Adidas was in the midst of a difficult period when Gulden, a former professional soccer player, too…

adidas India has witnessed a 3X increase in sneaker sales, indicating that the sneakers market is f…

She will take forward the brand’s attitude of ‘Impossible is Nothing’

With the partnership, the brand aims to inspire the youth and work towards building football from t…

Agnello Dias (Aggie) and Santosh Padhi (Paddy) share the stories behind some of Taproot Dentsu's mo…

adidas aims to encourage increased participation of women in sport.

“Labour intensive sectors in MSME are critical for employment generation. Cheap and low-quality …

Music producer-composer Kanye West is the richest Black person in the United States, according to a…

Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…

The report picked 75 companies in the crowded online space as digital disruptors, who cumulatively …

And now the premium sports brand has just announced the launch of its first ever urban football des…

Kohli will be working with the German company to launch a signature line of sports lifestyle produc…

Despite global headwinds, many international brands are expanding their retail footprint in India. …

The information was revealed in a recent Economic Times report, which mentions that the trend is pr…

The concept of having a sale on Black Friday originated from the United States – the country which …