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<ul><li>The first Indian marriage on the <keyword id="11121339" type="General" weightage="100" keywordseo="metaverse" source="Orion">Metaverse</keyword> had two brand associations too. </li><li>Here's how <keyword id="3313068" type="General" weightage="20" keywordseo="wavemaker" source="Orion">Wavemaker</keyword> helped execute it. </li></ul>Abhijeet and Sansrati who tied the knot on Saturday, February 5th 2022, became India’s first couple to get married on a 3D Metaverse. The wedding took place on <keyword id="13127111" type="General" weightage="20" keywordseo="yug-metaverse" source="Orion">Yug Metaverse</keyword> (made in India metaverse platform). The association was conceptualised, organised and executed by the media agency Wavemaker India for ITC Ltd. and Matrimony.com. <div type="image" title="3D metverse wedding_Bharat Matrimony." msid="89424052" hostid="261"></div> The digital avatars of the couple had their ceremony hosted on a scenic beach side venue where the guests also joined in via their digital avatars. The wedding took place on 5th Feb 2022, 8 pm to 9 pm and coincided with the physical event held in Bhopal. Abhijeet Goel, a tech entrepreneur and Dr. Sansrati from Bhopal met each other online through a matrimonial site. They decided to tie the knot but wanted their friends and family across the globe to be a part of their big day and that’s when they thought of getting married on a virtual platform where everyone can be a part of their wedding without compromising on the safety of their guests. Utkarsh Shukla, creator of Yug Metaverse explains, “Metaverse is a new concept and its adoption is still at an early stage worldwide. We wanted India to lead and be at the forefront of this technology revolution, and hence we built a Metaverse Platform, YUG, in India. The team is excited to explore the possibilities that emerging technologies like metaverse, blockchain &amp; cryptocurrency will open up in future”. Wavemaker, part of GroupM played an instrumental role in crafting partnerships with two major brands – ITC Ltd. and Matrimony.com for this first-of-its-kind 3D wedding on Metaverse platform. Talking about this industry first event, Ajay Gupte, CEO – South Asia, Wavemaker said, “Marketing on Metaverse platform is the next wave in digital marketing. At Wavemaker, we have always aimed to positively provoke our clients and create industry-first innovative work for our brands. We have built an in-house team of experts to help our clients navigate better in this domain and find the right fit to associate with metaverse events. Metaverse is still at its nascent stage and offers us huge opportunity to shape the platform that we really believe in. This is the future of consumer experience and we are all excited to ride this wave.” Talking about the 3D wedding, Arjun Bhatia, Chief Marketing Officer at Matrimony.com said, “As company, Matrimony.com, has been in the forefront of providing rich and transformative experiences for customers in the real world, through constant innovation over the last 22 years. We feel excited about collaborating in a virtual world wedding experiment that opens up immense possibilities of engagement and immersion at YUG metaverse.” Metaverse is a kind of virtual world where people can enter the digital world through virtual identity. In this virtual space, people also get a chance to hang out, shop, and meet friends. Fabelle, the premium luxury chocolate brand from the house of ITC, partnered with this epic event as gifting partner. “At Fabelle we believe in making occasions memorable and experiences unforgettable with our range of luxury chocolates. Metaverse is taking the digital experiences of consumers to the next upgraded version. Fabelle is pleased to be a part of this path breaking wedding concept in the Yug metaverse and making the milestone memorable for the couple”, said Anuj Kumar Rustagi , COO Chocolates, Confectionery, Coffee &amp; New Businesses, ITC Ltd Foods Division. Abhijeet and Sansrati created a scenic beach side wedding environment which could be accessed via Yug platform. The wedding had more than 500 registrations for the wedding. Users could change their avatars, walk through the event and enjoy the dancing floor too. “Metaverses like Yug are a logical evolution of the current 2D Internet to an Immersive 3D Experience akin to the real world. It holds a lot of potential for the future and is progressively on the path of blurring the boundaries between the physical and virtual world. Yug is an open platform where people can create their own experiences like Marriages, virtual events, exhibitions, friends hangout, business meetings and conferences or enjoy experiences created by others. We believe that by making the platform decentralised, it will transform various fields like education, business, commerce and entertainment.” said Shashank, from Yug.

India's first Metaverse wedding had 500 guests, and two brand associations, here's how it was executed

Motherhood no longer means sitting at home and feeling sad about the rocking career you have left behind. New-age mommies are a new breed of multitasking divas who are fast learning the art of striking work-life-balance and not letting motherhood ruin their future plans. These career <keyword id="624" type="ORGANIZATION" weightage="100" keywordseo="Women">women</keyword> are awesome mommies, nevertheless. Are you looking for inspiration as you want to do the same? Here’s a look at 9 <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> mommies who are enthusiastic career women as well. 
 
1. <keyword id="99676" type="PERSON" weightage="100" keywordseo="Shilpa-Shetty-Kundra">Shilpa Shetty Kundra</keyword> 
From owning an IPL team to running her own spa, there’s a lot to talk about this yummy mummy. Mother of a 2-year-old son, Shilpa has a number of popular brand endorsements to her name, including cord blood banking, water purifiers, shampoos and pregnancy test kits. She also judges a dance reality show on TV and keeps launching her fitness DVDs to inspire other mommies. 
 
 
 
2. <keyword id="111282" type="PERSON" weightage="100" keywordseo="Kajol-Devgn">Kajol Devgn</keyword> Although we don’t see her on-screen too frequently, <keyword id="6354713" type="PERSON" weightage="100" keywordseo="kajol">Kajol</keyword> is doing some helluva job off-screen. This mom of a 10-year-old girl, <keyword id="19572" type="PERSON" weightage="80" keywordseo="nysa">Nysa</keyword>, and a 3-year-old boy, <keyword id="287729" type="PERSON" weightage="80" keywordseo="Yug">Yug</keyword>, is actively involved with Shiksha, an NGO focusing on children’s education. She is also the brand ambassador of a children’s charity association called Pratham. She might be away from mainstream movies, but you get to see her every day on your TV screen, promoting products like hand wash brands, instant health foods, and probiotic and energy drinks, to name a few. 
 
3. <keyword id="11193" type="PERSON" weightage="100" keywordseo="Karisma-Kapoor">Karisma Kapoor</keyword> Here is another Bollywood mommy, a mother of two – an 8-year-old daughter called Samaira and a 3-year-old son, <keyword id="328143" type="PERSON" weightage="80" keywordseo="Kiaan">Kiaan</keyword>. Of late, Karisma has done a few roles and also turned entreprenure by investing in an e-commerce company selling baby care products. But that’s just a small part of her career. She is also playing the RJ for a popular radio channel. And then, brand endorsements are also there. The light-eyed beauty endorses dairy products and breakfast cereals. 
 
 
 
4. <keyword id="289" type="PERSON" weightage="100" keywordseo="madhuri-dixit-nene">Madhuri Dixit Nene</keyword> 
The dhak dhak girl of Bollywood is a mommy of two boys now. During the early days of motherhood, she took a sabbatical and moved to the US. And now she’s back and how! The once reigning queen of Bollywood has re-established herself as a superstar with her stint with the dance reality show Jhalak Dikhla Jaa. What’s more? She couldn’t keep herself away from the silver screen and treated her fans with two power-packed performances in Gulaab Gang and Dedh Ishqiya. 
 
5. <keyword id="3783" type="PERSON" weightage="100" keywordseo="Farah-Khan">Farah Khan</keyword> 
She had all the reasons to sit at home and relax after giving birth to triplets. But Farah Khan chose to play a super mommy and continued making it big in Bollywood. She had directed Om Shanti Om while she was carrying. And these days, Farah is busy wrapping up her next big film, Happy New Year. Plus, she makes TV appearances as a judge of popular reality shows. 
 
6. Aishwarya Rai Bachchan Movies can wait, said Aishwarya when she gave birth to beautiful <keyword id="971577" type="UNKNOWN" weightage="80" keywordseo="Aaradhya">Aaradhya</keyword>. And that had certainly set the tongues wagging about her career coming to a pre-mature halt. But Aishwarya proved them wrong and stood by her commitments. Not only did she make Red Carpet appearances after Aaradhya was born but also endorsed high-end beauty brands and jewellery. 
 
7. <keyword id="915794" type="PERSON" weightage="100" keywordseo="Tara-Sharma-Saluja">Tara Sharma Saluja</keyword> 
Tara proved to be a smart mommy as she made sure that motherhood would evolve into a career for her. Just when she could have been tied up with raising her two boys, she launched her own TV show and shared her journey as a mother with the mommies of the world. Today, she is an active mommy-blogger. 
 
8. <keyword id="6368871" type="PERSON" weightage="100" keywordseo="Gauri-Khan">Gauri Khan</keyword> A doting mother of three, Gauri launched her own interior design store called The Design Cell earlier this year. Her stint with interior designing started with her own home Mannat and now it’s a profession for her. In 2002, she also turned a <keyword id="6356809" type="POSITION" weightage="80" keywordseo="producer">producer</keyword> for Farah Khan-directed Main Hoon Na. 
 
9. <keyword id="5357" type="PERSON" weightage="100" keywordseo="Twinkle-Khanna">Twinkle Khanna</keyword> After quitting Bollywood in 2001, the gorgeous <keyword id="31838" type="PERSON" weightage="100" keywordseo="Twinkle">Twinkle</keyword>, a mother of two, ventured into interior designing and is now the co-owner of The White Window store. She has also produced films including Tees Maar Khan and Patiala House. 
 
Images: Indiatimes

Meet Bollywood’s Most
Successful Moms This Mother’s Day

<ul class="summary-list"><li>Elon Musk had a strobe light in the shape of an X erected on the roof of the company's headquarters.</li><li>The landlord has paid $4,447 in fines as a result, the San Francisco Chronicle reported.</li></ul>The X sign that <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/elon-musk">Elon Musk</a> had installed on the roof of his company's headquarters resulted in $4,447 in fines which the landlord of the building paid, the <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.sfchronicle.com/sf/article/s-f-elon-musk-x-sign-fines-penalty-18279779.php">San Francisco Chronicle</a> reported.As Musk <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/amazon-google-tech-companies-that-changed-names-like-twitter-x-2023-7">rebranded Twitter</a> to become X, the <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/twitter-staff-remove-bird-logos-x-rebrand-leave-broken-sign-2023-7">iconic blue bird logos were removed</a> from inside its downtown San Francisco office, and eventually from the exterior sign after <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/elon-musk-crane-removes-twitter-sign-san-francisco-police-2023-7">interruptions from police</a>.The most obvious addition was a huge strobe light in the shape of an X, erected on July 28.It <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/elon-musks-twitter-x-sign-building-san-francisco-lights-complaints-2023-8">attracted 24 complaints</a>, including concerns that the sign didn't look stable and that its brightness would disturb people living nearby. It was removed three days after being installed.City authorities said they tried to inspect the rooftop sign but <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/twitter-x-sign-elon-musk-authorities-say-unsafe-cant-inspect-2023-7">X denied them access to the building</a>.San Francisco's Department of Building Inspection then <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/elon-musk-sign-twitter-headquarters-landlord-fees-agency-says-2023-8">told Insider</a> that the property owner of the building located at 1355 Market Street would be charged fees for the lack of permits.And the department told the Chronicle on Friday that the fines totaled $4,447.That included $761 for a building permit to remove the sign, $1,580 for Planning Department enforcement fees, and $2,106 for Department of Building Inspection enforcement fees, according to the Chronicle.In response to an X post about the fine — which called it the "cheapest marketing campaign of all time" — Musk <a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/elonmusk/status/1688411690142941184">shared</a> a gif of Al Pacino in "Scarface" smoking a cigar.It's another headache for X's landlord, which previously <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/twitter-landlord-sues-company-unpaid-rent-san-francisco-office-musk-2023-1">filed a lawsuit</a> against the company saying that it <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/elon-musk-twitter-lawsuit-he-never-planned-to-pay-rent-2023-5">hadn't paid rent</a>.X did not immediately respond to Insider's request for comment.

Elon Musk's flashing X sign at Twitter headquarters resulted in $4,447 of fines which the landlord paid, report says

<ul class="summary-list"><li>Intercepted radio transmissions reveal Russians ordering troops to target residential areas. </li><li>In one clip, a Russian is telling a soldier to "cover the residential area with artillery," according to the New York Times. </li></ul>Intercepted radio transmissions reveal Russians ordered troops in <keyword id="11985141" type="UNKNOWN" weightage="60" keywordseo="ukraine" source="Orion">Ukraine</keyword> to target residential areas, <a href="https://www.nytimes.com/video/world/europe/100000008266864/russia-army-radio-makariv.html">the New York Times reported</a>. Audio from the unsecured radio networks obtained by The Times show Russian troops discussing targets while <a href="https://www.businessinsider.com/radio-jammers-mock-russian-troops-unsecured-airwaves-nyt-report-2022-3">advancing on the Ukrainian town of Makariv</a> on February 27.In one bit of radio chatter, a Russian is heard ordering a military member to "cover" residential areas "with artillery" once the "property" is removed, according to The Times' translation. <a href="https://twitter.com/trbrtc/status/1506748705080291328">New York Times journalist Christiaan Triebert reported</a> that "property" was likely code for "Russian personnel or equipment." A Russian who identifies himself in the recording as "Yug-95" told soldier "Buran-30" that a "decision has been made to remove the first 'property' from the residential area," according to a translation by the New York Times. He then instructed the soldier to "cover the residential area with artillery," The Times reported. He repeated the orders twice, The Times reported.<a href="https://www.businessinsider.com/intercepted-audio-shows-russia-frustration-attack-near-kyiv-nyt-report-2022-3">Another clip reveals Russian soldiers appearing to yell at each other</a> after they came under fire in Makariv."My situation is very tense, tanks are approaching," Buran-30 said in an intercepted radio conversation, according to The Times' translation. "I don't know whose tanks they are, cannot identify them. There is a drone over the area and the area is under fire from all directions."He said he was under fire and that he was stuck, according to The Times, and was told to request air support, but it never happened.According to The Times translations, Yug-95 then responded by saying "You fucking forgot about the fucking air support! You forgot! Over!"The Times' audio-visual investigators teamed up with ham radio operators and open source groups to obtain the radio transmissions, the paper said. The paper said the recordings "reveal an army struggling with logistical problems and communication failures."It's unclear why Russian troops were using unsecured radio networks to communicate, but <a href="https://www.theverge.com/2022/3/15/22979381/phone-relay-capture-russia-military-unencrypted-communications-ukraine">The Verge reported</a> that it has become normal during <keyword id="11894337" type="UNKNOWN" weightage="60" keywordseo="russia" source="Orion">Russia</keyword>'s invasion into Ukraine.

Intercepted radio transmissions reveal Russians ordering troops to 'cover' residential areas with artillery, New York Times reports

<ul class="summary-list"><li>Intercepted communications reveal the strains on Russian forces pinned down near Kyiv, per the NYT. </li><li>One soldier yelled about a lack of air support as his colleague came under attack, the audio shows. </li></ul>Russian forces vented their frustration at each other over the airwaves during a protracted battle near Kyiv, audio <a href="https://www.nytimes.com/video/world/europe/100000008266864/russia-army-radio-makariv.html">intercepted by The New York Times reveals</a>. Radio communications intercepted by the paper appear to recount the tense and confused moments during which Russian troops quarreled with each other as they came under fire in the Ukrainian town of Makariv on February 27.The General Staff of the Armed Forces of <keyword id="11985141" type="UNKNOWN" weightage="60" keywordseo="ukraine" source="Orion">Ukraine</keyword> <a href="https://www.facebook.com/GeneralStaff.ua/posts/260936159552803">said in a Facebook post</a> that a Russian column approached the town that day. Video compiled by the Times from the same locations suggests that the units were attacked and left stranded. In once instance of the intercepted audio obtained by The Times, a soldier with callsign "Buran-30" became audibly distressed over the airwaves as he came under attack from Ukraine's defending forces."My situation is very tense, tanks are approaching," he said, according to The Times' translation. "I don't know whose tanks they are, cannot identify them. There is a drone over the area and the area is under fire from all directions."Saying he had been under fire on the way to his location, he said he was stuck, according to The Times, and later said: "the boys are suffering." He was advised to request air support, but from the later reaction of his interlocutor "Yug-95," this did not happen, The Times report said."Buran-30, this is Yug-95," a Russian military member said over the radio, according to The Times' translation. "You fucking forgot about the fucking air support! You forgot! Over!"To obtain the recordings, the Times' audio-visual investigators partnered with ham radio operators and open source groups. It verified this material with reference to publicly-sourced video and photo documentation, itself confirmed through geolocation, as well as statements from Ukrainian officials, the paper said. It's unclear why Russian forces are using unencrypted communications, but it appears to be a regular occurrence, <a href="https://www.theverge.com/2022/3/15/22979381/phone-relay-capture-russia-military-unencrypted-communications-ukraine">The Verge reported</a>. The audio brings light to just one episode in a protracted battle for Makariv, a town on a strategic route about 45 km from the outskirts of the capital.It also appears to bring corroboration to Ukraine's claims of deliberate <a href="https://www.businessinsider.com/zelensky-says-responsibility-ukraine-deaths-lies-west-not-closing-skies-2022-3">attacks on civilian structures</a>, with audio of troops discussing attacks on "residential" buildings, The Times reported. <keyword id="11894337" type="UNKNOWN" weightage="60" keywordseo="russia" source="Orion">Russia</keyword> has repeatedly claimed it does not strike civilian targets. On March 12, <a href="https://edition.cnn.com/europe/live-news/ukraine-russia-putin-news-03-12-22/h_2ee0ca37b6577f631528c18edcf80e6d">CNN reported</a> that it had confirmed through geolocation imagery showing significant damage to kindergarten, a medical center, and a residential building. "Every second house is damaged or destroyed," wrote the town's Chief of Police Andriy Nebytov <a href="https://www.facebook.com/permalink.php?story_fbid=660310958631919&amp;id=100039590617894">in a Facebook post on Monday</a>. While on Tuesday, Ukrainian officials <a href="https://www.businessinsider.com/ukraine-says-it-retook-control-makariv-near-kyiv-from-russia-2022-3">claimed their forces had recaptured Makariv</a>, by Wednesday reporters from <a href="https://www.washingtonpost.com/world/2022/03/23/makariv-propaganda-ukraine/">The Washington Post</a> observed Russian shelling there, with the town's mayor telling the paper that around 15% remained in Russian control.

Intercepted audio reveals Russians yelling at each other after getting pinned down in Ukraine: NYT

<ul><li>A few good books believe that the Sat Yug and Treta Yug began on this very day. </li><li>Hindu households conduct special pujas commemorating <keyword id="126295" type="ORGANIZATION" weightage="20" keywordseo="Akshaya-Tritiya">Akshaya Tritiya</keyword> and buy gold, silver, valuables and utensils on this day for luck. </li><li>Here is the significance of the day, puja timing, puja vidhi and how to celebrate Akshaya Tritiya in 2021. </li></ul> Akshaya Tritiya is considered to be an extremely promising day for starting anything new. People offer special prayers at home and also purchase gold, silver and valuables as it believes that it will bring good luck. <keyword id="6449144" type="UNKNOWN" weightage="20" keywordseo="akshaya-tritiya-date">Akshaya Tritiya date</keyword> and timing in 2021 In 2021, Akshaya Tritiya falls on Friday, 14, 2021. The Tritiya Tithi begins at 05:38 am on May 14, 2021 and ends at 07:59 am on May 15, 2021. The duration of the puja muhurat is 6 hours 40 minutes on this day from 05:38 am to 12:18 pm at 14 May. The auspicious time to buy gold on Akshaya Tritiya is between 05:38 am 14 may to 5.30 am till 15 May 2021 Significance of Akshaya Tritiya The Sanskrit word Akshaya means ‘endless’. The Hindu scriptures have a number of references to Akshaya Tritiya. A few good books believe that the Sat Yug and Treta Yug began on this very day. Lord Ganesh began composing the epic ‘Mahabharata’ on this day. On the day of Akshaya Tritiya, Lord Krishna divinely rewarded his friend Sudhama with prosperity and riches. This day is also the birth anniversary of Lord Parashuram, the sixth incarnation of Lord Vishnu. This day also saw the descent of the Holy River Ganges onto the earth. <keyword id="7604390" type="UNKNOWN" weightage="20" keywordseo="Akshaya-Tritiya-Puja-vidhi">Akshaya Tritiya Puja Vidhi</keyword> Wake up early in the morning on Akshaya Tritiya. Taking a holy dip in a sacred river is considered highly auspicious on this day. Set up an altar at home for the puja. Install the statues of Ganesh and Goddess Lakshmi. Some people also perform Lakshmi Narayan puja on this day. Apply sandalwood paste and tilak to the idols and chant the mantras of Lord Ganesh, Mahavishnu and Mahalakshmi. Make a special dish with the ingredients milk, rice and chana dal and offer to the deities. At the end of the puja, perform arati and distribute prasad to the attendees and family members. Benefits of doing Akshaya Tritiya puja Akshaya Tritiya puja at a home is known to confer longevity, health, wealth and prosperity on the members of the household. The house is blessed with never-ending flow of resources that will help overcome all the obstacles to progress and development. At offices, Akshaya Tritiya puja is believed to dispel hurdles to progress and pave way for business development and more profits. See Also - <a href="https://www.businessinsider.in/india/article/why-people-buy-gold-on-akshaya-tritiya/articleshow/75353565.cms">Why people buy gold on Akshaya Tritiya</a> <a href="https://www.businessinsider.in/india/news/how-to-buy-gold-online-for-akshaya-tritiya-during-the-lockdown/articleshow/75354647.cms">How to buy gold online on Akshaya Tritiya</a>

Akshaya Tritiya 2021 date, puja vidhi timing and benefits

The rituals preceding the '<keyword id="1107607" type="UNKNOWN" weightage="20" keywordseo="Bhumi-pujan">bhumi pujan</keyword>' of the <keyword id="41267" type="PERSON" weightage="20" keywordseo="Ram-temple">Ram temple</keyword> began here on Monday with an elaborate 'Gauri Ganesh' puja. The three-day rituals that will culminate with the 'bhumi pujan' that will be performed by Prime Minister Narendra Modi on Wednesday, began with the Ganesh puja that is considered mandatory for all major occasions in the Hindu religion. The 'puja' began at 8.a.m with chanting of mantras by 11 priests while 'Ramayana path' were held in various other temples. "<keyword id="6354931" type="CITY" weightage="20" keywordseo="Ayodhya">Ayodhya</keyword> has woken up to 'Treta Yug' today. The only sounds that one hears in this holy city today is chanting of mantras, 'aartis' and 'Ramayana path' amid pealing of bells. This is the beginning of the three-day ritual that will culminate with 'bhumi pujan' and also mark the beginning of temple construction," said Mahant Satyendra, a local priest. Maharaj Kanhaiya Das of Sant Samiti said, "There could not be a more auspicious occasion than this. With the blessings of Lord Ganesh, the temple will be completed without any hindrance now."

Ayodhya begins rituals for the foundation ceremony of the Ram Temple

With over 900 million believers and many faithful, and innumerable ‘holy’ places, Hindu <keyword id="56253" type="General" weightage="20" keywordseo="Temples" source="Orion">temples</keyword> are neither short of footfalls nor donations. So much so when <keyword id="419623" type="General" weightage="20" keywordseo="Tirumala-Tirupati" source="Orion">Tirumala Tirupati</keyword> Devasthanam declared that its land holdings are valued at ₹85,000 crore (modestly) across 960 properties all over India — few were surprised. After all, the <keyword id="721647" type="General" weightage="20" keywordseo="Lord-Venkateshwara-temple" source="Orion">Lord Venkateshwara temple</keyword> makes <a href="https://www.indiatoday.in/fyi/story/siddhivinayak-hundi-rich-temple-india-demonetisation-352322-2016-11-16">$11 million a year</a> selling its ladoos alone, in addition to the thousands who queue up every day and make generous donations. <div type="image" title="Venkateshwara temple makes $11 million a year selling ladoos alone" height="900" width="1200" msid="94550183" hostid="261" caption="&amp;lt;p&amp;gt;Venkateshwara temple makes $11 million a year selling ladoos alone&amp;lt;/p&amp;gt;"></div> From the gilded era Tirupati has a long history of generous donations. A 16th century king Krishnadevaraya who ruled over erstwhile Andhra and Karnataka is known to have performed an ‘abhishekham’ with 30,000 gold coins instead of the traditional bathing with milk — in addition to other gold ornaments he donated. <div type="image" title="Tirupati temple has a long history of generous donations" msid="94550258" hostid="261" caption="&amp;lt;p&amp;gt;Tirupati temple has a long history of generous donations&amp;lt;/p&amp;gt;"></div> Tirupati has been holding on to the richest temple tag for generations till it was displaced by Sri Padmanabhaswamy Temple in Kerala, with an estimated $20 billion lying in its vaults. <div type="image" title="Sri Padmanabhaswamy temple in Kerala has an estimated $20 billion lying in its vaults" height="900" width="1200" msid="94550303" hostid="261" caption="&amp;lt;p&amp;gt;Sri Padmanabhaswamy temple in Kerala has an estimated $20 billion lying in its vaults&amp;lt;/p&amp;gt;"></div> Some of the treasures uncovered include 1.2 metre solid gold statues studded with precious stones, crowns and countless artefacts. An <a href="https://economictimes.indiatimes.com/news/politics-and-nation/sree-padmanabhaswamy-temple-wealth-amicus-curiae-finds-serious-lapses-wants-audit/articleshow/33963351.cms?from=mdr">amicus curiae </a>petition was filed in the <a href="https://economictimes.indiatimes.com/news/politics-and-nation/sree-padmanabhaswamy-temple-wealth-amicus-curiae-finds-serious-lapses-wants-audit/articleshow/33963351.cms?from=mdr">Supreme Court, </a>which wanted a scientific audit on the treasures. And a few vaults are still unopened, deepening the mystery of this temple’s wealth. The 12th century temple Shree Jagannath of Puri too is moving to digitise its land records and said that it possesses over <a href="https://www.businessinsider.in/india/news/land-records-of-lord-jagannaths-over-60000-acres-in-7-states-to-be-digitised/articleshow/94497919.cms">60,000 acres across seven states.</a> <div type="image" title="Jagannath temple in Puri" height="900" width="1200" msid="94550358" hostid="261" caption="&amp;lt;p&amp;gt;Jagannath temple in Puri&amp;lt;/p&amp;gt;"></div> Built by kings and patronised by their subjects, many Indian temples possess lands, mostly farm lands – to support their upkeep. Most old and large temples receive ample donations in cash and gold that have been filling their Hundis and coffers over the centuries. Endowment bodies are private entities and never had to reveal their wealth, few can guess the extent of cash and gold holdings. Apart from a few details that have become public, very few have ventured to estimate temple wealth. In 2016, the World Gold Council estimated that the gold lying in Indian<a href="https://www.business-standard.com/article/current-affairs/temples-hold-about-4-000-tonnes-of-gold-116032400306_1.html"> temples could be as high as 4,000 tonnes</a> — that’s over a fifth of the total gold holdings of the country. Cash, stocks or bonds? The cash that temples receive from Hundis remains enormous. Temples are known to employ large teams to sort and count them and some have even fashioned giant sieves that can sift coins. As the number of financial instruments increase, temple trusts too have expanded their ‘accounts’ to easily receive all sorts of donations. In 2015, Lord Balaji opened his own demat account to receive stocks and bonds. Following Him, are many temple trusts including Vaishno Devi temple, Swaminarayan Temple of Ahmedabad, Srinathji Temple of Nathdwara, Iskon Charities, Mahakaleshwar Jyotirlinga in Ujjain, to name a few. In addition to easing the process of ‘offerings’ in an increasingly cash-free society, this move also helps people turn Gods into their business partners with a small stake. Like in the case of gold, no information is proffered on how much stock trusts hold and if they are traded. What’s the wealth going to do? Legend has it that all that goes into Lord Balaji’s Hundi is used to pay off the interest for a loan that he took from Kubera, the God of wealth, and this payoff will continue till the end of Kali Yug. In reality, it’s the trustees who decide what is to be done with the wealth. And, what do temples do with the wealth? It takes a lot to maintain a temple. Large temples employ a range of staff – be it priests, security guards, cleaning staff and accountants, some temples even have a large administrative staff to manage the finances and more. Moreover, temples hold large events like Navratri festivals, pujas or annual processions like rath yatras. A few temples also cook and serve prasad like the Iskcon temple which offers an elaborate lunch-like prasad on a daily basis. <div type="image" title="Krishna Janmashtami at Iskon temple in Juhu, Mumbai" msid="94550472" hostid="261" caption="&amp;lt;p&amp;gt;Krishna Janmashtami at Iskon temple in Juhu, Mumbai&amp;lt;/p&amp;gt;"></div> A few temple trusts also run charitable organisations like schools, colleges, hospitals and even orphanages – so a lot of money goes into that too. During the Covid-19 pandemic, a few temple trusts like Puri’s Shree Jagannath Temple Administration donated in cash while many others provided facilities for quarantine facilities, beds and even Oxygen tanks. All in all – trusts also contribute towards welfare activities. The temples also reserve some of its wealth for a rainy day. During the lockdown, when temples shut doors, a lot of them which depended on daily cash donations <a href="https://www.telegraph.co.uk/news/2020/08/26/1200-hindu-temples-india-will-pawn-gold-maintain-running-costs/">had to pawn their gold to maintain</a> the running costs. The Travancore Devaswom Board, which manages Kerala’s temples, had deposited some of its gold with the Reserve Bank of India (RBI) for a loan after selling unused lamps and a few brass utensils. The temple and the state Temple priests, seers and Kings always maintained a healthy mutual relationship – some of the former also adorned the courts and were trusted advisors. Tensions however emerged after monarchy and the battle lines were drawn between the church and the state. The first clash occurred in the early 1800s when the East India Company (EIC) demanded a tribute from the Queen of Travancore – the royal family which is now the trustee of Sri Padmanabhaswamy Temple. As she failed to provide ‘protection money’, the company took over the temple trusts in the region. This passed onto the British crown who later drafted a Madras Religious and Charitable Endowment Act, which later became the The Hindu Religious and Charitable Endowments Act – that controls a few hundreds of thousands of temple trusts, mutts and endowments. It is to be noted that the Madras Presidency covered large parts of Tamil Nadu in addition to Andhra Pradesh, Karnataka and even Kerala — till date, a few hundreds of thousands of temples are directly under government control. In fact, some of the richest trusts including Tirupati, Meenakshi temple of Madurai, Shirdi Sai Baba temple and Siddhi Vinayak <a href="https://asiaconverge.com/2020/09/indian-governments-outdid-aurangzeb-they-emasculated-hindu-temples/">fall under the government control</a>. IAS officers act <a href="https://indianexpress.com/article/india/shirdi-saibaba-trust-ias-official-4560862/">as temple trustees in many temples</a> across states like Maharashtra and Uttar Pradesh, which appointed an IAS officer to the <a href="https://theprint.in/india/nripendra-misra-modis-trusted-former-ias-officer-will-head-ram-temple-construction-panel/368134/">Ayodhya’s Ram temple trust</a>. The trust with the government There have been multiple attempts to bring more trusts under the government’s purview and a few of them have been resisting in multiple ways. The most high profile case has been that of <a href="https://www.business-standard.com/article/pti-stories/nataraja-temple-to-be-managed-by-priest-not-by-tamil-nadu-govt-114010600610_1.html">Nataraja Temple at Chidambaram Trust and the state government</a> of Tamil Nadu where the court ruled in favour of the trust. The pre-Chola temple where the statue of Shiva itself remains elusive – known as the ‘secret’ – had resisted the state government attempt to take over the trust. A similar attempt at a takeover of the Sri Padmanabhaswamy Temple trust temple, with treasures that are worth hundreds of billions, by the state government — <a href="https://www.moneycontrol.com/news/india/supreme-court-sets-aside-kerala-hc-order-on-government-takeover-of-padmanabhaswamy-temple-5540371.html">was stalled by the Apex court</a>. Yet another case involves the <a href="https://www.barandbench.com/news/litigation/vaishno-devi-shrine-board-funds-were-used-for-iftaar-parties">Vaishno Devi temple, </a>where a petition was filed challenging the government control of the shrine. The Karnataka government however wants to do away <a href="https://www.timesnownews.com/india/karnataka-to-do-away-with-government-control-over-temples-says-cm-bommai-in-budget-speech-article-89990133">with its control over temple trusts</a>, said the chief minister Basavaraj Bommai in March this year. If they do so, they would create a precedent where more endowments would seek autonomy – leaving one of India’s high-profile asset owners with more control of their vaults and all that therein.

SIMPLY PUT: Gods must be wealthy but how wealthy are they?

<ul><li><keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>’s new theatre in Ratlam has a time machine and a Jab We Met inspired train.</li><li>Ajay Devgn plans to invest as much as ₹600 crore (approx $87 million) to open concept driven theatres. </li><li>NY Cinemas, opened in Ratlam with a train-based theme, is named after Ajay Devgan’s daughter Nysa and son Yug. </li></ul>We would all have to agree that the star in the movie ‘Jab We Met’ was the train which Kareena Kapoor misses, kickstarting the story. Wouldn’t it be great if we could relive the experience in the theatre itself? Well, Ajay Devgan’s NY Cinema in Ratlam just did that. The Bollywood actor, who started his career in 1991 Phool aur Kaante, plans to invest as much as ₹600 crore (approx $87 million) to bring old-world charm of watching movies with unique concept theatres. Speaking about the NY Cinema, Rajeev Sharma, CEO told Business Insider India that people don’t spend much time in cinemas nowadays. “We go to the cinema, watch the movie, and come back right after it ends. Ajay is very fond of cinema-going experience and wants to offer the same to people of every age group.” Sharma believes that there are a few movies which will force us to step out of the house and go to the cinema. “We cannot watch an X-men or an Avengers movie at home. We will miss the aura.” 
	
	<div type="Slideshow" msid="70189853" hostid="261" title="Travel back in time to Bollywood’s iconic scene with Ajay Devgn’s NY Cinemas" firstImageMsid="70190030" slideCount="10"></div>

In pics: Check out Ajay Devgn's new theatre in Ratlam

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><a href="https://commons.wikimedia.org/wiki/Amanita_muscaria#/media/File:Amanite_tue-mouche.JPG">Yug/Wikimedia Commons</a>Amanita muscaria</div></div></div>If you celebrated Christmas as a child, the story of a bearded old man flying around the world delivering gifts may have struck you as strange. But one interpretation of the myth's origins is even stranger.As <a href="http://www.livescience.com/25731-magic-mushrooms-santa-claus.html">Live Science reported</a> back in 2012, magic mushrooms may explain the origins of Santa and his flying reindeer."As the story goes, up until a few hundred years ago these practicing shamans or priests connected to the older traditions would collect <a href="http://www.kew.org/science-conservation/plants-fungi/amanita-muscaria-fly-agaric">Amanita muscaria</a> [the Holy Mushroom], dry them, and then give them as gifts on the winter solstice," John Rush, an anthropologist and instructor at Sierra College in Rocklin, California, told Live <keyword id="41551" type="ENTERTAINMENT" weightage="100" keywordseo="science">Science</keyword>.Since the doors were usually blocked by snow, people usually entered through an opening in the roof - hence Santa's famous chimney entry, Rush added.<h2>Santa's 'flying' reindeer</h2>Some folklorists claim the flying reindeer tradition came from people tripping on these shrooms, since reindeer are common in Siberian climates. The reindeer are known eat the mushrooms, too.Then there's the fact that A. muscaria grow under trees (like presents), and are red-and-white (like Santa's suit).<div class="KonaFilter image-container display-table"><div><div class="image on-image">HarshLight/Flickr</div></div></div>These mushrooms are usually toxic to humans, but shamans used them in religious practices because of their hallucinogenic properties, according to the book "<a href="http://www.amazon.com/Hallucinogens-Culture-Chandler-cross-cultural-themes/dp/0883165171">Hallucinogens and Culture</a>" by Peter Furst. A. muscaria is distinct from the "magic" mushrooms commonly used as a recreational drug, such as Psilocybe cubensis.A compound known as muscimol is the main psychoactive ingredient in A. muscaria. Muscimol acts similarly to the brain signaling chemical GABA, which suppresses the activity of brain cells and produces relaxing feelings.<h2>Fact or fiction?</h2>The Santa-shaman theory is disputed by some.If you look at the evidence, "you find that shamans didn't travel by sleigh, didn't usually deal with reindeer spirits, very rarely took the mushrooms to get trances, didn't have red and white clothes," Ronald Hutton, a history professor at the University of Bristol, <a href="http://www.npr.org/2010/12/24/132260025/did-shrooms-send-santa-and-his-reindeer-flying">told NPR</a> in 2010.Instead, Hutton says, Santa was invented in 1822 by a New Yorker named Clement Clarke Moore, who wrote the classic children's book "The Night Before Christmas."But shamans and hallucinogenic mushrooms sound a bit more magical, don't you think? <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/christmas-traditions-christianity-jesus-nothing-santa-claus-tree-gingerbread-house-2015-12">The most popular Christmas traditions have nothing to do with Jesus</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="d1M25keTpA7Hz6s3Q6dP6GQHuMTeMoF9" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

The story of santa and his flying reindeer may have started with a shroom trip

At the time of conception, you were just one cell. Gradually this cell divided itself, multiple times repeatedly, to create the body that you identify yourself with today. In the process of growing up and your day-to-day activities, the cells keep on dividing. Each cell can divide only a limited number of times (modern science calls it the Hayflick limit) and every new cell is weaker than the parent cell. Even as you are reading this article, the cells in your body are constantly splitting up into new ones, and some old ones are dying. This is constant weakening of cells manifests as <keyword id="6362248" type="UNKNOWN" weightage="80" keywordseo="Ageing">ageing</keyword> in the body. 
 We are constantly ageing. In fact, <keyword id="48379" type="CITY" weightage="40" keywordseo="Ayurveda">ayurveda</keyword> describes the body as that which is constantly moving towards destruction, shiryate iti shareeram. Why? Because you come with a limited life force, called prana, in the body, which is what governs these cells. Clairvoyants at Dhyan Ashram observe this prana in the form millions of micro chakras governing each cell and in turn being controlled by the major chakras. The weakening of cells in an ordinary person is clairvoyantly seen in the form constant change of colour of prana, from subtler to grosser. This does not hold for practitioners of yog and sanatan kriya, who are able to affect a reverse process in their bodies, that is, moving from grosser to subtler frequencies by interacting and exchanging prana with subtler energies under the guidance of Guru. 
 
This is how rishis of yesteryears were able to maintain their youth and glow till the last breath. They would, when the time would come, leave their bodies at will with full awareness and choose the body they would want to go in. (I have already explained past and future lives in my book, "Sanatan Kriya: 51 Miracles and a Haunting.”) 
 
The symptoms of old age can be delayed and youth enjoyed till 80 to 100 years even in the present Yug and level of evolution by incorporating the certain vedic techniques and rasayans into one’s routine, as detailed in the book ‘Sanatan Kriya, The Ageless Dimension’ which create an internal <keyword id="6356826" type="COMPANY" weightage="40" keywordseo="environment">environment</keyword> that slows down the rate of cell decay and prolongs your lifespan. In the next article we will delve on how we ourselves expedite the ageing of our body. 
 
Yogi Ashwini is a renowned Yog Guru and is the guiding light of Dhyan Foundation. <a href="http://www.dhyanfoundation.com/">www.dhyanfoundation.com</a>

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