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Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for
A new report found that women's sports merchandise has the potential to be a $4 billion industry. B…
Mykenna Maniece
Adidas study calls out the 'ridiculous' things women must do to feel safe while running
New research from Adidas finds 92% of women are concerned for their safety while running.
Danni Santana
Adidas encourages women of all ages to participate in sports
adidas aims to encourage increased participation of women in sport.
Kanye West forbid students at secretive Donda Academy from wearing Adidas or Nike, former staff allege in a lawsuit
A lawsuit alleges Ye, formerly known as Kanye West, didn't allow the brands at his private school i…
Rebecca Cohen,Ashley Collman,…
Adidas' sports bra ads featuring exposed breasts have been banned in the UK
Some complainants told the Advertising Standards Authority the ads "objectified women by sexualizin…
Grace Dean
Adidas onboards Deepika Padukone as its global brand ambassador
She will take forward the brand’s attitude of ‘Impossible is Nothing’
Retail CEO crisis: With recent shakeups at Kohl's, Adidas, Dollar General, and more, the industry's top job is suddenly the hardest to fill
At least 10 large retail companies have lost their CEOs in recent months. Experts say it's not a co…
Matthew Kish,Avery Hartmans
Adidas' bare breast campaign to promote its sports bras sparks heated debate online
Some social media users described the image as "distasteful" and "explicit." Others celebrated the …
Mary Hanbury
Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
The film series is the opening chapter of adidas’ brand attitude - Impossible Is Nothing
What the founder of a women's basketball community wore every day for a week, from thrift-store finds to athleisure looks
"Even if I'm in shorts and a T-shirt, it's going to be colorful," she told Insider. "It's going to …
Celia Fernandez
Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint
adidas India has witnessed a 3X increase in sneaker sales, indicating that the sneakers market is f…
25 bestselling products in the Nordstrom Anniversary Sale this year — from Adidas Stan Smith sneakers to the Patagonia Better Sweater
The Nordstrom Anniversary Sale is running now through August 30, and shoppers have been picking up …
Mara Leighton
Adidas is suing luxury designer Thom Browne over his use of stripes — and Browne showed up to court in a shorts suit and one striped sock
Thom Browne's collegiate-inspired clothes often include four parallel stripes, which Adidas says ca…
Avery Hartmans
15 women's fashion deals you can find on Amazon now — including top brands like Adidas, Herschel, and Ray-Ban
Amazon is also a great place to score deals on women's fashion. Although there aren't traditional s…
Remi Rosmarin
We visited Nike and Adidas flagship stores to see which brand is better at serving women. The winner was obvious.
The athletic wear sector is competitive and often unpredictable, but both brands are currently perf…
Shoshy Ciment
Most Women's World Cup teams have their own uniforms for the first time, but Adidas won't sell some of the countries in men's sizes
Some men looking to support their favorite country at this summer's Women's World Cup by wearing th…
Cork Gaines
Lululemon is taking on Nike and Adidas with a push into sneakers
And it seems to be paying off. The company reported strong fourth-quarter and full-year earnings fo…
Mary Hanbury
The most used theme in ads this women’s day: MOVE
Here is the most common theme used this Women's Day
A WNBA player has a signature shoe for the first time in a decade, a milestone players say is long overdue
Storm superstar Breanna Stewart became the league's first player with a signature sneaker since Can…