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<ul><li>AAAI will now allow <keyword id="546950" type="PERSON" weightage="20" keywordseo="Digital-agencies">digital agencies</keyword> to become full-fledged independent members.</li><li>This will in particular benefit standalone, independent digital agencies which were left out from the AAAI as membership was only open to Creative, Media &amp; Full Service Agencies. </li><li>Membership to the AAAI will not only help protect their interests, and give representation on industry forums, but also benefit the larger digital marketing ecosystem.</li></ul><br />In a significant move, the <keyword id="35666" type="COMPANY" weightage="20" keywordseo="advertising">Advertising</keyword> Agencies Association of India (AAAI), the official national organisation of advertising agencies, has opened its doors to digital agencies by allowing them to be full-fledged independent members. This will in particular benefit standalone, independent digital agencies which were left out from the AAAI as membership was only open to Creative, Media &amp; Full Service Agencies. Membership to the AAAI not only helps protect their interests, and gives representation on industry forums, but also benefits the larger digital marketing ecosystem.<br /> <br /><keyword id="248051" type="PERSON" weightage="20" keywordseo="Ashish-Bhasin">Ashish Bhasin</keyword>, President, Advertising Agencies Association of India and CEO APAC &amp; Chairman India Dentsu Aegis Network, said, “ In order to future proof AAAI it is absolutely essential to include the Digital Agencies as our members since digital is an important and ever increasing part of our industry. With this in mind, <keyword id="937472" type="PERSON" weightage="20" keywordseo="Anupriya-Acharya">Anupriya Acharya</keyword> was nominated by the Executive Committee of AAAI to drive the Digital Media Forum, which has now resulted in the opening up of Membership for the Digital Agencies to become full-fledged members of Advertising Agencies Association of India, for the first time in our 75 years of history as an association. On behalf of AAAI, I welcome the Digital Agencies to our membership fold and thank Anupriya Acharya for driving this initiative” <br /> <br />Says Anupriya Acharya, AAAI Vice-President and Publicis Media India CEO, “With digital advertising becoming so mainstream, there are many digital agencies operating in this space now. Hence, it is important that AAAI begins incorporating these too, to be truly representative of the current industry environment. In order to enable greater participation from the digital agencies, we created the first-ever Digital Agency Forum wherein we got key leaders from digital agencies of existing AAAI members to identify important areas that are unique to the digital agencies and find solutions to address some of their challenges and opportunities.”<br /> <br />The Digital Agency Forum focuses on areas such as Account shift protocols, Viewability standards and audience metrics, relationships with digital bodies, Best practices, Commercial norms, Talent &amp; training, to begin with, but will expand its role as it grows. <br /> <br />The Advertising Agencies Association of India (AAAI) formed in 1945, is representative today of small, medium &amp; large-sized agencies. It is the Apex body of agencies in India and the spokesperson for the Advertising industry on all forums.<br /> <br /><br />

AAAI opens its doors to Digital agencies

The <keyword id="30356" type="COMPANY" weightage="20" keywordseo="Telecom-Regulatory-Authority-of-India">Telecom Regulatory Authority of India</keyword> on Tuesday recommended changes to the structure and methodology of television ratings monitoring agency, <keyword id="397085" type="ORGANIZATION" weightage="20" keywordseo="Broadcast-Audience-Research-Council">Broadcast Audience Research Council</keyword>, after concerns were raised over the neutrality and reliability of the existing system.The Ministry of Information and Broadcasting notified the policy guidelines for television rating agencies in India on January 10, 2014, under which the industry-led body <keyword id="65298" type="PERSON" weightage="20" keywordseo="BARC">BARC</keyword> was accredited to carry out the television ratings in India.<br /><br />BARC commenced its operations in 2015 and since then it is the sole provider of TV rating services on commercial basis.<br /><br />In a statement, TRAI said several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review the existing television audience measurement and rating system in India.<br /><br />After a consultation process involving all stakeholders, TRAI recommended that structural reforms are required in the governance structure of BARC to mitigate the potential risk of conflict of interest, improve credibility, bring transparency, and instill confidence of all stakeholders in the TRP measurement system.<br /><br />The composition of the Board of BARC India should be changed as part of the proposed structural reforms, TRAI said.<br /><br />It recommended that the Board should have at least fifty per cent independent members which should include one member as a measurement technology expert, one statistician of national repute from among the top institutions of the country and two representatives from the government or regulator.<br /><br />Restructured Board of BARC India should provide for equal representation of the three constituent Industry Associations -- Advertising Agencies Association of India (AAAI), <keyword id="137212" type="COMPANY" weightage="20" keywordseo="Indian-Broadcasting-Federation">Indian Broadcasting Federation</keyword> (IBF) and The Indian Society of Advertisers (ISA) -- and with equal voting rights irrespective of their proportion of equity holding.<br /><br />TRAI also recommended that the tenure of the members of the BARC India board shall be for two years.<br /><br />Active participation of representatives of the advertisers and the advertising agency will bring more accuracy, transparency, credibility, and neutrality in the system, due to their inherent need of advertisers to reach viewers accurately, TRAI said.<br /><br />The constituent Industry associations shall be entitled to nominate their representatives to the board membership subject to the condition that a cooling period of four years shall be applicable between two consecutive tenures, for any such nominee member, it said.<br /><br />TRAI recommended that the tenure of the Chairman of the Board should not be more than two years and the chairmanship shall be rotated among the constituent industry associations in every two years.<br /><br />Number of members in the technical committee should be increased to five with the addition of two external technical experts, it said.<br /><br />TRAI also recommended the forming of an oversight committee to guide BARC India in the areas of research, design and analysis and constantly improving the rating system.<br /><br />The oversight committee should have representation from the <keyword id="390714" type="COMPANY" weightage="20" keywordseo="National-Council-of-Applied-Economic-Research">National Council of Applied Economic Research</keyword>, IIM, IIT, media research expert and demography expert, nominee from the <keyword id="832830" type="COMPANY" weightage="20" keywordseo="Ministry-of-Information-Broadcasting">Ministry of Information &amp; Broadcasting</keyword>, and TRAI, it said.<br /><br />The Committee should also be responsible for nomination or appointment of independent members of the board as well as to give policy direction to BARC India, if it is so required, TRAI said.<br /><br />TRAI also recommended changes in BARC India methodology for a better rating system.<br /><br />To create credible and accurate collection of data, multiple data collection agencies need to be encouraged, TRAI said.<br /><br />Competition and multiple agencies for data collection and processing would bring in new technologies, new research methodologies, new methods in analysis, as well as new and better ways to ensure better data quality, it said.<br /><br />The recommendations came after TRAI suo-motu issued a consultation paper on "Review of Television Audience Measurement and Ratings in India" in December 2018.  ASK  TDSTDS

TRAI recommends change in structure, methodology of BARC for better TV ratings system

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>Partnership on AI</span></p><p class="caption">Founding members (L-R): Eric Horvitz, managing director of Microsoft Research; Francesca Rossi, AI ethics researcher at IBM; Yann LeCun, Facebook AI Research director; and Mustafa Suleyman, cofounder of Google DeepMind.</p></div><p></p></div></div>Google, Facebook, Amazon, IBM, and Microsoft have come together to form a new organisation in a bid to ensure that artificial intelligence (AI) is developed safely, ethically, and transparently.</p><p>The organisation - announced on Wednesday and known as the Partnership on Artificial Intelligence to Benefit People and Society, or simply Partnership on AI - will aim to address some of the challenges that AI presents to people and society, while also figuring out how humanity can best take advantage of new technologies in the field, which has advanced rapidly in the last few years.</p><p>The Partnership, unveiled by AI executives from the founding companies during a telephone briefing with journalists on Wednesday, said it will carry out research and recommend how others in the field of AI should go about developing their systems.</p><p>During the call, the consortium dismissed concerns that this was effectively an attempt by the tech industry to self-regulate AI without government involvement.</p><p>AI has been tipped to improve many aspects of life, ranging from healthcare, education, and manufacturing to home automation and transportation. But it's also been described by the likes of <a href="http://www.bbc.com/news/technology-30290540" target="_blank">renowned scientist Stephen Hawking</a> and tech billionaire Elon Musk as something that could wipe out humans altogether.</p><h2>Ensuring AI's positive impact</h2><p>Programming a machine to learn from its environment in a particular way is now the job of many software developers around the world. But some people are concerned that these self-aware machines could be programmed in a way that allows them to develop intelligence that could be used to cause harm, while others, such as Oxford University professor Nick Bostrom, think superintelligent machines will outsmart humans within a matter of decades.</p><p>Mustafa Suleyman, cofounder and head of applied AI at Google-owned research lab, DeepMind said it's "critical" for technology companies to start engaging with the public on how they're developing AI. "The positive impact of AI will depend on the level of public engagement," he said, adding that the new organisation will compliment Google's own AI ethics board, which was created after the search giant acquired DeepMind for a <a href="https://www.theguardian.com/technology/2014/jan/27/google-acquires-uk-artificial-intelligence-startup-deepmind" target="_blank">reported £400 million in 2014</a>, but has been <a href="http://uk.businessinsider.com/google-ai-ethics-board-remains-a-mystery-2016-3" target="_blank">kept under wraps</a> ever since.</p><p dir="ltr">Yann LeCun, director of AI research at Facebook, and Ralf Herbrich, director of machine learning science and core machine learning at Amazon, said AI has the potential to improve the lives of millions of people, while also stating how crucial the technology is to the future of their platforms.</p><p dir="ltr"><span>"As researchers in industry, we take very seriously the trust people have in us to ensure advances are made with the utmost consideration for human values," said LeCun. "By openly collaborating with our peers and sharing findings, we aim to push new boundaries every day, not only within Facebook, but across the entire research community. To do so in partnership with these companies who share our vision will help propel the entire field forward in a thoughtful responsible way."</span></p><p>The Partnership will be funded and supported by the founding companies, who actually compete with one another across many other parts of their businesses. The location of the organisation's headquarters are yet to be decided, as are job roles and staff numbers, although decisions on these matters are expected to be made in the coming weeks.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Warner Bros.</span></p><p class="caption">A man falls in love with an AI in the sci-fi movie "Her."</p></div><p></p></div></div></p><p>Through the Partnership on AI consortium, the US tech giants will carry out AI research into areas like:</p><ul><li>ethics, fairness and inclusivity</li><li>transparency, privacy, and interoperability</li><li>collaboration between people and AI systems</li><li>and the trustworthiness, reliability and robustness of the technology.</li></ul><p>There will be equal representation of corporate and non-corporate members on the Partnership's board, which will meet on a yet-to-be determined basis. Academics and non-profits will also be invited to join, as will other organisations looking to monitor the development of AI, such as Elon Musk's OpenAI. The Partnership said it is already in membership discussions with the likes of the Association for the Advancement of Artificial Intelligence (AAAI) and the Allen Institute for Artificial Intelligence (AI2).</p><p>"In the coming weeks and months we'll be announcing non-corporate members of our Partnership and their roles," said Suleyman.</p><h2>8-point plan</h2><p>Murray Shanahan, professor of cognitive robotics at Imperial College London, endorsed the formation of the Partnership, saying: "A small number of large corporations are today the powerhouses behind the development of sophisticated artificial intelligence. The inauguration of the Partnership on AI is a very welcome step towards ensuring this technology is used wisely."</p><p dir="ltr">Yoshua Bengio, a professor at the University of Montreal and scientific director at IVADO, an organisation that aims to partner industry professionals and academic researchers, added: "Bringing together the major players in the field is the best way to ensure we all share the same values and overall objectives to serve the common good."</p><p>The Partnership on AI shares the following tenets:</p><ol><li>We will seek to ensure that AI technologies benefit and empower as many people as possible.</li><li>We will educate and listen to the public and actively engage stakeholders to seek their feedback on our focus, inform them of our work, and address their questions.</li><li>We are committed to open research and dialog on the ethical, social, economic, and legal implications of AI.</li><li>We believe that AI research and development efforts need to be actively engaged with and accountable to a broad range of stakeholders.</li><li>We will engage with and have representation from stakeholders in the business community to help ensure that domain-specific concerns and opportunities are understood and addressed.</li><li>We will work to maximise the benefits and address the potential challenges of AI technologies, by:</li><ol><li>Working to protect the privacy and security of individuals.</li><li>Striving to understand and respect the interests of all parties that may be impacted by AI advances.</li><li>Working to ensure that AI research and engineering communities remain socially responsible, sensitive and engaged directly with the potential influences of AI technologies on wider society.</li><li>Ensuring that AI research and technology is robust, reliable, trustworthy, and operates within secure constraints.</li><li>Opposing development and use of AI technologies that would violate international conventions or human rights, and promoting safeguards and technologies that do no harm.</li></ol><li>We believe that it is important for the operation of AI systems to be understandable and interpretable by people, for purposes of explaining the technology.</li><li>We strive to create a culture of cooperation, trust, and openness among AI scientists and engineers to help us all better achieve these goals.</li></ol>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/regular-guy-tests-apple-wireless-airpod-headphones-iphone-2016-9">A regular guy tests out Apple's wireless AirPod headphones - here's what he thought</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="x4M2Z1NTE6gz21yaveZbCGTZOkYj8N7C" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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AAAI opens its doors to Digital agencies

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US tech giants have formed a group to promote the safe development of AI

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