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3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
2 mins read
Mozilla slams Facebook for terminating the accounts of NYU researchers, says the claims 'simply do not hold water'
"In our view, those claims simply do not hold water. We know this, because before encouragin…
2 mins read
Ukraine says its special forces blew up a Black Sea mining platform in the night to throw off Russian drone operations
Ukraine said its troops stormed a mining platform, left with Russian equipment, and blew up the ant…
Jake Epstein
5 mins read
Instagram's crisis highlights the bigger issues the entire ad industry is facing
A report detailing issues with Instagram's Reels is demonstrative of the challenges the ad industry…
Dan DeFrancesco
4 mins read
Online ads most problematic, influencers too caught breaching guidelines
Complaints about various violations of Indian advertisements surged by 34% in April to September of…
2 mins read
Temu spent so much on Meta ads that staffers joked they should thank the company with a hefty gift card, report says
The Chinese ecommerce platform was the top advertiser by revenue for Meta in 2023, per The Wall Str…
Mary Hanbury
4 mins read
India becomes a global leader by regulating anti-tobacco warnings on OTT Platforms
The Union Health Ministry on Wednesday notified new rules for anti-tobacco warnings on OTT platform…
ANI
5 mins read
Data protection bill to drive deep behavioural changes for platforms exploiting data: Chandrasekhar
Misinformation, he said, is not to be confused with right to free speech. The minister noted th…
PTI
9 mins read
We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.
Ads are inescapable on TikTok, especially after it introduced affiliate content and direct links to…
Sebastian Cahill,Hannah Getah…
3 mins read
India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer
India's digital advertising spending is estimated to surge to $21 billion in the next five years, g…
2 mins read
People are talking about this viral World Cup ad that uses deceptive editing in all the right ways
A French ad for the upcoming World Cup starts out like any other highlight reel. But then you reali…
Kylie Kirschner
2 mins read
Netflix India observes an uptick in user engagement after reduction in prices
Content streaming platform Netflix, which reduced its subscription prices in India late last year, …
2 mins read
FTX is investigating 'abnormal transactions' of customer funds after the crypto platform filed for bankruptcy: report
Crypto assets worth more than $260 million were withdrawn from FTX after it filed for bankruptcy, a…
Jyoti Mann
1 min read
Series creators want more money after ads appear on Netflix
Netflix launched the "Basic with Ads" plan on November 3, 2022, at $6.99 per month, compared…
6 mins read
Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterIt
Myths Prevailing in Ad Fraud & Brand Safety
2 mins read
JPMorgan downgrades Facebook parent Meta for the first time ever and removes it from its top-ideas list after earnings disaster
Meta stock is undergoing a valuation re-rating that now makes it cheaper than the S&P 500 index on …
Matthew Fox
3 mins read
In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?
We speak to experts in an effort to find out how this negative sentiment might impact ad spends.
3 mins read
Female smartphone users are engaging with the finance and education sectors more than ever before: Bobble AI Report
The report suggests that women's engagement with such apps is much higher than eCommerce and fashion
3 mins read
Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platforms
Insider highlighted 12 media and entertainment figures who are driving and navigating these shifts.
Lucia Moses
3 mins read
Indian women don’t like being gig workers — the potentially $455 billion industry has to woo them with fair pay to start with
There are at least two surveys that explain the lag in the labour reforms for women. In 2018, …