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2 mins read
HUL’s many soap wars with Sebamed, Reckitt and Patanjali
The ad war between Fast Moving Consumer Goods giants Hindustan Unilever (HUL) and German personal c…
2 mins read
Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
Sebamed gets a go-ahead from Bombay HC on its ad mentioning Dove as there was ‘evidence-based’ comp…
1 min read
Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
The HUL-Sebamed soap opera comes to a halt for now as Bombay High court restrains the latter’s comm…
1 min read
HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
Sebamed-HUL soap opera continues as the company blames HUL for going to the court without a prior n…
8 mins read
Was Sebamed’s competitive strategy strong enough to leave a long-lasting mark on the consumer’s mind?
How can HUL undo the damage caused by Sebamed’s advertising campaign?
2 mins read
FMCG majors all set for a comeback against locals this year
For FMCG majors, the year of 2023 has been a mixed bag. While easing commodity prices reduced stres…
3 mins read
Small & regional players are increasing competition says HUL CEO
Hindustan Unilever, the country’s largest fast moving consumer goods major, disappointed the Street…
2 mins read
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and HUL escalates
6 mins read
Our differentiated approach to advertising has nudged consumers to challenge the status quo and question claims around standard beauty practices: Shashi Ranjan, Sebamed
Sebamed has grown its marketing budget by 3X over the last 3 years and aims to grow 10X in the next…
1 min read
Brinton Pharmaceuticals' Neobar Soap makes fun of Sebamed and HUL for fixating on pH levels; remarks that soaps are much more than that
Brinton Pharmaceuticals' Neobar Soap takes a dig at Sebamed and HUL
4 mins read
The big boss of India's largest consumer company is worried about stagflation and unprecedented inflation
Hindustan Unilever (HUL) is India’s largest and oldest FMCG brand, with a history prior to the coun…
1 min read
Allu Arjun's Pushpa breaks another record, first Indian album to get 5 billion views
Pan-India blockbuster 'Pushpa - The Rise' may have released more than a year ago but the Allu Arjun…
2 mins read
Gurugram police raid fake call centre; 18 people arrested
According to the police, the accused used to create false pressure on the victims by invoking the f…
3 mins read
HUL, Britannia and ITC can now breathe easy say analysts – from inflation and even stagflation worries
The Indian government recently announced a wheat export ban, flip-flopping on its stance the week b…
4 mins read
Soap Opera: FMCG players kick off price war to bring back what’s lost
After facing the onslaught of smaller and regional players in the last quarter, FMCG majors are on …
3 mins read
You may have to shell out more for your morning coffee and noodles
Two of the biggest fast moving consumer goods (FMCG) companies have increased prices of a range of …
3 mins read
Markets remain worried as energy rich Russia faces harsh sanctions from western countries
Indian markets started another week on a negative note as the Russian-Ukraine crisis continued to w…
2 mins read
Situation at Chernobyl nuke plant 'very dangerous', says Ukraine
"The situation in Chernobyl is overall very dangerous. It is critical that certain elements of t…
2 mins read
Tata Motors, TCS and RIL drive Sensex rally which is up by 100 points
After hitting a high of 39,393.12, the 30-share index was trading 106.37 points, or 0.27 per cen…
PTI
1 min read
Flood alerts in Coimbatore District following heavy rain
The Coimbatore district administration in Tamil Nadu has issued flood alerts following heavy rain. …