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11 mins read
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
1 min read
AdEx zooms 37% despite Covid II: Madison report
ADEX has comfortably surpassed 2019 figures by 10%
2 mins read
Home furnishing and food were the most popular shopping categories with 42% and 18% hike in sales 5 days before Diwali: Report
Shopping trends that emerged during Diwali
5 mins read
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
1 min read
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…
1 min read
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
Key highlights from TAM's half yearly advertising report for TV
4 mins read
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report
3 mins read
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Each of the top eight markets is expected to grow by nearly 2% and better in 2021
1 min read
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
During the quarter Hindi language publications had 41% share of the ad space
1 min read
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Ad volume on television declines by 3% in Q1 2021: TAM AdEx
1 min read
Most loved Bollywood couples in the brandverse, according to TAM AdEx
Here are the most-loved Bollywood couples as per TAM AdEX 2020
1 min read
Top 10 celebrity couples with the most brand deals in 2021, as per TAM AdEx
More than 50% of TV ads were endorsed by two celebrity couples: Akshay Kumar and Twinkle Khanna and…
1 min read
June sees 3.2X increase over April in average Print ad volumes per day: TAM
Print is finally showing some signs of recovery
1 min read
Top 10 TV advertisers during Jan-March 2021, as per TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to …
1 min read
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on TV has seen a visible increase in June
4 mins read
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
3 mins read
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
1 min read
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
The growth comes in the wake of the spread of Covid-19