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<ul><li>A lot of hopes rest on this year's <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> for businesses across the country. With Covid numbers in control, it is expected that consumer sentiments will take a positive turn.</li><li>According to a recent report by <keyword id="6618217" type="General" weightage="20" keywordseo="admitad" source="Orion">Admitad</keyword>, the festive season is expected to reach Rs 7.9 billion, which will be a 3X growth over last year.</li><li>The report also states that consumers will prefer online shopping to offline shopping thereby increasing the hike in sales during the festival time.</li></ul>The 2020 festive season has clocked Rs 2.9 billion (GMV) sales for the online brands. This year it is expected to reach 7.9 billion INR and thus increase the growth by over 3X. Most likely, the maximum number of orders across the country will be coming through the categories of Electronics, Fashion, and Apparel, Baby products, Furniture and Homeware. The electronics category is expected to jump to a 41% rise making the category the most popular among the consumers during the festive season. Fashion and apparel are expected to touch the 33% rise in the market. As work from home continues to be a part of the system, Furniture and Homeware products are expected to grow about 11%. As per the analysis, consumers will be preferring online shopping to offline shopping thereby increasing the hike in sales during the festival time. As the covid-19 pandemic continues to improve, Indians are excited about the upcoming festival season sales and are surely planning to make a purchase during this time. As per our analysis, the growth during festive season sales 2021 is expected to grow by 14 % compared to last year. Speaking on the role of the festive season for online brands, <keyword id="6618219" type="General" weightage="20" keywordseo="neha-kulwal" source="Orion">Neha Kulwal</keyword>, Country Manager, Admitad Affiliate India added- “Brands have always looked up to festive season as their prime time to double the sales. An increasing number of brands are becoming more judicious about their marketing spends. Marketers are going beyond search and social media, and leveraging affiliate channels to reach their target audience. Over the years, we have witnessed brands using the Admitad Affiliate network to drive sales, generate revenues and this can play an even more significant role in the upcoming festive season as brands look to strengthen their online presence and drive growth.” Furthermore, we have also witnessed a fair growth in gifting products, Jewellery, and IT Softwares categories which open up new monetization opportunities for publishers during the festive sale. Since consumers spend a lot of time online, and internet usage can prove to be a big shot for brands targeting audiences on various platforms available like telegram, loyalty platforms, cashback and coupon websites which can be an effective source of driving traffic to the brand’s website and generate their revenue. Brands can find the pool of such traffic sources under the umbrella of affiliate marketing. With the festive season round the corner, brands are strateging their marketing plans and publishers are looking for an opportunity to monetize through various channels. On the whole, things are looking positive and this festive season can be one of the biggest among all festive seasons.

This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report

<ul><li>Over the years, several brands have taken to <keyword id="2995429" type="PERSON" weightage="20" keywordseo="affiliate-marketing">affiliate marketing</keyword> to market their products using various avenues. </li><li>This year, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive period recorded almost 1,00,000 and sales worth INR 17 Crore. </li></ul>Admitad, an affiliate marketing network, has witnessed high volumes of online purchases of the tune of 17 crores during the Diwali period. Indians are known to be festival shoppers, and the trend has continued even during the post-COVID-19 scenario. Over the years, several brands have taken to affiliate marketing to market their products using various avenues. <keyword id="7882933" type="UNKNOWN" weightage="20" keywordseo="Admitad-India">Admitad India</keyword> has contributed on this front, by driving transactions through its network of publishers using various promotional channels. The Indian e-commerce industry is known for leveraging the increase in demand during the festival season by announcing seasonal sales, discounts and various offers for customers. User intent in heading to e-commerce sites is backed by the attractiveness of these offers. Keeping up with this, the affiliate channel has been instrumental in facilitating online transactions across several categories through aggressive promotions via multiple traffic sources such as coupons, cashback offers, e-mailers, instant messaging, push notifications, browser extensions and more. In terms of orders across all categories, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive period recorded almost 1,00,000 and sales worth INR 17 Crore. It indicates the extent to which <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword> traffic has converted into sales on e-commerce platforms. The interesting trend being that cashback, social media links, email marketing, and coupon options accounted for the highest orders out of the lot. Admitad’s observations show that consumers have invested significantly in Digital and household equipment like Mobile Devices, Televisions, Home Audio Systems, Large Appliances etc., which witnessed the biggest hike in sales during the festival time. The sale amount under this category almost doubled, recording INR 9.6 Crores as compared to little over INR 5 crore during the week before Diwali. <div type="image" title="Percentage increase in sales" msid="79444523" hostid="261"></div> Festival time In India is reminiscent of families indulging in new clothing and gifting friends and relatives, which is evident from the buying patterns of customers during this Diwali week. Even in the apparels segment, the Diwali period registered a 20% increase in the number of orders, with the sales achieving close to INR 2.08 crores as compared to INR 1.72 crores during the pre-Diwali week. According to Admitad's analysis, there has been a 31% increase in the Gifts &amp; Flowers category i.e. garnering more than INR 15 lacs during the Diwali week, as compared to INR 10.68 lacs pre-Diwali. Speaking on the promising trends, Admitad India’s Country Manager- Neha Kulwal, said, “Since affiliate networks are focused on promoting coupons, deals and offers it makes them all the more effective during these sale events. Traditionally, It’s the peak time when individuals buy a lot of products in India. As the retailers &amp; etailers allow attractive discounts and deals, people tend to buy more during this period of time. Affiliate networks are therefore well positioned to deliver their best results during festivals and this is a great way to showcase their effectiveness.” It goes to show the effectiveness of affiliate marketing in delivering returns as per the brands’ marketing spends. Online brands are assured better ROIs during the upcoming festive seasons, if they choose affiliate channels to draw the attention of customers.

Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing

<ul><li>Today, chatbots are making their presence felt across the entire business value chain. </li><li>They are enhancing customer support by helping customers explore products and services in a more seamless fashion. </li><li>New-age bots are redefining critical aspects such as <keyword id="1766716" type="PERSON" weightage="20" keywordseo="customer-engagement">customer engagement</keyword>, sales, marketing, and profitability for businesses in the online realm, writes <keyword id="6618219" type="PERSON" weightage="20" keywordseo="neha-kulwal">Neha Kulwal</keyword>, Country Manager- <keyword id="7882933" type="UNKNOWN" weightage="20" keywordseo="Admitad-India">Admitad India</keyword>.</li></ul> There is one thing that you commonly find when you go online. There, right in the corner of your screen. Unobtrusive, for all intents and purposes, and yet somehow drawing your attention to itself. Yes, you guessed it right: a chat screen. The window that pops up as soon as you visit the landing page of a website, asking you about what it can help you with. Most online businesses today have some chat feature or another that was initially handled by human teams. This function has since been taken over by chatbots that are making their presence felt across the entire business value chain. To begin with, they are enhancing customer support by helping customers explore products and services in a more seamless fashion. Chatbots are also used to provide answers to frequently-asked after-sales queries and redirecting buyers to the most relevant means of grievance redressal. Of late, however, new-age bots are going a step ahead and redefining critical aspects such as customer engagement, sales, marketing, and profitability for businesses in the online realm. Botting it up: How Samsung used chatbots to drive higher customer engagement and better leads Take, for instance, the Twitter chatbot deployed by Samsung in Australia and Canada. Aimed at helping users familiarise themselves with its new 4K UHD TV technology, the chatbot addressed customer queries around the new technology. More importantly, the brand used the chatbot as a means to engage prospective buyers by identifying their areas of interest (sports, movies, gaming, and TV) and inviting them to start interacting with the bot for enhanced end-user experiences and personalised product recommendations. Samsung received a high engagement rate, with 89% of the participants following through with the chatbot experience. It also drastically reduced the cost per lead for the brand, bringing it down to barely 25% of what its marketing endeavours typically cost. A study in analytics: How the Qlik Insight Bot is helping businesses use data to optimise operations Chatbots, however, are just the tip of the iceberg as far as the ongoing ‘bot revolution’ is concerned. Another prominent example of how bots are helping drive better outcomes for businesses is the Qlik Insight Bot that is built on top of the open API framework and Associative Engine® from Qlik, a domain-leading data integration platform. The mobile bot leverages AI-driven analytics and Natural Language Processing (NLP) capabilities to identify conversational patterns over time and facilitate more customised data analytics experiences. This allows business users to make their data queries using conversational chat-based prompts and get the relevant insights into important business questions by simply asking questions on chat. Such an insight-driven approach to analytics allows companies to empower their employees with data at the point of need, thus helping them make more accurate decisions to drive profitability and improve business performance. Messenger bots: Helping online promoters and brands to drive better revenues Innovative bots with advanced capabilities are also providing online businesses with a unique opportunity to engage with users to communicate their value propositions and promote their offerings for better lead generation and conversion. Telegram, for instance, has introduced a bot that allows uploaded text to be automatically converted into machine voice. This facilitates another layer of engagement, enabling brands to convert prospective customers into buyers – by targeting them at the platforms where they spend the most time. There are several interesting developments on the publisher side as well. New-age tools, such as Admitad Bot, are also being integrated into Telegram to add more value to the digital marketing value chain. Using these tools, for instance, online publishers – such as bloggers, social media influencers, YouTubers, and podcasters – can improve their profitability by seamlessly creating deep links to the best affiliate campaigns. These links are designed for robust functionality across multiple traffic sources and are handpicked from thousands of online offers from across the globe. All publishers need to do to generate these deeplinks is adding the Bot in their Telegram app, login, choose an ad space from the options presented, and send the bot the website link for the relevant product. These chatbots can also intimate publishers when a product category is “hot”, along with providing information about the commission rates. Such end-to-end support on messenger bots not only helps publishers augment business growth and profitability but also enables brands to maximise their consumer outreach and sale revenues. It also enables brands to achieve better CPA results for their marketing spending, as affiliate payouts are only released once the desired action (clickthrough, sale, etc.) has been completed. Why is this important? Because online messaging apps have emerged as, arguably, the medium of choice for new-age consumers to interact and engage with each other in this digital-first age. Here are some statistics for scale: WhatsApp has more than 1.6 billion active users, while Facebook Messenger and WeChat have 1.3 billion and 1.1 billion users, respectively. Newer messaging apps are also finding great traction and adoption with users; Telegram had 200 million monthly active users by March 2018, while Hike claimed to have 100 million users in 2018. The growing importance of messenger bots in the digital marketing value chain is further corroborated by recent performance statistics. As per the data analysed by Admitad India, advertisers drove sales to the tune of $10,000 through chat-based messengers during the first six months of 2019 alone. In a country that is rapidly moving online on the back of rapid digital adoption, this represents a unique and high-value affiliate marketing opportunity for brands. If these aforementioned examples are anything to go by, the future will not just be digital – it will be driven by bots. Online businesses across sectors will need to stay ahead of this curve by integrating such bots into their existing processes to streamline and optimise their operations. Doing so is not just a matter of luxury anymore, but is rapidly becoming a critical business imperative. -- This article has been written by Neha Kulwal, Country Manager, Admitad India

I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations

<ul><li>Both online and traditional offline marketing tactics have to be used together to create an effective marketing strategy for MSMEs.</li><li>Preeti Ubale noted that MSMEs need immediate revenues and mass media mediums can offer them that much more easily.</li><li>While making marketing strategies, it is also important to define target audience and niche to develop brand awareness.</li></ul>While digital marketing may be important to keep up with the digital trends that have emerged post Covid-19 pandemic, it may not be all that micro, small and medium enterprises (MSMEs) need. According to a panel of speakers on Business Insider’s <a href="https://twitter.com/BiIndia/status/1549037167196131329">discussions around the need for digital marketing for MSME</a>s, both online and traditional offline marketing tactics have to be used to form smart hybrid brand awareness activities for these <keyword id="390673" type="General" weightage="20" keywordseo="small-businesses" source="Orion">small businesses</keyword>. Preeti Ubale, co-founder and COO of software company SMBXL, noted that MSMEs need immediate revenues and mass media like TV, radio, hoarding and pamphlets can offer them that much more easily. In comparison, digital marketing initiatives take time to show results unless they are paying a platform or marketplace. “The only thing used to fetch them immediate sales [was] having feet on the street, going and approaching their customers, talking to them, convincing them. So this was immediate sales and when it comes to digital, it is not immediate,” Ubale added. She noted that there is no specific formula for how to allocate funds for both these marketing initiatives, as it all depends on the stage a business is in. Meanwhile, Amoli Nagpal, head of e-commerce and SME segment at IT company Admitad Affiliate Network India, also emphasizes on a ‘healthy mix’ of online and online marketing initiatives if a small business has a target to increase return on investment (ROI) and transactions. But while making marketing strategies, it is also important to define target audience and niche to develop brand awareness. A business that caters to the needs of 20-30 year olds may do better if more funds are allocated to online campaigns. Covid-19 was one of the major factors that led to the aggressive digitization of India’s 6.3 crore <keyword id="6358354" type="General" weightage="20" keywordseo="msme" source="Orion">MSME</keyword>. All offline deals were shut and reaching out to the customers became extremely hard. Small businesses had no option but to rely on their digital tools and marketing tactics to make their presence felt. Five in ten (or about 53%) micro and small enterprises in India were using digital sales channels such as online aggregators, marketplaces, social media and mobile marketing by January 2021, a Crisil report based on a survey of 566 companies noted. The number was at three out of ten (or about 29%) pre-pandemic. Even Indian fintechs have jumped in to help this segment overcome their biggest challenge of access to capital. However, <a href="https://www.businessinsider.in/business/news/fintechs-are-helping-indian-msmes-get-over-their-biggest-challenges-but-there-is-still-a-long-way-to-go/articleshow/92848620.cms">lack of data continues to be a hurdle</a> for most fintechs that are trying to help and the solutions can only be fully utilized once that hurdle is crossed. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/business/corporates/news/it-is-attrition-rates-and-not-the-wage-hikes-dampening-indian-it-cos-earnings/articleshow/93120202.cms" style="">It is attrition rates and not the wage hikes dampening Indian IT cos earnings</a> <a href="https://www.businessinsider.in/stock-market/news/tata-steels-net-profit-declines-in-q1-on-the-back-of-rising-raw-material-costs/articleshow/93116879.cms" style="">Tata Steel’s net profit declines in Q1 on the back of rising raw material costs</a> <a href="https://www.businessinsider.in/business/startups/news/need-more-than-35-say-swiggy-workers-who-threaten-strike-against-new-policies/articleshow/93114671.cms" style="">Need more than ₹35 say Swiggy workers who threaten strike against new policies</a>

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This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report

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Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing

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I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations

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India’s newly digitized MSMEs need offline marketing as much as online

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