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3 mins read

Let's call it the YouTube election

Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …

Peter Kafka   


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2 mins read

Spotify takes aim at YouTube with a new revenue-sharing program for creators

Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…

Amanda Perelli,Dan Whateley   


Business Insider Latest Story Image
1 min read

YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra

This program aims to deepen creator-audience connections and diversify revenue streams with product…

PTI   


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3 mins read

Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators

Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.

Lucia Moses   


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6 mins read

How YouTube became a TV powerhouse and how much ad revenue it makes

YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…

Lucia Moses   


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3 mins read

YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more

YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…

Business Insider Latest Story Image
8 mins read

Beauty YouTube creators turned TikTok into QVC

Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…

Amanda Krause   


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7 mins read

YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A

YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…

Peter Kafka   


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2 mins read

Google posts $307 bn revenue in 2023, spent billions of dollars to lay people off

Google, which spent $2.1 billion on severance and other expenses as it laid off more than 12,000 em…

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3 mins read

These AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to tur…

Dan Whateley   


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8 mins read

Disney has a big problem. It's running out of kids.

Children used to grow up watching Mickey Mouse on The Disney Channel. Now they're all on YouTube.

Lucia Moses   


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3 mins read

YouTube made $959 million in ad revenue off children last year, followed closely by Instagram: Harvard study

Social media companies made more than $11 billion in US ad revenue from kids last year, a Harvard s…

Associated Press,Kelsey Vlamis   


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2 mins read

YouTube superstar MrBeast is breaking up with his talent manager

Night Media will no longer be the YouTuber's primary talent management agency, Semafor reported.

Marta Biino,Amanda Perelli   


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1 min read

YouTube's revenue falls as ads slow down for 3rd quarter in a row

Google-owned YouTube saw its revenue from ads falling 2.6 per cent (year-on-year) in the March quar…

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2 mins read

YouTuber Marques Brownlee breaks down how he makes money and his response to critics of his negative reviews

YouTuber Marques Brownlee said he doesn't pay attention to how companies feel about his reviews or …

Geoff Weiss   


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3 mins read

YouTube star MrBeast doubles down on cash giveaways with $200,000 donation to a universal basic income program

MrBeast, known for handing cash to strangers, used his Beast Philanthropy organization to support a…

Theron Mohamed   


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4 mins read

History is repeating itself as MrBeast and T-series battle for YouTube's top spot

MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with eas…

Lindsay Dodgson   


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5 mins read

YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.

Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a …

Lindsay Dodgson   


Business Insider Latest Story Image
2 mins read

Instagram makes more ad money than YouTube, new court filings reveal

Meta bought Instagram for $1 billion in 2012. Now it's a giant part of Mark Zuckerberg's empire.

Peter Kafka   


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3 mins read

3 influencers break down how they make money from gambling content, from YouTube ads to affiliate marketing

Micro influencers who create gambling content explain how they make money from affiliate marketing …

Tiara White