You Searched For "YouGov BrandIndex" and got 20 results
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1 min read
Google is the top brand in India, Swiggy ranks higher than Zomato, Uber is before Ola
Google has ranked to be the most positively perceived brand in India, as per a report by YouGov. In…
3 mins read
Indian origin products most likely to have a positive influence on people’s purchase intent: Report
Urban Indians consider ‘Country of Origin’ important but quality and price drive purchases.
2 mins read
Americans Like Infiniti More Than Ever - But They Still Want To Buy A Lexus
Sales figures for 2013 echo YouGov's findings. So far this year (through September 30), Infiniti ha…
Alex Davies
1 min read
One Sign That Best Buy Is In Better Shape Than Other Struggling Retailers
The company asked respondents "If you've heard anything about the brand in the last two weeks, thro…
Ashley Lutz
2 mins read
IHOP's decision to change its name to IHOb infuriated customers, but it is the biggest marketing triumph the brand has had in years
IHOP says that the campaign has already resulted in more burger orders, Ad Age reported. IHOP's pre…
Kate Taylor
2 mins read
The reaction to Merck's CEO leaving Trump's council proves that it pays to get political
"America's leaders must honor our fundamental values by clearly rejecting expressions of hatred, bi…
Tanya Dua
1 min read
The most popular beer in America
YouGov BrandIndex calculates the beers' Buzz scores by asking respondents, age 21 and older: "If yo…
2 mins read
Drinkers are starting to lose their taste for the most popular beer in America
"Samuel Adams is not a big loss, but it is significant enough to sense they are maturing as a brand…
Kate Taylor
1 min read
McDonald's finally gets some good news
Among people who frequently eat breakfast at fast-food chains, 46% told YouGov that they would cons…
Hayley Peterson
2 mins read
In-N-Out has the most loyal fast-food customers in America - but critics say their love is misplaced
"This regional scarcity has played with the minds of burger fans and West Coast residents, realizin…
Kate Taylor
2 mins read
Starbucks' brand perception has plummeted since it announced plan to hire refugees
The perception tracker measures if respondents have "heard anything about the brand in the last two…
Kate Taylor
4 mins read
Chipotle spent millions launching an incredible rewards program for customers - but nobody cared
In August, Morgan Stanley wrote in a research note that the program had helped convince loyal Chipo…
Kate Taylor
2 mins read
IHOP has ditched the IHOb name and is selling pancakes for just 60 cents
The name change lit up social media. IHOP's "word of mouth" score skyrocketed following the name ch…
Kate Taylor
2 mins read
IHOP has officially changed its name back from IHOb and is slashing the price of pancakes
In June, IHOP changed its name to IHOb to promote its burger line. The pancake chain began revampin…
Kate Taylor
2 mins read
What you need to know in advertising today
Burger King's CMO reveals the formula for the brand's success and why they're sticking with the age…
Tanya Dua
3 mins read
The top 10 brands for LGBT Americans
The founder of Amazon Jeff Bezos pledged $2.5 million to support same-sex marriage in 2012, which m…
Hayley Fitzpatrick
2 mins read
IHOP's burger sales quadrupled after its controversial IHOb name change
IHOP will continue to sell both burgers and pancakes in the aftermath of IHOb, and it will market i…
Kate Taylor
1 min read
Tim Hortons Is Insanely Popular In Canada
Tim Hortons has been called Canada's "most treasured" brand. It's also the country's most ubiquitou…
Hayley Peterson
2 mins read
2 key metrics show Samsung's entire brand perception has tumbled over its exploding phones
Samsung's "recommend score" - a measure from 100 to -100 of whether people are likely to recommend …
Lara O'Reilly
2 mins read
United has made a stunning turnaround a year after it dragged a passenger off a plane
The study included two surveys labeled "word of mouth" and "buzz," which asked respondents whether …