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3 mins read

Brands can no longer ignore Indian women during the country's most popular sporting event

It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…

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2 mins read

Oppo India becomes the top advertiser during IPL season 13: Report

Oppo India was followed by Sporta Technologies and Vodafone India

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2 mins read

This brand is airing ads made on PPT during IPL to convey the importance of saving money

The ad itself is focused on its target audience of upwardly mobile salaried millennials and working…

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8 mins read

Experts expect to see more advertisements around IPL this year than ever before

Due to the restriction on production and limited budgets, the storytelling will not be the same thi…

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2 mins read

Throwback to some of the best IPL ads made over the years

Some IPL ads we have loved over the years

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6 mins read

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world

As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands

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8 mins read

Has working remotely led to a dearth of good IPL ads this year?

Experts tell us the reason behind the plunge in quality IPL ads this year so far

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1 min read

Gaikwad replaces Dhoni as CSK captain day before IPL opener

In a surprise move, Ruturaj Gaikwad on Thursday replaced the legendary M S Dhoni as the Chennai Sup…

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3 mins read

ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak

Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…

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1 min read

Mobile handset makers to pay Sony around 20% of IPL ad revenue

Oppo has signed up as the presenting sponsor this year, which means that it would take 240 seconds …

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2 mins read

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars

The campaign was conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi and Vish…

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1 min read

IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9

This figure includes ad revenue that TV, digital channels made, and the amount that teams made from…