You Searched For "adobe customer data platform" and got 19 results
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6 mins read
Adobe Summit 2021: Empowering a digital-first economy through personalisation
For the digital workplace, Adobe Workfront enables more agile, aligned creative wor…
5 mins read
Ensuring personalisation in a cookieless world
The internet is decades old, but many of its fundamental aspects remain the same. It's a collection…
2 mins read
Microsoft and Adobe are teaming up against Salesforce
In turn, Microsoft will make Adobe Marketing Cloud the "preferred marketing service" for its Dynami…
Matt Weinberger
5 mins read
The digital economy will thrive on customer connections and empowerment, says Adobe India's Nitin Singhal
Reflecting on the transformational time that the last year has been, we’ve all experienced the…
3 mins read
Adobe is now officially an ad tech company
Adobe's closest competitors - Salesforce and Oracle - have long been seen as potential strategic bu…
Lara O'Reilly
4 mins read
How brands are reimagining customer experience in a digital-first economy
With technology at the forefront, the world has been changing faster than ever. The COVID-19 pandem…
2 mins read
Adobe has hired a media buying veteran to help ramp up its advertising bona fides
There is plenty of debate over whether any major advertiser wants to put all of its data eggs in on…
Mike Shields
4 mins read
Adobe is acquiring ad tech TubeMogul for $450 million
I want to thank our clients, shareholders, team and partners for your invaluable contributions in g…
Lara O'Reilly
3 mins read
Dun & Bradstreet agreed to acquire a data platform to get a bigger piece of marketing budgets and keep ahead of startups and marketing clouds
Lattice Engines is one of a handful of mar-tech companies that sells data-organizing software. Star…
Lauren Johnson
3 mins read
MParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech
The idea is to help marketers create customer experiences beyond advertising or marketing. Here's h…
Lauren Johnson
3 mins read
Roku has inked a deal with Adobe to solve one of marketers' biggest pain points in OTT advertising
Both companies claim that first-party data differentiates them from other ad-tech companies in OTT.…
Lauren Johnson
2 mins read
Panera is working with Adobe on tech that allows its stores to bring out orders to customers curbside as soon as they arrive
Adobe was brought on to improve the mobile ordering experience and make suggestions to customers us…
Mary Meisenzahl
4 mins read
These are the 5 big trends that will shape the future of digital advertising, according to Adobe
Advertisers began grappling with tough problems like ad fraud, viewability and brand safety issues …
Lauren Johnson
4 mins read
Here are the two big challenges the head of Adobe's head of enterprise businesses says all companies face when undergoing digital transformation
A good customer experience today is not just about having a snazzy website - it's about reaching cu…
Paayal Zaveri
Customer experiences need everything and Adobe is everything leader
Customer experiences need everything and Adobe is everything leader
1 min read
Adobe hires Nitin Singhal to head India Digital Experience business
New Delhi, June 3 (IANS) Software major Adobe on Tuesday appointed Salesforce senior executive Niti…
3 mins read
Adobe just launched a completely new way to let people try its most cutting-edge AI features, while simultaneously improving its product
On Friday, Adobe Analytics - the $130 billion tech giant's tool for measuring how people actually u…
Rosalie Chan
3 mins read
Martech company Iterable just raised $60 million in what it calls its last funding round, and plans to use it to take on Salesforce and Oracle and get profitable
People are being bombarded with more marketing messages than ever, and there are all kinds of compa…
Lucia Moses
2 mins read
Wall Street: Adobe's $1.8 billion Magento acquisition is a 'sensible extension' to help beat Salesforce
Adobe, best known products like Photoshop and Adobe Reader, plans to add Magento's e-commerce produ…