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<ul><li>TV advertising saw a good revival in H2 2020.</li><li><keyword id="6365619" type="DOMAIN" weightage="20" keywordseo="hindustan-unilever">Hindustan Unilever</keyword> was the biggest advertiser in 2020 with a 30% growth in <keyword id="9064221" type="COMPANY" weightage="20" keywordseo="ad-volumes">ad volumes</keyword> over 2019, followed by the <keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> Group, with their ad volumes growing by 37% in 2020 over 2019.</li></ul>In a challenging year for India and the world, television ad volumes in the second half of 2020 saw a substantial increase. According to <keyword id="65298" type="COMPANY" weightage="20" keywordseo="BARC">BARC</keyword>, Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019. “Television continues to be the screen of the household and the most important medium for all the major advertisers to reach their audience pre-pandemic and post lockdown too. Return of originals along with the festive season and live sporting events boosted the ad volumes, taking the overall growth in ad volumes to 34% as compared to H1, 2020 and eventually minimising the reduction in volumes to a marginal -3% for the overall year, as compared to 2019,” said <keyword id="7538858" type="UNKNOWN" weightage="20" keywordseo="aaditya-pathak">Aaditya Pathak</keyword>, Head – Client Partnership &amp; Revenue Function, BARC India. Movies genre saw significant growth in ad volumes in 2020 as compared to 2019. Hindi GEC witnessed the highest growth in ad volumes with 10% as compared to 2019. Other Regional GECs saw a growth of 8% as over 2019. News genre in 2020 too had the highest volume, while Ad Volumes dropped by 1%. A heightened consciousness of safeguarding our health, understandably gave a boost to the antiseptics and personal care categories. Ad volumes for Dettol Toilet Soaps and Dettol Antiseptic Liquid, went up by 118% and 136% respectively. Horlicks ad volumes also surged by 60% in 2020 as compared to 2019. In this pandemic necessitated lockdown, and people confined to their homes, digital brands too, turned to television to capitalise on the undisputed reach of the medium, given the changing consumer buying habits. During the peak lockdown in April and May, the ad volumes for digital brands was the highest with 16% and 13% respectively as compared to the month of January 2020. The highest ad volumes share for digital brands in 2019 was at 9% in the months of March, September and December.

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC

<ul><li>Retail, Durables, BFSI, Textile &amp; Personal Accessories, register the highest growth over 2020.</li><li>Hindi, Tamil, Telugu, Kannada, Marathi, Punjabi, English &amp; Oriya register highest <keyword id="9064221" type="General" weightage="100" keywordseo="ad-volumes" source="Orion">Ad Volumes</keyword> of 2021 in October.</li></ul>Advertising volumes on TV continue to witness growth on account of the festive period. The Total Ad Volumes for the month of October 2021 stood at 178 mn seconds, highest for 2021, 11% higher than October 2020 and 23% higher than October 2019. The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers. “Television advertising continues to grow peaking at 178 million seconds in Oct 2021, the highest for the same period over the last three years. Backed by festivities and sporting events, these numbers have reinstated a strong positive sentiment amongst marketers. New advertisers and brands continue to ride this growth wave and place their trust in the medium given its reach. Ad volumes for the Dussehra week grew by 13% over the previous 4 weeks and by 25% over 2019. The number of new advertisers and brands was also the highest for this period,” says <keyword id="7538858" type="General" weightage="20" keywordseo="aaditya-pathak" source="Orion">Aaditya Pathak</keyword>, Head – Client Partnership &amp; Revenue Function, <keyword id="2801660" type="General" weightage="20" keywordseo="barc-india" source="Orion">BARC India</keyword>. While Ad Volumes for FMCG dominates charts, Ecommerce and BFSI sectors have recorded an extraordinary growth of 97% and 98% respectively, against Oct 2019, which is highest amongst other sectors. Ad Volumes for the Auto sector is also showing a positive curve with growth of 3% over 2019. The Retail sector grew by 127%, Durables by 297% and Personal Accessories by 157%, over the start of the year, January 2021. As a positive sentiment in the construction sector, Ad Volumes for the ‘Building Equipment’ category posted a 23% growth in Oct 2021 over Oct 2019. Dussehra Week 2021 witnessed 13% growth in Ad Volumes over the previous 4 weeks and 25% over 2019. The number of Advertisers and Brands during the Dussehra week 2021, is the highest as compared to previous years; 18% more than previous 4 weeks. Ad Volumes for Bhojpuri language during the festive period were at an all-time high in 2021, recording a growth of 111% compared to the same period in Oct 2019. Apart from Bhojpuri, Punjabi ad volumes also recorded a 52% growth over Oct 2019, while the growth percentage for Telugu and Marathi languages was 33% and 35% respectively.

The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARC

<ul><li>Q4 2021 showcased stronger growth than Q4 2020 and Q4 2019.</li><li>Q4 2021 recorded 489 mn seconds of <keyword id="9064221" type="General" weightage="20" keywordseo="Ad-Volumes" source="Orion">Ad Volumes</keyword>, registering 27% growth over Q4 2019 and 6% over Q4 2020.</li><li>Brands across BFSI, Ecommerce, Corporate/Brand Image and Personal Accessories categories led this growth in Q4 2021 over Q4 2019.</li></ul>BARC has released its latest Think report. As per the report, 2021 recorded 22% growth in Ad Volumes over 2020 and 18% over 2019 and 4000+ brands advertised on television in December 2021. Ad Volumes in December 2021 recorded 155 mn seconds on Television. Aaditya Pathak, Head – Client Partnership &amp; Revenue Function, BARC India, reflecting on the last quarter said, “Post a rollercoaster ride in 2020 on account of the pandemic and lockdown, 2021 was a strong positive year for the broadcast industry. We witnessed increased attention from marketers towards television, across languages, while welcoming new brands to the medium throughout the year. Ad Volumes for digital native and e-commerce brands indicate that marketers continued to bet on television to establish stronger relationships and effective communication with their consumers. With a total of 155 million seconds of advertising volumes in December 2021, we can say with optimism that the broadcast industry ended 2021 on an encouraging note.” December 2021 Highlights · December 2021 recorded a total of 155 mn seconds of Ad Volumes, 25% higher than December 2019 · Of 2524 advertisers and 4104 brands, there were 19% new advertisers and brands on TV in December 2021 · Ecommerce, BFSI, Retail and Textiles sectors independently registered over 40% growth each when compared to December 2019 · Ad Volumes for Corporate/Brand Image category surged by 42% over December 2020 · Ad Volumes on Hindi language channels continued to grow consistently with 15% and 22% growth over December 2020 and 2019 respectively · Ad Volumes for English language channels recovered with a 15% growth over December 2020 · Ad Volumes for Bhojpuri language channels witnessed highest growth with 120% over December 2019 while Punjabi increased by 83% over December 2019 · Oriya and Assamese Ad Volumes also recorded an impressive 50% growth over December 2019, while Marathi channels Ad Volumes grew by 47% as compared to December 2019 · Advertisers beyond the Top 50 enhanced their presence on TV with 30% and 26% growth over December 2020 and 2019 respectively

Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC

<ul><li><keyword id="9064221" type="COMPANY" weightage="20" keywordseo="ad-volumes">Ad Volumes</keyword> for Jan-Feb 2021 are the highest since 2017.</li><li>FMCG &amp; ECOM categories grew by 36% &amp; 21% respectively during this period compared to 2020.</li><li>Brands like Whitehat Jr., Harpic Power Plus and Vaseline Intensive Care, are the new entrants in this period in 2021.</li></ul>“Continuing the momentum built in H2 of 2020, <keyword id="9063979" type="UNKNOWN" weightage="20" keywordseo="TV-ad-volumes">TV Ad Volumes</keyword> have had the most promising start with January &amp; February Ad Volume levels of 2021 being the highest ever in 5 years. A lot of sectors/categories, and key non-FMCG brands, also seem to have increased their presence on TV during this period which augurs well for the medium.” said, Aaditya Pathak, Head – Client Partnership &amp; Revenue Function, <keyword id="2801660" type="COMPANY" weightage="20" keywordseo="BARC-India">BARC India</keyword> Advertising revival has evidently seeped into Jan-Feb 2021, catapulting Ad Volumes, at the start of the year, by 21%, thus making it the highest since 2017. Among the Top genres, Movies &amp; Music + Youth registered higher growth than the average growth in Overall Ad Volumes (25% &amp; 24% respectively), followed by GEC &amp; News with 21% &amp; 18% growth respectively, during Jan-Feb 2021 over the same period in 2020. While the Top 10 Advertisers drove the TV Ad Volumes with 45% contribution and 35% growth, the next 40 Advertisers rode alongside, garnering 25% growth during Jan-Feb this year. 2020 witnessed new entrants in <keyword id="407416" type="PERSON" weightage="20" keywordseo="TV-advertising">TV Advertising</keyword> and the rise of the Advertisers in Digital segment, especially the ECOM category. This phenomenon holds true for the current period in consideration as well. ECOM grew by 21% in Jan-Feb 2021, showing a consistent growth YOY in TV Advertising. Other Categories like Retail and Building, Industry &amp; Land Materials, are increasing spends this year, compared to 2020. While brands like Lizol, Dettol &amp; Harpic emerged as the most advertised brands during Jan-Feb 2021, many Non-FMCG Brands have also increased their presence on TV during this period. TV Advertising has set the bar high for the year that remains. The upcoming big National and International Events are likely to keep TV as the platform of choice for advertisers in reaching out to the millions of homes across India.

TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC

<ul><li>Broadcasters have reason to cheer as <keyword id="407416" type="PERSON" weightage="20" keywordseo="TV-advertising">TV advertising</keyword> witnessed an upswing during the Jan-April period, according to data from <keyword id="65298" type="COMPANY" weightage="20" keywordseo="BARC">BARC</keyword>.</li><li>Digital-native brands continue to contribute significantly towards the growth of <keyword id="9063979" type="COMPANY" weightage="20" keywordseo="TV-ad-volumes">TV Ad Volumes</keyword>, particularly those from the <keyword id="35621" type="COMPANY" weightage="20" keywordseo="e-commerce">E-Commerce</keyword> category.</li></ul>TV advertising volumes saw an upswing during the Jan-April 2021 period, according to data from BARC. Total <keyword id="9064221" type="COMPANY" weightage="20" keywordseo="ad-volumes">ad volumes</keyword> increased by 39% for the January to April 2021 period as compared to 2020. This growth is also the highest when compared to the same period in the previous years. <div type="image" title="Ad vol" msid="82599472" hostid="261"></div> FY 21-22 started on a positive note with higher Ad Volumes compared to the previous 4 years. Total Ad Volumes increased by 2x in April 2021 vs April 2020 and is the highest compared to the same period in the previous years. <div type="image" title="Total ad vol April" msid="82599489" hostid="261"></div> Ad Volumes for the Top 3 sectors have witnessed an increase in April 2021 as compared to 2019 and 2020. While Ad Volumes for Durables are stable at 2019 levels, Ad Volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively. Digital-native brands continue to contribute significantly towards the growth of TV Ad Volumes, particularly those from the E-Commerce category. As a <keyword id="591594" type="PERSON" weightage="20" keywordseo="positive-sentiment">positive sentiment</keyword> in the construction sector, Ad Volumes for the ‘Building Equipments’ category posted a steep 200% growth in April 2021 over April 2020. “Television continues to be resilient even during the most difficult times and data from January to April 2021 reinstates this sentiment. Advertisers continue to rely on television to reach out to the right audience in spite of COVID-19 limitations and lockdowns in various parts of the country. We are also witnessing many new advertisers turning to TV in this quarter adding to the positive sentiment for the medium,” said Aaditya Pathak, Head – Client Partnership &amp; Revenue Function, <keyword id="2801660" type="COMPANY" weightage="20" keywordseo="BARC-India">BARC India</keyword>. Ad Volumes for Durables for March &amp; April 2021 combined, have increased exponentially (4x) from 2020 and are 3% higher than 2019. 39 new Advertisers in the Durables Sector advertised in April 2021, that were not active in the last two years during the same period. Moreover, there were 58 new brands that began advertising in April 2021.

TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC

<ul><li>May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019.</li><li>FMCG contributes a staggering 72% to the overall ad volume in May'21.</li></ul>“2021 began on a high note for television Ad Volumes. Despite a marginal dip from April 2021 due to the ongoing pandemic, Ad Volumes in May 2021 have witnessed a significant growth of 64% as compared to May 2020 and have remained at par with previous years. Moreover, television attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium. With lockdown easing up and upcoming big events, we expect TV <keyword id="35666" type="COMPANY" weightage="20" keywordseo="advertising">Advertising</keyword> to remain strong this year” shared Aaditya Pathak, Head – Client Partnership &amp; Revenue Function, <keyword id="2801660" type="COMPANY" weightage="20" keywordseo="BARC-India">BARC India</keyword> on the release of BARC <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>’s latest THINK report for May 2021. Advertising on GEC and Movies genre continued to grow as per BARC India’s latest TV Ad Volumes Report. Ad Volumes on both the genres outperformed the same period for the previous 3 years and have registered a growth of 74% &amp; 76% if compared to May 2020. Owing to the increasing consumption of <keyword id="42771" type="COMPANY" weightage="20" keywordseo="regional">regional</keyword> content, advertising on South language GECs registered a staggering growth of 103% while the rest of the Regional GECs witnessed 53% growth in May 2021 vs May 2020. South Movies and Regional Movies channels witnessed 85% and 129% growth for the same period. Out of the total of 2142 advertisers in May 2021, 1347 (63%) were new advertisers. FMCG category continued to dominate Ad Volumes with 72% share, followed by <keyword id="3454377" type="COMPANY" weightage="20" keywordseo="ecom">Ecom</keyword> with 10% share in May 2021. While over 70% of Advertising was dominated by the Top 50 Advertisers in May 2021, the Top 10 advertisers had the highest share since 2018 with 54%. Advertising by the Top 10 advertisers continues to see steady growth. Growth observed in Ad Volumes in the first quarter of 2021 has evidently seeped into the ongoing second quarter of the year, despite state-wide partial lockdowns being implemented in various parts of the country. Moreover, the growth witnessed in May 2021 reinforces the strength and robustness of television as a medium.

Television welcomed 63% new Advertisers in May’21: BARC

<ul><li><keyword id="9064221" type="General" weightage="100" keywordseo="ad-volumes" source="Orion">Ad Volumes</keyword> on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to <keyword id="2801660" type="General" weightage="20" keywordseo="barc-india" source="Orion">BARC India</keyword>’s July-Sept 2021 Ad Volumes - Special Festival Edition THINK Report.</li><li>Ad Volumes on TV in the Ganesh Chaturthi week grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019.</li><li>Ad Volumes on TV for September 2021 is the highest since 2019, registering a 15% growth over the same period in the previous year. </li><li>While <keyword id="34523" type="General" weightage="20" keywordseo="fmcg" source="Orion">FMCG</keyword> continued to maintain its leadership position with a 29% growth in Ad Volumes against the same period in 2019, the E-commerce sector has also shown a healthy 26% jump over 2020.</li></ul>Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising – which is the highest this year – as per BARC India’s July - Sept 2021 Ad Volumes - Special Festival Edition THINK Report. What is also significant is that the growth registered in the quarter is broad-based, with channels across all languages reporting higher ad volumes over the corresponding period in previous years. With the festive season well and truly underway, the September THINK Report also takes a closer look at advertising on TV during the Ganesh Chaturthi Week. Ad Volumes on TV in the week grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019. Speaking on the trend, <keyword id="7538858" type="General" weightage="20" keywordseo="aaditya-pathak" source="Orion">Aaditya Pathak</keyword>, Head of Client Partnership &amp; Revenue, BARC India, said, “The momentum of more and more brands banking on television advertising continues to be visible with 3397 new brands entering the medium in the July-Sept quarter of 2021, and that too with a 51% share of total brands advertising. The number of advertisers on TV is also the highest for the quarter at 4226. As we have seen in earlier years, marketers are clearly leveraging the reach and power of TV to raise the visibility of their brands this festive season. The strong growth of Ad Volumes in Q3 – which is 40 million seconds higher than in Q2 – also points to the positive sentiment regarding the improving economic and business environment.” Ad Volumes on TV for September 2021 is the highest since 2019, registering a 15% growth over the same period in the previous year. While FMCG continued to maintain its leadership position with a 29% growth in Ad Volumes against the same period in 2019, the E-commerce sector has also shown a healthy 26% jump over 2020. While the strong upward trend in <keyword id="407416" type="General" weightage="20" keywordseo="tv-advertising" source="Orion">TV advertising</keyword> is seen at the overall level as well as across all languages, the highest spurt was observed for Bhojpuri language channels, where ad volumes were more than double that of 2019, and 38% higher than in 2020. While Hindi language channels account for the largest share of TV advertising, Tamil &amp; Telugu language channels witnessed a robust growth over the previous year, 2020.

Festive season brings cheer as ad volumes on TV climb to highest levels in 2021

<ul><li>E-Commerce contribution to total <keyword id="9064221" type="UNKNOWN" weightage="20" keywordseo="ad-volumes">Ad volumes</keyword> saw its peak of 12% in June’21. </li><li>FMCG shows a significant growth in 2021, 40% over 2019.</li></ul>With the economy showing steady signs of recovery, India’s advertising community continues to place their faith in television, indicates <keyword id="2801660" type="PERSON" weightage="20" keywordseo="BARC-India">BARC India</keyword>’s latest THINK report titled ‘TV Ad Volumes Insights - The Mid-Year Analysis’. BARC India’s latest report indicates, Ad Volumes registered in June 2021 is the highest if compared to the same period for 2019 and 2020 despite the impact of the second wave of <keyword id="8772552" type="UNKNOWN" weightage="20" keywordseo="covid19">COVID19</keyword>. With a 6% growth in Ad Volumes over June 2019, June 2021 saw a total of 1839 advertisers and 3074 brands advertise on television. H1 2021 too witnessed higher growth with 12% and 37% increase in Ad Volumes if compared to 2019 and 2020 respectively. “Ad volumes for H1 2021 is promising and encouraging for the industry as a whole. The number of active advertisers and brands are also picking pace. There is a sharp increase in Ad Volumes from the top three advertisers and while FMCG continues to dominate by share, e-commerce category continues to see strong growth year on year. The auto sector has also made a comeback despite the impact of the second wave. Data for the first half of 2021 reinstates that while new advertisers have turned to television for widespread reach, existing ones continue to increase their attention to the medium.” says Aaditya Pathak, Head – Client Partnership &amp; Revenue Function, BARC India. After a dip in June 2020, the auto sector made a strong comeback in June 2021 by registering a growth of 74%. With 3.94 mn seconds in June 2021, the auto sector is at par with the ad volumes it registered in June 2019. More impressively, the sector achieved 128% growth over May 2021. Likewise, Ad Volumes for the Telecom sector almost doubled in June 2021 over May 2021 and has registered 2x growth in June 2021 over June 2019. With 15.4 mn seconds in June 2021 alone, ad volumes for the E-commerce sector have registered a whopping growth of 56% when compared to June 2019. Currently at all-time high, the category constitutes a 12% share in the total ad volume pie. FMCG continued to lead the share in H1 2021 with 566 mn seconds, a growth of 40% over H1 2019. Building sector registered 30.7 mn seconds of Ad Volumes; a 24% growth in H1 2021 versus H1 2019. Ad Volumes for BFSI sector grew by 7% over H1 2019 with 14.5 mn seconds in H1 2021.

TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC

<ul><li>BARC in its BARC Think Report - <keyword id="9064221" type="General" weightage="100" keywordseo="ad-volumes" source="Orion">Ad Volumes</keyword> Nov 2021 has said that TV ad volumes are witnessing a steady growth.</li><li>The report revealed that in November, ad volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019.</li><li>The month witnessed 14% more advertisers and 13% more brands as compared to November 2019.</li></ul>Television Ad Volumes continue to showcase steady growth with 156 million seconds in November, 3% higher than November 2020 and 31% higher than November 2019, reports ‘BARC Think Report - Ad Volumes Nov 2021’. Says Aaditya Pathak, Head – Client Partnership &amp; Revenue Function, <keyword id="2801660" type="General" weightage="20" keywordseo="barc-india" source="Orion">BARC India</keyword>, “2021 has been an interesting year from an <keyword id="35666" type="General" weightage="20" keywordseo="advertising" source="Orion">advertising</keyword> point of view given the momentum of events we have witnessed since the beginning of the year. Despite economic challenges that were accelerated with the second wave of COVID-19, legacy advertisers continued to increase spends on TV, and new brands placed faith in the medium to ensure that they were able to stay connected with their TG. The double-digit growth in Ad Volumes that regional language channels like Telugu, Malayalam, and Bhojpuri have recorded, indicates that marketers continue to explore regional content strongly.” Highlights – Ad Volumes - November 2021 · November records the highest number of <keyword id="12776112" type="General" weightage="20" keywordseo="advertisers-and-brands-on-tv" source="Orion">Advertisers and Brands on TV</keyword> in 2021. · Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019. · The month witnessed 14% more advertisers and 13% more brands as compared to November 2019. · 19% of Advertisers and Brands were new in the month. · Advertisers beyond Top 50 registered highest growth of 44% over November 2019; the Top 50 registered a 24% growth. · BFSI category bounces back with a 62% growth over the previous 2 years, month on month, with 3.8 million seconds of Ad Volumes. · E-Commerce registered an impressive 37% growth with 15.5 mn seconds of Ad Volumes in November 2021 over November 2020. · Ad Volumes for Auto, Textiles, Retail, and Personal Accessories category grew by 2x over November 2019. · Ad Volumes for regional language has shown a growth. Telugu grew by 17%, Malayalam by 13%, Bhojpuri and Hindi by 10% each, and Punjabi by 9%, as compared to November 2020. · While the Ad Volumes for Bhojpuri has doubled as compared to November 2019. Marathi as well as Punjabi languages Ad Volume has grown by 60%. · Ad Volumes for Tamil, Telugu, Hindi has witnessed growth of 30% over November 2019 showcasing steady performance. · Ad Volumes for Bhojpuri language channels grew by 103% in November 2021 over November 2019.

November recorded the highest number of advertisers and brands on TV in 2021: BARC

<ul><li>Number of Advertisers &amp; Brands in August’21 higher than the previous two years.</li><li>BFSI, E-Commerce &amp; Corporate Brand Image register exponential growth.</li></ul>Indian marketers and brands continue to place their trust in television once again as India kickstarted its <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> for 2021. As per BARC India’s THINK report - August ’21 Ad Volume Analysis, August 2021 recorded the highest <keyword id="9064221" type="General" weightage="100" keywordseo="ad-volumes" source="Orion">Ad Volumes</keyword> on TV since the second lockdown in April 2021 with 158 mn seconds. August 2021 saw 17% growth as compared to May 2021, 25% vs June 2021 and 9% vs July 2021. With 2803 active advertisers and 4415 active brands in the same month, there is a 23% growth over August 2019 and 19% growth over August 2020. “As we kickstarted India’s festive season with Onam, we have seen growth in Ad Volumes in <keyword id="2368104" type="General" weightage="20" keywordseo="malayalam-channels" source="Orion">Malayalam channels</keyword> for August 2021 compared to previous weeks and also compared to previous years. The number of advertisers and brands turning to television continued to increase with August 2021 recording the highest number of active brands and advertisers for the year. We continue to see a strong upward trend in the e-commerce category and a new category, Corporate and Brand Image, joining the Top 10 sectors. Bhojpuri language channels are recording strong growth with Ad Volumes being almost at par with Punjabi and Marathi language channels” said Aaditya Pathak, Head of Client Partnership &amp; Revenue, BARC India. Ad Volumes of the Top 10 advertisers grew by 29% while the next 40 saw 19% growth and the remainder, 22% growth in August 2021, versus the same period for 2019. FMCG continued to dominate with the highest share with 92.9 mn seconds of Ad Volumes and has grown by 22% over August 2019. With 4.4. mn seconds of Ad Volumes for Corporate and Brand Image, the sector witnessed a staggering growth of 570% over August 2019 where it had recorded 0.7 mn seconds. E-commerce and BFSI sectors grew by 109% and 110% in August 2021 versus August 2019. FMCG, E-commerce, Building, Industrial &amp; Land Materials/Equipments, Corporate and Brand Image and Auto, are the top 5 sectors to dominate by share. Ad volumes for Bhojpuri language channels grew by 113% in August 2021, recording the highest growth across languages over August 2019 followed by Punjabi with 47%, Marathi with 32% and Hindi and Tamil at 28% each. Hindi language channels however continue to dominate share with 49 mn seconds followed by Tamil and Telugu with 17 mn seconds and 13 mn seconds. Onam Week 2021 recorded 2.23 mn seconds of Ad Volumes, 13% higher than 2019. Ad Volumes during Onam Week 2021 for Malayalam Channels also increased by 22% compared to the previous 4 weeks, reaffirming a strong start to the festive season.

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Television ad volumes of H2 2020 grew 34% over H1 2020: BARC

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The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARC

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Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC

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TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC

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TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC

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Television welcomed 63% new Advertisers in May’21: BARC

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Festive season brings cheer as ad volumes on TV climb to highest levels in 2021

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TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC

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November recorded the highest number of advertisers and brands on TV in 2021: BARC

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August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC

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