You Searched For "aQuantive" and got 20 results
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1 min read
Facebook’s New Advertising Platform To Hit Markets?
Experts believe that the platform will help marketers target Facebook users more effectively by…
2 mins read
Pandora Has A New CEO [THE BRIEF]
Pandora named former aQuantive head Brian McAndrews as its new CEO. McAndrews was tapped for his kn…
Aaron Taube
2 mins read
Microsoft explains why LinkedIn will be the opposite of the Nokia disaster
In 2012, Microsoft took a massive $6.2 billion writedown on the $6.3 billion acquisition of aQuanti…
5 mins read
Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure
AppNexus has been promising an IPO since 2013. Its reticence to enter the space may be partially du…
Abby Jackson
1 min read
LinkedIn is a much bigger and riskier deal than Microsoft has ever done before
Wall Street had mixed reactions to Microsoft's surprise announcement on Monday that it would buy Li…
Matt Rosoff
3 mins read
Microsoft hints it may take a huge write-off for Nokia soon
"Declines in expected future cash flows, reduction in future unit volume growth rates, or an increa…
Matt Weinberger
2 mins read
Steve Ballmer didn't want Microsoft to buy Salesforce: 'Never, ever, ever'
What he means by "dilute" something is mostly a metaphor to indicate that not every big a…
Julie Bort
2 mins read
Facebook And Microsoft Part Ways
Meanwhile, search is becoming more important to Facebook. Earlier this week, Facebook introduced a …
Matt Rosoff
2 mins read
Microsoft's Global Ad Agency Chief Just Joined Syncapse
Ms. Daniels served from 2009 to the end of 2011 as Director, Global Agencies in Microsoft’s global …
Jim Edwards
2 mins read
Microsoft is reportedly getting out of the ad business, cutting up to 1,200 jobs
Earlier this year, an internal power struggle at the company pitted the Windows group against MSN a…
Matt Rosoff
1 min read
CHART OF THE DAY: Microsoft Has Now Burned $18 Billion Online
Since 2005, the last time Microsoft had a positive income result for its Online group, it has lost …
4 mins read
How Facebook's Impending Deal For Microsoft's Atlas Fits In With Its Plan For World Domination
"Atlas would immediately give FB access to lots of inventory all over the broader web (off-FB displ…
Laura Stampler
1 min read
Mark Penn, Microsoft's Master Of Dark Political Arts, Gets A Boost In The Company's New Reorg
Note that the announcement does not describe what Reller and Penn will do with Microsoft's Advertis…
Jim Edwards
1 min read
Facebook Finally Acquired Microsoft Atlas To Take On Google
He wrote, "We plan to improve Atlas' capabilities by investing in scaling its back-end measurement …
Laura Stampler
2 mins read
Microsoft Ad Sales Exec Pleads With The Media: Please Stop Saying We're Getting Out Of The Ad Biz
Microsoft sold the Atlas ad server to Facebook in February of this year for a mere $30-50 million -…
Richard Feloni
2 mins read
Why So Many Big Acquisitions Keep Turning Sour
Why do you think these companies supposedly with some of the best financial minds in the world at t…
EconMatters
5 mins read
Here's what the ad industry thinks of Tim Armstrong selling AOL for $4.4 billion to Verizon
"TV brand advertising is a $200bn market and we believe that up to 50% of this revenue will move to…
Lara O'Reilly
10 mins read
'This is going to end badly for everyone': Wealthy venture capitalist Nick Hanauer is on a mission to fix the American economy before it's too late
Hanauer: People are not paid what they are worth. [The marginal revenue productivity theory of wage…
Richard Feloni
4 mins read
Microsoft's New CEO Will Immediately Have A Huge Decision To Make Post-Ballmer
"I'm not sure there is someone who can do Steve's (Ballmer's) job 'better'. It's an incredibly diff…
Bill Rigby, Reuters
5 mins read
It's Time To Set One Thing Straight: Rich People Actually Don't 'Create The Jobs'
Now, again, entrepreneurs are an important part of the company-creation process. And so are investo…