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<ul><li>Sony-run <keyword id="2443105" type="PERSON" weightage="20" keywordseo="Sony-Pal">Sony Pal</keyword>, Star India-run <keyword id="191033" type="CITY" weightage="20" keywordseo="Star-Utsav">Star Utsav</keyword>, Zee TV-operated <keyword id="2491801" type="PERSON" weightage="20" keywordseo="Zee-Anmol">Zee Anmol</keyword> and Viacom18’s Colors bouquet channel <keyword id="7363697" type="UNKNOWN" weightage="20" keywordseo="Colors-Rishtey">Colors Rishtey</keyword> will be available to all viewers across the country for a period of two months free of charge on all DTH and cable networks. </li><li>The broadcasting fraternity feels that this will provide people who are restricted to their homes, wholesome entertainment and invigorating content and will help provide relief during the period of lockdown.</li></ul> The <keyword id="384988" type="ORGANIZATION" weightage="20" keywordseo="Indian-Broadcasting-Foundation">Indian Broadcasting Foundation</keyword> (IBF) has announced that four major channels Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey will be aired for free for the next two months. In a statement released for the press, IBF said that it stands firmly with the Government of India in its fight against COVID-19 outbreak. It further read, "While the constituents of the IBF face significant uncertainties, given the impact on Advertising revenue for the industry due to the COVID-19 outbreak, we stand together to support the Government’s effort to help people in these difficult times. As there is a state of lockdown in the country and the Government has urged the people to maintain 'social distancing' and stay at home, four major broadcasting networks have come forward and decided to waive off all tariffs and charges for four channels for a period of two months." Sony run Sony Pal, Star India run Star Utsav, Zee TV operated Zee Anmol and Viacom18’s Colors bouquet channel Colors Rishtey will be available to all viewers across the country for a period of two months free of charge on all DTH and cable networks. The broadcasting fraternity feels that this will provide people who are restricted to their homes, wholesome entertainment and invigorating content and will help provide relief during the period of lockdown.

Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey go free for the next two months: IBF

<ul><li>Zee will offer a financial relief to over 5000 daily wage earners, working directly or indirectly for the Company.</li><li>ZEE has taken this step ensuring that the families of daily wage earners do not get impacted during the ongoing challenging phase. </li><li>ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal.</li></ul><keyword id="141413" type="DOMAIN" weightage="20" keywordseo="Zee-Entertainment-Enterprises">ZEE Entertainment Enterprises</keyword> (ZEE) has announced that it will offer a financial relief to over 5000 daily wage earners, working directly or indirectly for the Company in its overall production ecosystem. Gauging the unprecedented impact caused to all daily wage earners due to the lockdown, ZEE has taken this step ensuring that the families of daily wage earners do not get impacted during the ongoing challenging phase. In order to further support Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund), ZEE will leverage the strength of its media network, encouraging over 1.3 billion people to contribute. Moreover, ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal. The Company will match the corpus collected from the employee contribution and the collective amount will be donated to PM CARES Fund. Speaking on this announcement, <keyword id="599253" type="PERSON" weightage="20" keywordseo="Punit-Goenka">Punit Goenka</keyword>, Managing Director and Chief Executive Officer, ZEE said, “We stand committed to financially support all the daily wage earners working in our production ecosystem. We firmly believe in the extraordinary power of coming together and fighting against a situation. In these challenging times, it is extremely critical for India Inc. to come together and support the National level initiative undertaken by our Hon’ble Prime Minister, <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword>. Apart from the financial support, we will also contribute in creating nationwide awareness about the noble initiative. Leveraging our strong reach across the Nation and World at large, we are urging our esteemed viewers to join this movement. This is a time where the entire Nation needs to come together as One Family.” The collective strength of all consumer touchpoints of the Company, including its television channels, digital platforms and social media platforms will be leveraged to urge people across the globe to join this movement. In order to keep its consumers informed and sensitized about the safety and precautionary measures, ZEE had implemented an initiative, #BreakTheCoronaOutbreak. Under this initiative, content across 40+ channels was paused for a 30 second break throughout the day, encouraging viewers to wash their hands. In line with the decision undertaken by <keyword id="384988" type="COMPANY" weightage="20" keywordseo="Indian-Broadcasting-Foundation">Indian Broadcasting Foundation</keyword> (IBF), television channel Zee Anmol was also made available free of cost to all viewers across all DTH platforms and cable TV networks for a period of two months. On the Company’s digital side, <keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword> ensured that the internet bandwidth across the Country was optimized by replacing High Definition (HD) content to Standard Definition (SD) content. ZEE5 also ensured that the viewers remained calm and composed during the lockdown phase with its #BeCalmBeEntertained initiative.

ZEE Entertainment Enterprises to offer financial relief to over 5,000 daily wage earners

New Delhi, Apr 7 () Media and entertainment firm ZEE Entertainment Enterprises Ltd on Tuesday committed to offer financial relief from the coronavirus pandemic to over 5,000 daily wage earners who are working directly or indirectly for the company in its overall production ecosystem.Gauging the unprecedented impact caused to all daily wage earners due to the lockdown, ZEE has taken this step ensuring that the families of daily wage earners do not get impacted during the ongoing challenging phase, ZEE Entertainment Enterprises Ltd (ZEEL) said in a statement.The company also said it is seeking voluntary contributions from its 3,500 employees towards PMCARES Fund through an intranet portal and it will match the corpus collected from the employee contribution and the collective amount will be donated to PMCARES Fund.Commenting on the initiative, ZEEL Managing Director and CEO Punit Goenka said: "We stand committed to financially support all the daily wage earners working in our production ecosystem."The company said in order to keep viewers informed and sensitized about safety and precautionary measures, it had implemented an initiative titled as #BreakTheCoronaOutbreak under which content across over 40 channels was paused for a 30 second break throughout the day, encouraging viewers to wash their hands.In line with the decision undertaken by Indian Broadcasting Foundation (IBF), television channel Zee Anmol was also made available free of cost to all viewers across all DTH platforms and cable TV networks for a period of two months, it said.  RKL  SHWSHW

ZEE Entertainment Enterprises pledges to support over 5,000 daily wage earners

If you thought that you had seen all that was to be seen in the General Entertainment (<keyword id="264938" type="ORGANIZATION" weightage="100" keywordseo="GEC">GEC</keyword>) space, then you are in for a surprise. Zee is planning to launch a new channel – Zindagi , which will start airing from June 23, 2014. 
 
It kicks off with the collection of shows from across the border. At the onset, it will have six to seven shows that have relatable stories and are set in Pakistan. Zee is also emphasizing on the fact that these shows have not been shot in high-profiles sets, but at the real locations. 
 
Currently, the channel has content only from Pakistan but the channel plans to add serials from Latin America and Egypt to this kitty really soon. 
 
Zee Entertainment Enterprise Limited (ZEEL) is spending Rs 80 to 100 Crores in the marketing of this channel alone. Speaking with Business Insider India, Akash Chawla, Marketing Head Nation Channel, Zeel shared, “We will be adopting a dual revenue model for this channel, which will entail premium subscription and premium advertising”. However, at the on start the channel will be available as a part of the basic pack, so that the audience gets to sample the content. 
 In addition, <keyword id="2297001" type="UNKNOWN" weightage="100" keywordseo="Zee-Zindagi">Zee Zindagi</keyword> is the first Hindi language channel to get a national launch and the company plans to take it to international markets as well. 
 
The channel is looking at targeting the progressive audience that is looking for relatable content. 
 
Bharat Ranga, Chief Content and Creative officer, ZEEL, said, “Backed by our dual revenue model, we should be able to break even in three years, but going forward, we would like to make more original content”. 
 
Zee already has three channels in the GEC space, Zee TV, Zee Anmol and Zee Smile. So with the launch of yet another GEC, will they not cannibalise their own market share? Ranga does not feel that will be the case. He points out, “We had given this concept a due thought. As we go forward, fragmentation on the space is bound to happen, so we thought of being the leader in the space of fragmentation”. 
 
To this, Chawla adds, “Before the launch of Zee Anmol, the market share of Zee TV was 12.8%, now it is at 14.5% while Zee Anmol has a market share of 4.5 to 5%. Similarly, Zee Cinema enjoyed a market share of 27.5% before the launch of &amp;Pictures and now both of them combined have a market share of 36.5%”. 
 
Overall, with Zee Zindagi, we feel that Zee is taking a brave move but only time can tell whether it will be able to get another slice from the GEC pie or whether it will fall flat of its face.

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Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey go free for the next two months: IBF

BI India Partner

ZEE Entertainment Enterprises to offer financial relief to over 5,000 daily wage earners

BI India Partner

ZEE Entertainment Enterprises pledges to support over 5,000 daily wage earners

PTI

Zee To Launch Another GEC “Zindagi”, Earmarks 100 Cr Marketing Budget For The Same

Surbhi Chawla

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