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<ul><li>Over the years, several brands have taken to <keyword id="2995429" type="PERSON" weightage="20" keywordseo="affiliate-marketing">affiliate marketing</keyword> to market their products using various avenues. </li><li>This year, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive period recorded almost 1,00,000 and sales worth INR 17 Crore. </li></ul>Admitad, an affiliate marketing network, has witnessed high volumes of online purchases of the tune of 17 crores during the Diwali period. Indians are known to be festival shoppers, and the trend has continued even during the post-COVID-19 scenario. Over the years, several brands have taken to affiliate marketing to market their products using various avenues. <keyword id="7882933" type="UNKNOWN" weightage="20" keywordseo="Admitad-India">Admitad India</keyword> has contributed on this front, by driving transactions through its network of publishers using various promotional channels. The Indian e-commerce industry is known for leveraging the increase in demand during the festival season by announcing seasonal sales, discounts and various offers for customers. User intent in heading to e-commerce sites is backed by the attractiveness of these offers. Keeping up with this, the affiliate channel has been instrumental in facilitating online transactions across several categories through aggressive promotions via multiple traffic sources such as coupons, cashback offers, e-mailers, instant messaging, push notifications, browser extensions and more. In terms of orders across all categories, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive period recorded almost 1,00,000 and sales worth INR 17 Crore. It indicates the extent to which <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword> traffic has converted into sales on e-commerce platforms. The interesting trend being that cashback, social media links, email marketing, and coupon options accounted for the highest orders out of the lot. Admitad’s observations show that consumers have invested significantly in Digital and household equipment like Mobile Devices, Televisions, Home Audio Systems, Large Appliances etc., which witnessed the biggest hike in sales during the festival time. The sale amount under this category almost doubled, recording INR 9.6 Crores as compared to little over INR 5 crore during the week before Diwali. <div type="image" title="Percentage increase in sales" msid="79444523" hostid="261"></div> Festival time In India is reminiscent of families indulging in new clothing and gifting friends and relatives, which is evident from the buying patterns of customers during this Diwali week. Even in the apparels segment, the Diwali period registered a 20% increase in the number of orders, with the sales achieving close to INR 2.08 crores as compared to INR 1.72 crores during the pre-Diwali week. According to Admitad's analysis, there has been a 31% increase in the Gifts &amp; Flowers category i.e. garnering more than INR 15 lacs during the Diwali week, as compared to INR 10.68 lacs pre-Diwali. Speaking on the promising trends, Admitad India’s Country Manager- Neha Kulwal, said, “Since affiliate networks are focused on promoting coupons, deals and offers it makes them all the more effective during these sale events. Traditionally, It’s the peak time when individuals buy a lot of products in India. As the retailers &amp; etailers allow attractive discounts and deals, people tend to buy more during this period of time. Affiliate networks are therefore well positioned to deliver their best results during festivals and this is a great way to showcase their effectiveness.” It goes to show the effectiveness of affiliate marketing in delivering returns as per the brands’ marketing spends. Online brands are assured better ROIs during the upcoming festive seasons, if they choose affiliate channels to draw the attention of customers.

Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing

<ul><li>A lot of hopes rest on this year's <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> for businesses across the country. With Covid numbers in control, it is expected that consumer sentiments will take a positive turn.</li><li>According to a recent report by <keyword id="6618217" type="General" weightage="20" keywordseo="admitad" source="Orion">Admitad</keyword>, the festive season is expected to reach Rs 7.9 billion, which will be a 3X growth over last year.</li><li>The report also states that consumers will prefer online shopping to offline shopping thereby increasing the hike in sales during the festival time.</li></ul>The 2020 festive season has clocked Rs 2.9 billion (GMV) sales for the online brands. This year it is expected to reach 7.9 billion INR and thus increase the growth by over 3X. Most likely, the maximum number of orders across the country will be coming through the categories of Electronics, Fashion, and Apparel, Baby products, Furniture and Homeware. The electronics category is expected to jump to a 41% rise making the category the most popular among the consumers during the festive season. Fashion and apparel are expected to touch the 33% rise in the market. As work from home continues to be a part of the system, Furniture and Homeware products are expected to grow about 11%. As per the analysis, consumers will be preferring online shopping to offline shopping thereby increasing the hike in sales during the festival time. As the covid-19 pandemic continues to improve, Indians are excited about the upcoming festival season sales and are surely planning to make a purchase during this time. As per our analysis, the growth during festive season sales 2021 is expected to grow by 14 % compared to last year. Speaking on the role of the festive season for online brands, <keyword id="6618219" type="General" weightage="20" keywordseo="neha-kulwal" source="Orion">Neha Kulwal</keyword>, Country Manager, Admitad Affiliate India added- “Brands have always looked up to festive season as their prime time to double the sales. An increasing number of brands are becoming more judicious about their marketing spends. Marketers are going beyond search and social media, and leveraging affiliate channels to reach their target audience. Over the years, we have witnessed brands using the Admitad Affiliate network to drive sales, generate revenues and this can play an even more significant role in the upcoming festive season as brands look to strengthen their online presence and drive growth.” Furthermore, we have also witnessed a fair growth in gifting products, Jewellery, and IT Softwares categories which open up new monetization opportunities for publishers during the festive sale. Since consumers spend a lot of time online, and internet usage can prove to be a big shot for brands targeting audiences on various platforms available like telegram, loyalty platforms, cashback and coupon websites which can be an effective source of driving traffic to the brand’s website and generate their revenue. Brands can find the pool of such traffic sources under the umbrella of affiliate marketing. With the festive season round the corner, brands are strateging their marketing plans and publishers are looking for an opportunity to monetize through various channels. On the whole, things are looking positive and this festive season can be one of the biggest among all festive seasons.

This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report

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Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing

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This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report

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