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<ul><li>Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores.</li><li>Digital was the only medium to witness a gain of USD 27bn globally in 2020.</li></ul>GroupM India today announced their advertising expenditure (adex) forecasts for 2021. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2021, India will see a major ad recovery in 2021 given the downfall of ad spends in 2020 due to the pandemic. TYNY forecasts India’s advertising investment to reach an estimated Rs. 80,123 Crores this year. This represents an estimated growth of 23.2%, for the calendar year 2021. India is the 2nd fastest growing market in the top 10 countries and will be the 6th largest contributor to incremental ad spends in 2021 globally. While India was ranked 9th in the global ad spend rank in 2019, it dropped to 10 in 2020 and is likely to regain its 9th rank this year. <div type="image" title="global rank - groupm report" msid="80973320" hostid="261"></div> Commenting on the TYNY 2021 report, Prasanth Kumar, CEO - GroupM South Asia said, “2020 was an unprecedented year. The pandemic impacted across sectors and it, therefore, affected the media investments too. As we are aware, the year that went by had a mixture of lockdowns, many restricted market momentum and overall threw a challenge and impacted multi-industry economies. The ad industry too had its challenges and 2020 witnessed a steep drop in the overall media investments. However, we have witnessed a month-on-month upturn in the industry starting Q3 last year and we are quite optimistic about the revival that 2021 will see. With the gradual easement of the lockdown backed by seasonal spends and big-ticket events like IPL, we expect 2021 to continue to build on that momentum. While the <keyword id="2788212" type="PERSON" weightage="20" keywordseo="Global-Ad-Spends">global ad spends</keyword> are estimated to see a rise of 10% in 2021, digital is expected to take 67% of ad spends. With the help of technology, marketers have adapted to pandemic-proof ways by constantly innovating, staying relevant and offering digitally charged solutions to brands.” Digital was the only medium to witness a gain of USD 27bn globally in 2020. Digital as a media vehicle will continue to skyrocket due to the increase in digital dependency and changing consumer patterns. <div type="image" title="ad spends groupm report 2021" msid="80973443" hostid="261"></div> Tushar Vyas, President - Growth and Transformation, GroupM South Asia said, “2021 will see 90% incremental ad spends on digital globally. The massive switch to digital reliance over the past 1 year has been a major driver for this shift. Brands have been forced to think big and different to transform their businesses, match the newer expectations and overcome the challenges faced. The post-pandemic era will continue to see this upsurge in digital demands. The crisis has brought about a sea change in mindset, adoption, and role of technology in doing business. Brands are seen renewing their business models and are constantly ideating to find better ways to connect with the consumer on a digital tangent.” While COVID-19 resulted in an overall slowdown in the global economy, Indian ad spends will continue to see a month-on-month recovery considering the overall media landscape. Ashwin Padmanabhan, President – Partnerships and Trading of GroupM India said, “Based on a strong foundation built on the back of FMCG and e-commerce, 2021 is expected to see growth across sectors like auto, telecom, consumer durable, retail and education. Manufacturing, which was severely impacted by the pandemic, is now stabilizing and moving toward a positive outlook enabled by automation, technology and supply chain optimization. 2020 has accelerated the adoption of agile, cost-effective business models, which will help brands and marketers offer better products, services and experiences to consumers.” Sidharth Parashar, President-Investments and Pricing ofGroupM India said, “Along with digital, television saw a spike in consumption during the lockdown. With acceptance on the subscription bandwagon increasing, OTT will continue to witness a constructive growth and is likely to develop with more players attracting users by investing in content. Print &amp; Radio expected to be backed by local advertisers and certain categories with marketeers leveraging the brand solutions that these media offer. We expect OOH and cinema to see double-digit growth after a difficult year. Given the uncertainty and cautiously spending consumer, brands are realizing the importance of being present wherever consumers are. Hence along with continued relevance of television &amp; other mass media, we will witness advertisers leveraging relevant platforms to reach out to its audience.” GroupM also shared some of the top watchouts that will shape the Indian consumer &amp; therefore industry in the coming years. The trends presented were around consumer behaviour, sports and e-sports, growth of OTT, connected commerce, the ecosystem of fragmented social media, digital transformation, innovations in audio, etc.

India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report

<keyword id="44883" type="General" weightage="100" keywordseo="maruti-suzuki" source="Orion">Maruti Suzuki</keyword> <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> on Friday said it has increased prices of its premium compact model <keyword id="101015" type="General" weightage="80" keywordseo="ignis" source="Orion">Ignis</keyword> by up to Rs 27,000 (ex-showroom Delhi) with the addition of new features. The model is now being equipped with electronic stability programme (ESP) and <keyword id="16627859" type="General" weightage="80" keywordseo="hill-hold-assist" source="Orion">Hill Hold Assist</keyword> as standard feature across all the variants providing an added safety shield for customers, the country's largest carmaker said in a regulatory filing. The Ignis is also compliant with the upcoming E20 and Real Driving Emission (RDE) norms, it added. "The price change varies across trims and ranges up to Rs 27,000 (ex-showroom - Delhi)," Maruti Suzuki India said. The new prices are effective with immediate effect, it added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/air-india-to-hire-5100-cabin-crew-pilots-in-2023/articleshow/98210243.cms">Air India to hire 5,100 cabin crew, pilots in 2023</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/spicejet-net-profit-jumps-to-107-crore-in-q3-fy2023/articleshow/98208227.cms">SpiceJet net profit jumps to ₹107 crore in Q3 FY2023</a>

Maruti Suzuki hikes Ignis price by up to ₹27k

<ul><li><keyword id="5156758" type="ORGANIZATION" weightage="20" keywordseo="TAM-AdEx">TAM AdEx</keyword> has released its data for top advertisers on television for the period between January to March 2021.</li><li>Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20.</li><li>Top 10 Advertisers accounted for more than 40% of the total ad volume during Jan-Mar'21.</li></ul>After seeing a steep decline in the first half-year of 2020, television saw an uptick in ad volumes and ad insertions by 46% in June’20 and there was no going back. During the festive period, that is October-December 2020, ad volumes increased by 39% over the previous quarter. It was on a steady rise until December 2020 and the major credit for this growth goes to Indian Premier League 2020, festive season and improvement in consumer sentiment. However, as per TAM AdEx’s latest report, ad volumes on television have declined by 3% in quarter Jan-March 21. The undisputed leader Hindustan Unilever Limited continued its run as the biggest advertiser with 14% of the overall ad volume, followed by Reckitt Benckiser India with 12% volume share. 8 out of 10 advertisers were from the FMCG sector. ITC, Ponds India, Colgate Palmolive India, Brooke Bond Lipton India, Cadburys India, Godrej Consumer Products had a 2% share each on television this quarter. Top 10 Advertisers accounted for more than 40% of the total ad volume during Jan-Mar'21. In the previous quarter ending Dec ‘20, the Personal Care/Personal Hygiene was the top most sector to contribute to TV advertising’s growth, accounting for 20% share of ad volumes, followed by F&amp;B with 18% share. The top three sectors together added 52% share of ad volumes and education was a new entrant in the Top 10 list.

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx

New Delhi, Jan 28 () Consumer electronics maker Panasonic India has ventured into education sector by launching two education-based solutions CareerEx and XcelIT, and aims to impact around one lakh students by 2025.
Both the solutions are designed and developed at Panasonic's India Innovation Centre (IIC) for the students, colleges and universities to bridge the existing skill gap between current education and employment needs for the future, the firm said in a statement.
CareerEx has been designed to address the needs of college and university students to advance their skillset with emerging technologies such as Data Science, Cloud Computing, Machine Learning/AI and Internet of Things.
XcelIT is designed for school students primarily residing in Tier II &amp; III cities to make them ready for all competitive exams.
"Through the launch of CareerEx and XcelIT, we hope to develop another innovative Edu-tech solution to upskill technology talent pool to address the unemployment rate amongst urban youth and at the same time cater to the demands of industry. We are looking to positively impact nearly 1,00,000 students over next 5 years," Panasonic India Innovation Centre Head Atsushi Motoya said.
CareerEx and XcelIT are available on both Android and iOS application stores.
Panasonic has also collaborated with specialised educational partners for this programme.
Moreover, students will get a chance to work on Panasonic projects and internships, it added. KRH BAL

Panasonic forays into education sector in India

New Delhi, Dec 9 () India Yamaha Motor (IYM) on Monday launched BS-VI compliant YZF-R15 Version 3.0 motorcycle model with price starting at Rs 1.45 lakh (ex-showroom Delhi).
The 155cc will be available across all company dealerships in India from the third week of December 2019, IYM said in a statement.
The YZF-R15 Version 3.0 in BS VI follows the introduction of Yamaha BS VI vehicles - FZ FI (149 cc) and FZS FI (149 cc) - in November this year, it added.
The new motorcycle has features such as side stand engine cut-off switch, dual horn and radial tubeless tyre at the rear wheel.
The bike to be available in three colour options are priced between Rs 1.45 lakh and Rs 1.47 lakh (ex-showroom Delhi).
Commenting on the launch, Yamaha Motor India group of companies Chairman Motofumi Shitara said, "With Yamaha continuing to perk up track performances with the R series, the new YZF-R15 Version 3.0 with BS VI compliant engine and new features will be able to create optimum excitement in India in its respective category".
Yamaha strived for optimum cost control for the new BS-VI compliant YZF-R15 version 3.0 and achieved to peg it around 3 per cent higher along with new standard features, he added. RKL BAL

Yamaha launches BS-VI compliant YZF-R15 bike, price starts at Rs 1.45 lakh

<keyword id="44883" type="CITY" weightage="100" keywordseo="Maruti-Suzuki">Maruti Suzuki</keyword> India today launched a variant of its mid-sized sedan Ciaz priced at Rs 9.2 lakh and Rs 10.28 lakh (ex-showroom Delhi). The Ciaz RS variant will be available in both petrol and smart <keyword id="2037407" type="UNKNOWN" weightage="100" keywordseo="hybrid-diesel">hybrid diesel</keyword> options. While the petrol variant is priced at Rs 9.2 lakh, the smart hybrid diesel option is tagged at Rs 10.28 lakh (prices ex-showroom Delhi), the company said in a statement. Maruti Suzuki India Executive Director, Marketing and Sales <keyword id="1646923" type="UNKNOWN" weightage="100" keywordseo="RS-Kalsi">RS Kalsi</keyword> said: "Ciaz has emerged as one of our strong brands. It has enabled us to strengthen our position in the mid-size premium sedan segment." 

	The introduction of smart hybrid diesel and safety features such as dual airbags and ABS in base variants has enhanced the reputation of Ciaz, he added. 
 

	Ciaz RS comes with new sporty black interiors and a grey chrome finish instrument panel. 
 

	Since its launch in October last year, Ciaz has seen sales of over 56,000 units. 
	 
	(Representative image used)

Maruti launches Ciaz RS variant starting at Rs 9.2 lakh

<ul><li> <keyword id="165503" type="COMPANY" weightage="20" keywordseo="Madison-Media">Madison Media</keyword>’s ‘Marketing just went Viral’ talks about the potential impact of <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">Covid-19</keyword> on <keyword id="2263" type="PERSON" weightage="20" keywordseo="Advertising-and-marketing">advertising and marketing</keyword>.</li><li>The report states that if the GDP growth falls till 2%, the overall AdEx could shrink by 0-5%.</li><li>The report also gives some advice to marketers about how to navigate the Covid-19 outbreak.</li></ul>In a report titled ‘Marketing just went Viral’, Madison Media has said that while it is still premature to revise AdEx estimates, if the GDP growth falls till 2%, the overall AdEx could shrink by 0-5%. Compiled by <keyword id="89313" type="PERSON" weightage="20" keywordseo="Vikram-Sakhuja">Vikram Sakhuja</keyword>, Partner and Group CEO Madison Media &amp; OOH, the report talks about the possible impact of the COVID-19 outbreak on the world of advertising. It also has some advices for marketers around how to navigate the uncertain times. The economic impact of the virus S&amp;P had lowered India's 2020 growth forecast from 5.7% to 5.2%. This was before the Covid-19. Ruchir Sharma, a renowned economist pegged the economic impact of Covid-19 as worse than the 2008 financial meltdown and similar to 'The Great Depression of 1930'. He expects World Economy to shrink by 1% and China after a contracted Q1 to grow at 2%. He feels India would be lucky to grow at 2%. Sakhuja in the report said that they have observed broadly that consumption de-growth rate is much higher than GDP de-growth rate. If so, a 3% drop in GDP (from 5% to 2%) could imply a very dramatic drop in consumption! This is affected by a combination of supply chain issues, less cash in hand and overall negative sentiment. This could lead to some significant reductions in sales, which will be sectoral. Categories which will bear the direct brunt are the ones involving social contact. Thus Airlines, Railways, Tourism, Restaurants, Retail, Auto and Live Sport &amp; Entertainment will become casualties. FMCG grew 1% during January 2020, down from 2.4% in the previous year. Urban growth at 0.2%, dragged down the entire segment even as hinterland consumption remained the same at 1.8% (Source: Kantar Worldpanel). “We don't expect Covid-19 to have an incremental adverse effect on FMCG. Here, supply chain issues rather than consumer headwinds are the factor to watch out for,” stated the report. Financial markets are worried that retail loans will have higher defaults. Most financial Institutions could go slow on disbursement of retail loans. This is expected to have negative impact on sales of durables and mobile phones - categories that were fuelled by easy availability of 'Zero Interest EMI’s!’ Real estate and jewellery too would be impacted by sentiment with consumers postponing high value purchases. This assumes that the Covid-19 situation can be brought under control within 4-6 weeks. Consumer behaviour during virus in terms of Media, Purchase and Sentiment TV ratings will go up as people are staying home. The BARC report for the period March 8-14 captured two and a half days of the virus taking hold. The first of the WFH started from Monday, March 16 2020. Even before people were forced to be at home, HSM TV viewership had gone up 4% v/s the earlier week in HSM, and 8% for TN, AP. Within HSM, across TGs, clear increases in viewership in Hindi News, Hindi Movies, Kids, Hindi GEC 2 &amp; English Niche. There was some drop in viewership in Hindi mainline GEC &amp; Sports (expectedly). No significant change in FTA viewership. As the lockdown continues, there’s expected to be a significant increase in TV viewership. However there is a ban on fresh serial production, GEC channels will run out of fresh programming and have started reruns. This may depress high viewership and may cancel some gains of more viewers watching more TV. It will be 3 weeks before we see BARC impact of re-runs. Most channels will be willing to protect CPRPs in case Ratings fall in this period. Digital viewing will also go up. In the week of March 9-15 v/s March 2-8 top 40 online news sites recorded a 23% growth v/s March 2-8 and 31% growth v/s January 6-12. OTT and YouTube will also increase. With increased supply on biddable platforms CPMs will come down. OOH and cinema will fall. Apart from reduced footfalls there are also some cities like Mumbai which came out with a ruling to display only <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> sites that will contract supply. Most events have been cancelled which will have a devastating impact on this sector. Over and above, the visible impact of IPL, another Rs 3,000 crore worth of events are facing cancellation. E-commerce will go up, especially for daily essentials. People may avoid shopping for stuff touched by hand. During this period, consumers can be expected to be less distracted and more mindful of messages and more open to promotions. They will buy what they need rather than desire, and given the uncertainty, will have a tendency to hold on to their money. Talking about payments to media, the report said that Madison has proactively sensitized IBF and INS on delays in payments on 60th day in March. While Media will be understanding, delays needs to be the exception, with good reason provided. Impact on AdEx In its report that it had released in February, Madison had predicted that AdEx in 2020 could increase from 67600 to 74650 (+10.4%) - with a 5% growth in traditional and 28% growth in Digital. However, this was before the Covid-19 outbreak and the media agency said there is a need to review it now. Speaking about the impact of the current situation on AdEx, the report said, “In a state of steady GDP growth (6-8%), AdEx grows about double GDP. When GDP falls, the AdEx falls much more than GDP fall in the next year. Conversely when GDP growth picks up, AdEx growth picks up even more. When we had projected a 10.4% AdEx growth in PMAR 2020, we had assumed a GDP growth of 4-5% till September and 7% beyond that. It is reasonably certain that GDP growth will be lower. If the GDP growth does fall till 2%, we may see an overall shrinking of AdEx by 0-5%.” How sector-wise AdEx will shape up <div type="image" title="Sector wise" msid="74886498" hostid="261"></div>
 Advice for advertisers <ul><li>Invest in staying close to the consumer. Employ listening tools to capture category and brand sentiment.</li><li> The silver lining of this pandemic is that consumers are open to advertising. If you have messages that are relevant for consumers, you should air them. Do not be opportunistic, building trust is more important than short term sales.</li><li> We should aim to get audience assurances on TV deals, and with increased Online Supply of Biddable inventory, CPMs will be low. From an efficiency standpoint it's a good time to advertise.</li><li> Good time for moment marketing. Contextual placement and intelligent re-targeting can work.</li><li> If P&amp;L pressures are forcing a cut in budget, then make active trade-offs rather than merely scaling down plans pro-rata.</li><li> Invest in promoting sales on e-commerce.</li><li> Marketing messaging needs to be authentic, topical, one that builds trust and reassures. In the times of Covid, marketing needs to be controlled and not viral.</li></ul>

If GDP growth falls till 2%, overall AdEx could shrink by 0-5%: Madison Media

New Delhi, Dec 3 () German luxury carmaker Mercedes Benz on Tuesday launched its premium SUV GLC with price starting at Rs 52.56 lakh (ex-showroom all India).
The latest generation of the GLC is available in both petrol and diesel engine options. These are equipped with MBUX, an intuitive and intelligent multi-media system.
While the petrol option, GLC 200 is priced at Rs 52.75 lakh, the diesel variant GLC 220d is priced at Rs 57.75 lakh (all prices ex-showroom, India).
"The launch of the new GLC reiterates our product offensive for the Indian market," Mercedes-Benz India Managing Director &amp; CEO Martin Schwenk told reporter here.
Stating that the GLC is one of Mercedes-Benz India's highest selling SUVs, having sold over 7,000 units since its debut, he said the launch of the latest generation GLC "also marks the introduction of the next generation of MBUX with the aim to improve driver's interaction with the various systems in the car".
"The new GLC combines ruggedness of a SUV with the intelligence of MBUX and luxury appointments synonymous with the Three Pointed Star (Mercedes-Benz). We are confident this unique offering will continue to win the hearts and minds of our discerning customers," he added.
The company said the new GLC is also the most tech savvy SUV in the locally made SUV line up and is also it's first ever locally made SUV to get Active Braking Assist. RKL AKT
BAL

Mercedes launches SUV GLC, price starts at Rs 52.56 lakh

If you are hooked onto the Make Up Didi avatar on <keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword> comedian Mallika Dua or <keyword id="1176647" type="UNKNOWN" weightage="20" keywordseo="Tanmay-Bhat">Tanmay Bhat</keyword> or follow the bloggers who regularly post updates on <keyword id="6358096" type="UNKNOWN" weightage="100" keywordseo="Snapchat">Snapchat</keyword>, you would know the craze better. Snapchat’s CEO <keyword id="1659524" type="PERSON" weightage="20" keywordseo="Evan-spiegel">Evan Spiegel</keyword> who is currently fighting a high voltage law suit filed by his ex employee had once said, he would never take Snapchat to India because it’s a poor country. The now-public details of ex employee <keyword id="4419251" type="UNKNOWN" weightage="20" keywordseo="pompliano">Pompliano</keyword>'s tumultuous, three-week tenure at Snap include allegations that the company lied about having 100 million daily active users in 2015 and inflated other user metrics. His complaint also describes multiple interactions with Snap leadership, including a meeting in which CEO Evan <keyword id="206580" type="COMPANY" weightage="20" keywordseo="Spiegel">Spiegel</keyword> allegedly said that the app is "only for rich people." Evan Spiegel and other executives allegedly boasted that 87% of users completed the app's registration process, but the data showed the real number to be less than 40%, according to Pompliano. Pompliano said he proposed ideas about adding users in international markets that already heavily used other social networks, like Spain and India. "This app is only for rich people," Spiegel allegedly responded. "I don't want to expand into poor countries like India and Spain." According to unverified reports, Snapchat had close to 4 million users in India last year. Variety reports Pompliano , who was hired from Facebook to increase the company's user base, was fired by Snapchat later.

Stand up comedians and bloggers in India are really rich, if Snapchat’s CEO is to be believed

The cult bike maker of the USA, Harley-Davidson has introduced updated versions of its various models including Stre750 in India, which would now be priced at Rs 4.52 lakh compared with Rs 4.32 lakh earlier. 
 
Besides, the company announced the relaunch of its tourer bike Road King priced at Rs 25 lakh (ex-showroom Delhi). 
 
"This year, Harley-Davidson has introduced its refreshed Dark Custom models with the new Iron 883, Forty-Eight and carried out customer-led improvements in the Street 750 motorcycle that offers an authentic, affordable experience to a new generation of riders in India," Harley-Davidson India Director Marketing Pallavi Singh said in a statement. 
 
Keeping up with the customer demands, the company has also added more power to its range with the return of the Road King. As per the latest prices announced by the company, Street 750 has become expensive in the country. It used to retail at Rs 4.32 lakh earlier. 
 
Refreshed Iron 883 and Forty-Eight are now priced at Rs 7.37 lakh and Rs 9.12 lakh, respectively. The company used to retail them earlier at Rs 7.22 lakh and Rs 8.82 lakh, respectively (all prices-ex-showroom). 
 
An updated Heritage Softail Classic is now priced at Rs 16.60 lakh as against Rs 16.45 lakh earlier.

​Harley Davidson bikes in India just got expensive

New Delhi, Mar 5 () Honda Motorcycle and Scooter India (HMSI) on Thursday launches all new version of its super bike Africa Twin Adventure Sports, with price starting at Rs 15.35 lakh (ex-showroom). The BS-VI compliant model, which is powered by 1,084 cc engine, comes with both manual and DCT (automatic) transmissions. The manual version is priced at Rs 15.35 lakh, while the DCT trim is tagged at Rs 16.10 lakh (ex-showroom). The company has sold over 200 units of the model since its launch in 2017, HMSI Senior Vice President Sales and Marketing Yadvinder Singh Guleria told reporters here. The bike now comes with new frame, bigger engine, more peak power, new electronics and new suspension, he added. "The bookings for the model are open from today (Thursday) and the deliveries will begin from May onwards," Guleria said. MSS ANSANS

HMSI launches new version of Africa Twin priced at Rs 15.35 lakh

<ul><li>While no decision has been made yet by the Government to ban Cryptocurrency platforms and their ads yet, if banned in the ongoing winter session in the parliament, it is likely to have a larger impact on India’s advertising sector.</li><li>Here’s a look back at how much Cryptocurrency platforms contributed to ad revenue pie from January to November 2021, as per TAM AdEx.</li></ul>A <a href="http://loksabhadocs.nic.in/bull2mk/2021/23.11.21.pdf">proposed </a>bill in India indicates that the government is mulling over introducing a facilitative framework for the creation of an official digital currency to be issued by the Reserve Bank of India. The Bill also seeks to prohibit all private cryptocurrencies in India, however, it allows for certain exceptions to promote the underlying technology of cryptocurrency and its uses. This uncertainty has already caused price declines on the local exchanges and crypto advertisers have decided to take it slow until the next hearing. While Union Finance Minister Nirmala Sitharaman had said that no decision has been taken on banning crypto advertisements, there is a new Bill in the making, which implies there will be stringent policies in place. FM Sitharaman further said that the new Bill will take into account the rapidly changing dimensions in the virtual currency space. She had also mentioned that it will be presented to the Cabinet and introduced in the Parliament during the ongoing winter session. Until the next hearing, crypto platforms have either halted or slowed their advertising activities, which is likely to impact advertising revenue collection. As per exclusive data shared by TAM AdEx with Advertising and Media Insider, there was a spike in cryptocurrency-related digital advertisements by 36 times between Jan to Nov 2021. Due to the festive season and IPL 2021, crypto platforms were at their peak during October. The month of Diwali, which was October this year, nearly had a 30% share of the category and it took a dip by 6% in November 2021, whereas on television, there wasn’t a single ad from Crypto platforms in 2020. In 2021, television has seen 33.4 hours of advertising from Crypto platforms. The festive season proved to be bountiful for television too as October had more than 75% share of Crypto platforms, up from 2% in June and 23% in September. More than 85% of cryptocurrency advertisements were on Sports channels, with the rest appearing on News channels, GEC stations, and Movies channels. Cricket was the most popular genre amongst all, with 84% of <keyword id="6376163" type="General" weightage="20" keywordseo="cryptocurrency-advertising" source="Orion">cryptocurrency advertising</keyword> airing in Y 2021. Ad insertions of cryptocurrency grew from 0.01% share in overall Digital advertising during Jan-Nov'20 to 0.27% in Jan-Nov'21, indicating that the competition is getting intense and there’s a wider consumer base for brands to woo now. Simultaneously, the count of advertisers grew fivefold from 15 in Jan-Nov'20 to 59 in Jan-Nov'21 on digital mediums, revealed TAM AdEx. <keyword id="10245463" type="General" weightage="20" keywordseo="CoinSwitch-Kuber" source="Orion">CoinSwitch Kuber</keyword> had the lion’s share of 44% in digital crypto advertising from Jan to Nov, followed by <keyword id="12656736" type="General" weightage="20" keywordseo="coinswitch-co" source="Orion">CoinSwitch.Co</keyword> at 18% and <keyword id="6416838" type="General" weightage="20" keywordseo="coindcx" source="Orion">CoinDCX</keyword> at 18%. <keyword id="6672551" type="General" weightage="20" keywordseo="wazirx" source="Orion">Wazirx</keyword> and Zebpay had 8% and 6% share respectively in digital advertising Between Jan to Oct, CoinSwitch Kuber had the biggest share of 58% on television too, followed by CoinDCX at 36%, Zebpay at 5% and WazirX at 1%. Prime Minister Narendra Modi in the meeting conducted on November 13 had reviewed key issues concerning cryptocurrency. He had discussed misleading, non-transparent advertising practices. It was also discussed that unregulated crypto markets should not become avenues for money laundering and terror financing. In the past few months, we have seen a lot of high decibel campaigns from a lot of crypto players including WazirX, CoinSwitch Kuber, CoinDCX, Zebpay to name a few. Many of the platforms have used prominent faces like Ranveer Singh, Kunaal Kapoor Roy, Vishnu Kaushal to woo young consumers. A lot of people have been speaking about the risks of investing in the currency without fully understanding how the crypto ecosystem works. The government’s move therefore could help bring about more transparency and accountability into the ecosystem.

You Searched For "ad ex india" and got 12 results

India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report

BI India Partner

Maruti Suzuki hikes Ignis price by up to ₹27k

PTI

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx

Karuna Sharma

Panasonic forays into education sector in India

PTI

Yamaha launches BS-VI compliant YZF-R15 bike, price starts at Rs 1.45 lakh

PTI

Maruti launches Ciaz RS variant starting at Rs 9.2 lakh

PTI

If GDP growth falls till 2%, overall AdEx could shrink by 0-5%: Madison Media

BI India Partner

Mercedes launches SUV GLC, price starts at Rs 52.56 lakh

PTI

Stand up comedians and bloggers in India are really rich, if Snapchat’s CEO is to be believed

BI India Bureau

Harley Davidson bikes in India just got expensive

BI India Bureau

HMSI launches new version of Africa Twin priced at Rs 15.35 lakh

PTI

CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report

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You Searched For "ad ex india" and got 12 results

India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report

BI India Partner

Maruti Suzuki hikes Ignis price by up to ₹27k

PTI

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx

Karuna Sharma

Panasonic forays into education sector in India

PTI

Yamaha launches BS-VI compliant YZF-R15 bike, price starts at Rs 1.45 lakh

PTI

Maruti launches Ciaz RS variant starting at Rs 9.2 lakh

PTI

If GDP growth falls till 2%, overall AdEx could shrink by 0-5%: Madison Media

BI India Partner

Mercedes launches SUV GLC, price starts at Rs 52.56 lakh

PTI

Stand up comedians and bloggers in India are really rich, if Snapchat’s CEO is to be believed

BI India Bureau

​Harley Davidson bikes in India just got expensive

BI India Bureau

HMSI launches new version of Africa Twin priced at Rs 15.35 lakh

PTI

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