You Searched For "adidas brand ambassador" and got 20 results
Sort By:
3 mins read
Adidas onboards Deepika Padukone as its global brand ambassador
She will take forward the brand’s attitude of ‘Impossible is Nothing’
4 mins read
Influencers and small businesses in Russia lost lucrative Western brand deals after the Ukraine war began. Here's how three are coping.
Some small business owners in Russia have seen their income collapse after losing brand deals. "Now…
Ryan Hogg,Charissa Cheong
30 mins read
Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand
A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…
Joshua Hunt
3 mins read
Adidas is using AI and 3D printing to cope with a plunge in sales during the coronavirus pandemic
German sportswear giant Adidas plans to bolster its lagging performance by shifting strategy to foc…
Shalini Nagarajan
15 mins read
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
3 mins read
'Virtually the entire apparel industry' — from Gap to H&M to Adidas — are profiting from forced Uighur labor, activists say
Vast swathes of the fashion industry complicit in China's mass repression of the Uighur Muslims, sa…
Julian Kossoff
1 min read
Sachin Tendulkar sues Australian company Spartan for a missed payment of $2 million
According to reports, he is the third-highest paid sports brand ambassador in India after …
1 min read
Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma
Kohli will be working with the German company to launch a signature line of sports lifestyle produc…
3 mins read
Adidas creative director: How to take over America, with the help of Kanye
"I think it made a lot of people, inside and outside the company, uncomfortable when they first saw…
6 mins read
How Peloton's 21 fitness-influencer instructors use Instagram fame to market the brand and keep customers coming back
The company has its own social engagement tools built into its fitness app. Users can see who's tak…
Dan Whateley
6 mins read
How to get your first brand sponsorship deal as an Instagram or YouTube influencer, according to industry insiders
PR agencies can function similarly to networks. Brown said in her experience, PR agencies work dire…
Amanda Perelli
5 mins read
American fast-food companies find China's 1.4 billion population too delicious to resist
KFC, McDonald's, and Starbucks have announced plans for major investment in China.
Associated Press
4 mins read
FIFA wants us to think the World Cup is a welcoming, uniting event. It's not, but peopleincluding myself— are still watching.
The 2022 World Cup, taking place in Qatar, promises global unity but was built on pain and deceit i…
Marguerite Ward
5 mins read
Nike is facing a PR nightmare as Kyrie Irving, Ja Morant, and now Tom Sachs face scandals – but experts say partnerships with celebs and athletes will never go away
Retail and sports business experts said recent scandals could diminish demand for endorsement deals…
Matthew Kish
5 mins read
I sell used sneakers on Goat to pay for new pairs to add to my collection. Here's how to guarantee a sale on the resale platform.
It's not perfect, but the user experience on Goat is very seamless. The app offers an easy way to s…
Danni Santana
3 mins read
Yoga instructor Jessamyn Stanley champions cannabis use. Her advocacy started with self-acceptance.
Jessamyn Stanley, a renowned yoga instructor, has smoked weed since she was in college, but she sha…
Julia Naftulin
4 mins read
'I'll lose $500,000 a year thanks to YouTube's Russian ad ban,' says this YouTuber who is scrambling to shift his followers onto social platforms not hit by Western sanctions
YouTube's monetization ban on Russian content has forced some streamers to Russian platforms but mo…
Ryan Hogg,Charissa Cheong
2 mins read
Some of Nike's biggest rivals reportedly wanted to sign Colin Kaepernick ahead of his new 'Just Do It' campaign
"We talked about Colin in March. A lot, actually," one shoe industry executive said. "We all know t…
Tyler Lauletta
2 mins read
LeBron James called out one of his new teammates for not wearing Lakers gear made by Nike
While it's far from a big deal and certainly all in good fun, it's not surprising that LeBron would…
Tyler Lauletta
3 mins read
Rap star A$AP Ferg describes becoming an entrepreneur in junior high school, learning from his dad, and the 4 things he put on his first business cards
Now that Ferguson has had such runaway success as a rapper, he's been able to revisit his varied pa…