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Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
AdEx zooms 37% despite Covid II: Madison report
ADEX has comfortably surpassed 2019 figures by 10%
Home furnishing and food were the most popular shopping categories with 42% and 18% hike in sales 5 days before Diwali: Report
Shopping trends that emerged during Diwali
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Each of the top eight markets is expected to grow by nearly 2% and better in 2021
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
June sees 3.2X increase over April in average Print ad volumes per day: TAM
Print is finally showing some signs of recovery
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on TV has seen a visible increase in June
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
Key highlights from TAM's half yearly advertising report for TV
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Ad volume on television declines by 3% in Q1 2021: TAM AdEx
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
The growth comes in the wake of the spread of Covid-19
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
If GDP growth falls till 2%, overall AdEx could shrink by 0-5%: Madison Media
The report gives some advice to marketers about how to navigate the Covid-19 outbreak
Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report
Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report
As Indian Cryptocurrency platforms await the Government’s next hearing, here’s a look at how much t…
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020