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Paris [France], March 30 (ANI): Director General of the <keyword id="20681418" type="General" weightage="20" keywordseo="european-space-agency" source="keywords">European Space Agency</keyword> (<keyword id="191401" type="General" weightage="20" keywordseo="ESA" source="Orion">ESA</keyword>), <keyword id="21132866" type="General" weightage="20" keywordseo="josef-aschbacher" source="keywords">Josef Aschbacher</keyword>, has heaped praise on the <keyword id="19915130" type="General" weightage="20" keywordseo="indian-space-research-organisation" source="keywords">Indian Space Research Organisation</keyword> (<keyword id="6358064" type="General" weightage="100" keywordseo="ISRO" source="Orion">ISRO</keyword>) for its recent successful launches and said that India's accomplishments in space and especially in lunar exploration is 'astonishing'. Aschbacher posted an appreciation post on X, after ESA hosted its 323rd Council meeting in Paris which was attended by the ISRO Chairman, S Somanath. ESA Member States met in Paris, France, for the 323rd session of the ESA Council on March 26 and 27, 2024. The European scientist also underscored that the significance of strengthening ties and deepening cooperation with international partners cannot be underestimated. "What India is accomplishing in space - especially in Lunar exploration - is astonishing. We hosted ISRO's Chairman, Dr. S. Somanath at ESA Council today. It was a milestone occasion for Delegates to learn more about current and future plans for ESA-ISRO cooperation," he posted on X. "The strategic importance of strengthening ties and deepening cooperation with international partners cannot be underestimated," he added. <div type="twitter" handle="AschbacherJosef" handlename="AschbacherJosef" favoritecount="0" retweetcount="0" id="1773071288686264521"></div> Additionally, Astronaut <keyword id="20326710" type="General" weightage="20" keywordseo="thomas-pesquet" source="keywords">Thomas Pesquet</keyword> also shared about meeting with the ISRO chairman and the ESA Director and said that they witnessed enthusiastic exchanges between the two leaders. "Very proud to welcome ISRO chairman Shri. S. Somanath at ESA HQ in Paris yesterday, with our director Josef Aschbacher. Enthusiastic exchanges between the two men, and abounding cooperation opportunities between the two organisations. Let's co-travel to space together!" he posted on X. <div type="twitter" handle="Thom_astro" handlename="Thom_astro" favoritecount="0" retweetcount="0" id="1773399899498803577"></div> In a stellar display of prowess, India soared to new heights in 2023 with the successful soft landing of <keyword id="8011274" type="General" weightage="20" keywordseo="Chandrayaan-3" source="Orion">Chandrayaan-3</keyword> on the South Pole of the Moon and the launch of <keyword id="5998804" type="General" weightage="20" keywordseo="Aditya-L1" source="Orion">Aditya-L1</keyword>, India's first solar mission. These milestones not only secured India's standing in the global space economy but also fueled the engines for the private space sector in India. On August 23, 2023, the Chandrayaan-3 mission created history with the successful soft landing on Moon's surface. India is now the first nation to reach near the Moon's unexplored South Pole and ranks amongst the top four nations to carry out a soft landing on the lunar surface. Chandrayaan-3 is India's third lunar mission and the second attempt to land softly on the moon's surface. It's part of the Chandrayaan program, a series of missions developed by the Indian Space Research Organisation (ISRO) to explore the moon. The mission consists of a Vikram lunar lander, a Pragyan lunar rover, and a propulsion module that carries the spacecraft from Earth orbit to lunar orbit. Additionally, in a major milestone, India placed its first dedicated solar mission, the Aditya-L1 spacecraft, in the Halo orbit. The country went gaga over this historic achievement, especially since this mission came at the back of India's moon landing, the Chandrayaan-3 mission. Aditya-L1 reached Lagrange Point L1 which is about 1.5 million km from earth. The PSLV-C57.1 rocket carrying the Aditya-L1 orbiter lifted off successfully from the Satish Dhawan Space Centre in Sriharikota, Andhra Pradesh, in September.

European Space Agency Director praises ISRO, calls India's accomplishments in space "astonishing"

<ul class="summary-list"><li>American pantyhose brand L'eggs is staging a comeback.</li><li>Parade founder Cami Téllez is the executive creative director.</li></ul>More than half a century after L'eggs became a household name, the American hosiery brand is stepping into a new era.This time, with Gen Z in mind.Executive creative director <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/parade-underwear-cami-tellez-sale-2023-11">Cami Téllez</a>, 27, is working to breathe new life into the brand after finding initial success with her undergarment startup, Parade. Téllez launched Parade in 2019 while still in her early 20s. At its peak, the company was valued at $200 million. <a target="_blank" class="" href="https://www.businessinsider.com/underwear-brand-parade-sold-to-lingerie-manufacturer-ariela-and-associates-2023-8">It was sold in 2023,</a> and Téllez left the company."The opportunity to steer the future legacy of the brand was an exciting challenge — it's an American icon hidden in plain sight, with a substantial business distributed in close to 30,000 stores across the country and has an awareness with 60% of American women," Téllez told Business Insider.<div type="image" title="Parade founder and L'eggs executive creative director Cami Téllez." height="3000" width="3750" msid="115114956" hostid="261" sizebytes="195314"></div>After L'eggs launched in 1969, it quickly became a consumer favorite recognized for its colorful egg-shaped packaging and celebrity-endorsed TV ads.L’eggs' dominance mellowed by 2006, when Hanes said in an August SEC filing that net sales for its hosiery segment had declined every year since 1995 due to changes in consumer preferences. By late 2021, Hanes said in an SEC filing that it decided to divest its US Sheer Hosiery business — including L'eggs — as a strategy to streamline its portfolio.Private equity firm Windsong Global acquired L'eggs in October.Now, the brand's iconic slogan, "Nothing beats a great pair of L'eggs," is something it is trying to prove to modern shoppers, especially in the age of Kim Kardashian's SKIMS. Kardashian's company was valued at <a target="_blank" class="" href="https://www.businessinsider.com/kim-kardashian-skims-to-sell-mens-underwear-apparel-2023-10">$4 billion</a> in July 2023."I look at Spanx as being the innovator of modern shapewear. I look at SKIMS as bringing fashion to the shapewear industry, but L'eggs was the OG of hosiery and shapewear brands," Bill Sweedler, Windsong Global's CEO and chairman, told Business Insider.Téllez echoed that sentiment. She said L'eggs is rooted in a mass-market strategy that aims to attract female shoppers wherever they are.<div type="image" title="L'eggs archival campaigns" height="2000" width="3000" msid="115114951" hostid="261" sizebytes="234820"></div>"We have such a huge opportunity to be able to own the entire fashion foundations category — everything that makes her love her legs, we will be there," Téllez said. "We're starting with tights because it's our DNA, but throughout 2025, we'll bring our solutions innovation into shapewear, leggings, socks, and beyond."Téllez said L'eggs has a "very loyal existing customer base," but it's hoping to build "a new generation of fans for the brand.""We'll be approaching growth through a few different areas of focus — product innovation, increased consumer awareness, and distribution to make the product as accessible as possible," she said.She said L'eggs products would be available in stores like Kohl's and online retailers like Amazon. Téllez said women will be able to find L'eggs at "tens of thousands of existing storefronts," including 1,800 Target stores this spring.The brand will continue to offer classic collections like Sheer Energy and Silken Mist while introducing new products like its 360 Contour collection."We're increasing consumer awareness across generations by meeting our customers where they are — across new channels like community, influencer, and beyond to build a new generation of fans for the brand," Téllez said.<div type="image" title="L'eggs campaign photo" height="6182" width="7728" msid="115114958" hostid="261" sizebytes="1323886"></div>Part of building that new generation of loyal L'eggs enthusiasts is introducing it to young consumers, some of whom may not be familiar with the brand."Building a L'eggs community means creating a space where consumers feel connected to the brand's heritage while also feeling empowered to interpret their fashion in their own way," Téllez said.One of the ways L'eggs plans to do that is by engaging Gen Z and Gen Alpha on social media."Inspired by my experience with Parade, we'll focus on two things: creating a dialogue and inspiring expression," Téllez said. "This will involve engaging content, including social media challenges that invite users to share how they style L'eggs, and community-centric activations that bring together diverse voices across all generations — which is critical to the L'eggs DNA as a 55-year-old brand."The brand also plans to lean into the culture surrounding style and fashion through partnerships."This means working with celebrity stylists to incorporate L'eggs into street style, showing how versatile tights can be styled across designer collections," Téllez said. "Collaborating with fashion brands will also play a huge role in extending L'eggs' reach; by aligning with brands known for iconic print and color, we're demonstrating that tights can be central to a contemporary wardrobe.""By positioning L'eggs alongside industry tastemakers, we're not just present in fashion spaces — we're actively contributing to their narrative," she added.

Gen Z is reimagining the iconic 70s brand L'eggs

Aditya-L1, the first space-based Indian observatory to study the <keyword id="24879" type="General" weightage="100" keywordseo="sun" source="Orion">Sun</keyword>, is getting ready for its launch soon, <keyword id="6358064" type="General" weightage="90" keywordseo="isro" source="Orion">ISRO</keyword> said on Monday. The satellite, realised at U R Rao Satellite Centre here, has arrived at the ISRO's spaceport in <keyword id="6355143" type="General" weightage="50" keywordseo="Sriharikota" source="Orion">Sriharikota</keyword> in Andhra Pradesh, the Bengaluru-headquartered national space agency said in an update on the mission. "Mostly September first week," an ISRO official told PTI when asked about the date of the launch. The spacecraft is expected to be placed in a halo orbit around the Lagrange point 1 (L1) of the Sun-Earth system, which is about 1.5 million kilometres from the Earth. A satellite placed in the halo orbit around the L1 point has a major advantage of continuously viewing the Sun without any occultation/eclipses, ISRO noted. "This will provide a greater advantage of observing the solar activities and its effect on space weather in real time," it said. The spacecraft carries seven payloads to observe the photosphere, chromosphere and the outermost layers of the Sun (the corona) using electromagnetic and particle and magnetic field detectors. Using the special vantage point L1, four payloads will directly view the Sun and the remaining three payloads would carry out in-situ studies of particles and fields at the L1, thus providing important scientific studies of the propagatory effect of solar dynamics in the interplanetary medium. "The suits of <keyword id="3586950" type="General" weightage="90" keywordseo="Aditya-L1" source="Orion">Aditya L1</keyword> payloads are expected to provide most crucial information to understand the problem of coronal heating, coronal mass ejection, pre-flare and flare activities and their characteristics, dynamics of space weather, propagation of particle and fields etc.," ISRO said. The major science objectives of the Aditya-L1 mission are: study of solar upper atmospheric (chromosphere and corona) dynamics; study of chromospheric and coronal heating, physics of the partially ionised plasma, initiation of the coronal mass ejections, and flares; observe the in-situ particle and plasma environment providing data for the study of particle dynamics from the Sun; physics of solar corona and its heating mechanism; diagnostics of the coronal and coronal loops plasma: temperature, velocity and density; development, dynamics and origin of coronal mass ejections; identify the sequence of processes that occur at multiple layers (chromosphere, base and extended corona) which eventually leads to solar eruptive events; magnetic field topology and magnetic field measurements in the solar corona; drivers for space weather (origin, composition and dynamics of solar wind). The instruments of Aditya-L1 are tuned to observe the solar atmosphere, mainly the chromosphere and corona, while the in-situ instruments will observe the local environment at L1.

ISRO gearing up for mission to study Sun; satellite arrives at Sriharikota for launch

Bengaluru, ISRO on Thursday released a "selfie" and images of the <keyword id="6359982" type="General" weightage="20" keywordseo="earth" source="Orion">Earth</keyword> and the <keyword id="42440" type="General" weightage="20" keywordseo="moon" source="Orion">Moon</keyword> taken by the camera on-board Aditya-L1 solar mission spacecraft. "Aditya-L1, destined for the Sun-Earth L1 point, takes a selfie and images of the Earth and the Moon," the Bengaluru-headquartered national space agency said on 'X'. The images show VELC (Visible Emission Line Coronagraph) and SUIT (Solar Ultraviolet Imager) instruments as seen by the camera on-board Aditya-L1 on September 4, 2023. ISRO also shared the images of the Earth and Moon as seen by the camera.

Aditya-L1 camera takes a selfie, images of Earth, Moon

Bengaluru, Ahead of India's Aditya-L1 <keyword id="73822" type="General" weightage="20" keywordseo="solar-mission" source="Orion">solar mission</keyword>, a top scientist said the monitoring of the Sun on a 24-hour basis is a must to study <keyword id="18618306" type="General" weightage="20" keywordseo="solar-quakes" source="Orion">solar quakes</keyword> which can alter the geomagnetic fields of earth. The Aditya-L1 mission to study the Sun is slated to be launched at 11.50 am from the Sriharikota spaceport on Saturday. Explaining the need to study the Sun, Professor and In-Charge Scientist at the Indian Institute of Astrophysics (IIA), Dr R Ramesh told PTI that just as there are earthquakes on Earth, there are something called solar quakes - called as Coronal Mass Ejections (CMEs) - on the surface of the Sun. In this process, millions and millions of tons of solar materials are thrown into the interplanetary space, he said, adding these CMEs can travel at a speed of approximately 3,000 km per second. "Some of the CMEs can also be directed towards the Earth. The fastest CME can reach near Earth space in approximately 15 hours," Dr Ramesh pointed out. On why this mission was different from other similar ventures, he said, "Though ESA (European Space Agency) and NASA (<keyword id="107353" type="General" weightage="50" keywordseo="national-aeronautics-and-space-administration" source="Orion">National Aeronautics and Space Administration</keyword>) have launched similar missions in the past, the <keyword id="3586950" type="General" weightage="20" keywordseo="aditya-l1" source="Orion">Aditya L1</keyword> mission will be unique in two main aspects because we will be able to observe the solar corona from the place where it almost starts. Also we'll be able to observe the magnetic field changes in the solar atmosphere, which are the cause for coronal mass ejections or solar quakes." Sometimes, these CMEs damage satellites by "engulfing" them, he said. Due to the discharged particle flow from the CMEs, all the electronics onboard satellites can malfunction. These CMEs come all the way to Earth, Dr Ramesh said. In 1989, for instance, when there was a massive eruption of the solar atmosphere, Quebec in Canada went without power for about 72 hours; And in 2017, the Zurich airport in Switzerland was affected because of CME for almost 14 to 15 hours. Dr Ramesh said once the CMEs reach the Earth, which is like a big magnet with north and south poles, they can travel along the magnetic field lines and then they can alter the Earth's geomagnetic field. Once the geomagnetic field is affected, it can impact the high voltage transformers. "So, it is very important to put a centre of observation to continuously monitor the Sun, which is possible from the Lagrangian (L1) point," he pointed out. India is launching the Aditya-L1 to place its satellite at Langrangian-1 point. According to him, the authorities at Bengaluru-based IIA, an institution with a long tradition of almost close to 125 years of observing the Sun, felt that they should monitor the Sun on a 24 hours basis so that any changes that are taking place (on the Sun) are very well observed. Though observations of the Sun can be carried out with a ground-based telescope, they have two major limitations, Dr Ramesh said. One is that there are only eight or nine hours available in a day to monitor the sun since such observations can be carried out only during day time and not at night. The second challenge while monitoring the Sun from Earth is that the light coming from the Sun will be scattered by the dust particles in the atmosphere. As a result the image can get blurred, he explained. To avoid these shortcomings in solar observation, the IIA felt the need to have a telescope in space for 24-hour uninterrupted observations of the Sun. There are five vantage points from where the Sun can be monitored. These are called the Lagrangian points, which are named after an Italian astronomer Joseph-Louis Lagrange who discovered them. The gravitational force of attraction between the Sun and the Earth at the Lagrange points are perfectly balanced, the scientist said. "Of all these five points, there is a point called L1 to have an uninterrupted view of the Sun. This point is located between the Sun and Earth at a distance of 1.5 million km from the Earth," the IIA professor explained. According to him, the Aditya L1 space mission will take 100-plus days to reach the Lagrangian-1 point. Data from this satellite will be downloaded at ISRO's Indian Deep Space Network near Byalalu on the outskirts of Bengaluru and will be transmitted by a dedicated internet link to the Payload Operations Centre of the IIA, Dr Ramesh said. The data will be processed and sent back to ISRO for dissemination to the general public as well as for use by the scientific community.

Aditya L1: Solar quakes can alter geomagnetic field of earth says top scientist

<keyword id="19915124" type="General" weightage="20" keywordseo="ISRO" source="keywords">ISRO</keyword> has targeted to <keyword id="19997100" type="General" weightage="20" keywordseo="launch" source="keywords">launch</keyword> the first mission of the ambitious <keyword id="19945102" type="General" weightage="100" keywordseo="Gaganyaan" source="keywords">Gaganyaan</keyword> project by December, a top official said here on Friday. Currently, some of the rocket hardware for the human <keyword id="41531" type="General" weightage="20" keywordseo="space" source="Orion">space</keyword> programme has reached the <keyword id="20021373" type="General" weightage="20" keywordseo="Satish-Dhawan-Space-Centre" source="keywords">Satish Dhawan Space Centre</keyword> here and the integration of the crew module was going on at the <keyword id="20054184" type="General" weightage="20" keywordseo="Vikram-Sarabhai-Space-Centre" source="keywords">Vikram Sarabhai Space Centre</keyword>, Trivandrum, ISRO Chairman <keyword id="19929547" type="General" weightage="20" keywordseo="s-somanath" source="keywords">S Somanath</keyword> said. "Today, we are working on the first mission of the Gaganyaan called G1. The first unmanned mission. The status today is the rocket, the S200 stage, the L1, C32 stage are all at Satish Dhawan Space Centre," he said. He said the Crew Module integration was going on at VSSC Trivandrum while Crew Escape hardware was also ready. "So, we have to complete with full wiring and testing should be done. Our target is by November the whole system will reach here, possibly by December launch will happen," he said, responding to a query. Somanath was talking to reporters after successfully launching the third and final developmental flight of the Small Satellite Launch Vehicle that placed the Earth Observation Satellite into orbit earlier in the day. The success of the third and final developmental flight would pave the way for launch of commercial missions using the smallest vehicle by ISRO's commercial arm <keyword id="20038721" type="General" weightage="20" keywordseo="NewSpace-India-Ltd" source="keywords" meta.keywordsubtype="org" meta.entityname="NewSpace India Ltd" meta.hostid="261" meta.entityid="NewSpace India Ltd">NewSpace India Ltd</keyword> (NSIL). Today's successful mission of <keyword id="21471593" type="General" weightage="20" keywordseo="SSLV" source="keywords">SSLV</keyword> allows industry to forge a partnership with ISRO for placing satellites into Low Earth Orbit. Besides, it would also allow a company to gain knowledge on rockets, launch vehicles, and satellites in the Small Satellite Launch Vehicle missions. To a query about the requirement for industries to partner with the ISRO for taking up commercial launch of SSLV missions, Somanath said a day-long meeting was recently held with the industry. "I am hoping that the first technology transfer will happen in India between ISRO and industry. The Request for Interest (RFI) was released and as a single (entity) or as consortia, a company can show interest on the technology transfer (from ISRO) and what were the expectations from ISRO and how to qualify for such missions," he said. From the interactions held with the industry it emerged there was a huge amount of interest for them to learn about space, he added. "We told them it will be a huge challenge for anyone to learn rocketry from scratch. It is not just transferring technology, we are transferring the knowledge on how things are done (at ISRO). It is not the drawings alone, it is the knowledge behind those drawings we transfer to industry," according to Somanath, also the Secretary, Department of Space. Through the industry partnerships, ISRO would teach them on how to build a rocket, he said and added that the industry should qualify as per the criteria put forth by ISRO. The company should possess manufacturing capabilities, manufacturing facilities and financial strengths of a company would be assessed, he said. "We will add weightage and marks based on the performance of the company and based on that the companies will be shortlisted and a contract would be given to them after the companies which have to pay a technology transfer fee," he said. Some of the unique features of SSLVs are -- it provides low-cost access to Space, offers low turn-around time and flexibility in accommodating multiple satellites, 'launch on demand' feasibility and SSLV missions demand minimal launch infrastructure.

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European Space Agency Director praises ISRO, calls India's accomplishments in space "astonishing"

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Gen Z is reimagining the iconic 70s brand L'eggs

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ISRO gearing up for mission to study Sun; satellite arrives at Sriharikota for launch

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Aditya-L1 camera takes a selfie, images of Earth, Moon

PTI

Aditya L1: Solar quakes can alter geomagnetic field of earth says top scientist

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ISRO targets first Gaganyaan mission launch by December: Chairman

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8 pictures you must see to understand what ISRO's Aditya L1 is looking for

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