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Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
The travel ad market won’t return to pre-pandemic levels of spending until 2023
India and France to lead recovery of beauty and personal luxury advertising in 2021 and 2022
Beauty and personal luxury ad spend fell roughly in line with the market in 2020
Cognizant's first acquisition under new CEO Brian Humphries is an Irish company that helps in manufacturing of drugs and medical devices
Cognizant has announced its first acquisition under the leadership of the new Chief Executive Offic…
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Tanmay Mohanty will now assume the newly created role of CEO Media Services, Publicis Groupe India
Publicis Groupe appoints Anupriya Acharya as CEO, South Asia as Saurabh Varma resigns
In this newly created role, Acharya will be leading Publicis Groupe's country agenda across India a…
Coimbatore – from a textile hub to tech hub
The second-largest city of Tamil Nadu is all set to host the most prosperous business of the day – …
Mark Zuckerberg is getting serious about business. Educating marketers is next on his list
Facebook will soon be providing resources and tools to help every marketer, including the two-milli…
The CEO of Olive Garden and LongHorn Steakhouse's parent company reveals what the company looks for in an acquisition - and it's not a trendy fast-casual chain or a 'technologically advanced experience'
"With all the technological advancements, if you think about it, we're still basically doing the sa…
Kate Taylor
How 9 newly minted Goldman Sachs partners celebrated their big day, from shouting across the trading floor to popping Champagne in the office
There were celebrations across Goldman Sachs last week after it promoted 95 executives to partner. …
Reed Alexander,Emmalyse Brown…
D-Day was the largest amphibious invasion in history — and likely the last. Here's why.
D-Day was the largest amphibious invasion in history, and possibly the last due to smaller militari…
Michael Peck
OP Jindal Global University ties up with 288 varsities in G20 nations
The OP Jindal Global University (JGU) has achieved the milestone of building international collabor…
These small cap companies have attracted big investments from high-networth individuals
High networth individuals (HNIs) held stocks worth ₹5 lakh crore in NSE-listed companies, as on…
Awaiting the cinema-advertising bounceback
In this week's Insider Advertising we're covering movie advertising's rebound, Instacart and Uber's…
Lara O'Reilly
Fox's settlement with Dominion isn't the first time the Murdochs paid their way out of a scandal. Here's how they made it go away last time.
Rupert Murdoch survived the News International phone-hacking scandal 12 years ago. He may have done…
Jack Newsham
Facebook's CTO made one tiny remark that's sure to fire up the advertising industry
To be clear, yes, Schroepfer's comment is accurate. Facebook made $40.65 billion in revenue during …
Lauren Johnson
Samsung's Galaxy Note phones used to set the pace for the future of smartphones, but now they seem unoriginal
Samsung's first Galaxy Note phones signaled a shift in smartphone design, but its latest model is v…
Lisa Eadicicco
'Disruption only happens to those that are unprepared': Media agencies are increasingly taking a page out of consulting firms' playbook
The hack was based on the insight that Amazon Alexa is only likely to recommend two brands in a cat…
Tanya Dua
Google's new India industry head started out as a Bollywood star
Google India has appointed digital executive and former Bollywood actor Mayoori Kango — popularly…
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
JetSynthesys will use the funding to strengthen its existing catalogue of products and platforms un…