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Say goodbye to skimpily dressed, sexy women in TV ads who were there just to grab attention
Deodorants, cars and even cement, Indian advertisement industry has been showing off good looking w…
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa targets school girls and offers ‘skin w…
International Women's Day: campaigns that stood out
A few campaigns reminded us that we are slowly taking small steps towards inclusivity every year
International Women’s Day: Campaigns that garnered the most engagement this year
Here are some of the most talked-about ads this International Women’s Day, as per Entropik Tech’s l…
The most used theme in ads this women’s day: MOVE
Here is the most common theme used this Women's Day
Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen
Zivame has launched a new campaign that doesn't feature a model for the first time
Amazing New Pantene Ad Tells Women To Stop Apologizing
The ad showed how the same behaviors that earn men praise for being "persuasive" and "dedicated" ge…
Aaron Taube
Rachana Lokhande, Co-CEO, Kinetic India on glass ceiling
We speak to the top women leaders of the advertising industry such as Kinetic’s Rachana Lokhande, T…
Brands can no longer ignore Indian women during the country's most popular sporting event
It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Titled ‘Sehat Ki Tijori,’ the advertisement has been crafted by FCB Ulka Advertising.
Pragati Rana, AVP, Strategy, Dentsu Webchutney on representation of women in ads
We speak to the top women leaders of the advertising industry such as Kinetic’s Rachana Lokhande, T…
Sarjita Jain - Channel Head, Girliyapa, The Viral Fever on portrayal of women in ads
We speak to the top women leaders of the advertising industry such as Kinetic’s Rachana Lokhande, T…
Leading women from the advertising, marketing and media world on making the industry more inclusive
On International Women's Day, Women in leadership roles shared with us how can we make our industry…
Meesho's latest ad encourages women entrepreneurs to explore social commerce
Meesho celebrates the indomitable spirit of our women entrepreneurs and encourage more women to sta…
This ad inspired 2.8 million women to do more exercise
Jennie Price, Sport England's chief executive, said in a statement she was "very encouraged" by the…
Lara O'Reilly
Nine West's New Ad Campaign For Women Backfired
The ad is part of a new headline-grabbing marketing campaign that also suggests a leather tote bag …
Hayley Peterson
Congress weighs adding women to the US military draft
A Senate proposal would require some women to register for the military draft.
Jacob Zinkula
Britain Banned This Ad For Comparing Women In Lingerie To Noodles
As we told you last year, the ASA is a self-regulatory watchdog that regularly bans sexy and violen…
Aaron Taube
AD OF THE DAY: What If Men Had Women's Hair?
Upon realizing his hair has become long, shiny, and altogether too beautiful, the male protagonist …