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<ul><li><keyword id="19399957" type="General" weightage="20" keywordseo="zerodha-users" source="Orion">Zerodha users</keyword> across the country are reportedly facing network issues.</li><li>Users are reportedly unable to view their holdings, execute orders, sell stocks and more.</li><li>Zerodha has acknowledged the issue and has claimed that it is working on restoring services.</li></ul> Zerodha, a popular stock broker and trading app, reportedly stopped working due to technical issues on Monday morning. Users have taken to social media to complain that they are not able to see their holdings, trades and other details on their accounts. Update: As of 12:50 PM, Zerodha has started working. All the services are once again live on the application. <cmsannotation type="cmsannotation" annotationid="Downdetector gets nearly 2,000 reports" comment="subhead" text="Downdetector gets nearly 2,000 reports">Downdetector gets nearly 2,000 reports</cmsannotation> <div type="image" title="Zerodha outage" msid="104999756" hostid="261" caption="&amp;lt;p&amp;gt;Zerodha outage&amp;lt;/p&amp;gt;"></div> Downdetector, a popular website that tracks outages across websites and applications, has reported a massive spike in reports about the Zerodha outage. As of 9:39 AM, there were over 1,700 reports around the Zerodha outage. Zerodha has posted on X (formerly Twitter), confirming the issue and has said that it is working on solving the issue. <div type="twitter" handle="zerodhaonline" handlename="zerodhaonline" favoritecount="0" retweetcount="0" id="1721377390839099642"></div> “Due to an intermittent issue, some of our users are not able to see executed orders in the orderbook. However, the executed orders are updated on the positions page. The holdings and funds page is also not loading. We're working on fixing this and regret the inconvenience caused,” Zerodha said in its post. <cmsannotation type="cmsannotation" annotationid="Users take to social media" comment="subhead" text="Users take to social media">Users take to social media</cmsannotation> Traders and investors looking to start the week with some good investments and trades have taken to social media platforms like X to complain about the outage. <div type="twitter" handle="iGeekVision" handlename="iGeekVision" favoritecount="0" retweetcount="0" id="1721383559544664493"></div> <div type="twitter" handle="amitbhawani" handlename="amitbhawani" favoritecount="0" retweetcount="0" id="1721384758142443779"></div> Some users have also reported that they are unable to close their positions or sell their existing stocks. <div type="twitter" handle="hridayrajshyam" handlename="hridayrajshyam" favoritecount="0" retweetcount="0" id="1721379715200770321"></div> <div type="twitter" handle="Sunil68147115" handlename="Sunil68147115" favoritecount="0" retweetcount="0" id="1721383860574060966"></div> SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/honasa-ipo-how-to-check-allotment-status-of-mamaearth-ipo/articleshow/104945253.cms">Honasa IPO – How to check Mamaearth allotment, GMP, listing date and more</a> <a href="https://www.businessinsider.in/business/auto/news/mercedes-benz-gle-facelift-heres-what-the-luxury-suv-packs-at-96-4-lakh/articleshow/104912934.cms">Mercedes-Benz GLE Facelift – Here’s what the luxury SUV packs at ₹96.4 lakh</a> <a href="https://www.businessinsider.in/business/auto/news/indias-electric-two-wheelers-up-and-running-after-reduced-fame-subsidy-bump/articleshow/104912419.cms">India’s electric two-wheelers up and running after reduced FAME subsidy bump</a>

Zerodha app goes down – company acknowledges issue as users complain on social media

<ul><li>Investors rushed to Zerodha as two exciting IPOs⁠— from IRFC and Indigo Paints⁠— were open for subscription.</li><li>CEO Nithin reportedly admitted that the systems were down for a bit, but not completely crashed.</li><li>Zerodha has nearly 3 million users, <a href="https://www.businessinsider.in/business/corporates/news/interview-angel-broking-ceo-believes-the-600-crore-ipo-will-ride-the-digital-euphoria/articleshow/78235409.cms">as per data</a> in September 2020, and is the largest institutional broker in the country.</li><li>Check out the latest news and updates on <a href="https://www.businessinsider.in/">Business Insider</a>. </li></ul>India's largest institutional broking firm Zerodha’s platform crashed during the peak market hours on Wednesday, as users rushed to place orders for the two hot initial public offers in the market — Indian Railway Finance Corporation and Indigo Paints. Furious investors complained on Twitter as the website restricted them from applying for the IPOs. Zerodha currently owns the largest share of the pie in the institutional broking industry and has nearly 3 million users, <a href="https://www.businessinsider.in/business/corporates/news/interview-angel-broking-ceo-believes-the-600-crore-ipo-will-ride-the-digital-euphoria/articleshow/78235409.cms">as per data</a> in September 2020. Zerodha’s CEO Nithin Kamath <a href="https://economictimes.indiatimes.com/tech/tech-bytes/users-complain-of-zerodha-outage-as-indigo-paints-ipo-opens/articleshow/80362725.cms">told ET</a> that the systems were down for a bit, but not completely crashed. “Multiple tries would have worked. The IPO has a lot of people trying to apply at the same time. It is slow, but working,” he added. Business Insider reached out to Zerodha for comments but we are yet to receive a response. <div type="twitter" handle="real_manikant" handlename="Manikant" image="http://pbs.twimg.com/profile_images/1348894458952130561/HZ-T19JA_normal.jpg" favoritecount="66" retweetcount="6" status="Come on #zerodha. This is not the first time it's happening. Since morning the Console is down. What are you guys d… https://t.co/3gXgQomop8" createdat="1611128077000" id="1351795251791319041"></div> <div type="twitter" handle="1Riteshgupta_" handlename="Ritesh" image="http://pbs.twimg.com/profile_images/1285920568768737280/v3_ytfeX_normal.jpg" favoritecount="1" retweetcount="0" status="@Nithin0dha @zerodhaonline why I can't buy / trade in bank nifty 33000 strike this week option contract. Very bad e… https://t.co/H4RShEBgre" createdat="1611137187000" id="1351833460512493568"></div> <div type="twitter" handle="Kishore64653096" handlename="Kishore K" image="http://pbs.twimg.com/profile_images/1193798534308364290/KCbNIV_i_normal.jpg" favoritecount="3" retweetcount="1" status="#zerodha completely disappointing on emergency situations. Not for the first time https://t.co/vrA29M2XPe" createdat="1611142108000" id="1351854099558330370"></div> According to the <a href="https://downdetector.in/status/zerodha/">Down Detector website</a>, the outage peaked around 11:15 am and normalised around 5 pm, when the market closed for IPO subscription. Hot bets — IRFC and Indigo Paints The investors have been going crazy as the IPO bonanza has lit up the street once again. The <a href="https://www.businessinsider.in/stock-market/news/heres-what-analysts-have-to-say-about-the-4634-crore-indian-railway-finance-corporation-irfc-ipo/articleshow/80323479.cms">IRFC’s ₹4,634 crore IPO </a>concluded today with a subscription of a little over 3 times the offer value, and at the same time, Indigo Paints’ ₹1000 crore IPO opened for public subscription — the issue was subscribed fully within a few hours. Both the IPO received top recommendations from nearly all brokerages based on various factors from strong valuation to robust business growth and healthy financials. The<a href="https://www.businessinsider.in/stock-market/news/indigo-paints-1000-crore-ipo-to-open-on-january-20-in-india/articleshow/80248736.cms"> Indigo Paints’ IPO was hot in the grey market</a>, even before opening for public subscription. The grey market data showed that people were ready to pay a premium of ₹800-810 over the set price band of ₹1480 - ₹1490 per share. SEE ALSO: <a href="https://www.businessinsider.in/international/news/jack-ma-the-billionaire-founder-of-alibaba-and-ant-group-resurfaced-after-he-went-missing-in-china/articleshow/80360004.cms" data-type="tilCustomLink">Jack Ma resurfaces – Alibaba founder makes his first public appearance after he was feared to be “missing” for nearly two months</a> <a href="https://www.businessinsider.in/stock-market/news/why-indigo-paints-1000-crore-ipo-is-a-hit-even-before-it-opened-for-subscription/articleshow/80357759.cms" data-type="tilCustomLink">Indigo Paints’ ₹1,000 crore IPO is a hit even before it opened⁠ for subscription— here’s why</a>

Two smoking hot IPOs choke India's largest broking site Zerodha

<ul><li>A <keyword id="14249764" type="General" weightage="20" keywordseo="cloudflare-outage" source="Orion">Cloudflare outage</keyword> has impacted several popular websites and services.</li><li>Users have flooded Twitter with memes about the outage.</li><li>Here are some of the best memes around the <keyword id="1617807" type="General" weightage="100" keywordseo="cloudflare" source="Orion">Cloudflare</keyword> outage</li></ul>Cloudflare, a major content delivery network (CDN) is currently facing technical issues, affecting popular websites and services like <keyword id="759851" type="General" weightage="80" keywordseo="zerodha" source="Orion">Zerodha</keyword>, Discord, Canva, and more. Cloudflare has <a href="https://twitter.com/Cloudflare/status/1539140097374793728">confirmed</a> the outage and has said that the company is working on resolving the issue. Users of the affected websites have taken to Twitter to talk about the outage and are using memes to show their frustration. Here are some memes about the Cloudflare outage. <div type="twitter" handle="Mujju1864" handlename="Mujjamil" image="http://pbs.twimg.com/profile_images/1307170091344121857/MAxd2ypd_normal.jpg" favoritecount="55" retweetcount="4" status="Options traders right now:#zerodha https://t.co/nNS3CD2J6W" createdat="1655795372000" id="1539143463547314176"></div> Popular stock broker Zerodha has also been affected by the outage and users have been facing issues while placing orders. <div type="twitter" handle="1992gaurav" handlename="Gaurav Shrishrimal (Kaagaz)" image="http://pbs.twimg.com/profile_images/1524401171930124289/P_wtQuHw_normal.jpg" favoritecount="27" retweetcount="4" status="Markets are ⏫ but #zerodha is down..Traders to #Zerodha team 😅 https://t.co/wH63q66tbg" createdat="1655795709000" id="1539144877040099331"></div> <div type="twitter" handle="MSA91856940" handlename="M S A @89 ☮️" image="http://pbs.twimg.com/profile_images/1157057900948279296/O2Y9S646_normal.jpg" favoritecount="0" retweetcount="0" status="#zerodha https://t.co/9lNqBMoh7M" createdat="1655798938000" id="1539158420216893440"></div> Some of the users have shared tweets with memes of Ashneer Grover and scenes from popular web series Mirzapur. <div type="twitter" handle="ThatBeardoAdam" handlename="Adam. We’re getting Dragon's Dogma 2, baby!" image="http://pbs.twimg.com/profile_images/1481860253243555841/jUplwls5_normal.jpg" favoritecount="197" retweetcount="58" status="#Downdetector, the website that tells you if any sites have disrupted service, is also down because it runs on… https://t.co/AQHEjYaeIl" createdat="1655794724000" id="1539140745910980608"></div> <div type="twitter" handle="RedLionKNC" handlename="Kristopher ✿ - 🌈" image="http://pbs.twimg.com/profile_images/1532007091766013952/lAnpv5Zu_normal.jpg" favoritecount="1" retweetcount="0" status="THERE ISNT ANYWAY THE. DOWNDETECTOR SERVERS ARE DOWN TOO https://t.co/uELJf1FOG2" createdat="1655796991000" id="1539150256658595842"></div> Downdetector, a website that helps you find out if a website is down or not, is ironically itself down. <div type="twitter" handle="iEmpireUK" handlename="iEmpire" image="http://pbs.twimg.com/profile_images/1475798482019618819/aRkcbtog_normal.jpg" favoritecount="0" retweetcount="0" status="Hey @Cloudflare have you tried turning it off and on again?#Cloudflare #CloudflareOutage #cloudflareisdown https://t.co/EUurmiZjRu" createdat="1655798910000" id="1539158305204994048"></div> <div type="twitter" handle="IvetaOsobova" handlename="Iveta Osobová" image="http://pbs.twimg.com/profile_images/1401127511585607682/PHHXbbrM_normal.jpg" favoritecount="1" retweetcount="1" status="Me returning to work after a long holiday weekend 🙈#cloudflareisdown #cloudflareoutage https://t.co/BoKqeXfYM5" createdat="1655796014000" id="1539146158102265864"></div> <div type="twitter" handle="cdrice999" handlename="Charles Dee Rice" image="http://pbs.twimg.com/profile_images/203662137/20080906-IMG_0247twitter_normal.jpg" favoritecount="0" retweetcount="0" status="Oncall admins at @Cloudflare looking at their alerts. &quot;Wait, it's _all_ down?... That can't be right.&quot; #Cloudflare… https://t.co/GwZoQ2XbxY" createdat="1655794416000" id="1539139455197450240"></div> Some of the users also shared memes from popular movies. <div type="twitter" handle="LightskinB7" handlename="Mix℮d man" image="http://pbs.twimg.com/profile_images/1439149444012945444/TlooyNKr_normal.jpg" favoritecount="1" retweetcount="1" status="#Cloudflare outage put #discord and #valorant down in the middle of my last comp game this act 🙈@PlayVALORANT… https://t.co/fcQe2P7HbY" createdat="1655795976000" id="1539145999792365571"></div> Valorant players also took to Twitter to rant about the outage. <div type="twitter" handle="Spades__Esports" handlename="Spades Esports" image="http://pbs.twimg.com/profile_images/1537796565259141120/sb5UmvCC_normal.jpg" favoritecount="4" retweetcount="0" status="Valorant and Discord down?! Looks like we may have to touch grass the 2nd time this year #discorddown @PlayVALORANT… https://t.co/FI11dxQpuD" createdat="1655795479000" id="1539143911482003457"></div> <div type="twitter" handle="TheGooseHouse" handlename="The Goose House" image="http://pbs.twimg.com/profile_images/1531867341612621824/vNpn-wI2_normal.jpg" favoritecount="11" retweetcount="0" status="When VALORANT and discord both go down😳 https://t.co/HlF37DTsSF" createdat="1655795467000" id="1539143864618983430"></div> <div type="twitter" handle="JustKingsLuck" handlename="King" image="http://pbs.twimg.com/profile_images/1539140428905299969/WtMC6AG3_normal.jpg" favoritecount="2" retweetcount="0" status="Trying to play @PlayVALORANT:&quot;Update Server Down&quot;Trying to log into @discord:&quot;Check out server status&quot;… https://t.co/5EmbzqeWwi" createdat="1655795428000" id="1539143700080738315"></div> SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/tvs-electric-scooters-tvs-iqube-iqube-s-and-iqube-st-comparison/articleshow/92356267.cms">TVS iQube, iQube S and iQube ST compared – price, specifications and features</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-nord-2t-smartphone-india-pricing-and-launch-date-leaked/articleshow/92352401.cms">OnePlus Nord 2T India pricing and launch date leaked – here’s everything you need to know</a> <a href="https://www.businessinsider.in/tech/news/india-expands-its-crackdown-on-vpn-bans-its-employees-from-using-vpn-and-cloud-services/articleshow/92272901.cms">India expands its crackdown on VPN, bans its employees from using VPN and cloud services</a>

Cloudflare outage affects Zerodha, Discord, Valorant and more – here’s how Twitter reacted

<ul><li>Without any <keyword id="441877" type="PERSON" weightage="20" keywordseo="direct-marketing">direct marketing</keyword> and advertising costs, the platform has been investing on creating awareness about itself through knowledge sharing platforms like Varsity.</li><li>Currently, <keyword id="759851" type="COMPANY" weightage="20" keywordseo="Zerodha">Zerodha</keyword> facilitates over 5 million orders daily, which accounts for about 10-15% of the daily equity volume in India, according to the platform. </li><li>During the months of the lockdown, the company claims to have seen a 100% month-on-month growth.</li><li><keyword id="968035" type="PERSON" weightage="20" keywordseo="Nikhil-Kamath">Nikhil Kamath</keyword>, Co-Founder and CIO Zerodha and <keyword id="8547049" type="UNKNOWN" weightage="20" keywordseo="True-Beacon">True Beacon</keyword>, tells us their magic growth mantra and vision for the Zerodha of the future.</li></ul> Back in 2010, when Nikhil Kamath along with his brother <keyword id="1430802" type="COMPANY" weightage="20" keywordseo="Nithin-Kamath">Nithin Kamath</keyword> founded Zerodha, an online brokerage platform, the duo spent almost nothing on advertising the platform. Since then, their strategy to target consumers has been simple, they have been growing the brand by focusing more on the product, making the end-user’s experience seamless and democratizing participation. Without any direct marketing and advertising costs, the platform has been investing on creating awareness about itself through knowledge sharing platforms like Varsity. The strategy seems to have worked well. Currently, Zerodha facilitates over 5 million orders daily, which accounts for about 10-15% of the daily equity volume in India, according to the platform. During the months of the lockdown, the company claims to have seen a 100% month-on-month growth. We recently caught up with Nikhil Kamath, so understand how the brand has been expanding its offering and how, with zero marketing and advertising spends, the brand has been succeeded in bringing more and more users to its platform. Excerpts: Q) While the Covid-19 lockdown brought about gloom for most organizations, Zerodha has been witnessing substantial growth. Tell us a bit about how the last few months have been and the factors that you feel have led to this growth. We, along with most online businesses, have been lucky through the corona cycle. Work from home has expedited the trend towards moving to mobile and doing most transactions online, which were prevalent pre-crisis. Zerodha, along with the rest of the broking industry has witnessed considerable growth, as a younger breed of millennial investor, is entering the financial markets. Falling interest rates and flattening real yields have also aided in this surge. Historically in a bull market, equity participation rises. But this time around we are witnessing very mature behavior. During a bear market valuations are low, and the market corrects itself, it is an excellent time to make long-term investments. Usually, that is the behavior of seasoned traders. Still, we are experiencing a surge from first-time investors who are looking for viable alternatives to investment than real estate and other forms of investments that have declining yields. The pandemic has heightened this trend as people have more time on their hands to educate themselves and make informed decisions. Q) With so many new people now entering the fray, what steps are you taking to educate them so that they can make informed decisions and trades? We continuously have been building our education ecosystem around the stock market and the <keyword id="2461546" type="PERSON" weightage="20" keywordseo="FinTech">fintech</keyword> space. We do this through educational tools such as varsity, constant engagement on social media platforms and speaking engagements. <keyword id="3342240" type="PERSON" weightage="20" keywordseo="Karthik-Rangappa">Karthik Rangappa</keyword>, who leads the Varsity programme at Zerodha, has been working towards vernacular languages to make the free educational tool accessible to those not well-versed in English. One of the companies we have invested in through our incubator, Finshots, simplifies financial concepts and macroeconomic concepts for the benefit of new participants in capital markets or even incumbents less familiar with business concepts. Q) You say you have zero ad spends. Walk us through the strategy you employed to grow the brand. Our belief to grow the brand is to make the end-users experience seamless and democratize participation. We do this in a couple of different ways. Continually evolving our product to create the end-user experience seamless is one. The most significant growth factor for us is a product that is continually changing. The other is to raise awareness and enable products in the wealth management and fintech space through our incubator, which has led to making the financial ecosystem more robust with companies such as Finshots to Small Case. The ethos behind us investing in startups is to ensure that more people understand the capital markets ecosystem and have a better user experience. To that end, we have varsity to educate and Rainmatter that builds products in the fintech and wealth management space. Q) In your line of business, trust plays a major role as investors are trusting you with their money. How are you building that trust in the minds of your consumers? Most of our new customers hear about both Zerodha and True Beacon through word of mouth and existing clientele. In marketing, testimonials are the highest trust evoking factor. Transparency has been at the forefront of our ethos from the beginning; we continue in our pursuit of simplifying and reducing the opacity around stock markets. For example, in our asset management company True Beacon, we don't have management fees or lock-in periods or even entry and exit fees, which is an industry practice. Instead, we only charge a performance fee that brings greater accountability, and hopefully will align fund management and client interests going forward. Q) Varsity has seen a good uptake among users. What are your plans for expanding on that offering? Yes, we have had great traction with Varsity since its inception and more so during the lockdown. We had over 8 million page views and over 9 lakh app install since March 23, 2020. The number of user-submitted queries have crossed 8,000. Karthik Rangappa, Head of Varsity at Zerodha’s current focus is to continue adding more quality content and cover a wider variety of topics related to capital markets. The slightly longer-term focus is to create a series of high-quality certificate programs. We are even open to the idea of collaborating with the academia (Domestic or International) for accreditation. Q) When you launched, one of your USP was pricing. But now in the discount broking segment, there are many other players too. How are you offering a differentiated product? Zerodha was originally founded with the idea of being a brokerage firm for traders built by traders, and we disrupted the existing pricing structure by introducing a deeply discounted flat fee-per-trade model. Deeply discounted flat fee -per trade model gave us a significant boost, but to stay ahead of the curve, we realized that technology could disrupt the existing models. Traders were using legacy platforms with poor user experiences. Building our proprietary technology to make a trade as seamless as possible kept us ahead of the curve. We continue to invest in technology to keep finding new ways of building investment and trading applications that make the use case for end-users, be it a seasoned trader or a first-time capital market participant, to simplify investments. Kailash Nadh, our CTO who specializes in building products for mass use has selectively built a resilient innovative team who continue to push the boundaries of what can be achieved. Q) You’ve spoken about how your childhood played a defining role in you having a unique outlook towards traditional marketing models. Tell me a bit more. From playing chess professionally as a teenager to all the other pursuits, I might have followed since. The one thing that has always remained relevant is creating a set of rules and staying disciplined within that. This, along with diversification and delaying gratification, has been essential life lessons that might apply to most spheres of life. Stoicism has been a guiding paradigm in my life and a skill that I had to develop as a professional trader. Trading at a very fundamental level is making decisions that would deal with obstacles in a volatile market, stoicism guides you to perceive and react to obstacles rationally and not make emotional decisions. Q) While you aren't advertising now, is there a scope of you doing some sort of advertising/marketing in the near future? Are you willing to explore something like influencer or content marketing in the future? We are not opposed to marketing. However, it should solve a challenge or have some value other than just brand recognition. Influencer marketing is a viable option, provided it teaches something to capital markets participants in an informative way. Q) What is your vision for Zerodha? It is our continuous endeavor to create a platform that can offer differentiated products. Given the high levels of under-penetration in India, there is a huge scope for growth in the capital markets ecosystem. On another front, we have started an asset management firm called True Beacon that caters to the other end of the spectrum than retail users. We have also launched an FPI that enables global investors and not just institutional players to participate in the Indian equity market - thereby encouraging the foreign inflow of investments in the Indian equity market. The response to the True Beacon domestic and global entity has been positive, and we will continue to roll out new products on that first catering to HNIs in India and abroad.

Zerodha has been growing 100% month-on-month during the lockdown without any direct marketing, Nikhil Kamath tells us how

Brokerage firm <keyword id="759851" type="General" weightage="20" keywordseo="Zerodha" source="Orion">Zerodha</keyword> has received in-principle approval from the <keyword id="35210" type="General" weightage="20" keywordseo="sebi" source="Orion">SEBI</keyword> to launch its asset management company. <keyword id="11339820" type="General" weightage="20" keywordseo="zerodha-founder" source="Orion">Zerodha Founder</keyword> and CEO, <keyword id="1430802" type="General" weightage="20" keywordseo="Nithin-Kamath" source="Orion">Nithin Kamath</keyword> said in a tweet on Wednesday: "So, we just got our in-principle approval for our AMC (MF) license. I guess now comes the hard part. The company had applied for an AMC (<keyword id="6354820" type="General" weightage="20" keywordseo="Mutual-fund" source="Orion">Mutual fund</keyword>) license in February last year. "To grow the capital market participation from the current 1.5 crores and address those who currently don't invest (Millenials), we think mutual fund as a product needs to be reimagined. So yeah, we have just applied for an AMC (Mutual fund) license," he had said in a tweet last year. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/uber-has-ola-zomato-has-swiggy-but-whos-urban-company-competing-with/articleshow/85835674.cms">Uber has Ola, Zomato has Swiggy but who’s Urban Company competing with?</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/skit-which-helps-barbeque-nation-and-axis-bank-automate-call-centres-has-raised-23-million-in-funding/articleshow/85834063.cms">Skit, which helps Barbeque Nation and Axis Bank automate call centres, has raised $23 million in funding</a>

Zerodha gets approval to enter mutual fund business

<ul><li>Indians are heavily <keyword id="35175" type="ORGANIZATION" weightage="20" keywordseo="investing">investing</keyword> in <keyword id="373404" type="ORGANIZATION" weightage="20" keywordseo="Financial-Assets">financial assets</keyword> and bulk of that money is routed via startups like <keyword id="759851" type="COMPANY" weightage="20" keywordseo="Zerodha">Zerodha</keyword>, Upstox and others.</li><li>In the last two decades, financial <keyword id="41933" type="ORGANIZATION" weightage="20" keywordseo="assets">assets</keyword> per adult in India gained 2%, while non-financial assets fell 8.4%, as per a Global Wealth Report 2021 by Credit Suisse.</li><li>Tech savvy broking firms like Zerodha, Upstox hold double digit market share in terms of number of unique investors as compared to traditional stock brokers like Motilal Oswal, Angel Broking.</li></ul>Financial assets in India have been on an uptrend in at least the last two decades as financial assets per adult in India have gained 2% between 2000 to 2020, while non-financial assets fell 8.4%, shows Global Wealth Report by Credit Suisse. The data indicates rising interest of individuals in financial assets like stocks, bonds, mutual funds. Adding to it, data from the Reserve Bank of India (RBI) shows that in the year ended March 2020, the net financial assets in India — defined as gross financial assets less financial liabilities — jumped from ₹13.73 lakh crore in FY19 to ₹15.62 lakh crore in FY20 due to decline in borrowing from banks. Since interest rates have remained low in the country for quite some time, investors have shifted more savings towards soaring markets. Many new retail investors entered the industry in the last one year as interest rates kept depleting and markets kept surging. In fact, 14.2 million demat accounts have been opened in FY21, according to SEBI data. “The net financial assets of Indian households have grown due to fall in bank deposits and increase in investments. Lower interest rate environment, combined with friction-less access to financial markets due to fintech services and online brokers, is one of the key reasons for this spike in financial assets in India. As of January, India's total demat account stood at 51.5 million, a 26% increase compared to the end of FY20,” said Nikhil Kamath, cofounder of Zerodha. Most new investors that have come in the last one year are lured because of the record high Sensex/Nifty 50 levels and ease in opening a demat account, doing e-KYC through popular online trading platforms like Zerodha. Zerodha holds 18.85% market share with 33.9 lakh unique active investors followed by Upstox with 10.9% market share with19.6 lakh unique active investors, reveals data by stock market analytics platform Trade Brains. These online trading platforms hold greater market share over traditional broking firms like Angel Broking, ICICI Securities and Motilal Oswal Services. <table style="border-width: initial; border-style: none;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Top 5 stock brokers </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Active clients </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Market share </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Zerodha </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">33,91,059 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">18.85% </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Upstox </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">19,60, 861 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">10.90% </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Angel Broking </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">14,54, 167 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">8.08% </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">ICICI Securities </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">14,35,356 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">7.98% </td></tr><tr><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">HDFC Securities </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">9,44,091 </td><td style="border-left:solid #000000 0.7465275pt;border-right:solid #000000 0.7465275pt;border-bottom:solid #000000 0.7465275pt;border-top:solid #000000 0.7465275pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">5.25% </td></tr></tbody></table>(As per data from Trade Brains as of March 2021) Indian household’s cash and savings have been deployed into the market because of ease in online investment procedures like e-KYC, payment gateways, access to relevant information on fingertips and FOMO (fear of missing out) effects, highlights Neelabh Sanyal, chief operating officer and cofounder of Kuvera. “Minimum investment options by banks and mutual funds, subdued returns on non-financial assets such as real estate and availability of surplus cash due to pandemic have attracted investors to financial markets. Besides, the investor is also evolving and naturally gravitating to financial assets due to higher transparency, standardisation, liquidity and strong regulatory environment as compared to non-financial assets,” said Sanyal. Ravi Kumar, founder and chief executive of Upstox feels that financial assets will continue to grow in the coming time as investors have learned the importance of investing. "Indians are increasingly preferring financial assets over physical assets. While non-financial assets give a sense of ownership, financial instruments such as mutual funds and equities are easy to liquidate. Also, due to the pandemic people have learnt the importance of investing, portfolio diversification, and hence financial assets will continue to grow in the future," said Kumar. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/twitter-is-giving-away-140-free-nfts-to-followers-and-theyre-not-available-any-other-way/articleshow/84010546.cms">Twitter is giving away 140 free NFTs to followers — and they’re not available any other way</a> <a href="https://www.businessinsider.in/business/startups/news/new-technology-is-putting-conventional-jobs-out-of-business-msme-exchange-panelists-highlight-on-how-it-helps-in-the-long-run/articleshow/84013275.cms">New technology is putting conventional jobs out of business -- MSME Exchange panelists highlight on how it helps in the long run</a> <a href="https://www.businessinsider.in/business/startups/news/swiggy-coo-vivek-sunder-will-be-exiting-the-company-by-october/articleshow/84010468.cms">Swiggy COO Vivek Sunder will be exiting the company by October, CEO Sriharsha Majety may take over</a> <a href="https://www.businessinsider.in/business/telecom/news/vodafone-idea-stocks-tank-after-march-quarter-results/articleshow/84010118.cms">Vodafone Idea shares in deep red as an uncertain future looms</a>

Zerodha, Upstox and other broking apps are minting money as FOMO and easier access drive Indians to stock markets

<ul><li><keyword id="1430802" type="COMPANY" weightage="20" keywordseo="Nithin-Kamath">Nithin Kamath</keyword> of <keyword id="759851" type="COMPANY" weightage="20" keywordseo="Zerodha">Zerodha</keyword> believes that the answer to many of the country’s problems lies in moving away from the larger cities.</li><li>Zerodha is already in the process of transitioning as many employees as possible to permanent <keyword id="123591" type="PERSON" weightage="20" keywordseo="Work-from-home">work from home</keyword>.</li><li>The COVID-19 pandemic made ‘work from home’ the new normal as thousands of employees moved back to their hometowns fleeing the bigger cities, which first came under the COVID-19 crisis.</li></ul>Nithin Kamath, founder and chief executive officer of India’s largest stockbroking platform Zerodha, believes that the answer to many of the country’s problems lies in moving away from the larger cities. Kamath wrote on social media platform Twitter, “Large cities are choking and will continue to break down every time we're tested, COVID today, could be water shortages, pollution, floods, etc. Moving to smaller towns &amp; villages will also create livelihoods there &amp; reduce carbon footprint.” <div type="twitter" handle="Nithin0dha" handlename="Nithin Kamath" image="http://pbs.twimg.com/profile_images/1383253892058673154/eBvRFTVL_normal.jpg" favoritecount="884" retweetcount="156" status="While we all work together to figure out what we can do to help in the current situation, I think the only long-ter… https://t.co/72H4SimsMi" createdat="1619256190000" id="1385887027078471683"></div> Zerodha, Kamath wrote, is already in the process of transitioning as many employees, as possible, to permanent work from home (<keyword id="1384155" type="COMPANY" weightage="20" keywordseo="WFH">WFH</keyword>). “We are also now hiring for permanent WFH positions for our Customer support team &amp; soon for other teams as well. I'm hoping that other businesses who can, will also move whatever jobs possible to permanent WFH and nudge their teams to make this transition,” he added. Kamath isn’t the only one with the belief that it’s possible to turn to India’s smaller cities. Another billionaire, Zoho’s founder Sridhar Vembu, has been an advocate for the same for a long time. Vembu has long moved to Mathalamparai, a small village in Tamil Nadu, and runs Zoho from there. The COVID-19 pandemic made ‘work from home’ the new normal as thousands of employees moved back to their hometowns fleeing the bigger cities, which first came under the COVID-19 crisis. After seeing the successful implementation of WFH, companies like food delivery app Zomato, accommodation player <keyword id="2808667" type="COMPANY" weightage="20" keywordseo="OYO">OYO</keyword>, have already said that they are moving towards a working culture which includes permanent work from home. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/indian-corporates-vcs-and-startups-are-now-looking-to-charter-flights-and-import-oxygen-cylinders-and-concentrators-into-the-country/articleshow/82230785.cms">Indian corporates, VCs and startups are now looking to charter flights and import oxygen cylinders and concentrators into the country</a> <a href="https://www.businessinsider.in/business/startups/news/covid-19-pandemic-has-thrown-the-spotlight-on-a-five-year-old-startup-with-emergency-ambulance-service/articleshow/82229745.cms">COVID-19 pandemic has thrown the spotlight on a five-year old startup with emergency ambulance service⁠</a> <a href="https://www.businessinsider.in/india/news/the-covid-19-crisis-would-be-much-worse-without-these-good-samaritans-of-india-providing-home-cooked-food-financial-assistance-and-medicines/slidelist/82230244.cms">The COVID-19 crisis would be much worse without these good samaritans of India providing home-cooked food, financial assistance and medicines</a>

You Searched For "Zerodha" and got 7 results

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Zerodha, Upstox and other broking apps are minting money as FOMO and easier access drive Indians to stock markets

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An Indian billionaire says it’s time to pack up and move from India’s large cities and permanently work from home

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