Director <keyword id="271660" type="General" weightage="20" keywordseo="ram-madhvani" source="Orion">Ram Madhvani</keyword>, who is receiving a lot of positive response for his recently released third season of the Sushmita Sen-starrer crime-thriller show 'Aarya', has said that contrary to the popular belief, he is not in the business of making movie but what he considers "the business of capturing energies" while working with talents. Ram is the creator on the third season of 'Aarya', and is known for his silent sets where yelling "action", "cut" or "silence" is prohibited, and the director feels that maintaining the right energy on set is very important. He told IANS: "I'm not in the business of making movies but in the business of capturing energies. So, what happens is when you're trying to capture that energy, you have to be very careful because it's very delicate. Also, I enjoy the process more than the end result. If you're enjoying the process and are honest about it, the output will be near perfect." Pointing out the irony that has become a norm on film sets, he said: "I've often seen sets where people scream silence before taking a shot, beats the purpose doesn't it? When you scream 'action', 'silence', 'cut', what it does is that it disturbs the peace of the artiste and if they get disturbed, how are they going to perform to their maximum potential? I never say 'action' or 'cut', these have become sort of tense words." For the third season, Ram has taken the onus as a show creator and has his first assistant director from the first season of the show - Shraddha Pasi Jairath taking the flight as director. Talking about nurturing new talents, he told IANS: "A lot of people say that I'm mentor to them but in reality, young people are mentors to me because they come with new energy, new perspectives. There's a lot of reverse learning which makes you reinvent yourself. So, I do this for myself more than me giving new opportunities to them (laughs)." For Ram, who has been in the field of advertising, every new season starts with active listening -- listening to what the audience is trying to tell him. He shared: "The writing starts by listening to what the audience wants, what was their feedback on season 2, a lot of this comes from my advertisement background, I believe in research and in marketing. Like we got to know that the audience wanted Aarya to take control in season 3, they wanted her to be the don. So, we went with that and it put us on the right path." He also spoke about the origins of his 360 degree system of shooting where an entire set is like a live theatre making the experience for the actors very immersive. Explaining the origins of the 360 degree system, he said: "The 360 degree system began years ago with my first film 'Let's Talk' when I decided to make the film with a limited crew. Now, I'm constantly making commercial cinema but I come from a very independent cinema thought process. I want to make independent films but if I do that I won't be able to reach a lot of people. So, what I have done is that I have mixed the two. While my thinking leans towards independent cinema, my means to reach the audience are commercial and the indie stories have commercial sensibilities." Created and co-directed by Ram Madhvani and co-produced by Amita Madhavni, Ram Madhvani, Ram Madhvani Films and Endemol Shine India, 'Aarya 3' streams on Disney+ Hotstar.

I'm in the business of capturing energies: Ram Madhvani

Mumbai, Disney+ Hotstar on Friday unveiled its new series "<keyword id="19830179" type="General" weightage="20" keywordseo="karmma-calling" source="Orion">Karmma Calling</keyword>", starring actor <keyword id="6384030" type="General" weightage="20" keywordseo="raveena-tandon" source="Orion">Raveena Tandon</keyword> in the lead. The show, which will debut on the streamer's platform on January 26, 2024, is based on the popular American series "Revenge", which aired from 2011-2015 and was produced by ABC Signature, a part of Disney Television Studios. It is adapted and directed by <keyword id="210784" type="General" weightage="20" keywordseo="ruchi-narain" source="Orion">Ruchi Narain</keyword> of "Guilty" fame. Set in the world of glitz and glamour, filled with deceit and betrayal, "Karmma Calling" will feature Tandon as Indrani Kothari, the reigning queen of the Alibaug society. Tandon, who made her series debut with the 2021 show "Aranyak", said she has not played a character like Indrani Kothari in a long time. "Karmma Calling is definitely more than what meets the eye and explores different facets of the world of the rich. Collaborating with Disney+ Hotstar was a great experience and playing Indrani helped me explore more for myself as an actor. It is a never-seen-before and never done before role and I am looking forward to audience reactions," the 51-year-old actor said. Narain said "Karmma Calling" is set against the backdrop of the ultra rich and affluent Kothari family and all that conspires around them in their world. "The series has massive grandeur, scale and a glamorous outlook with a story that weaves in revenge, deceit, betrayals and also navigates experiences of the Kothari family. The series is definitely going to be your 'guilty pleasure' watch and leave you craving for more. Collaborating with Raveena Tandon and Disney+ Hotstar has been an incredible experience," she added. Gaurav Banerjee, Head - Content, Disney+ Hotstar &amp; HSM Entertainment Network, Disney Star, said they are happy with how 2023 has turned out for the streaming service with shows such as "The Night Manager", "Taaza Khabar", "Saas Bahu aur Flamingo", "Aarya" season three and "The Trial". "The upcoming Hotstar Specials' Karmma Calling narrates the story of Indrani Kothari's world, where her Karma will not let her rest. A world that shows the opulence and lives of the riches. The series marks Disney+ Hotstar's first association with the versatile Raveena Tandon," he added. "Karmma Calling" is produced by R.A.T Films.

Disney+ Hotstar announces Raveena Tandon-led series 'Karmma Calling'

What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?

One of the most popular digital series '<keyword id="320555" type="General" weightage="80" keywordseo="aarya" source="Orion">Aarya</keyword>' is coming back with another season! The show has <keyword id="6358170" type="General" weightage="100" keywordseo="sushmita-sen" source="Orion">Sushmita Sen</keyword> in the lead and along with her, Sikander Kher has also kept the audience engaged with his stellar performance. Recently, Sikanadar was snapped with director <keyword id="271660" type="General" weightage="50" keywordseo="ram-madhvani" source="Orion">Ram Madhvani</keyword> as they commenced prep for the upcoming and highly anticipated return of a brand new season of the show. Sikandar expressed his excitement and said, "It's wonderful to be back with this incredible team and I'm so looking forward to starting to shoot soon. We have begun workshops for the new season and from whatever I have read so far, I'm excited to take the audiences on a thrilling new ride. This is one of the most impeccably written characters I have played. Can't wait to bring Daulat back on screens". The first two seasons of the show got impeccable responses from critics and viewers alike, with <keyword id="11176" type="General" weightage="80" keywordseo="sushmita" source="Orion">Sushmita</keyword> Sen helming the show and Sikandar playing a pivotal lead in the front for which he earned several awards earlier this year. 'Aarya' marked Sushmita Sen's comeback on-screen and her Digital debut. Earlier, speaking about her role in Season 3, Sushmita said, "It is a new dawn for Aarya Sareen, and she is fierce. In season 3, she is going places and starting her own story free from the obstacles of her past. Reprising the role of Aarya is like slipping into old jeans but for a brand-new journey. It feels great to be back with Ram Madhvani and the Disney+ Hotstar team, can't wait to return the love and appreciation viewers have showered on Aarya." The first season was even nominated for the 'Best Drama' series at the International Emmy Awards. Apart from Sushmita Sen and <keyword id="14700" type="General" weightage="80" keywordseo="sikandar-kher" source="Orion">Sikandar Kher</keyword>, the series also stars Namit Das, Manish Chaudhari, and Vinod Rawat among others in pivotal roles.

Sikandar Kher, Sushmita Sen begin preps for 'Aarya 3'

<ul><li>Veteran star <keyword id="14505" type="General" weightage="80" keywordseo="zeenat-aman" source="Orion">Zeenat Aman</keyword> made her <keyword id="819905" type="General" weightage="80" keywordseo="instagram" source="Orion">Instagram</keyword> debut at 71 and amassed over 1.3 lakh followers in just a month. She will soon make her web series debut.</li><li><keyword id="1813" type="General" weightage="80" keywordseo="neena-gupta" source="Orion">Neena Gupta</keyword>’s appeal for work on Instagram heralded a change in the way the industry looked at veteran actresses.</li><li>OTT platforms have not only revived careers of veteran stars, it has also brought to centre stage actresses long-sidelined by mainstream media.</li></ul>Gauri Shinde’s English Vinglish that released in 2012, was considered a sleeper hit despite starring one of Indian cinema’s original female superstars, Sridevi. It took the industry by surprise because <keyword id="143" type="General" weightage="80" keywordseo="bollywood" source="Orion">Bollywood</keyword> rarely backs female-led movies and even when it does, these movies – especially those starring veterans, aren’t expected to become commercial potboilers. However, the advent of over-the-top (OTT) streaming platforms like Netflix, Amazon Prime, Disney plus Hotstar etc, and the rise of social media has changed the scenario. In some cases, actresses of a certain vintage have begun to take centre stage – with some even landing hits far more popular than the ones delivered by mainstream heroes. In February 2023, the 70s heart-throb Zeenat Aman, 71, made her debut on Instagram. Within a month, she has <a href="https://www.instagram.com/thezeenataman/">amassed </a>1.37 lakh followers and won over the audience with her articulate, unabashed and honest views — a far cry from the carefully-curated celebrity updates people are accustomed to. “The roles available to women are clearly not just ornamental anymore. What hasn’t changed though is the gender pay gap. In my time I was lauded as the highest paid female actor, but the disparity in the pay cheque between my male co-stars and myself was so vast it was laughable…it disappoints me that even today women in the film industry don’t have wage parity,” <a href="https://www.instagram.com/p/CpFl3XoA8Un/">remarked </a>Aman in one of her many posts on the platform. Aman, who’ll soon make her <a href="https://economictimes.indiatimes.com/magazines/panache/zeenat-aman-to-make-her-ott-debut-soon-already-has-two-web-series-in-her-kitty/articleshow/92560748.cms">web series debut</a> with <a href="https://www.hindustantimes.com/entertainment/web-series/zeenat-aman-to-make-ott-debut-with-the-series-showsttopper-101677773391183.html">Showsttopper</a>, co-starring Shweta Tiwari, Rohit Roy and others, also walked the ramp for Shahin Mannan’s fashion show at the Lakme Fashion week. She’s the latest in a long list of veteran actresses who’ve taken to new-age entertainment platforms and social media channels like fish to water, and have managed to shatter the long-held Bollywood concept of ‘limited shelf life’ for female actors. But, it’s certainly not a new phenomenon. <cmsannotation type="cmsannotation" annotationid="The Bollywood stars who went to reality shows" comment="subhead" text="The Bollywood stars who went to reality shows">The Bollywood stars who went to reality shows</cmsannotation> There’s always been a clear divide between a TV and movie star in India, with television often seen as a stepping stone to movies — but only for a few. Most stars who start with TV shows, however, continue to remain there. However, when some of the stars from the 90s and early 2000s first made their comeback, it was as judges of reality shows on TV or in some cases, as contestants. For instance, Shilpa Shetty famously participated in Big Brother —- the British version of Bigg Boss, which catapulted her back to stardom. A few even took to TV shows, like Sonali Bendre in Ajeeb Daastaan Hai Ye (2014). Although superstars like Madhuri Dixit have managed to reinvent their careers and regularly land exciting roles, that wasn’t the case for many other veteran actresses. Until actor Neena Gupta decided to ask for work on social media, heralding a change in the way Bollywood views older stars. In 2017, Neena Gupta, the star of indie cinema in the 1980s, openly asked for work — a move that left a majority of the population within the industry, and even outside of it, surprised. After all, this is an industry where actors out of work for years still spout the excuse, “looking for the right script.” “I live in Mumbai and working, am a good actor looking for good parts to play,” wrote Gupta on Instagram. The result of Gupta’s request – since 2017, she’s starred in over 10 different movies and web series, including blockbuster hits like Badhaai Ho and crowd favourites like Panchayat. Her Badhaai Ho co-star, the late Surekha Sikri also won her third National Film Award for the film. <cmsannotation type="cmsannotation" annotationid="The other comeback: Sidelined by mainstream media but stars on OTT" comment="subhead" text="The other comeback: Sidelined by mainstream media but stars on OTT">The other comeback: Sidelined by mainstream media but stars on OTT</cmsannotation> The advent of OTT streaming has not only shone the spotlight on veteran stars but has also given actors sidelined by mainstream media a chance to showcase their acting prowess. Like actor <keyword id="18676" type="General" weightage="80" keywordseo="shefali-shah" source="Orion">Shefali Shah</keyword>. Sidelined by mainstream cinema for years, 49-year-old Shah’s gritty performance in Netflix’s International Emmy-winner Delhi Crime was the perfect response to that mistreatment. Since then, she’s been on a roll, delivering hits across genres — romantic dramas like Netflix’s Once Again, thrillers like Prime Video’s Jalsa and Disney+Hostar’s Human or dark comedies, like Darlings (on Netflix). In fact, OTT brought back many millennials’ childhood divas, be it former Miss <keyword id="326110" type="General" weightage="50" keywordseo="universe-sushmita-sen" source="Orion">Universe Sushmita Sen</keyword> or the ‘tip tip’ girl, Raveena Tandon. And they didn’t return to play stereotypical mothers to actors who were as old or even younger than themselves — as Shefali Shah did for Akshay Kumar in the film Waqt: The Race Against Time. Shah is six years younger than Kumar. Rather they starred as protagonists in shows with gripping storylines that gave them a chance to flex their long-dormant acting muscles. The result — Sen’s mom-turned-mobster avatar in Aarya and Tandon’s small-town cop in Aranyak and the antagonist in KGF2. As Sen shared <a href="https://www.youtube.com/watch">in an interview </a>with film critic Anupama Chopra for Film Companion, “What I like about Bollywood now is suddenly, content is king. It’s incredible how liberal the language of cinema is becoming. It’s allowing people to explore all different aspects — writing, execution, direction, actors getting that opportunity to go beyond the boy-meets-girl phase. It’s wonderful.” Long story short, the stars have finally aligned for Bollywood’s veteran and long-sidelined powerful actresses. And it’s a well-deserved comeback indeed! SEE ALSO: <a href="https://www.businessinsider.in/tech/news/how-is-gpt-4-different-from-chatgpt-and-what-makes-it-unique/articleshow/98688465.cms">How is GPT-4 different from ChatGPT, and what makes it unique?</a> <a href="https://www.businessinsider.in/tech/news/googles-new-ai-features-for-docs-gmail-and-more-to-rival-microsofts-workspace-toolsheres-what-it-means/articleshow/98657324.cms">Google’s new AI features for Docs, Gmail, and more to rival Microsoft’s workspace tools—here’s what it means</a>

How stars like Neena Gupta, Zeenat Aman & Shefali Shah finally found their place in the sun via OTT

<ul><li>The new Disney+ Hotstar plans focus on devices similar to Netflix.</li><li>It is introducing a mobile-only plan priced at ₹499 per year.</li><li>Disney+ Hotstar is also offering access to all content irrespective of the plan.</li></ul>Disney+ Hotstar has announced it will offer a new set of subscription plans in India starting September 1. The streaming service will offer three new subscription plans starting at ₹499 per year. The new Disney+ Hotstar plans are similar to Netflix’s device-focused plans, and it’s also making all content accessible for the first time. The new Disney+ Hotstar’s subscription plans will now start at ₹499 per year. This one will be a mobile-only subscription plan and it will support HD streaming. Netflix also offers a mobile-only plan priced at ₹199 per month. The second ‘Super’ subscription plan will cost ₹899 per year, and it will support two devices and HD content. The price of the third subscription plan remains the same at ₹1,499 per year. This ‘Premium’ plan will support four devices, and 4K streaming. The highlight of the new Disney+ Hotstar plans is that subscribers will be able to access all content on the platform. <cmsannotation type="cmsannotation" annotationid="Disney+ Hotstar older plans" comment="subhead" text="Disney+ Hotstar older plans">Disney+ Hotstar older plans</cmsannotation> The older Disney+ Hotstar’s subscription plans focused on content wherein only the premium yearly plan priced at ₹1,499 offered access to all content. This includes English shows and Disney+ shows and originals in English, 4K content, and support for two screens. With the new subscription plans, Disney+ Hotstar is discontinuing the VIP and premium plans priced at ₹399 per year and ₹299 per month, respectively. <cmsannotation type="cmsannotation" annotationid="New content" comment="subhead" text="New content">New content</cmsannotation> Disney+ Hotstar announced the new plans as it revealed its latest lineup of upcoming content. It announced new and returning season of Hotstar Specials series like Aarya and City of Dreams. It also announced new movies and teased upcoming cricket tournaments including the IPL 2021 and ICC Men’s T20 World Cup. SEE ALSO: <h2 style="margin-bottom: 8px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-weight: inherit; font-stretch: inherit; font-size: 18px; line-height: 1.5; font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; vertical-align: baseline; color: rgb(17, 17, 17); background-color: rgb(255, 255, 255);"><a class="list-title-link" href="https://www.businessinsider.in/entertainment/news/upcoming-movies-and-series-on-netflix-hotstar-and-amazon-prime/slidelist/82857652.cms">Loki, The Family Man and more -- Upcoming movies and series on Netflix, Hotstar and Amazon prime</a></h2><a href="https://www.businessinsider.in/advertising/media/article/disney-hotstar-widens-its-content-roaster-to-attract-new-users-as-cricket-lovers-get-ready-for-vivo-ipl-2021/articleshow/81973394.cms" data-type="tilCustomLink">Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021</a>

Disney+ Hotstar announces new subscription plans with access to all content

<ul><li><keyword id="2003276" type="General" weightage="20" keywordseo="jio" source="Orion">Jio</keyword> has launched five new plans with free Disney+ Hotstar Mobile subscription.</li><li>The new plans start at ₹499 and go all the way up to ₹2,599.</li><li>These plans offer up to 3GB high-speed 4G data per day, along with unlimited voice calls and more.</li></ul>Reliance Jio today launched new prepaid plans with free <a href="https://www.businessinsider.in/tech/news/disney-hotstar-is-introducing-a-mobile-only-plan-priced-at-499-per-year/articleshow/84789287.cms">Disney+ Hotstar</a> Mobile subscription options, as the streaming service’s new plans come into effect starting today, September 1. The new Jio Disney+ Hotstar Mobile plans offer up to 3GB per day high-speed 4G data, unlimited voice calls, free SMS along with a free subscription to Disney+ Hotstar Mobile as long as the Jio plan remains active. Here are the new Jio Disney+ Hotstar Mobile plans: <table style="border-width: initial; border-style: none;"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Plan </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Data per day </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Validity </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹499 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">3GB </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">28 days </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹666 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2GB </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">56 days </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹888 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2GB </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">84 days </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹2,599 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2GB </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">365 days </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹549 data add-on </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">1.5GB </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">28 days </td></tr></tbody></table> These plans include regular benefits like unlimited voice calls, 100 SMS per day, access to JioTV, Jio Cinema and other services. The data add-on plan only offers data benefits and users will need an active plan to use voice and other services. To recall, Disney+ Hotstar announced new plans that offer access to all the content on the platform, including Sports, Disney, and more, instead of restricting them to the Premium plan like before. Here’s a look at the new Disney+ Hotstar plans: <table style="border-width: initial; border-style: none;"><colgroup></colgroup><col /><col /><col /><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Plan </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Price per year </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Devices </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Max video quality </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Ads </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">TV/Laptop support </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Mobile </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹499 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">720p </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Yes </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">No </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Super </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹899 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">1080p </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Yes </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Yes </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Premium </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹1,499 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">4 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">4K </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">No (except sports) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Yes </td></tr></tbody></table> To clarify, the new Jio Disney+ Hotstar plans will give you access to the Mobile subscription only, and not Super or Premium. In addition to allowing access to all the content on the platform, the new Disney+ Hotstar plans also allow users to simultaneously stream content on multiple devices, which was not available prior to this. This brings the service on par with Netflix, which has similar restrictions on simultaneous streaming. <cmsannotation type="cmsannotation" annotationid="New content to go with the new plans" comment="subhead" text="New content to go with the new plans">New content to go with the new plans</cmsannotation> In addition to the new plans, Disney+ Hotstar has a new and renewed lineup of shows to go with the announcement. This includes new and returning seasons of Hotstar Specials series like Aarya and City of Dreams, the return of IPL 2021, and the ICC Men’s T20 World Cup, among other things. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/disney-hotstar-is-introducing-a-mobile-only-plan-priced-at-499-per-year/articleshow/84789287.cms">Disney+ Hotstar announces new subscription plans with access to all content</a> <a href="https://www.businessinsider.in/tech/news/amazon-is-reportedly-building-a-music-focused-live-audio-feature/articleshow/85823614.cms">Amazon is reportedly building a music-focused live audio feature</a> <a href="https://www.businessinsider.in/tech/news/chrome-94-beta-gets-next-gen-gaming-features-as-google-looks-to-make-in-browser-cloud-gaming-faster-smoother/articleshow/85790969.cms">Chrome 94 beta gets next-gen gaming features as Google looks to make in-browser cloud gaming faster, smoother</a>

Jio launches new plans with free Disney+ Hotstar Mobile subscription

<ul><li>Total TV viewership has shown consistent growth in the last 12 weeks. Advertising volumes are slowly getting back to normal.</li><li>Growth in current week vs pre-Covid period is seen across both Primetime (3%) and Non-Primetime(44%).</li><li>Overall smartphone usage is slightly lower than pre-COVID levels. The drop in the recent weeks is on account of time on banned apps getting reduced.</li></ul> In what will come as a relief for Television broadcasters and the advertising segment in general, the latest BARC &amp; Nielsen reveals that ad volumes on Television during the <keyword id="388105" type="PERSON" weightage="20" keywordseo="unlock">unlock</keyword> phase has now surpassed pre-Covid volumes by about 12%. The report revealed that the inventory of the top 10 advertisers increased by 34% in the unlock period as compared to the pre-Covid period. Meanwhile, this year's Independence Day event garnered 4.6 billion viewing minutes, which was the highest viewership in the last 2 years. Interestingly, it was higher than all the previous PM addresses during COVID. These findings are part of the eleventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by <keyword id="2801660" type="COMPANY" weightage="20" keywordseo="BARC-India">BARC India</keyword> and Nielsen Media. With GECs back with fresh content, their share grew back to pre-Covid levels. <div type="image" title="GEC share" msid="77786110" hostid="261"></div> There has also been a consistent increase in advertiser count in July and August. <div type="image" title="Advertiser count" msid="77786161" hostid="261"></div> While FMCG is still the biggest spender, the contribution of e-commerce and education is also steadily on the rise. <div type="image" title="Category inventory" msid="77786221" hostid="261"></div> Here are some other key highlights of the report: <ul><li>Total TV viewership has shown consistent growth in the last 12 weeks – Current week Daily Average Reach is 7% higher and Average, Daily Time Spent is 13% higher than pre-COVID period. </li><li>Growth in current week vs pre-Covid period is seen across both Primetime (3%) and Non-Primetime(44%) and also across HSM and South markets. </li><li>Overall smartphone usage is slightly lower than pre-COVID levels. The drop in the recent weeks is on account of time on banned apps getting reduced.</li><li>On TV, share of different genre is more or less back to pre-COVID levels – Original programming bringing back the GEC genre both in HSM and South Markets; News and Movies see a growth in Primetime.</li><li>On Smartphones - revival seen in shopping (surpasses Pre-COVID levels in recent weeks), Education and Video Conferencing continues to grow - almost 1 in 5 people accessing them, Overall time spent on Video Streaming returns to pre-COVID levels.</li><li>Independence Day event garnered 4.6 BN viewing minutes – highest viewership in last 2 years – also higher than all the previous PM addresses during COVID.</li><li>Live Telecast of Ayodhya Bhoomi Pujan garnered 7.3 BN viewing minutes.</li><li>On Content viewed on Smartphones - Sushant Singh starrer “DilBechara” tops Movie Charts in Week 1 of release, followed by action thriller “Khuda Hafiz”, “Mastram” continues to top the Original Series charts, followed by “Bandish Bandits”, “Dangerous” &amp; “Aarya”, Share of time spent on Syndicated series on OTT increases as new programming resumes.</li><li>AD Volumes in Unlock period surpassed Pre-Covid Volumes by ~12% - Top 10 Advertiser inventory increased by 34% in Unlock period compared to Pre COVID period.</li></ul>

Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report

<ul><li>The pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhaps become permanent.</li><li>People discovered the many conveniences of <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> platforms during the last 2 years and the sector is only expected to grow from here.</li><li>Baskar Subramanian, Co-founder and CEO, <keyword id="751982" type="General" weightage="20" keywordseo="Amagi" source="Orion">Amagi</keyword> writes why OTT is getting consumer love and why the streaming media is here to stay. </li></ul>The pandemic and the subsequent lockdowns completely transformed our entertainment experience. From 'Let's go for a good movie', we moved to 'What should we watch on <keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword>?'. Movie premiers and live sporting events like IPL and others have moved to OTT. For example, Netflix released the Kangana Ranaut starrer Thalaivi and Zee5 released Bob Biswas starring Amitabh Bachchan exclusively on OTT platforms. Homegrown web series like The Family Man, Sacred Games, Aarya, Special Ops, Aashram, Mirzapur and more undoubtedly elevated the popularity of OTT platforms among the tech-savvy millennials and Gen Z population who had embraced OTT over Cable TV or DTH subscriptions even before the onset of the pandemic. Post the pandemic, however, the trend has only increased, fuelled by the many conveniences that OTT offers over traditional broadcast. With streaming TV, the fight for the remote is laid to rest. Every person in a household can watch their favorite shows on their personal devices. Content can be viewed even while travelling, and consumers are spoilt for choice with languages, content variety, and on-demand viewing. Consumers have made their preferences clear - more people are cutting the cord, shifting from paid TV subscriptions to internet-based streaming services. Boston Consulting Group predicts that the OTT content market is at an inflection point in India and is likely to reach a market size of $5 billion by 2023. From just two OTT platform providers in 2012 to about 40 players at present, the OTT revolution has come a long way in India. Estimates from Phando Corp suggest that monthly active users (MAUs) for India’s OTT video sector have grown at a blistering rate of 300% since 2019 to reach 680 million in 2021, with rural and tier 2 &amp; 3 cities consumption reaching an 80% share. West Versus India Several factors including the widespread availability of broadband infrastructure, the ubiquity of mobile phones and other connected portable devices, and quest for personalised experiences have spurred the adoption of OTT consumption in the Western world. At the same time, technology investments, the emergence of new apps, features, and independent platforms for OTT content have also been growth drivers. Tech companies such as Amazon, Facebook, Apple, YouTube, connected device providers such as Samsung, Xiaomi, LG, and studios such Disney, MGM, Paramount, Sony are among the major corporations who have entered the OTT space, giving a plethora of programming choices to the consumers in the West. The growth in OTT platforms combined with the subsequent content boom has seen vernacular content from different regions gaining international popularity. South Korean dystopian drama broke all records by becoming the most watched content on Netflix by netizens around the world. Similarly, Indian dramas such as Sacred Games and Delhi Crime were viewed and enjoyed by a global audience. As a result, all eyes are now firmly set on opportunities in emerging economies, specifically in the Indian subcontinent, with major players from the west entering the foray with attractive subscription offers, and diverse content catalogues. Some have chosen to collaborate with or acquire local brands to establish a firmer foothold in the region. For example, with the launch of Disney Plus in the US back in 2019, the streaming service promptly expanded to many other countries, including India. However, instead of getting a dedicated app for Indian users, the company acquired the Hotstar streaming platform and soon rebranded to Disney+ Hotstar. The coming together of Disney and Star TV Network (20th Century Fox) attracted tens of millions of subscribers in India and provided them access to a premium catalogue of content from Disney and Star TV. One of the challenges in India is the ability to monetize online content. Research suggests that the Advertising-led Video on Demand (AVOD) model is far more popular than Subscription-led video on demand (SVOD) models given the reluctance of viewers in India to pay for online content. While about 60% of total video viewing in India happens on YouTube, Netflix has 40 Mn monthly active users. Disney Plus Hotstar too has reached the critical mass with its freemium model, well-supported by relevant collaborations, such as sports (read cricket), which drives volume. Also, a KPMG study reveals that, unlike the West, only 10% of viewers access OTT platforms for watching original content. Rather, OTT is used primarily for the convenience of anytime and personal viewing of movies, music, sports or to catch-up with TV content. Driving OTT Growth in India As a country with a population of 1.23 billion, India is the next big market for OTT platforms. Some of the growth drivers for OTT players in India, based on the precedent from the West include: ● Investments in Content Video streaming services are expected to spend around ₹1,920 crore to create original content for India in 2021, driven in part by the sharp rise in audiences during the 2020 lockdown. The platforms will further increase spends, including on sports, to ₹30,000 crore, during 2021-25, according to the latest FICCI-EY media and entertainment industry report. Around 500 original titles are likely to be released in 2021 across platforms, as opposed to 385 titles in 2019 and 220 in 2020. The investment in original content makes sense given that viewers are learning to pay for the content they consume, especially original content. In 2020, 29 million subscribers paid for 53 million OTT video subscriptions (not counting subscriptions bundled along with data plans), a figure that is estimated to increase to 39 million subscribers for 71 million subscriptions in 2021. Netflix has more than 40 originals scheduled for 2021 and is expanding its slate by nearly three times compared to 2020. Amazon Prime Video has 50 local originals in various stages of development and 30 in various stages of production. Demand for original content will likely double by 2023 compared to 2019 levels. ● Content – the New Battlefield for Viewers Increasing number of consumers from tier-2 and tier-3 cities have spurred the production of regional content. Alt Balaji has seen a change after the pandemic. Before the pandemic, the top 8 cities in India contributed to 70% of their total audience; post-April 2020, 60% of the traffic is from other tier-2 and tier-3 cities. Old favourite shows are being re-aired on OTT platforms, while investments in new content production continue. Recently Amazon announced the acquisition of MGM, for $8.45 billion, giving it access to MGM’s library of 4000 film titles and 17,000 TV shows. We have witnessed the emergence of a wide variety of content including Indian content since India has a diverse market with over a dozen languages that are widely spoken across the country. OTT players are shifting their focus towards localisation of their platforms, to be able to connect with the Indian users, be it in terms of regional languages, geography and user experience etc. India already has about 40 OTT players and 10 music streaming apps in existence catering to various entertainment and media demands. This has opened the doors for OTT platforms to promote regional and hyperlocal content. In fact, a leading OTT player recently released 11 shows during the lockdown- all locally curated shows. The share of regional language consumption on OTT platforms is expected to cross 50% of total time spent by 2025, easing past Hindi at 45%. ● Government Regulations The Ministry of Information and Broadcasting (MIB) has, in the past year, stressed the need for some form of regulation of OTT Platforms to streamline the sector. In this regard, the MIB recently notified the Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules 2021. The new rules require OTT platforms to set up a robust three-tier grievance redressal mechanism. The first level will comprise regulation by the OTT Platform itself through a grievance officer. The second level will be an institutional self-regulatory body formed by publishers of content and their associations. This self-regulatory body will comprise industry experts headed by a retired Supreme Court/ High Court judge /eminent personality in the relevant field. At the third level is an inter-department committee constituted by the MIB that will provide oversight and hear appeals for decisions taken at level two or if a complaint is referred to the inter-department committee by MIB. Regulation might help improve the quality of content in the future. ● The Future of OTT - New Applications and Content Innovations There is no doubt that the future of <keyword id="6357922" type="General" weightage="20" keywordseo="television" source="Orion">television</keyword> is OTT, and the industry is at a nascent stage. Content is the force that defines the direction of evolution in the industry. New applications such as learning, education and fitness are being explored. Pricewaterhouse Coopers reported that in 2018, more than 40% of new internet users in the world were children. Edtech platforms like Byjus and Unacademy use the OTT streaming approach for education. Similarly, possible applications for learning management in corporations are being explored. While fitness was never considered an activity that could be done remotely, the pandemic saw this notion change. According to a Bobble.AI report, besides video conferencing apps and websites, fitness applications such as Lose Weight, Cure.fit, recorded a 104.53% rise in daily active users. Video streaming platforms are also creating content to cater to this trend. Disney+ Hotstar has partnered with Brilliant Wellness, to introduce content from its fitness experts, yoga, and spiritual gurus. -- India’s large population and relatively young age demographics make the business environment dynamic and interesting. Digital savvy young consumers in India are spread over a wide geography and have a vast range of preferences, languages and appreciate multi-cultural entertainment. As content and technology come together to create a solution that caters to this unique business environment, OTT and streaming media are here to stay.

How India is ‘Cutting the Cord’ to drive an OTT revolution

<ul><li><keyword id="2962484" type="PERSON" weightage="20" keywordseo="Mi-India">Mi India</keyword> launched the latest edition of its annual report ‘<keyword id="10631021" type="UNKNOWN" weightage="20" keywordseo="patchwall-replay-2020">PatchWall Replay 2020</keyword>’.</li><li>The report throws light on the latest insights and interesting trends from the <keyword id="350845" type="ENTERTAINMENT" weightage="20" keywordseo="Show-Business">show business</keyword>.</li></ul> Mi India in its annual trend report ‘<keyword id="10631022" type="UNKNOWN" weightage="20" keywordseo="patchwall-replay">PatchWall Replay</keyword> 2020’ revealed that there was a 161% increase in news views in 2020. The study evaluates the consumption patterns of over 5 million consumers across 25+ content partners and throws light on the latest insights and interesting trends from the show business. Mi India had introduced PatchWall on Mi TV’s in 2018. Designed specifically for the Indian market, PatchWall provides one of the largest content libraries comprising both Indian and global content partners. In 2020 alone, PatchWall witnessed over 14 billion interactions across different categories such as movies, TV shows, music, kids entertainment etc. From strict lockdowns to a roller-coaster of emotions, the year 2020 was entailed by unprecedented challenges. However, with the world going digital across entertainment, work, education, and communication, 2020 witnessed an immense growth in the media streaming landscape. After surveying 5 million consumers, Mi India’s PatchWall Replay 2020 details out all the trends that dominated the Indian OTT space in the last year. Commenting on the unveiling of the report, Eshwar Nilakantan, Category Lead - Mi TVs, Mi India, said, "Mi TVs have become an integral part of families and consumers’ lives and they further solidify Mi India’s leadership in the smart TV segment. Having sold over 5 million TVs, we not only understand the requirements of Indian consumers, but have also taken significant steps to address their needs. “Content first” has always been our Mi TV team’s philosophy and that led the company to introduce PatchWall on Mi TVs and since then, we have rolled out over 40+ features and extended partnership with 25+ content partners. We are happy to unveil PatchWall Replay 2020’, it throws light on what India watched in 2020, across all OTT platforms.” <cmsannotation type="cmsannotation" annotationid="From blockbusters to originals, content that trended" text="From blockbusters to originals, content that trended">From blockbusters to originals, content that trended</cmsannotation> While the pandemic put a halt on ‘Let’s go and watch a movie, it’s Friday’ in 2020, the love for movies among people didn’t subside. For a Friday release, PatchWall generated similar traffic as a housefull on a first day - first show across all 3k+ multiplex chains in India. There was a 2.5X increase in the number of people watching movies on weekdays as compared to 2019, making views increase by 97% in the movies category. Laxxmi, Dil Bechara, Angrezi Medium, Lootcase, Chhalaang, Khaali Peeli and Chintu Ka Birthday, among others were some of the popular movies, trending in 2020. India gravitated towards strong performances, Rajnikanth trended in February, followed by Deepika Padukone and Saif Ali Khan in March, and Superhero movies taking the spot in May. July was ruled by Sushant Singh Rajput, and soon India’s focus shifted to cricket in August. Akshay Kumar and Mulan made highlights in November and December respectively. According to the report, April to August were blockbuster months, because of movies releasing on OTT platforms during that time. 2020 was the year of some fantastic performance and original shows and series. With Indian audiences appreciating new categories in TV shows, the segment recorded 133 percent increase in engagement. Shows such as Mirzapur 2, Scam 1992: The Harshad Mehta Story, Pataal Lok, Sam Jam, Loser, Geetha Subramanyam scored big. April to June aired a devotional vibe in the living rooms with people reminiscing their old times with shows like Mahabharat, Ramayana, Devon ke Dev..Mahadev, and Shaktiman. There were more than 3 million interactions across these shows. <cmsannotation type="cmsannotation" annotationid="Kids’ content streaming witnessed new highs" text="Kids’ content streaming witnessed new highs">Kids’ content streaming witnessed new highs</cmsannotation> With education turning its route to the digital mode, the edutainment category saw a 177 percent increase along with a 205 percent increase in overall kids streaming. Wheels on the bus’, ‘Tales of Akbar and Birbal’, ‘Bal Ganesha’ were the stars of kids’ edutainment category, and ‘Show yourself’ and ‘Baby Shark’ became the new kids anthem. Interestingly, there were more than a million kids mode sessions trusted a million times by parents across India. <cmsannotation type="cmsannotation" annotationid="Regional language consumption increased" text="Regional language consumption increased">Regional language consumption increased</cmsannotation> The regional language content made space in the streaming landscape and a 56 percent increase was observed in this segment. PatchWall has content across 16+ languages including Punjabi, Gujarati, Bhojpuri, Assamese, Odia, Rajasthani, Urdu along with Haryanvi. The top languages that saw an increased consumption trend were Telugu, Tamil, Marathi, Malayalam, Bengali. <cmsannotation type="cmsannotation" annotationid="Fitness pumped its way up" text="Fitness pumped its way up">Fitness pumped its way up</cmsannotation> Online platforms served as fitness companions as well. With no access to gyms, Zumba classes, Yoga etc., the fitness category received a good boost with an increase of 93 percent views. From how to lose weight in 21 days to meditation for relaxing and yoga stretches, people tried to maintain their fitness regimes. Interestingly, users were pigging out on searches such as Sarson da saag, Jeera Chicken, Yoga stretch and instant 5 ingredient ice-cream. <cmsannotation type="cmsannotation" annotationid="Bigger appetite for Live news" text="Bigger appetite for Live news">Bigger appetite for Live news</cmsannotation> With a lot happening across the globe, news in any mode took most of the space. In response to this, a 161% increase in news views paved its way. <cmsannotation type="cmsannotation" annotationid="Grooving to music in our living rooms" text="Grooving to music in our living rooms">Grooving to music in our living rooms</cmsannotation> More than 20 million minutes were spent by PatchWall unsers listening and grooving to their favorite songs. Badshah, Arijit Singh, the duo Vishal-Shekhar, A.R Rahman, and Neha Kakkar rocked the charts the whole year and the popular music videos that glued Indians to their screens included Genda Phool, Illegal Weapon, Dus Bahane, Bhankaas, and Khulke Jeena ka. <cmsannotation type="cmsannotation" annotationid="Eat. Binge. Sleep. Repeat. with PatchWall" text="Eat. Binge. Sleep. Repeat. with PatchWall">Eat. Binge. Sleep. Repeat. with PatchWall</cmsannotation> The new trend surfacing was Eat.Binge.Sleep.Repeat. The newly launched features of PatchWall such as India Top 10 Today, Celebrity Watchlist, and Collections recorded 87 million views. India Top 10 Today: It garnered 48 million views with top trending titles such as Laxmii, Dil Bechara, Mirzapur 2, Scam 1992- The Harshad Mehta Story, Mulan, Darbar, Chintu ka Birthday, Pataal Lok, and Aarya, along with Colour Photo. Celebrity Watchlist &amp; Collections: This feature accounted for 39 million views with people exploring the watchlists of Vidya Balan, <keyword id="475128" type="PERSON" weightage="20" keywordseo="Pankaj-Tripathi">Pankaj Tripathi</keyword>, Ali Faizal, Maanvi Garoo, and Abhishek Bachchan. In just 2.5 months, more than a million people created Watchlists, and watched more trailers with the new User centre feature added on Patchwall. PatchWall Replay 2020 shows how the OTT space witnessed a major boom in 2020 with people looking for fresh and rejuvenating content across platforms.

You Searched For "aarya series" and got 10 results

I'm in the business of capturing energies: Ram Madhvani

IANS

Disney+ Hotstar announces Raveena Tandon-led series 'Karmma Calling'

PTI

What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?

Eetika Kapoor

Sikandar Kher, Sushmita Sen begin preps for 'Aarya 3'

ANI

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