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Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
The film series is the opening chapter of adidas’ brand attitude - Impossible Is Nothing
Kanye West drew a swastika at a Yeezy meeting with Adidas and told a Jewish manager to kiss a photo of Hitler, report says
The New York Times reported that Ye also told a Jewish member of Adidas staff to kiss a photo of Hi…
Polly Thompson
Adidas will finally start to move its $1.3 billion mountain of unsold Yeezy sneakers within days
The sportswear company said it will donate proceeds to nonprofits including one run by the sister o…
Ryan Hogg
How this former Adidas executive is tackling the biggest problem in footwear with biodegradable sneakers
Eric Liedtke, a former Adidas executive, cofounded Unless Collective and released a biodegradable s…
Matthew Kish
Kanye West forbid students at secretive Donda Academy from wearing Adidas or Nike, former staff allege in a lawsuit
A lawsuit alleges Ye, formerly known as Kanye West, didn't allow the brands at his private school i…
Rebecca Cohen,Ashley Collman,…
Adidas' sports bra ads featuring exposed breasts have been banned in the UK
Some complainants told the Advertising Standards Authority the ads "objectified women by sexualizin…
Grace Dean
Adidas and Allbirds just announced a partnership to create a performance sneaker with the lowest carbon footprint ever — here's why it's a big deal for the footwear industry
Adidas and Allbirds announced a partnership with the goal of reducing of the footwear industry's ca…
Amir Ismael
How the 28-year-old CEO of a sports company backed by Adidas' venture fund spends her day
A full slate of meetings keeps Trisha Goyal in touch with her team and her customers. Several cups …
Dominic-Madori Davis
Beyonce revealed the first look at her Adidas collaboration in a series of viral posts, and it shows the massive advantage she will bring to the brand
Beyond her obvious star power, bringing Beyoncé's legions of fans and social media followers - incl…
Bethany Biron
We got a look at the 32-page internal deck Adidas workers used to pressure leadership to rally against racism. Here's what it said and why employees say the response fell short.
The deck, titled "Our State of Emergency," outlined a series of racial-justice measures for Adidas …
Shoshy Ciment
Companies like Nestle and Coca-Cola are eager to use more recycled material — here's why that actually raises concerns over sustainability
Companies want to increase their use of recycled plastic, but higher prices and low collection rate…
Karen K. Ho
The world's most popular gamer has added an Adidas deal to his growing list of sponsorships
While Ninja's superstar status is closely tied to the success of "Fortnite," he has expressed a des…
Kevin Webb
I sell used sneakers on Goat to pay for new pairs to add to my collection. Here's how to guarantee a sale on the resale platform.
It's not perfect, but the user experience on Goat is very seamless. The app offers an easy way to s…
Danni Santana
Nike shows it's serious about growing slip-on shoe trend with new Jordan brand easy-entry line
The brand's new 23/7 line of slip-on sneakers for kids will release on January 16. Nike's been deve…
Matthew Kish
Sneaker makers like Nike and Adidas are facing a dilemma as resale is on its way to becoming a $6 billion business
"The secondary market is ... legitimately creating heat because what it's doing is it's really prov…
Dennis Green
Victoria's Secret new patent hints that its axed annual fashion show could return in the metaverse
Victoria's Secret canceled its runway show in November 2019 – 24 years after it launched &nda…
Mary Hanbury
Adidas is working to fix a huge mistake it's been making for decades
This means that Adidas has some steep competition, and that it has to move swiftly, particularly si…
Mallory Schlossberg
Adidas Shares Crash After Stunning Warning About Russia
"[T]he recent trend change in the Russian rouble as well as increasing risks to consumer sentiment …
Sam Ro
Singer Grimes kicks off Adidas campaign with a post about her 'training regime,' which she says includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye
"Grimes is the perfect embodiment of the Adidas by Stella McCartney core values," Stella McCartney …
Kate Taylor
'How much is Apple TV+?': A guide to Apple's new video-streaming service with ad-free, original content
One reason Apple's streaming service is priced so affordably is that there's going to be relatively…