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Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
Wanted for breaking the law and the internet! Meet the Baloch dacoit who aims to capture the audience through YouTube
Shahid Lund Baloch, a notorious dacoit from Balochistan's Katcha tribe, has gained attention with h…
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra
This program aims to deepen creator-audience connections and diversify revenue streams with product…
PTI
YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more
YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
I quit my 9-to-5 to lead a slow, minimalist life as a YouTuber. I'm happier, calmer, and more fulfilled.
Sophie Daquis believed that being productive was like a badge of honor. She soon realized the 9-to-…
Kim Schewitz
How Amazon Prime’s Beast Games turned the internet against former apple-of-everyone’s-eye MrBeast
Once revered as a paragon of generosity and creativity, YouTube sensation Jimmy Donaldson, better k…
Disney has a big problem. It's running out of kids.
Children used to grow up watching Mickey Mouse on The Disney Channel. Now they're all on YouTube.
Lucia Moses
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
Joe Rogan's audience is huge. Like, really, really huge. Ginormous.
Rogan's podcast, "The Joe Rogan Experience," has 14.5 million followers — trouncing all other…
Katie Notopoulos
YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a …
Lindsay Dodgson
3 influencers break down how they make money from gambling content, from YouTube ads to affiliate marketing
Micro influencers who create gambling content explain how they make money from affiliate marketing …
Tiara White
The great YouTube exodus is coming leaving AI junk and MrBeast to reign supreme
YouTubers have been leaving their platforms behind for some time, but 2024 may be the year of a mas…
Lindsay Dodgson
Will Jon Stewart's TV audience come back? Here's why it may not matter.
Instead of TV ratings, concentrate on the way clips from Jon Stewart's weekly show perform on socia…
Peter Kafka
MrBeast has grown up. He thinks his YouTube videos should too.
Jimmy Donaldson, better known as MrBeast, has been experimenting with slower-paced videos, and thin…
Lindsay Dodgson
Holy crap, look how small and old 'The Daily Show's' audience has gotten
Two charts show just how much "The Daily Show's" audience has changed since Jon Stewart was last on…
Peter Kafka
TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…