You Searched For "addressable advertising" and got 20 results
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2 mins read
No More False Promises: Government sets rules to prevent misleading and exaggerated coaching centre ads
The Centre's crackdown addresses exaggerated claims like “100% selection” or “guaranteed job securi…
3 mins read
This is how important the Quarter Pounder is to McDonald's — and why it will want to address E. coli issues quickly
McDonald's Quarter Pounder is part of a "classics" menu that drives huge sales. That's why the Gold…
Erin Snodgrass
3 mins read
Government takes action against Ola Electric for customer complaints, Bhavish Aggarwal’s company slapped with show-cause notice
Ola Electric is facing scrutiny after the CCPA (Central Consumer Protection Authority) issued a sho…
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
3 mins read
Taylor Swift addresses a fake image of her shared by Trump: 'It really conjured up my fears around AI'
Taylor Swift says a fake image of her posted by Donald Trump prompted her to endorse Kamala Harris.
Beatrice Nolan
2 mins read
Government ‘sitting with its eyes shut’, says Supreme Court as Patanjali’s misleading advertisement case drags on
Exaggerated claims of unbelievable results with the use of consumer products are not new in the Ind…
2 mins read
Substantiate green claims with data, ASCI tells advertisers
Greenwashing was in the news last year when fashion brand H&M got embroiled in a scandal. It was al…
1 min read
Linda Yaccarino is asking X staffers to be 'as fiscally responsible as possible' as advertisers bail from the site
According to Fortune, Yaccarino told staff to "be as fiscally responsible as possible."
Kwan Wei Kevin Tan
2 mins read
A new report sheds light on how advertising is going at Elon Musk's X — and the numbers aren't good
Big names like Apple, IBM, Walmart, and Disney pulled their ads from X, formerly Twitter, after Elo…
Sarah Jackson
2 mins read
Meta has reportedly stopped pitching advertisers on the metaverse
In the company's meetings with advertisers, Meta has been pushing Reels and AI tools, The Informati…
Will Gendron
5 mins read
Elon Musk's 'attitude' has contributed to an advertiser exodus from X. Here's why Meta's pedophile problem hasn't done the same.
Elon Musk's personality and attitude are driving advertisers off X (formerly Twitter) more than pos…
Katherine Tangalakis-Lippert
2 mins read
IBM pulls advertising from Elon Musk's X after report finds its ads ran next to pro-Nazi posts
IBM said it would stop buying ads on X after Media Matters found the company's ads running alongsid…
Tom Carter
5 mins read
Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out
Advertisers have bet on addressable to target people who don't see a national TV ad and cap the num…
Lauren Johnson
2 mins read
Maryland wanted to celebrate the War of 1812. It ended up advertising online gambling and virtual cockfights.
A company in the Philippines bought the URL for Maryland's War of 1812 license plate site. Now, 800…
Jake Swearingen
1 min read
Facebook to address advertisers as trust deficit grows
San Francisco, June 30 (IANS) As more and more top brands pull out of its platform over the spread …
2 mins read
This easy, free travel hack has saved me hundreds of dollars at hotels, and all you need is your email address
Some hotel chains offer free membership rewards programs with lower rates and other perks. All you …
Talia Lakritz
1 min read
Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follow…
Pete Syme
3 mins read
TikTok wants its advertisers to know the 'myths vs. facts' after its CEO's day in Congress
In today's edition: TikTok deals with the fallout from its CEO's day in Congress, Miami's crypto bo…
Paayal Zaveri
2 mins read
A wine company 'dedicated to conservative values' paired Ronald Reagan's farewell address with clips of protests to promote its products in a new ad
The wine company We The People promises to donate a portion of its profits to conservative politica…
Rachel Askinasi
2 mins read
40 justice organizations and media watchdog groups call on top Twitter advertisers to demand Elon Musk adhere to brand-protecting community safety rules or stop advertising on the platform altogether
Nonprofits and advocacy groups sent a letter to brands like Amazon, Coca-Cola Co. and HBO telling t…