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Brands can no longer ignore Indian women during the country's most popular sporting event
It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India
This brand is airing ads made on PPT during IPL to convey the importance of saving money
The ad itself is focused on its target audience of upwardly mobile salaried millennials and working…
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
MS Dhoni followed Singh with 9% share
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
Experts expect to see more advertisements around IPL this year than ever before
Due to the restriction on production and limited budgets, the storytelling will not be the same thi…
Throwback to some of the best IPL ads made over the years
Some IPL ads we have loved over the years
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
Has working remotely led to a dearth of good IPL ads this year?
Experts tell us the reason behind the plunge in quality IPL ads this year so far
Gaikwad replaces Dhoni as CSK captain day before IPL opener
In a surprise move, Ruturaj Gaikwad on Thursday replaced the legendary M S Dhoni as the Chennai Sup…
PTI
ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak
Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…
Mobile handset makers to pay Sony around 20% of IPL ad revenue
Oppo has signed up as the presenting sponsor this year, which means that it would take 240 seconds …
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
The campaign was conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi and Vish…
IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9
This figure includes ad revenue that TV, digital channels made, and the amount that teams made from…