You Searched For "addressable advertising" and got 20 results
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5 mins read
Advertisers demand agencies prove their eco credentials
In this week's Insider Advertising newsletter we're covering sustainability metrics in RFPs, supply…
Lara O'Reilly
3 mins read
Civil-rights groups are calling their meeting with Facebook execs a 'disappointment' and say the company isn't ready to address the platform's 'vitriolic hate'
The groups said the Facebook executives Mark Zuckerberg, Sheryl Sandberg, and Chris Cox "showed up …
Tyler Sonnemaker
3 mins read
An ex-Facebook executive called Mark Zuckerberg's actions 'haphazard' and said Facebook should have acted more like Twitter in addressing Trump's posts
Facebook has taken a 'haphazard' approach to handling political speech, ex-security chief Alex Stam…
Lisa Eadicicco
5 mins read
4 possible explanations for why a mysterious Florida company is managing a huge chunk of Pentagon internet addresses, according to cybersecurity experts
The mysterious deal has experts saying it could be the Pentagon setting up honeypots, defending gov…
Grace Kay
2 mins read
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
9 mins read
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
5 mins read
A guide to proxy servers, the computer systems that relay information between users and networks, and how they can disguise users' online presence
A proxy server is an intermediate gateway that you can use to exchange information with internet re…
Dave Johnson
8 mins read
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
Industry leaders walk us through the innovations in the Radio industry and what the future holds
2 mins read
Twitter agrees to pay $150 million to settle allegations that it misused user information for advertising purposes
Twitter did not inform users it was using phone numbers and email addresses to help businesses do t…
Gabrielle Bienasz
1 min read
Meta plans to operate 'leaner, meaner, better executing teams' as it prepares for slower growth for the rest of the year, according to an internal leaked memo
Meta's chief product officer warned in an internal memo that the company faces 'fierce' headwinds h…
Samantha Delouya
2 mins read
Elon Musk says 'Twitter obviously cannot become a free-for-all hellscape' without consequences in bid to calm advertisers
In a message to Twitter advertisers, Musk said he wants Twitter to be a platform for healthy debate…
Tim Levin
3 mins read
Advertising agencies imagine the office of the future
Plus, Crispin Porter Bogusky has a new CEO, and newly revealed TikTok user stats in this weekly Ins…
Lucia Moses
3 mins read
The email template I use to pitch brands to sponsor my podcast and newsletter
Share data about your audience demographics and engagement to show the brand how they'd benefit fro…
Jen Glantz
4 mins read
A Roku exec reveals the 2 biggest questions he's getting from advertisers and the steps the company is taking to address them
Advertisers can now add custom overlays to promote home delivery, curbside pickup, mobile ordering,…
Ashley Rodriguez
2 mins read
Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Influencers say Instagram has a scamming problem and that accounts are copying their profiles and r…
Amanda Perelli
3 mins read
The TV industry is excited about making advertising addressable, but there are big obstacles to it becoming mainstream
"Personalization and privacy are at odds with each other," said Claudio Marcus, GM of data platform…
Lucia Moses
2 mins read
Netflix is bleeding subscribers for the first time in over a decade and it's expecting to lose another 2 million subscribers in coming months
"The big COVID boost to streaming obscured the picture until recently," Netflix wrote in a letter t…
Áine Cain
13 mins read
Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce
In the work-from-home era, the responsibility of unpaid domestic work and raising kids has fallen o…
6 mins read
Advertising: The trends to watch out for in 2021
How are creative agencies changing their process as we move forward this year
2 mins read
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…