The Indian Premier League (IPL) generated significant revenue for fantasy gaming companies, with 61…

As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands

Experts tell us the reason behind the plunge in quality IPL ads this year so far

The TVC puts a spotlight on the stories of hope and instances of people helping each other.

Th new campaign is called ‘Cracking the Game'

Facebook launches the next phase of its More Together campaign celebrating the festive spirit of IP…

Recently, Paytm First Games announced that it has set aside Rs 300 crore for investing in growing t…

Due to the restriction on production and limited budgets, the storytelling will not be the same thi…

The captain cool has emerged the top Celebrity

Kohli is one of the most visible faces on television with more than 17 brands in his kitty

Brands that want to make the most of the league usually come up with captivating campaigns to grab …

Should brands put their advertising on hold to give consumers space during the second wave of COVID…

Reliance Industries Limited recently paid a hefty premium to acquire the digital rights for the Ind…

Swiggy Instamart’s new campaign gives a modern twist to iconic ads we grew up watching

Experts share advice on how can NFTs and crypto exchanges woo their consumers

Cautious optimism continues to thrive in the advertising industry

According to GroupM's TYNY report, India is likely to regain its 9th rank this year

The ad talks about the safe secondary care procedures under Practo Care Surgeries (PCS) in the hand…

The current ads do have disclaimers but the plea points out that they are too small to read

Gaikwad and his South African partner Faf Du Plessis have scored more than half, 56% to be specific…