Orion">AMC Theatres</keyword>. We Make Movies Better."</p><p>"We come to AMC Theatres to laugh, to cry, to care," Kidman says in the spot, directed by 2-time Academy Award nominees Jeff Cronenweth and Tim Cronenweth, and written by Academy Award nominee Billy Ray. "Because we need that - all of us."</p><p>The campaign comes as the industry tries to lure people back to communal movie-going after a devastating 2020 and months of theater closures to slow the spread of COVID-19. It also <a href="https://www.businessinsider.com/why-movie-theater-owners-still-worry-about-hybrid-streaming-releases-2021-8">points to the frustration theater owners have voiced</a> about so-called hybrid release models, in which some studios simultaneously release movies in theaters and on streaming.</p><p>The AMC campaign will be shown at nearly 600 US theaters, nine countries via AMC's Odeon Cinema Group, and on a broad range of television networks, the latter which adds to the large cost of the project. The ad will be cut into spots 60-second or less highlighting the "communal setting of a movie theater" and the irreplaceable feeling of being in a theater space.</p><p>"AMC is strong, and it is time for AMC to play on offense again," CEO of AMC Theatres <keyword id="12055581" type="UNKNOWN" weightage="60" keywordseo="adam-aron" source="Orion">Adam Aron</keyword> <a href="https://www.businesswire.com/news/home/20210908005907/en/">said in a press release</a>.</p><p>Around this time last year, AMC was reportedly close to <a href="https://www.businessinsider.com/amc-movie-theater-chain-warns-could-run-out-of-cash-2020-10">running out of cash by the end of 2020</a> because studios didn't have any new movies they could release. </p><p>In June 2021, AMC regained steam temporarily after a <a href="https://markets.businessinsider.com/news/stocks/amc-executives-made-millions-selling-shares-amid-meme-stock-rally-2021-6">meme-stock rally</a> upped the company's stock 83%. As coronavirus vaccines rolled out in the spring theaters reopened and consumers slowly returned. But ticket sales have been well below pre-pandemic levels. But by the end of June, AMC said about 95% of AMC's global theaters were back in operation.</p><p>The campaign also comes amid an ongoing competition between large theater chains, movie studios and streaming platforms. The  pandemic forced a majority of theaters to close for up to a year and allowed streaming platforms to capitalize on <a href="https://www.businessinsider.com/pandemic-shorter-theatrical-movie-releases-45-days-2021-8">at-home theatrical releases</a>. </p><p>AMC fought to keep theatrical releases exclusive to theaters. <a href="https://www.businessinsider.com/amc-theatres-and-universal-feud-over-trolls-windowing-explained-2020-4">AMC Theatres engaged in a "war or words"</a> with Universal back in April after "Trolls World Tour," the first major studio movie released day-and-date with its initial theatrical release, performed exceedingly well on digital platforms. Aron refused to screen future Universal releases at AMC Theatres, but the threat was short-lived.</p><p>With <a href="https://www.businessinsider.com/why-the-future-of-movie-theaters-is-looking-uncertain-again-2021-8">coronavirus cases on the rise again</a>, theaters are facing similar problems as they were a year ago. Theatrical releases are seeing big drop offs in revenue after their initial weekend openings. This has major studios debating on whether to continue with in-theater releases, sacrifice earnings to streaming companies for same day at-home releases, or continue delaying pictures, which may kill the industry altogether, John Fithian, CEO of the National Association of Theatre Owners, previously <a href="https://www.businessinsider.com/theater-association-chief-movie-delays-could-kill-industry-2021-8">told Insider</a>.</p>

AMC is spending $25 million to try to convince you seeing movies in theaters is better than watching them from your couch

<ul class="summary-list"><li><keyword id="1614558" type="PERSON" weightage="60" keywordseo="Peak-design">Peak Design</keyword> published a YouTube video taking shots at a cheaper <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword> bag similar to its own.</li><li>The company said its bag has "bells and whistles" like a lifetime warranty and recycled materials.</li><li>Shoe brand <keyword id="4382379" type="PERSON" weightage="60" keywordseo="allbirds">Allbirds</keyword> previously slammed Amazon for selling a look-alike shoe design.</li></ul><p>Peak Design called out Amazon for selling a cheaper and less environmentally friendly version of its <a href="https://www.peakdesign.com/collections/everyday-bags/products/everyday-sling?variant=29742302068780&amp;gclid=Cj0KCQiAhP2BBhDdARIsAJEzXlF_NvPDHrmJ4Ru6XAYKvw13MLL-uWudpN1fHWBr7Ee6xYO_AW81dk4aAi0REALw_wcB_wcB">"Everyday Sling"</a> bag in a <a href="https://www.youtube.com/watch?v=HbxWGjQ2szQ&amp;3Bfeature=youtu.beu.be">new video</a> released Wednesday.</p><p>The Amazon Basics bag "looks suspiciously like the Peak Design everyday sling," the video's narrator says, "but you don't have to pay for all those needless bells and whistles, like years of research and development, recycled Bluesign approved materials, a lifetime warranty, fairly paid factory workers, and total carbon neutrality. Instead you just get a bag, designed by the crack team at the Amazon Basics department."</p><p>The video, titled "A Tale of Two Slings," goes on to make fun of Amazon workers pretending to make a cheaper version of the Peak Design bag, which sells for about $150. The <a href="https://www.amazon.com/AmazonBasics-Everyday-Sling-Inches-Black/dp/B084CG43XD">Amazon Basics bag</a> sells for about $20. </p><p>"What are you supposed to do when the largest company in the world comes and blatantly rips off your product?" Peter Dering, Peak Design's chief executive said in an interview. "Slap them right back."</p><p>Following the video, which has gotten 13,000 views so far, people commented on the Amazon product, urging buyers to "support the original maker. Not a cheap knockoff."</p><p>"F--- the big boys," Dering said. "It's so nice to slap them around once in a while."</p><p>Amazon did not immediately respond to Insider's request for comment on whether it was selling a knockoff of the everyday sling bag. </p><p>It's not the first time other companies have taken shots at the <keyword id="6354851" type="UNKNOWN" weightage="100" keywordseo="retail">retail</keyword> giant over alleged knockoffs. </p><p>In 2019, Allbirds cofounder Joey Zwillinger slammed Amazon for selling shoes that <a href="https://www.businessinsider.com/allbirds-cofounder-criticizes-amazon-for-knockoff-shoes-that-cost-less-2019-11">looked nearly identical</a> to the company's wool sneakers for a fraction of the price. In a letter, he asked Amazon CEO Jeff Bezos to use Allbirds' <a href="https://www.businessinsider.com/allbirds-slams-amazon-knockoff-shoes-sustainability-approach-2019-11">approach to sustainability</a> instead in order to make a dent in combatting climate change.</p><p>Amazon has also come under fire from critics asking the company to increase its sustainable methods, even as Bezos <a href="https://www.businessinsider.com/jeff-bezos-amazon-climate-change-critics-2020-2">pledged billions</a> to combat climate change. Last year, leaked documents showed the retail giant monitors climate change activists and groups as potential <a href="https://www.businessinsider.com/amazon-jeff-bezos-climate-change-groups-greta-thunberg-2020-11">threats to its business</a>. </p>

A small brand has accused Amazon of ripping off its bag design - and made a video to 'slap them right back'

<ul class="summary-list"><li><keyword id="1268253" type="PERSON" weightage="60" keywordseo="Robinhood">Robinhood</keyword> will air a 30-second ad during this weekend's <keyword id="101238" type="SPORT" weightage="60" keywordseo="Super-Bowl">Super Bowl</keyword>.</li><li>The app has made headlines for a short-squeeze saga involving GameStop and other stocks.</li><li>The commercial is its first Super Bowl spot.</li></ul><p>Robinhood will air a 30-second ad during this weekend's Super Bowl in the wake of a tumultuous few weeks for the online brokerage.</p><p>The commercial - Robinhood's first to run during a Super Bowl game - arrives at a crucial time for the company and will only further increase its awareness among mainstream audiences and undoubtedly lead to even more downloads of the stock-trading app.</p><p>In the ad, posted to Youtube on Wednesday, footage of people going about their daily lives plays as a voice-over says, "We are all investors." The message echoes Robinhood's stated mission to remove barriers to investing, with the voice telling viewers that they don't need to become an investor, because they "were born one." </p><p>Robinhood's motto is "Democratizing finance for all," and that accessibility is part of what attracted amateur traders, many of them from the <a href="https://www.businessinsider.com/mark-cuban-thanks-wallstreetbets-advises-hold-gamestop-stock-robinhood-reddit-2021-2">WallStreetBets</a> forum on Reddit, to buy up GameStop, AMC, and other stocks on the platform last week. </p><p>But Robinhood was met with outcry after it <a href="https://www.businessinsider.com/robinhood-removes-gamestop-amc-reddit-wallstreetbets-fueled-stock-rally-gme-2021-1">temporarily froze trading</a> last week to meet clearing house regulations. Though the freeze has been lifted, the app <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.businessinsider.com%2Frobinhood-narrows-list-restricted-stocks-from-50-8-gamestop-users-2021-2https%3A%2F%2Frobinhood.com%2Fus%2Fen%2Fsupport%2Farticles%2Fchanges-due-to-recent-market-volatility%2F">still has trading restrictions and limits</a> for several of the short-squeezed stocks. </p><p>The Wall Street Journal reported that <a href="https://www.wsj.com/articles/robinhood-will-air-super-bowl-ad-amid-gamestop-saga-11612357203">Robinhood bought the ad time in December,</a> and that a person familiar with the company's internal workings said there were discussions about whether to pull the spot in the wake of public outcry.  </p><p>Christina Smedley, Robinhood's chief marketing officer, said that the ad would "kick off an ongoing marketing campaign."</p><p>"Retail investing is now a cultural phenomenon, and democratizing finance for all is our mission. We're focused on our customers and providing them with the tools they need and are committed to investment access and opportunity for all," Smedley added.</p><p>GameStop shares appear to be trending downwards - Tuesday saw them dip <a href="https://markets.businessinsider.com/news/stocks/gamestop-amc-stock-price-reddit-short-squeeze-fades-traders-2021-2-1030032959">85% below an all-time peak of $483</a>, according to Markets Insider. Meanwhile, <a href="https://www.businessinsider.com/gamestop-robinhood-messaging-from-democrats-republicans-middle-class-inequality-2021-1">politicians from both parties</a> are calling for hearings to investigate their trading practices.  </p><p>Despite a <a href="https://www.businessinsider.com/robinhood-app-play-store-reviews-ratings-one-star-google-2021-2">surge of negative reviews</a> and <a href="https://www.businessinsider.com/gamestop-gme-billboard-times-square-reddit-robinhood-plane-banner-wallstreetbets-2021-1">even a chartered plane trailing a banner</a> expressing users' frustration with Robinhood, the app saw a rise in downloads last week. Insider reported Wednesday that its <a href="https://www.businessinsider.com/robinhood-app-downloads-soar-despite-trading-restrictions-2021-2">downloads increased nearly twofold</a> last week versus the week before. </p><p>Judging by YouTubers' reactions to the new ad spot, the reaction has been mixed. As of 10:15 a.m. EST on Wednesday, the video posted Wednesday morning had 13 likes and 375 dislikes on YouTube.</p>

Watch Robinhood's first-ever Super Bowl commercial, which will further fuel its massive download numbers

<ul class="summary-list"><li><keyword id="296144" type="COMPANY" weightage="60" keywordseo="Wendys">Wendy's</keyword> said that a strong <keyword id="6385189" type="UNKNOWN" weightage="60" keywordseo="breakfast">breakfast</keyword> business helped it grow same-store sales to high-single digits in July. </li><li>Across the fast-food industry, <a href="https://www.businessinsider.com/coronavirus-pandemic-killed-fast-food-breakfast-as-we-know-it-2020-8">breakfast sales have dried up. </a></li><li>Wendy's has managed to grow its new morning menu into 8% of total sales and plans to invest $15 million into <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">advertising</keyword> its breakfast business. </li></ul><p>Fast-food breakfast as we know it has dried up during the pandemic. But Wendy's is eager to cash in on customers returning to chains in the morning. </p><p>Wendy's reported on Wednesday that same-store sales in the second quarter were down 4% in the US, as restaurant visits took a hit during the coronavirus pandemic. The company also said same-store sales grew to high-single digits in July because of the success of breakfast. </p><p>Breakfast made up roughly 8% of Wendy's systemwide sales in the quarter, despite the chain's morning menu launching in the first week of March — right before the coronavirus decimated restaurant industry sales.</p><p><em><strong>Read more:</strong> <a href="https://www.businessinsider.com/coronavirus-pandemic-killed-fast-food-breakfast-as-we-know-it-2020-8">Breakfast sales at fast-food giants like Starbucks and McDonald's 'dried up' during the pandemic</a></em></p><p><em><div type="image" title="Wendy's chicken biscuit" height="1667" width="2222" msid="77378824" hostid="261"></div></em></p><p>Despite the disruption of people's morning routines, Wendy's said that its breakfast business is already profitable. The company plans to spend $15 million to advertise breakfast and has already invested roughly $2.2 million in doing so. </p><p>"We plan to market breakfast in a big way in the back half of the year, as people fall back into their breakfast routines," CEO Todd Penegor said on a call with investors on Wednesday. </p><p>Restaurant chains' breakfast businesses have been hit particularly hard during the pandemic, with companies such as McDonald's and Panera saying morning sales fell the furthest during the pandemic. </p><p>"There's not much recovery in the breakfast daypart right now. In terms of daypart, breakfast has dried up," Panera CEO Niren Chaudhary <a href="https://www.businessinsider.com/coronavirus-pandemic-killed-fast-food-breakfast-as-we-know-it-2020-8">told Business Insider last week. </a></p><p>Wendy's executives said that breakfast orders were coming later than they typically would, <a href="https://www.businessinsider.com/coronavirus-pandemic-killed-fast-food-breakfast-as-we-know-it-2020-8">echoing</a> similar statements from Dunkin' and Starbucks' executives.</p><p>Through its new advertising push, Wendy's hopes to make more people aware that its breakfast menu even exists. Currently, executives said that only about half of potential customers in the US are aware that Wendy's serves breakfast. </p><p>Wendy's executives said the company plans to spend more on breakfast marketing in the coming years, with chief financial officer Gunther Plosch noting that it takes several years to ingrain a habit. In other words, Wendy's hopes that its breakfast will one day no longer be a novelty, but instead a part of Americans' daily morning routines.</p>

Wendy's is spending $15 million to win the fast-food breakfast battle, even as customers skip morning meals

<p>Hi! Welcome to the <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> Insider daily for July 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider, and back to this newsletter after a few days of vacation in the Colorado mountains. <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">Subscribe here to get this newsletter in your inbox every weekday.</a> Send me feedback or tips at <a href="mailto:ljohnson@businessinsider.com">ljohnson@businessinsider.com</a></p><p>Today we look at the advertising spend from the streaming wars, VCs' picks for gaming startups to watch, and TikTok's $200 million pledge for creators.</p><h3><a href="https://www.businessinsider.com/tv-ad-buying-data-amazon-prime-video-hulu-outpacing-rivals-2020-7"></a></h3><h3><a href="https://www.businessinsider.com/tv-ad-buying-data-amazon-prime-video-hulu-outpacing-rivals-2020-7">Amazon Prime Video and Hulu have outpaced their rivals in buying TV ads in 2020, as they compete with new streaming services for subscribers</a></h3><ul><li>A new report from TV analytics firm iSpot.TV found that <keyword id="758541" type="ORGANIZATION" weightage="60" keywordseo="Amazon-Prime">Amazon Prime</keyword> Video and <keyword id="191565" type="CITY" weightage="60" keywordseo="Hulu">Hulu</keyword> are on a <keyword id="6354839" type="UNKNOWN" weightage="60" keywordseo="marketing">marketing</keyword> spree to promote their services, Ashley Rodriguez reports.</li><li><a href="https://www.businessinsider.com/tv-ad-buying-data-amazon-prime-video-hulu-outpacing-rivals-2020-7">According to the report, streaming video services spent $1 billion on national TV ads during the first half of 2020, up 205% compared to the same time period last year.</a></li><li>Amazon and Hulu spent more than streaming newcomers NBCUniversal and Quibi. Amazon spent $169.8 million while Hulu spent $144.6 million on national TV ads in the first six months of the year, per iSpot.TV's figures.</li></ul><h3><a href="https://www.businessinsider.com/tv-ad-buying-data-amazon-prime-video-hulu-outpacing-rivals-2020-7">Read the full story here.</a></h3><p><a href="https://www.businessinsider.com/vc-picks-for-top-gaming-esports-startups-during-pandemic-2020-7"><div type="image" title="Roblox Heroes of Robloxia" height="1080" width="1920" msid="77147217" hostid="261"></div></a></p><h3><a href="https://www.businessinsider.com/vc-picks-for-top-gaming-esports-startups-during-pandemic-2020-7">VCs pick 4 gaming startups to watch in 2020 as interest in the sector surges amid the pandemic</a></h3><ul><li> Ashley also looked at the gaming companies that top VCs think will take off this year.</li><li><a href="https://www.businessinsider.com/vc-picks-for-top-gaming-esports-startups-during-pandemic-2020-7">Investors including Transcend Fund and MaC Venture Capital are betting big on gaming and esports startups like Roblox and PlayVS.</a></li><li>As more people spend time at home due to the coronavirus, investors are betting on these companies' growing audiences. "The most exciting things that are happening in games these days have to do with the expansion of the audience," said Shanti Bergel, managing director at Transcend Fund.</li></ul><h3><a href="https://www.businessinsider.com/vc-picks-for-top-gaming-esports-startups-during-pandemic-2020-7">Read the full story here.</a></h3><h3><a href="https://www.businessinsider.com/tiktok-establishes-200-million-us-based-fund-to-support-creators-2020-7"><div type="image" title="tiktok bytedance china" height="1331" width="2089" msid="77147220" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/tiktok-establishes-200-million-us-based-fund-to-support-creators-2020-7">TikTok establishes $200 million US-based fund to support content creators</a></h3><ul><li><a href="https://www.businessinsider.com/tiktok-establishes-200-million-us-based-fund-to-support-creators-2020-7">TikTok wants to help creators grow on its platform and has created a program to give $200 million to US creators.</a></li><li>Eligable creators must be at least 18 years old and have a certain number of followers, which has not been specified yet. It is also not clear how TikTok is funding the program.</li><li>In theory, the program could allow creators to make money directly from TikTok, similar to how creators make money from YouTube. To date, popular creators like Charli and Dixie D'Amelio have made money from sponsored posts and brand partnerships.</li></ul><h3><a href="https://www.businessinsider.com/tiktok-establishes-200-million-us-based-fund-to-support-creators-2020-7">Read the full story here.</a></h3><h3><strong>More stories we're reading:<br /></strong></h3><ul><li><a href="https://www.businessinsider.com/12-top-public-relations-recruiters-to-know-right-now-2020-7">12 top public relations recruiters to know right now</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/meet-austin-top-venture-capital-firms-and-investors-2019-10">Austin is seeing a startup boom. Meet Austin's top VCs giving Silicon Valley investors a run for the money. </a>(Business Insider)</li><li><a href="https://www.businessinsider.com/twitter-jack-dorsey-subscription-model-2020-7">Jack Dorsey said Twitter is in the 'very, very early phases' of exploring a subscription model and other additional streams of revenue</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/hearst-magazines-president-troy-young-out-harassment-reports-2020-7">Hearst Magazines president Troy Young has left the company after reports of harassment and 'toxic' culture</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/fintech-early-stage-consumer-finance-investors-2020-7">22 fintechs that VCs and big investors say are on the brink of becoming household names</a> (Business Insider)</li><li><a href="https://www.wsj.com/articles/at-t-profit-sags-under-pressure-from-satellite-tv-covid-19-11595503520">AT&amp;T Profit Sags Under Pressure From Satellite TV, Covid-19</a> (Wall Street Journal)</li><li><a href="https://www.bloomberg.com/news/articles/2020-07-23/google-is-coming-after-amazon-s-marketplace-merchants">Google Is Coming After Amazon's Marketplace Merchants</a> (Bloomberg)</li><li><a href="https://www.adexchanger.com/mobile/white-ops-uncovers-advanced-mobile-app-ad-fraud-scheme/">White Ops Uncovers Advanced Mobile App Ad Fraud Scheme</a> (Ad Exchanger)</li></ul><p>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@businessinsider.com">ljohnson@businessinsider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here.</a></p><p>— Lauren</p>

Data shows how Amazon and Hulu are on an ad spending spree to win the streaming wars

<p>Hi! I'm Lauren Johnson, a senior <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> reporter at Business Insider, and welcome to Advertising Insider daily, where we brief you on the top advertising and <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> news. <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">Subscribe here to get this newsletter in your inbox every weekday.</a> Send any feedback or tips to me at  <a href="mailto:ljohnson@businessinsider.com">ljohnson@businessinsider.com</a></p><p>Today we look at allegations of microaggressions at <keyword id="197626" type="COMPANY" weightage="60" keywordseo="Omnicom">Omnicom</keyword>'s agency GMMB, the rise of virtual influencers, and the leaders at <keyword id="6354616" type="UNKNOWN" weightage="60" keywordseo="Twitter">Twitter</keyword> who are helping the company recover from last week's hacker attack.</p><p><a href="https://www.businessinsider.com/gmmb-has-a-problem-with-microaggressions-and-systemic-racism-2020-7"></a></p><h3><a href="https://www.businessinsider.com/gmmb-has-a-problem-with-microaggressions-and-systemic-racism-2020-7">GMMB insiders say the top progressive ad and PR agency has a problem with microaggressions</a></h3><ul><li>Sean Czarnecki <a href="https://www.businessinsider.com/gmmb-has-a-problem-with-microaggressions-and-systemic-racism-2020-7">reports on alleged microaggressions at Omnicom-owned advertising and PR agency GMMB</a>, which is known for its work for progressive clients and Democratic candidates.</li><li>Many former and current employees said they endured unusual scrutiny and comments about their hair, which took a mental toll on them.</li><li>Some people also said that it is hard for people of color to advance their careers from low-level and administration roles at the firm.</li></ul><h3><a href="https://www.businessinsider.com/gmmb-has-a-problem-with-microaggressions-and-systemic-racism-2020-7">Read the full story here.</a></h3><p><a href="https://www.businessinsider.com/the-people-leading-twitter-2020-7"><div type="image" title="Jack Dorsey, Twitter" height="2336" width="3115" msid="77067022" hostid="261"></div></a></p><h3><a href="https://www.businessinsider.com/the-people-leading-twitter-2020-7">These are the execs leading Twitter as the company scrambles to get its house in order after the devastating hacker attack</a></h3><ul><li>Twitter came under scrutiny last week after a massive hacker attack spread a bitcoin scam, overtaking accounts like Bill Gates and Elon Musk that is now being investigated by the FBI.</li><li><a href="https://www.businessinsider.com/the-people-leading-twitter-2020-7">Julie Bort identified the 15 execs leading Twitter</a> who will work on cleaning up the company's image and security issues.</li><li>The list includes several advertising execs including head of sales Matthew Derella, head of revenue products Bruce Falck, and Leslie Berland, head of <keyword id="6354839" type="UNKNOWN" weightage="60" keywordseo="marketing">marketing</keyword> and HR.</li></ul><h3><a href="https://www.businessinsider.com/the-people-leading-twitter-2020-7">Read the full story here.</a></h3><p><a href="https://www.businessinsider.com/virtual-influencers-like-lil-miquela-see-interest-increase-in-pandemic-2020-7"><div type="image" title="Lil Miquela - Brud virtual influencer" height="2814" width="3752" msid="77067024" hostid="261"></div></a></p><h3><a href="https://www.businessinsider.com/virtual-influencers-like-lil-miquela-see-interest-increase-in-pandemic-2020-7">Virtual influencer startups say they've seen a spike in interest from brands as the pandemic has shut down many human photo shoots </a></h3><ul><li><a href="https://www.businessinsider.com/the-people-leading-twitter-2020-7">Dan Whateley and Sydney Bradley report that firms that specialize in computer-generated influencers have seen a boom in business</a> during the coronavirus as influencers have to tweak their content strategies with shelter-in-place orders.</li><li>Startups like Brud, Genies, and The Diigitals create virtual influencers to generate revenue from television appearances, brand deals and IP.</li><li>In May, Brud signed a deal with Hollywood talent agency CAA to represent virtual social media influencer and pop star Lil Miquela.</li></ul><h3><a href="https://www.businessinsider.com/virtual-influencers-like-lil-miquela-see-interest-increase-in-pandemic-2020-7">Read the full story here.</a></h3><p><strong>More stories we're reading:</strong></p><ul><li><a href="https://www.wsj.com/articles/disney-slashed-ad-spending-on-facebook-amid-growing-boycott-11595101729?mod=mktw&amp;adobe_mc=MCMID%3D85959939619540394102498882908349282939%7CMCAID%3D%7CMCORGID%3DCB68E4BA55144CAA0A4C98A5%2540AdobeOrg%7CTS%3D15952435763576">Disney slashes ad spending on Facebook amid growing boycott</a> (Wall Street Journal)</li><li><a href="https://markets.businessinsider.com/news/stocks/netflix-slumps-earnings-miss-weak-subscriber-growth-forecast-2020-7-1029404606#">Netflix sheds $19 billion in market value amid earnings miss and disappointing subscriber-growth forecast</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/soulcycle-instructor-quits-instagram-racism-black-lives-matter-2020-7">SoulCycle poster child Soeuraya Wilson quit on Instagram saying she's tired of being 'used' by a company that only supports activism 'when it is convenient for their bottom line' — we spoke to 2 Black instructors who agree</a> (Business Insider) </li><li><a href="https://www.axios.com/advertising-hate-speech-tech-companies-facebook-5d2b4ebf-e412-4075-ad1f-77aa2b7a07b3.html">Advertising giants agree to evaluate mutual definition of hate speech</a> (Axios)</li><li><a href="https://digiday.com/media/the-second-wave-of-media-layoffs-is-here/">The second wave of media layoffs is here</a> (Digiday) </li></ul><p>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@businessinsider.com">ljohnson@businessinsider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here.</a></p><p>— Lauren</p>

You Searched For "adveritsing" and got 7 results

Seeking nominations for the top ad agency experts helping advertisers enter the metaverse

Zi Wang

AMC is spending $25 million to try to convince you seeing movies in theaters is better than watching them from your couch

Francis Agustin

A small brand has accused Amazon of ripping off its bag design - and made a video to 'slap them right back'

Natasha Dailey

Watch Robinhood's first-ever Super Bowl commercial, which will further fuel its massive download numbers

Annabelle Williams

Wendy's is spending $15 million to win the fast-food breakfast battle, even as customers skip morning meals

Kate Taylor

Data shows how Amazon and Hulu are on an ad spending spree to win the streaming wars

Lauren Johnson

Omnicom-owned advertising and PR agency GMMB faces allegations about microaggressions

Lauren Johnson

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