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Gaming giant Take-Two is in talks to sell its Chartboost adtech division
Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga …
Lara O'Reilly
Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and r…
Lara O'Reilly
Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
PubMatic said the layoff, which affected 1% of its overall head count, was part of a plan to stream…
Lara O'Reilly
The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up
"They have been the prosecuting attorney, the defense attorney, and the judge and the jury," of the…
Lara O'Reilly
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
Google dodged a jury trial in its big adtech case with a $2,289,751 check
In a techlash era, the Justice Department wanted a jury to hear its advertising antitrust case agai…
Jacob Shamsian
Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …
Lara O'Reilly
This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial
Paparo confirmed the document's authenticity with two people with direct knowledge of the matter. (…
Lara O'Reilly
Seeking nominations for the 2024 rising stars of adtech
Business Insider is looking to highlight the rising stars of advertising tech.
Lauren Johnson
The rise, fall, and return of adtech pioneer MediaMath
MediaMath's bankruptcy earlier this year was a stunning fall from grace. Under new ownership, it's …
Lara O'Reilly
Seeking nominations for the hottest adtech companies of 2023
The annual adtech list honors the companies transforming digital advertising.
Lauren Johnson
Seeking nominations for the top adtech companies that use generative AI
Insider seeks nominations for advertising companies revolutionizing generative AI.
Lauren Johnson
Seeking nominations for the 2023 rising stars of adtech
We're looking to spotlight the newest up-and-comers of digital advertising.
Lauren Johnson
Check out the pitch deck that helped adtech metadata startup Sincera raise $4.2 million in seed funding
The origin of the name Sincera came from a folk tale O'Sullivan's father would tell him when he was…
Lara O'Reilly
Seeking nominations for the rising stars of adtech
We're looking to spotlight the up-and-comers of digital advertising.
Lauren Johnson
How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
Bharti Airtel’s Chief Product Officer shares how Indian advertising industry can minimise its risin…
TransUnion's $3.1 billion deal to acquire Neustar could be 2021's most intriguing ad-industry acquisition
In this week's Insider Advertising we're covering TransUnion acquiring Neustar, Jim Lanzone joining…
Lara O'Reilly
Seeking nominations for the hottest adtech companies of 2021
We're looking to spotlight the adtech companies that are driving change as well as their star emplo…
Lauren Johnson
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
Keeping a razor-sharp focus on the customer’s wants is the best way to play the game
How Adtech is paving the way for targeted advertising and content monetization
Amitt Sharma, CEO & Founder, VDO.AI writes how adtech is helping brands to target their consumers b…