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Nike and Adidas veterans are backing a $125M project seeking to revitalize the Portland sportswear industry
This proposed multimillion-dollar development campus in Portland, Oregon, could revitalize the city…
John Kell
Can AI help companies boost employee well-being?
Employers are experimenting with artificial intelligence to track employee sentiment, provide growt…
Rebecca Knight
Nike's new CEO can't rest on retro styles and must innovate to turn the company around, analyst says
With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great s…
Lloyd Lee
How Lego built itself into a nearly inflation-proof toy company
Lego's strategy is paying off. The toy company saw revenue growth while others in the industry suff…
Katie Balevic
Puma thinks its Palermo sneakers might be this year's Adidas Samba
The German footwear giant flagged rising demand for its Palermo shoes and said sales in the Americ…
George Glover
Adidas is banning the number '44' on German soccer team jerseys over concerns that the design looks like the Nazi SS flag
The design of the digit "4" on the jersey prompted some to believe it looked like a lightning bolt …
Matthew Loh
Nike stock plunges and takes rivals like Under Armour and Adidas with it
Nike's stock plunged after the company announced $2 billion in cuts and potential layoffs.
Gloria Dawson
Ye is accusing Adidas of selling 'fake' Yeezys that he didn't approve of and using contract clauses to 'rape' him as an artist
Ye also claimed that Adidas was suing him for $250 million and failed to pay him royalties or the s…
Matthew Loh
Adidas says it plans to sell its remaining Yeezy sneakers – and it doesn't want to make a loss
Adidas says it plans to sell its remaining stocks of Kanye West's Yeezy sneakers worth nearly $300 …
Grace Dean
A major Adidas shareholder is demanding answers over the company's tumultuous relationship with Kanye West
Kanye West showed Yeezy staff explicit images of his then-wife, Kim Kardashian, and said his work w…
Pete Syme
Kanye West's Yeezy reveals its first shoe since Adidas dropped him over his antisemitic remarks
Ye, formerly known as Kanye West, announced that a new sock-shoe called YZY POD is going on presale…
Jyoti Mann
Adidas' CEO says he gave his cell number to 60,000 employees and was slammed with 200 messages a week, report says
Adidas was in the midst of a difficult period when Gulden, a former professional soccer player, too…
Polly Thompson
With or without Ye, Yeezys sell faster than Adidas can handle
Adidas received orders worth $564 million, beating its own top estimates, at a sale of leftover Yee…
Joseph Wilkins
Beyoncé's time with Adidas is reportedly over
The Hollywood Reporter on Thursday, citing an unnamed source, said the music superstar and the spor…
Matthew Kish
Adidas CEO warns donating Yeezys could backfire as the company struggles to get rid of its $1.3 billion stockpile
Adidas CEO Bjørn Gulden has many options for what to do about its Yeezy inventory, though none are …
Danni Santana
Adidas is re-releasing a popular Yeezy from the past
The Yeezy Boost 350 "Pirate Black" was last released in 2016 during the peak of Adidas Yeezy hype. …
Danni Santana
From Adidas to JPMorgan, these are all the companies cutting ties with Kanye West after his offensive behavior
Kanye WestEvan Agostini/Invision/AP
Grace Dean
Fanatics will make NHL jerseys after Adidas contract expires, marking the e-commerce company's first branded uniforms for a major sports league
Fanatics has been making MLB uniforms since 2017, but this is the first time their logo will appear…
Cork Gaines
The Adidas team working with Kanye West was given subscriptions to a meditation app and regularly had group-therapy-like sessions to deal with the stress
Kanye West was so difficult to deal with that it took a toll on the Adidas team working with him, t…
Alex Bitter,Grace Eliza Goodw…
Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel
The largest target market for Adidas is adults aged between 20 and 29, a period when fitness is typ…