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6 mins read

Nike and Adidas veterans are backing a $125M project seeking to revitalize the Portland sportswear industry

This proposed multimillion-dollar development campus in Portland, Oregon, could revitalize the city…

John Kell   


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5 mins read

Can AI help companies boost employee well-being?

Employers are experimenting with artificial intelligence to track employee sentiment, provide growt…

Rebecca Knight   


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2 mins read

Nike's new CEO can't rest on retro styles and must innovate to turn the company around, analyst says

With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great s…

Lloyd Lee   


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2 mins read

How Lego built itself into a nearly inflation-proof toy company

Lego's strategy is paying off. The toy company saw revenue growth while others in the industry suff…

Katie Balevic   


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4 mins read

Puma thinks its Palermo sneakers might be this year's Adidas Samba

The German footwear giant flagged rising demand for its Palermo shoes and said sales in the Americ…

George Glover   


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2 mins read

Adidas is banning the number '44' on German soccer team jerseys over concerns that the design looks like the Nazi SS flag

The design of the digit "4" on the jersey prompted some to believe it looked like a lightning bolt …

Matthew Loh   


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2 mins read

Nike stock plunges and takes rivals like Under Armour and Adidas with it

Nike's stock plunged after the company announced $2 billion in cuts and potential layoffs.

Gloria Dawson   


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2 mins read

Ye is accusing Adidas of selling 'fake' Yeezys that he didn't approve of and using contract clauses to 'rape' him as an artist

Ye also claimed that Adidas was suing him for $250 million and failed to pay him royalties or the s…

Matthew Loh   


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2 mins read

Adidas says it plans to sell its remaining Yeezy sneakers – and it doesn't want to make a loss

Adidas says it plans to sell its remaining stocks of Kanye West's Yeezy sneakers worth nearly $300 …

Grace Dean   


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1 min read

A major Adidas shareholder is demanding answers over the company's tumultuous relationship with Kanye West

Kanye West showed Yeezy staff explicit images of his then-wife, Kim Kardashian, and said his work w…

Pete Syme   


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1 min read

Kanye West's Yeezy reveals its first shoe since Adidas dropped him over his antisemitic remarks

Ye, formerly known as Kanye West, announced that a new sock-shoe called YZY POD is going on presale…

Jyoti Mann   


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2 mins read

Adidas' CEO says he gave his cell number to 60,000 employees and was slammed with 200 messages a week, report says

Adidas was in the midst of a difficult period when Gulden, a former professional soccer player, too…

Polly Thompson   


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1 min read

With or without Ye, Yeezys sell faster than Adidas can handle

Adidas received orders worth $564 million, beating its own top estimates, at a sale of leftover Yee…

Joseph Wilkins   


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1 min read

Beyoncé's time with Adidas is reportedly over

The Hollywood Reporter on Thursday, citing an unnamed source, said the music superstar and the spor…

Matthew Kish   


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2 mins read

Adidas CEO warns donating Yeezys could backfire as the company struggles to get rid of its $1.3 billion stockpile

Adidas CEO Bjørn Gulden has many options for what to do about its Yeezy inventory, though none are …

Danni Santana   


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2 mins read

Adidas is re-releasing a popular Yeezy from the past

The Yeezy Boost 350 "Pirate Black" was last released in 2016 during the peak of Adidas Yeezy hype. …

Danni Santana   


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2 mins read

Fanatics will make NHL jerseys after Adidas contract expires, marking the e-commerce company's first branded uniforms for a major sports league

Fanatics has been making MLB uniforms since 2017, but this is the first time their logo will appear…

Cork Gaines   


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2 mins read

The Adidas team working with Kanye West was given subscriptions to a meditation app and regularly had group-therapy-like sessions to deal with the stress

Kanye West was so difficult to deal with that it took a toll on the Adidas team working with him, t…

Alex Bitter,Grace Eliza Goodw…   


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2 mins read

Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel

The largest target market for Adidas is adults aged between 20 and 29, a period when fitness is typ…

Danni Santana