You Searched For "adidas" and got 19 results
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6 mins read
Adidas India witnesses a 3x increase in sneaker sales over the last 3 years, aims to drive sneaker culture in India and have a pan-India footprint
adidas India has witnessed a 3X increase in sneaker sales, indicating that the sneakers market is f…
2 mins read
Adidas encourages women of all ages to participate in sports
adidas aims to encourage increased participation of women in sport.
2 mins read
Adidas is considering selling Reebok amid declining sales of the sneaker brand, according to a report
Adidas could sell Reebok as early as March 2021, a source close to the matter told Bloomberg. Adida…
Grace Dean
3 mins read
Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
The film series is the opening chapter of adidas’ brand attitude - Impossible Is Nothing
1 min read
Adidas drops vaccine mandate for US employees, as archrival Nike stands firm on its position
Adidas no longer requires that US employees get vaccinated against COVID-19, in part because of a r…
Matthew Kish
4 mins read
We got a look at the 32-page internal deck Adidas workers used to pressure leadership to rally against racism. Here's what it said and why employees say the response fell short.
The deck, titled "Our State of Emergency," outlined a series of racial-justice measures for Adidas …
Shoshy Ciment
2 mins read
Adidas and LEGO are launching $130 sneakers that look just like the colorful toys
The new ZX 8000 $130 sneakers, a collaboration between Adidas Originals and the LEGO group, will go…
Celia Fernandez
2 mins read
Adidas wades into the metaverse in partnership with Bored Ape Yacht Club and other NFT communities
"The metaverse is currently one of the most exciting developments in digital, making it an interest…
Isabelle Lee
2 mins read
Adidas said it would invest $20 million to support Black communities after facing rising pressure from employees to address racism
The announcement follows a public Instagram post by an Adidas employee, Aric Armon, who spoke about…
Shalini Nagarajan
2 mins read
Adidas is developing plant-based leather that will be used to make shoes, its latest sustainability initiative after producing 15 million pairs of recycled plastic sneakers in 2020
Adidas is working on several sustainability initiatives, including developing this new material, wh…
Avery Hartmans
1 min read
Adidas announces new shoe made from mushroom leather
The new Stan Smith Mylo is made from materials derived from mushroom and aims to add to Adidas' sus…
Annabelle Williams
3 mins read
Adidas is using AI and 3D printing to cope with a plunge in sales during the coronavirus pandemic
German sportswear giant Adidas plans to bolster its lagging performance by shifting strategy to foc…
Shalini Nagarajan
1 min read
The Adidas face mask that sold out after one day resold on eBay for $90 — over 5 times the original price at retail
Adidas launched a $16 commercial face mask on its website that sold out in one day. A three-pack of…
Shoshy Ciment
2 mins read
Kanye West was spotted wearing the new Gap Yeezy jacket and Nike shoes - but he still has 5 years left on his partnership with Adidas
Bloomberg reported Yeezy has a valuation of up to $4.7 billion, per investment bank UBS, due to the…
Allana Akhtar
2 mins read
By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
In 2015 adidas partnered with Parley for the Oceans that raises awareness about the beauty and frag…
1 min read
Take a look at Adidas' new running shoes that can be customized with Legos
The shoes look like regular Adidas running shoes, but with a twist - they can be customized with Le…
Grace Kay
2 mins read
Adidas needs Yeezy-like designs to thrive, but many sneakerheads say they're done with the brand
Sneakerheads have debated about what demand for Adidas shoes without Yeezy branding will be. At lea…
Danni Santana
2 mins read
Adidas is selling Reebok after defending the $3.8 billion purchase for years
After years of sluggish sales, the German sportswear brand has decided to divest from Reebok, which…
Tim Levin
3 mins read
Adidas is facing a problem even bigger than Yeezy
Dire forecasts for 2023 imply Adidas expects to take a substantial sales and profit hit outside of …