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11 mins read
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
5 mins read
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
1 min read
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…
4 mins read
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report
1 min read
AdEx zooms 37% despite Covid II: Madison report
ADEX has comfortably surpassed 2019 figures by 10%
2 mins read
Home furnishing and food were the most popular shopping categories with 42% and 18% hike in sales 5 days before Diwali: Report
Shopping trends that emerged during Diwali
1 min read
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
During the quarter Hindi language publications had 41% share of the ad space
1 min read
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Ad volume on television declines by 3% in Q1 2021: TAM AdEx
1 min read
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
The growth comes in the wake of the spread of Covid-19
3 mins read
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
5 mins read
If GDP growth falls till 2%, overall AdEx could shrink by 0-5%: Madison Media
The report gives some advice to marketers about how to navigate the Covid-19 outbreak
2 mins read
Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report
Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…
7 mins read
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
2 mins read
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
2 mins read
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India
3 mins read
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
3 mins read
YouTube CEO explains how the streaming platform helped Pepsi and Hyundai in India
At the first ever YouTube Brandcast India event, the company’s CEO — Susan Wojcicki — explained how…
6 mins read
Indian media and entertainment industry grew by 9% to reach Rs 1.82 trillion in 2019: FICCI-EY report 2020
If the current lockdown continues beyond a month, the M&E sector can expect a flat growth, 25% de-g…