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<ul><li><keyword id="6360312" type="General" weightage="20" keywordseo="ONLY" source="Orion">ONLY</keyword> has launched its new anthem, The ONLY Thing I Want is Everything, ahead of the festive season.</li><li>The anthem features actor Ananya Pandey.</li><li>The ad has been created by <keyword id="180259" type="General" weightage="20" keywordseo="dentsu" source="Orion">Dentsu</keyword>.</li></ul>ONLY has launched an anthem, “The ONLY Thing I Want is Everything” festive campaign. The face of ONLY, Bollywood Actress <keyword id="3805597" type="General" weightage="20" keywordseo="ananya-panday" source="Orion">Ananya Panday</keyword>, features in a fun video created to inspire the ONLY girl and celebrate her uniqueness through authentic self-expression. <div type="Youtube" id="Qv44T3afbTE" title="ONLY | ONLY THING I WANT IS EVERYTHING | ANANYA PANDAY" thumbUrl="https://i.ytimg.com/vi/Qv44T3afbTE/mqdefault.jpg"></div> The ONLY girl is highly ambitious and also selective about what she wants. She loves her own company and is also the life of every party! And capturing this fascinating enigma between only and everything is the foundation of the campaign. The Gen-Z attitude of not wanting to settle for one thing and in turn wanting it all at once is perfectly captured in a memorable track which is all set to become the new age anthem. “This campaign was extra special for me as it allows me to re-iterate the idea that we really want it all. ONLY reflects what my generation represents: the importance of being true to ourselves while continuing to reach for the stars. And it only helps to do it all wearing ONLY.” Actress, Ananya Panday said on the association. “Remaining true to our brand’s core essence, it was important for us to re-iterate and celebrate the ONLY girl we designed for. This campaign and the new collection is emblematic of the modern ONLY consumer - aspirational, confident and edgy, and they define success on their terms. We are thrilled at this representation of the ONLY girl!” says Mr. <keyword id="332449" type="General" weightage="20" keywordseo="vineet-gautam" source="Orion">Vineet Gautam</keyword>, CEO and Country Head at Bestseller India. ONLY partnered with Dentsu, a multinational media and digital marketing communications company, to create this campaign. <keyword id="12269595" type="General" weightage="20" keywordseo="titus-upputuru-creative-head" source="Orion">Titus Upputuru, Creative Head</keyword>, <keyword id="2805309" type="General" weightage="20" keywordseo="taproot-dentsu" source="Orion">Taproot Dentsu</keyword> said, “It was fun working for ONLY’s festive campaign. Today’s young women are extremely ambitious. But, they are also very selective about what they want. We found this conundrum very interesting; the tension between Only and Everything. That’s how the idea came up: ‘The only thing I want is everything’. The ONLY collection for the season is amazing and Ananya Panday was sweet to work with. I had fun writing the song and was happy with the way the music turned out too. It’s got zing!” <keyword id="3345866" type="General" weightage="20" keywordseo="abhinav-kaushik" source="Orion">Abhinav Kaushik</keyword>, Office Head, Taproot Dentsu added “The excitement that we had whilst working on this ONLY campaign is abundantly visible through the super-cool execution. The Gen-Z attitude and the personality of the ONLY girl is brought to life in a manner that beautifully straddles the life and times of these millennials, their ambition and their desire to access, possess and be a part of everything and more – in a limited time. Their days filled with choices and tasks, and they don’t want to compromise on anything. That’s why the ONLY THING THEY WANT IS EVERYTHING.”

ONLY's new anthem featuring Ananya Pandey is all about celebrating the ethos of individuality and women empowerment

<ul><li>Honda Active has unveiled a new film to encapsulate the emotions of millions of Indians who are bouncing back on their feet while navigating through the pandemic.</li><li>The film has been conceptualized by <keyword id="2805309" type="General" weightage="20" keywordseo="taproot-dentsu" source="Orion">Taproot Dentsu</keyword>.</li></ul><keyword id="480874" type="General" weightage="20" keywordseo="honda-motorcycle-scooter-india" source="Orion">Honda Motorcycle &amp; Scooter India</keyword> (HMSI) and Taproot Dentsu (A dentsuMB Company), the creative agency from dentsu India, have unveiled a new film to encapsulate the emotions of millions of Indians who are bouncing back on their feet while navigating through the pandemic. Over the past 20 years, <keyword id="371296" type="General" weightage="20" keywordseo="honda-activa" source="Orion">Honda Activa</keyword> has become an integral part of the nation. As a true companion for millions of Indians, Activa has proudly witnessed their progression to the front seat. Motivated by our nation’s challenging spirit to keep moving forward in the face of countless challenges, Honda Activa has been by their side as a trustworthy and true companion. ‘India ke 2 Pahiye’, a film conceptualised by Taproot Dentsu, celebrates the never give up spirit of Indians who are resuming their routine – this time with life with hope, more confidence, and with their trusted companion Honda Activa. <div type="Youtube" id="L8NOdHGdfag" title="Honda Activa | Aap aur Activa, India ke Do Pahiye" thumbUrl="https://i.ytimg.com/vi/L8NOdHGdfag/mqdefault.jpg"></div> The film captures a day in the new normal, post-pandemic life of India where people from different walks of life and professions return to lead their normal routine life which was affected due to the pandemic. The unique treatment of the film was to show various people in different geographies across India; how everyone is getting India back to its feet. The aim of the film is to motivate Indians to become the two wheels of the nation so that an army of confident Indians can be made who can fight any challenge and move India forward. The film ends with an army jawan (soldier) riding the Activa, summing up the fighting spirit of India and the role Activa has played in it with a voice-over, ‘Aap aur Activa – India ke Do Pahiye’. Speaking on the campaign, <keyword id="12255262" type="General" weightage="20" keywordseo="yadvinder-singh-guleria-director" source="Orion">Yadvinder Singh Guleria - Director</keyword>, Sales &amp; Marketing, Honda Motorcycle &amp; Scooter India said, “The campaign emphasizes upon India’s Diversity, Equality &amp; Inclusivity in taking the nation forward amidst the challenges of the new normal post-pandemic. The idea was about ‘We not Me’ - showcasing how just like Activa, the nation &amp; its active people together – ‘India ke 2 Pahiye’, are the two wheels of progress. The film salutes the spirit of all active Indians as they stand united to overcome these challenges. Ushering in the wave of positivity, the film showcase how each one of us in our own capacity, represent the resilience, determination and dedication with which our country is emerging stronger. In this journey, as a true &amp; trustworthy mobility partner, Activa – the highest selling scooter brand in India, symbolises ‘India Ke Do Pahiye’ delighting millions of Indians.” <keyword id="2959989" type="General" weightage="20" keywordseo="Titus-Upputuru" source="Orion">Titus Upputuru</keyword>, Creative Head, Taproot Dentsu said, “Activa has been around for two decades &amp; having by far the best visibility across length &amp; breadth of the country. Activa is synonymous with the two wheels moving India. As we look at our country and how it is getting back into shape, we felt that actually all of us are contributing towards it by being the two wheels of India. Each one of us are doing our bit to get India back on its feet. This campaign is a salute to the relentless spirit of India and only a leader brand like Activa can do this kind of salutation. The brief was to capture this spirit &amp; movement of India bouncing back. We went around shooting all kinds of actions on legs in our daily pursuit of living, which was an unusual experience for us!” “This was a sort of catharsis for the agency and much beyond a brief. The task was not to just create a brand campaign for Activa, but almost write an ode to the indomitable spirit of India. The approach was ‘Simply to Amplify’ as Activa is loved by multiple generations of consumers across India and it was only fitting that a brand of Activa’s stature talked about how India and Indians are making a comeback after the most difficult times. The spirit of humanity to rise from a crisis and the spirit of every Indian to stride positively has been beautifully captured in the ‘India ke do pahiye’ concept,” added Abhinav Kaushik, Office Head, Taproot Dentsu. <table style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; background-color: rgb(255, 255, 255); width: 6.5in;" class="redcator-table-advance"><tbody><tr><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; width: 297.7pt; border-width: 1pt; border-style: solid; border-color: black; padding: 0in 5.4pt; height: 27pt;">Campaign Summary: <ul><li class="m_3026322355014448644xmsonospacing">Campaign Elements: TV, Print, Outdoor, Digital, Events </li><li class="m_3026322355014448644xmsonospacing">Client: Honda Motorcycle and Scooter India Pvt. Ltd. </li><li class="m_3026322355014448644xmsonospacing">Creative Agency: Taproot Dentsu </li><li class="m_3026322355014448644xmsonospacing">National Creative Director: Titus Upputuru </li><li class="m_3026322355014448644xmsonospacing">Creative Team: Titus Upputuru, Vishnu Das Kunchu, Akash Swami, Utsav Chaudhary, Dibakar Das</li><li class="m_3026322355014448644xmsonospacing">Planning Team: Samik Chatterjee</li><li class="m_3026322355014448644xmsonospacing">Executive Vice President, Account Management: Abhinav Kaushik</li><li class="m_3026322355014448644xmsonospacing">Vice President: Shiguma Shinohara</li><li class="m_3026322355014448644xmsonospacing">Client Servicing Director: Atul Rao</li><li class="m_3026322355014448644xmsonospacing">Account Director: Aakash Jain</li><li class="m_3026322355014448644xmsonospacing">Account Executive: Rishika Kakar</li><li class="m_3026322355014448644xmsonospacing">Films: Kriti Khandelwal</li><li class="m_3026322355014448644xmsonospacing">Director (of the film): Arun Francis </li><li class="m_3026322355014448644xmsonospacing">Producer: Murali Govindan</li><li class="m_3026322355014448644xmsonospacing">Production House: Film Dojo</li><li class="m_3026322355014448644xmsonospacing">DOP: Shivendu Kudalkar</li><li class="m_3026322355014448644xmsonospacing">Music: Micu Patel</li><li class="m_3026322355014448644xmsonospacing">Lyrics: Titus Upputuru</li></ul></td><td style="font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; width: 170.1pt; border-top: 1pt solid black; border-right: 1pt solid black; border-bottom: 1pt solid black; border-left-width: initial; border-left-style: none; padding: 0in 5.4pt; height: 27pt;">Title of film: Activa - India ke 2 Pahiye Duration: 1:22 seconds Film Launch: 3rd October 2021 Exposure: TV, Digital, Events, Dealerships, Mobile, WhatsApp, Events </td></tr></tbody><tbody></tbody></table>

Honda Activa's new film aim to encapsulate the emotions of Indians who are bouncing back on their feet while navigating through the pandemic

<ul><li><keyword id="12935747" type="General" weightage="100" keywordseo="tasva" source="Orion">Tasva</keyword>'s new film encourages men to feel free to express themselves in their true spirit, especially during their special day.</li><li>It is conceptualised by <keyword id="2805309" type="General" weightage="20" keywordseo="taproot-dentsu" source="Orion">Taproot Dentsu</keyword>.</li></ul>Tasva, a new men’s ethnic wear brand by <keyword id="2826" type="General" weightage="20" keywordseo="tarun-tahiliani" source="Orion">Tarun Tahiliani</keyword> &amp; <keyword id="44373" type="General" weightage="20" keywordseo="aditya-birla-group" source="Orion">Aditya Birla Group</keyword>, has launched a new campaign. The campaign, ‘Sada Mast Raho’, challenges the social code of conduct prescribed for the groom at his wedding. Be it his choice of clothes, mannerisms or body language, the film encourages men to feel free to express themselves in their true spirit, especially during their special day. For the record, Tarun Tahiliani is a prominent Indian fashion designer and is known for his ability to infuse Indian craftsmanship &amp; textile heritage with tailored silhouettes. Men’s fashion in India has come a long way owing to a plethora of boutique labels offering out-of-the-box and trendy looks, cuts and fits for men across western casual and formal wear. Today, there is ample choice for men to pick from and make a statement or express themselves through fashion. However, when it comes to ready-to-wear wedding wear, they are limited in style, fits and quality. Besides, in India, the choice of the groom’s outfit is often a consensus between his mother, sister or bride-to-be, if not more. Often the grooms find their style and taste compromised and their expression confined when it comes to their wedding. Therefore, the film is a war cry against this compromise and urges grooms to be themselves, more so on the most important day of their life. It showcases the typical ways a groom must behave in a function such as posing for photos, standing upright and looking like a royal mannequin, being traditional in greeting his elders and dressing a certain way that may not suit his personality. On the contrary, the Tasva groom is liberated from these chains of social codes and is true to his character. He is comfortable and expressive in his outfit and his skin. The film shows a scene from a typical wedding reception. The photographer is instructing the bride and groom to pose for the typical wedding album kind of photos. The groom dressed up gorgeously in a Tasva outfit watches his bride perplexed and guests getting bored. He blows a whistle and signals to the band to play something interesting. Thereafter he takes the wedding by storm. He dances, grooves, teases and mocks the rather serious codes and rituals that surround an Indian wedding. He joins the band and sings, “Fursat Na Dekho, Mahurat Na Dekho, Sada Mast Raho”. In the end, we see him take an uncle’s pagdi and climb atop an elephant and dance as the entire guests at the wedding join him in the gala party. <div type="Youtube" id="DKtulPhRayQ" title="Tasva - Sada Mast Raho Brand Film - 2 Minutes" thumbUrl="https://i.ytimg.com/vi/DKtulPhRayQ/mqdefault.jpg"></div> Speaking on the campaign, Tarun Tahiliani, Tasva, an <keyword id="12935749" type="General" weightage="20" keywordseo="aditya-birla-group-venture" source="Orion">Aditya Birla Group Venture</keyword> said, “The spirit of Tasva i.e 'the best of self' can not be expressed in jaded, forced portraits but must be expressed in the current possibilities - of movement, freedom and self-expression. The film beautifully captures this in the digital age. And our garments are also young, tailored, sculpted but designed for fit and movement - a light, cool breeze - Sada Mast Raho.” <keyword id="2959989" type="General" weightage="20" keywordseo="titus-upputuru" source="Orion">Titus Upputuru</keyword>, Creative Head, Taproot Dentsu Gurgaon added, “When you see the advertising in this segment, it all seems rather serious. The way a man poses after wearing traditional Indian wear, it seems like he is on to saving the world. He is standing upright and has this piercing look into the camera. Also when it comes to weddings, ‘sada sukhi raho’, ‘sada suhagan raho’ (to the bride), etc. are the usual blessings that are given. We said let’s change the conversation because the young men who have marriage on their minds aren’t suddenly turning into these very serious men. It is their big day and they still want to have a good time. That’s why we wrote ‘Sada Mast Raho’. It was wonderful to partner Tarun Tahiliani. I love his sensibilities and the finesse that he has brought into the garment is pure genius.” Abhinav Kaushik, Head, Taproot Dentsu Gurgaon commented, “Men today have very clear preferences with respect to their attire and are using self-grooming and dressing as means to express their true personalities. But when it comes to Indian wear, they are somewhat at a loss due to lack of options, unlike in western wear. With Tasva, we aim to widen their range of choices and encourage that natural self-expression and exuberance even in Indian wear. This campaign is an absolutely refreshing way to break the seriousness that comes with ethnic wear.”

Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding

<ul><li>Taproot Dentsu India, the creative agency from the house of dentsu international, has launched a new TVC for OPPO F19 Pro + 5G mobile phone.</li><li>To promote the launch of its new product series and spread awareness in the market, OPPO has onboarded <keyword id="383666" type="PERSON" weightage="20" keywordseo="Varun-Dhawan">Varun Dhawan</keyword> as its brand ambassador.</li></ul><keyword id="2034172" type="PERSON" weightage="20" keywordseo="Oppo-India">OPPO India</keyword> has launched a new film starring its brand ambassador Varun Dhawan. The ad also brings back a classic song from the 80s 'So Gaya Yeh Jahan' from Tezaab with a new twist to connect with millennials. Recently, two other brands, Levi's and Coca-Cola had used another famous song from the 80's 'Koi Yahaan Aha Nache Nache.' The film showcases the new AI Highlight Portrait Video feature. It demonstrates how OPPO F19 Pro series seamlessly fits into the lifestyle and brings game-changing features to the fingertips of the world’s most creative generation. The new F19 Pro Series aims to capitalise on the rising trend of creating video content amongst Gen Zs. OPPO recognises that the creators use their content as a platform for social expression and flaunting their individuality and uniqueness. With AI Highlight Portrait Video Quad Camera, OPPO F19 Pro series addresses one of the biggest pain points consumers have - shooting quality videos in the dark. The device empowers content creators to film visually stunning videos in challenging light conditions. OPPO’s F-Series has been positioned as stylish and flaunt-worthy phones for the youth of India. Thus, the agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series that would find a meaningful interpretation for ‘Flaunt’, which would connect deeply with the target audience. Taproot Dentsu drew inspiration from the core feature of AI Highlight Portrait Video to demonstrate the OPPO F19 Pro series’ stellar solution to an age-old problem in content creation, “once the light is gone, the shot is gone!”. The agency noticed that nightfall particularly was a hindrance for content creators, and by removing this roadblock, F19 Pro series’ stunning new feature opens the night to the young creators in their most active hours. With this, the film highlights the phone’s ability to improve videos taken in challenging lighting conditions by focusing on the most extreme low-light video situation - the night. In addition to this, a key aspect of the approach is the choice of a music track for the film, a remix of an old cult classic Bollywood song that has helped build the night-time atmosphere with a thumping, bass-driven track and highly relevant lyrics. <div type="Youtube" id="-ZASsldLPqc" title="OPPO F19 Pro Series | Flaunt Your Nights | Varun Dhawan" thumbUrl="https://i.ytimg.com/vi/-ZASsldLPqc/mqdefault.jpg"></div> Damyant Singh Khanoria, Chief Marketing Officer, OPPO Mobiles India Pvt. Ltd. said, “As a leading technology brand, we take pride in creating products which delight consumers. ‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the OPPO F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic ‘So gaya ye jahan’ track. The film is the perfect embodiment of the F-Series product series.” Titus Upputuru, Creative Head, Taproot Dentsu Gurgaon added, “These days, video content is to the youth what photography was to the earlier generations. When we learned about the AI Highlight feature of the new OPPO F19 Pro series, we were quite amazed by it. In fact, I remember, a couple of months back, when I was working out one night on the terrace, I saw amazing shadows and I wanted to capture them in video format but I could not because of my phone. We thought this feature was really useful especially for the youth, because night is the new day. The idea came to us with the song. The iconic ‘So Gaya Ye Jahan’ song seemed to be so appropriate to lead the video where we show a bunch of youngsters hanging out after the world has gone to sleep. We hope the youngsters love this content and are inspired to create more such content with the help of the AI Highlight Portrait Video feature of OPPO F19 Pro series.” Abhinav Kaushik, Executive Vice President, Account Management, Taproot Dentsu Gurgaon commented, “OPPO’s F19 Pro Series is a game-changer in its segment of the mobile handset industry. With its innovative features that empower content creators to break the low-light obstacles in their path, the brand is poised to drive real, tangible value to millions of aspiring creators across the country. The creative interpretation of the brief helped to isolate and effectively communicate these features and demonstrate that OPPO’s F19 Pro Series is here to push the envelope further.” <div type="Article" hostid="261" msid="81268078" title="When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola" mstype="2" mssubtype="0"></div>

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ONLY's new anthem featuring Ananya Pandey is all about celebrating the ethos of individuality and women empowerment

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Honda Activa's new film aim to encapsulate the emotions of Indians who are bouncing back on their feet while navigating through the pandemic

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Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding

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OPPO India rolls out new film with brand ambassador Varun Dhawan

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