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Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
The travel ad market won’t return to pre-pandemic levels of spending until 2023
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend
India and France to lead recovery of beauty and personal luxury advertising in 2021 and 2022
Beauty and personal luxury ad spend fell roughly in line with the market in 2020
India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
Zenith predicts telecoms adspend will grow 4.7% in 2021, 4.4% in 2022 and 4.3% in 2023
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
These forecasts assume that the global economy will start a sustained recovery as COVID-19 vaccines…
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Tanmay Mohanty will now assume the newly created role of CEO Media Services, Publicis Groupe India
Publicis Groupe appoints Anupriya Acharya as CEO, South Asia as Saurabh Varma resigns
In this newly created role, Acharya will be leading Publicis Groupe's country agenda across India a…
Cognizant's first acquisition under new CEO Brian Humphries is an Irish company that helps in manufacturing of drugs and medical devices
Cognizant has announced its first acquisition under the leadership of the new Chief Executive Offic…
Rolls-Royce just revealed its Phantom Zenith and it's incredibly luxurious
Though Rolls-Royce said in a press release that all 50 cars have already been "commissioned," the c…
Aaron Brown,Aaron Brown
Mark Zuckerberg is getting serious about business. Educating marketers is next on his list
Facebook will soon be providing resources and tools to help every marketer, including the two-milli…
Nifty, Sensex in freefall today as Iran mounts attack on Israel. Here's what experts think you should do
The war could throw a huge spanner on India's crude oil import plans. As of August 2024, about 44.6…
I drove 3 hours at the crack of dawn on a workday to see Charli XCX for the third time in 4 months. It was worth it.
Charli XCX surprised her fans with a show at the Storm King Art Center to celebrate the release of …
Zoe Woolrich
How 9 newly minted Goldman Sachs partners celebrated their big day, from shouting across the trading floor to popping Champagne in the office
There were celebrations across Goldman Sachs last week after it promoted 95 executives to partner. …
Reed Alexander,Emmalyse Brown…
IPL 2025: What can you expect from the mega auction at Jeddah in Saudi Arabia?
Among the standout names are Shreyas Iyer, Rishabh Pant, and KL Rahul, part of the 12 marquee playe…
Detroit's 'doom loop' was unlike any other American city. Its downtown is now a model for urban reinvention.
Detroit beat out Miami as the fastest-appreciating housing market in the country last November, ris…