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If you haven’t watched Marvel’s latest film Dr Strange yet, let’s tell you this is the one of the trippiest movies you would watch this year. For the first time in the Marvel Cinematic <keyword id="6471260" type="PERSON" weightage="20" keywordseo="Universe">Universe</keyword>, you will be introduced to the sorcery side of the comic books. 
 This movie is filled with dazzling visuals tripping into other dimensions and a kaleidoscope-like view of some of the biggest cities in the world that goes beyond what <keyword id="127480" type="PERSON" weightage="20" keywordseo="Christopher-Nolan">Christopher Nolan</keyword> had done in "Inception." <keyword id="51958" type="ENTERTAINMENT" weightage="20" keywordseo="YES">Yes</keyword>, even die-hard <keyword id="317911" type="COMPANY" weightage="20" keywordseo="Nolan">Nolan</keyword> fans will have reason to see this. 
 Marvel fans know that The Agents of S.H.I.E.L.D. have Acuras, <keyword id="6414070" type="ENTERTAINMENT" weightage="20" keywordseo="iron-man">Iron Man</keyword> has his <keyword id="529178" type="UNKNOWN" weightage="20" keywordseo="Audi-R8">Audi R8</keyword>. And now we see Dr <keyword id="3821839" type="UNKNOWN" weightage="20" keywordseo="steven-vincent-strange">Steven Vincent Strange</keyword> driving <keyword id="75789" type="COMPANY" weightage="100" keywordseo="Lamborghini">Lamborghini</keyword> Huracán LP610-4, a 10-cylinder, wedge-shaped drivetrain worth Rs 3.43 crores. 
 While we won’t divulge much of the movie plot to you, there’s one shot where Dr Strange played by <keyword id="573379" type="UNKNOWN" weightage="20" keywordseo="Benedict-Cumberbatch">Benedict Cumberbatch</keyword> crashes his Lamborghini and gets badly wounded. Well this is the crux of the movie. The car crash in the movie is the key point where the renowned neuro-surgeon injures his hands badly. 
 
What amazed the car crazy audience is why a luxury carmaker should allow its product to crash in a movie, which would be seen by millions around the world! Well, that’s what product placement is all about.

Here’s why Lamborghini let Rs 3.43 crores worth ‘Hurcan’ be destroyed on the sets of ‘Dr Strange’

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Hollis Johnson</div></div></div>Editorial note: Business Insider just named its<a href="http://www.businessinsider.com/honda-acura-nsx-business-insider-car-of-the-year-2016-12" target="_blank"> 2016 Car of the Year, the Acura NSX</a>. This week, we're re-running our reviews of the five cars that almost beat out Acura for the honor.In the 1980s, the Audi Quattro revolutionized rally racing. In the 1990s, the TT became an instant style icon. In the 2000s, the striking R8 supercar became Iron Man's ride of choice. More recently, the German brand has turned out one industry-leading model after another in the form of stalwarts such as the Q5, the <a href="http://www.businessinsider.com/audi-q7-review-2016-9" target="_blank">Q7</a>, and <a href="http://www.businessinsider.com/this-audi-rs7-2015-2015-2" target="_blank">RS7</a>, all of which are brilliant vehicles.This fall, Audi dropped off a brand-new 2017 A4 2.0T quattro S tronic sedan clad in Manhattan Gray Metallic paint for Business Insider to check out. It was our first encounter with the company's new fifth-generation A4 sedan. To call the car impressive would be an understatement.One thing became crystal clear to Business Insider's <keyword id="34991" type="ORGANIZATION" weightage="60" keywordseo="transportation">transportation</keyword> team after just a few days with the new A4: The 2017 A4 is the best car Audi has ever made. Yes, it's that good!No, the new A4 isn't as <a href="http://www.businessinsider.com/audi-r8-v10-quattro-review-2016-9" target="_blank">evocative as the R8</a>. Nor does it have the mind-bending performance of the RS7. The compact luxury sedan certainly doesn't have the vaunted racing pedigree of the Quattro. (The A4 has been known to hold its own as a touring car racer in Europe and the UK.) But what the A4 does have going for it is the ability to do everything Audi and its consumers need it to do with spectacular effectiveness and efficiency.As my colleague Matt DeBord put it, "The A4 ticks all of the boxes you can tick, but it doesn't create any new ones."The brand new A4 sedan starts at a competitive $34,900, while our option-laden test car came with an as-tested price tag of $54,275.Here's a closer look at the 2017 Audi A4.Photos by Hollis Johnson unless otherwise credited.

2016 Car of the Year runner-up: The high-tech Audi A4

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Here’s why Lamborghini let Rs 3.43 crores worth ‘Hurcan’ be destroyed on the sets of ‘Dr Strange’

Suchayan Mandal

2016 Car of the Year runner-up: The high-tech Audi A4

Benjamin Zhang

How Lincoln returned from near death and restored Ford's luxury brand

Matthew DeBord

How Lincoln returned from the brink of death and put Ford back on the luxury map

Matthew DeBord

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