YouTube is testing a new subscription tier, Premium Lite, offering an affordable way to reduce ads …

This program aims to deepen creator-audience connections and diversify revenue streams with product…

Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.

YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…

YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…

YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…

Another miserable quarter for the pay TV industry. But things could still get worse.

The former YouTube CEO's husband Dennis Troper wrote on Facebook that she died after "2 years of li…

TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to tur…

How giant tech companies can be huge rivals — and each others' customers.

Meta bought Instagram for $1 billion in 2012. Now it's a giant part of Mark Zuckerberg's empire.

Micro influencers who create gambling content explain how they make money from affiliate marketing …

Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a potential solut…

The ad includes clips of Trump praising Mark Robinson, who allegedly posted racist comments on a po…

YouTube CEO Neal Mohan says some creators' contracts with the platform mean their content could be …

Hulu shows like "Alien Romulus" now on the Disney+ app aren't exactly kid-friendly, and they're cau…

Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …

Lamar MK, who runs a Tesla YouTube channel, said that the futuristic pickup was still his "dream ca…

Matt Carriker, a popular firearm-focused YouTuber, said he was "shocked and confused" to learn the …

A new ad for Google's Gemini AI didn't land well with viewers. Apple has also been criticized for a…